Chapter 1074

As the founder of YY, Li mubi knows the importance of YY push to himself.

Because most of YY users are in-depth users, the conversion rate is much higher than the general Internet advertising no matter what information is pushed.

The click conversion rate of other website and product push messages may be less than 5%, but in YY system, the click conversion rate of push messages is always more than 30%, and the click conversion rate of individual high-quality content is even higher.

This also means that YY is the best incubator for Li Mu to incubate everything. If there are new products in his system in the future, using YY as a push can directly put information in front of more than 30% of users.

At present, the overall user of YY has exceeded 180 million, and is making a strong attack on 200 million. At the current development speed, in the next half a month or so, there is no pressure for the user to exceed 200 million.

The base number of 200 million users is of great significance to Li Mu. Maybe a new game can bring millions or even tens of millions of downloads in one round of YY push. Only a few push can consolidate the foundation of the product and directly enter the stage of vigorous development.

Just like Tengxun in the last life, with the two super products of QQ and wechat, we can use them as a powerful distribution platform. Together, the two platforms can bring unmatched traffic to all Tengxun's products.

It is precisely because of this that Li Mu has extremely strict requirements for the content of YY push message. All push content must be strictly screened, only push the content that users are interested in, absolutely do not accept any charge for promotion, and do not give any more money.

In Li Mu's view, most of the paid promotion content is junk content for users, so as long as any platform starts to do paid promotion, this kind of behavior is a kind of injury to users themselves. The vast majority of users reject advertising, which affects the user's attention to the push message, and the user experience of the whole product.

Any product, once there are many advertisements, will certainly bring great harm to users. Weibo's going down has a lot to do with its unrestrained advertising. The experience of full screen advertising after opening has a great damage to users.

Although charge promotion is a very considerable source of income, for Li Mu, he would rather sacrifice this part of profit in exchange for the purity of the whole YY product architecture and the affinity of products to users.

In this tone, YY promotion resources have become the most coveted super quality promotion resources in the whole Internet, even in the whole business system. As a first-line director, Spielberg knows more about promotion and publicity. He has long realized YY's strong strength in promotion, but even if Li Mu promised to attend his charity dinner, he did not I hope I can get the promotion resources of YY.

The excited Spielberg thanked Li Mu repeatedly, and Leonardo was also very excited. He said to Li Mu seriously, "Mr. Li, you are so generous! It means a lot to our upcoming movie! "

Li Mu smiled and said to the two people, "there is no doubt about the strength of Spielberg's director, and I have always liked Mr. Leonardo's acting skills. Besides, this film and Oscar winners like Tom Hanks, I believe that the quality of this film must be very high. Since it is a high-quality work, it should be known to more people."

As he said this, Tom Hanks and his assistant stepped in, waving to Spielberg and shouting, "Hi, Steven!"

When Tom Hanks arrived, the Spielberg couple and Leonardo all looked at him. For Spielberg, Tom Hanks was an old friend and a partner. For Leonardo, Tom Hanks was an absolute predecessor.

In Hollywood, Tom Hanks is recognized as the acting pyramid. Even in Hollywood, where there are so many movie heroes, there are very few master actors like Tom Hanks. Although he is ten years younger than Spielberg, they are really good friends and partners. Leonardo, the young actors, let alone, are all I grew up watching Tom Hanks play.

Before Tom Hanks could stand up, Spielberg introduced him: "Tom, this is the famous Li Mu."

Tom Hanks quickly reached out to Li Mu and said with a smile, "Hello, Mr. Li. It's amazing to see your speech at Harvard!"

Li Mu shook hands with Tom Hanks and respected the old play in his heart. I just didn't expect that the first time several Hollywood celebrities met each other, they talked about their speech in Harvard. It seems that the most important impression they have brought to the western society is that speech.

At this time, Spielberg said to Tom Hanks, "Tom, Mr. Li just said that when our cat and mouse game is released, he will give us a free promotion on YY!"

Tom Hanks himself is also a YY user, and at the same time, he didn't hear a lot of people talking about YY. He naturally knew what the promotion of YY meant. He was very surprised and said to Li Mu: "thank you for Mr. Li's recognition of us. I believe this film will not let you and the audience down!"Spielberg also nodded: "this movie has the efforts of Tom and Leonardo, two excellent actors, and it will definitely be recognized by the audience. It must also be loved by YY users. "

With that, Spielberg said to Li Mu, "thank you again, Mr. Li, for your generosity. If you have the chance, I would like to cooperate with you deeply in the future."

For Li Mu, a young man with ten billion dollars worth, his own influence and product influence, Spielberg not only dare not despise him, but also respect him more because he is too young.

The middle-aged and old people like him have come to understand that the most respectable and potential young people today are those who have achieved early success. Judging from Li Mu's achievements and age, in his eyes, they can even surpass Bill Gates.

In fact, Li Mu is not a boy of wealth. The reason why he gave Spielberg face was that he came all the way to attend his charity dinner, and he also actively promised such a strong promotion resource. The purpose is to open the entrance of Hollywood and the North American film market through Spielberg.

Therefore, Li Mu said to Spielberg, "Muye technology now has a solution for online purchase of movie tickets. Through this solution, users can purchase tickets for a movie theater, a movie or a show on the computer, and support online seat selection. After online payment is completed, users can directly go to the ticket buying cinema to collect tickets by themselves to realize the whole process The ticket purchase process is very convenient. I believe this system will greatly improve the willingness of users to pay for watching movies. "

Sure enough, when Li Mu said this, everyone was surprised. Spielberg seemed to be very interested in it. He asked subconsciously, "Mr. Li, this solution you said sounds amazing, but I'm curious about how this system can solve the problem of online seat selection and self-help ticket collection."

Li Mu said with a smile, "the reason why we call it a solution is that we have mature solutions in all aspects. The biggest problem of online seat selection is just real-time updating. If users choose a seat on the Internet, they need to make sure that the seat will not be sold by the cinema again, so we have developed a system for the cinema, and they can use it Our system is used for daily ticket sales. This system will be much better than the system they used before.

At the same time, in this system, the seat distribution map of the cinema's projection hall and the situation of the cinema's own ticket sales will be connected with our online ticket system. If we sell the seat, this seat will be locked in this system, and the repeated sale of the cinema will be forbidden. If the seat sold by the cinema is in the online ticket system, users will not be able to buy the same seat again. ”

because these people are all practitioners in the film and television industry, they listen very carefully. But because they don't know enough about the Internet and the product logic, they can't understand it at once.

Li Mu further explained: "this system is equivalent to using the same channel to sell the same batch of products. Because the two channels are connected, either channel is exclusive. Once one party sells, the other party has no right to sell again."

All of them nodded their heads, and Spielberg was the first one to respond. He was very interested in asking: "how can consumers get tickets and watch movies after they buy seats online?"

Li Mu said with a smile: "this is even simpler. For each order, we will generate a series of unique digital codes for the user. At the same time, we have developed a terminal device, which will be put in the cinema. When the user arrives at the cinema, he can easily input his order code on the machine like an ATM, and the terminal device can directly Print out the photo ticket, and the user can view the photo with the printed photo ticket directly. "

Spielberg's eyes sparkled with different light when he heard it.

At this time, Li Mu continued: "in fact, Internet users, especially those in western developed countries, have certain consumption ability. A ten dollar movie ticket is nothing to them at all, but the reason why they didn't choose to go to the cinema to watch movies is just because of two reasons:

first, trust The information access channel is blocked;

a large number of users may not have taken the initiative to pay attention to the movie release from the beginning to the end, so many times they don't know which movie is currently in hot release, but this is easy for YY to solve. We just need to send related push to users regularly to let them know that there is a movie called cat and mouse game When the movie is released, the protagonists of the movie are Tom Hanks and Leonardo DiCaprio, and then show them a certain content synopsis, a part of posters and stills, so that they can clearly receive the news that cat and mouse game is on the air;

secondly, the experience of watching the movie is complex;

it's not easy to see a movie. First, find the nearby electricity Cinema, then select the right movie, and then select the right number of times and seats. This process is very complicated. Many links will let users give up watching movies. For example, I don't know the number of times the cinema is showing, so I have to go to the cinema and stare at the information display screen of the cinema for a long time to figure out how to choose a suitable time. I have to queue up to buy tickets. I can't wait for my turn Wait, the tickets for this show are all sold out, or there is no good place at all;Now, we have brought a subversive experience for users. Users can see the screening arrangement of a cinema directly on the Internet. They can choose which one they are interested in, and then go in to buy their own satisfied seats. After that, they only need to arrive at the cinema ten minutes before the movie starts, and then they can enter the cinema to watch the movie after picking up tickets;

Li Mu said this Li Mu said: "our online ticket system can not only solve these two problems, but also, more importantly, we can put these two problems together. For example, we can push cat and mouse games directly with YY, and then those YY users who are interested in cat and mouse games can directly choose cinemas through YY The number of times and seats, and then he can use PayPal to pay directly, so that he can complete all the preparations before watching the movie. The only thing left is to go to the cinema to see the movie. "

"After these two processes are completed, the willingness of users to pay and the conversion rate of actual payment will be very high. Quite a number of users who could not have gone to see the film will be changed by the whole set of online ticket system, so that the box office of the film can be greatly improved."

Spielberg has understood all the key points Li Mu said and said excitedly: "this online ticket system is a subversive new model! If it can be put into use, it will be a huge promotion for the film industry! "

Other people also nodded their heads to let those who could not have gone to the cinema spend money to go to the cinema, which is of great significance to the whole movie industry. For example, in the United States, most of the people are not unable to afford movie tickets, but do not have this demand at all, or the demand is very weak, and a little trouble in the process may make them give up 。

The online ticket system mentioned by Li Mu not only solves the problem of information delivery, but also simplifies the movie viewing process to the extreme, which is of great significance to the film industry!

Spielberg couldn't help asking, "Mr. Li, I'd like to know when you are going to launch this system?"