Chapter 1013

A profit seeking team made up of a group of profit seeking people, no matter at any time, thinks about profits.

After realizing the huge business opportunities behind the Taobao alliance, almost everyone in the letao team felt sad and jealous.

Although Cai Chongxin's words are a little cynical and ironic about letao's current practice, they don't agree with him. After all, his analysis of Taobao alliance is convincing.

Boss Ma didn't say a word for a long time. He secretly estimated and came to a conclusion. Then he said with a face full of heart: "it seems that at least half of the profits of Taobao sellers will go into Taobao's pocket in the future! Too hard! It's a cruel move! "

Lu Zhaoxi also sighed: "if it's really like Lao Cai's analysis, once Taobao alliance begins to commercialize, it's just Taobao seller's poison product!"! The more addictive, the more addictive, the more unable to get rid of "

said, Lu Zhaoxi asked boss Ma:" Mr. Ma, do we also try to make an alliance advertisement? Although we are not as strong as Taobao, we can start from a young age, and then wait for the official charges of Taobao alliance, we will copy the bottom a little bit more. "

Boss Ma sighed: "of course, I want to do it, but it doesn't make sense to talk about it now. We haven't laid a solid foundation. There is a long way to go in the future. Moreover, Taobao alliance has basically become a monopoly. With Taobao as a proprietary platform, we can't touch him at all. If we want to do alliance advertising, we need to see the next one of Taobao alliance first Step by step, if Taobao alliance really starts to pursue profits, then we will have a chance. "

At this time, Li Mu is also discussing with cult leader Lei and senior brother Liu about the cost of subsequent operation of Taobao alliance.

From the initial establishment of Taobao alliance to now, all the costs are subsidized by the platform. In other words, Li Mu has spent money to buy traffic from thousands of individual webmasters to voluntarily subsidize Taobao's sellers. The reason for this is to quickly pull up the C2C business. At present, it seems that this goal has been overfulfilled.

The way of subsidizing for development is a special way in a special period, but it is not a long-term way because it violates the market law. The real long-term solution is to make it fully market-oriented and commercialized, and find its own way of survival.

With the continuous growth of Taobao alliance, the cost of Taobao alliance has increased dramatically. If the subsidy continues like this, let alone Taobao, ten Taobao enterprises may not be able to bear it. It is like the phased tax-free policy and supporting funds given by the government to enterprises, in order to put enterprises on the right track faster rather than permanent subsidies, so the cost of Taobao alliance will be transferred to The seller is the inevitable law of the market.

Lei is flexible and proficient in operation. He soon realized the huge profit contained in the huge flow of Taobao alliance, so his suggestion is basically similar to Cai Chongxin's guess. He hopes to add a source of income to Taobao through Taobao alliance.

Elder martial brother Liu attaches great importance to feelings. Although he can see the huge business opportunities in Taobao alliance, he thinks that Taobao will eventually become a service-oriented e-commerce platform, so it is necessary to have moral integrity and make money, but some money can't be made. In his opinion, Taobao alliance is a powerful mechanism that benefits the whole e-commerce, so it shouldn't be used to make money.

In general, Li Mu's heart is more inclined to elder martial brother Liu. In his opinion, a gentleman loves to get money. His biggest mission to Taobao alliance is to become an engine to promote the development of taobao.com and even e-commerce, rather than another money making machine in his hand.

Like 3321, it should be pure, not commercial.

Therefore, Li Mu said to the two people in his office, "my personal opinion is that at least in the current period of time, I am not prepared to use Taobao alliance to make profits. In fact, the principles and algorithms of Taobao alliance are not difficult problems. Many companies have the ability to achieve Taobao Alliance on the technical level, but the biggest gap is that we really give Taobao alliance the core The one in mind. "

Li Mu said: "my idea is that the selection algorithm of Taobao alliance is the same. We don't accept the seller's initiative to pay for the traffic. The only way is that our algorithm integrates the browsing volume, conversion rate, total sales volume, total credit rating, total praise rate and the weight of the ratio of 10000 to vote of each store to carry out intelligent matching and ensure the traffic distribution of Taobao Alliance Fair and just, we should create a healthy business environment for Taobao sellers, let them know who works harder, who works harder, who is more honest, who pays more attention to consumers, who can get higher weight and more resources. "

Master Lei asked Li Mu, "President Li, if we don't accept the seller's initiative to buy, then how can we put the concept of paid promotion into practice?"

Li Mu said with a smile: "it's very simple. Whether the seller wants to buy or not, we run the algorithm first. Through our algorithm, we can select a part of the shops and commodities that have the chance to get promotion, and calculate the promotion display quantity of each shop's commodities. Then we Send a confirmation request to the seller in the background of Taobao alliance to inform the seller, Some of the products in his store have the opportunity to get the promotion of Taobao alliance, how much display volume, how many effective hits and transformation are expected to bring, and estimate a general promotion fee. If he is interested, pay the promotion fee first, the promotion fee is paid by Alipay and confirmed by the Department, then the advertisement of the store can be launched online.Mr. Lei nodded: "I see. That is to say, we give up the way of bidding completely. First, we screen out the users who have the opportunity to get promotion opportunities, and calculate the approximate display volume and cost, so that the seller can decide whether to promote or not."

"Yes." "In this way, we put an end to the bidding process," said Li Mu

As he said, Li Mu said to bishop Lei with a serious face: "Mr. Lei, some words may not sound good, but the three of us are the core team of Taobao, so I have to say in advance what is bad. There is no doubt that competitive advertising is the best way to maximize the benefits of the platform, but I think that competitive advertising is the best way for the development of e-commerce as a whole, It's unscrupulous killing the goose for the egg, or even forcing a good man to become a prostitute! "

It's not just LORD Lei. Even elder martial brother Liu was shocked by Li Mu's words.

Looking at Li Mu, Li Mu said solemnly: "e-commerce is more about the sale of real products. Since it is a real product, there must be strict quality assurance, price assurance and after-sales assurance. If we adopt the way of competitive promotion, it is equivalent to that we directly wipe out the development prospect of low profit products and even introduce the whole industry The wrong way. "

"For example, for liquefied gas valves, product a costs 30 yuan, but the profit margin is only 3 yuan; product B costs 15 yuan, but because the materials are poor and the processing is not refined enough, the profit margin can also be divided into yuan. If it is sold under normal circumstances, it is up to the consumers themselves to decide. The two products attract their own target customers by their own abilities, but once they are widely adopted Tell the way of bidding, that's totally out of order! "

"The profit space of product a is insufficient, so it can only afford the price of 10 cents per UV. However, product B can make the profit space of a single product to 8 yuan by further reducing the quality and cost. Instead, it has a profit space of 7 yuan, and even can afford the price of 25 cents per UV. In this way, all the opportunities for the display of liquefied gas valves are Occupied by product B, what consumers see is the advertisement of product B. naturally, most of them will buy product B. However, when product B reduces the cost, it will inevitably reduce the quality. If its product has one in ten thousand leakage risks, it is related to human life. "

Speaking of this, Li Mu Dun said: "of course, there is another possibility of bidding, that is, in order to win in the bidding, product a also imitates B and tries to reduce its product cost, and finally product a and product B will enter into a kind of cost reduction tug of war. In the long run, the whole liquefied gas valve market will fall into the wave of cost reduction It won't be long before we can buy really high-quality liquefied gas valves on the market. At that time, in the face of all kinds of accidents caused by liquefied gas leakage all over the country, what can we do to appease our conscience? "

"You may think that liquefied gas valve is a very small commodity and has little influence. Think about furniture, decoration materials, children's toys and all kinds of supplies. What if these industries keep reducing costs in order to bid, resulting in the product quality that is ultimately pushed to the front of consumers not passing the standard? What if formaldehyde and other harmful substances exceed the standard? If cause the baby to suffer from leukaemia and so on serious how should do? Legally speaking, we are just a platform. Naturally, we have no responsibility. But ask ourselves, can we feel at ease? "

Master Lei and senior brother Liu were serious and speechless for a long time.

Li Mu sighed and said: "the business competition must form a benign competition environment, otherwise the consequences will be unimaginable. If we push the industry to the direction of desperately reducing costs and improving the promotion budget, then we will become the culprit of the real manufacturing industry."

At this time, Li Mu said solemnly: "but what if we as a platform to adhere to the principles? If we stick to the principle of operation, don't open our eyes to money, take the maintenance of a healthy business environment as the responsibility of the platform, completely put an end to vicious bidding promotion on our platform, so that the distribution basis of promotion resources is no longer just who gives more money, but who is more conscientious, more honest, and more recognized by consumers? In this way, although I'm not sure whether I can make the overall healthy development of e-commerce, and whether I can promote the healthy development of the real manufacturing industry, I'm not sure, but we can at least ensure that all sellers must operate in a proper and down-to-earth manner on our platform, so that we can at least have a clear conscience! "

Lei was silent for a long time and said with great shame, "President Li, I am really short-sighted on this issue. I didn't expect the crisis behind the bidding. You are right. We really need to ensure the healthy development of the platform."

Li Mu could see that master Lei was not fooling himself. He smiled and said to the two humanitarians: "since the times has given us the identity of pioneers, we must bear the responsibility of the pioneers. I can allow Taobao to go bankrupt and go bankrupt one day because of poor management, but I can't allow Taobao to confuse the e-commerce and even the real economy of China Tu, in that case, even if I earn more money, I can't feel at ease! "