Chapter 1075

As an employee in the film and television industry for many years, Spielberg paid special attention to the online ticket system described by Li Mu.

To his question, Li Mu gave an answer: "the system has been fully developed at present. I have purchased a number of yards in Yanjing, China. Now it has been completely transformed and connected to the network ticket system. It will be officially put into use next month. If there is no problem with the system as a whole, we will try to promote it to more yards In the end, we hope to include all theaters. "

Tom Hanks exclaimed: "in this way, I believe it is also a great benefit to the theater itself, not only to improve their attendance, but also to reduce their personnel and management costs."

Leonardo listened carefully for a long time, and said with a smack of his mouth: "Tom is right. For the cinema, the benefits of accessing this system are obvious, which makes them break through the space limit at once. No longer can they only sell tickets at several ticket windows in their cinema, but for the whole Internet. This idea is really great!"

Li Mu smiled and said: "our product concept is to maximize the convenience of users' payment and experience, and completely simplify the process of users' ticket purchase and movie viewing. Once the user's behavior cost is reduced, the user's usage frequency will be naturally increased. If an ordinary citizen living in Los Angeles goes to the cinema twice a month, then My goal is that they can go to the cinema three times a month and four times a month through a perfect and convenient online ticket system. In this way, the change and impact on the whole market will be huge. "

In the last life, the box office of Chinese films has been rising rapidly. In Li Mu's view, on the one hand, thanks to the growth of per capita GDP, people have a higher level of demand and corresponding consumption capacity for entertainment; on the other hand, it is closely related to the promotion of the Internet industry in China.

In China's Internet industry, there are a lot of online ticket products for film, performance and other fields, and most of the experience is very good. By 2015 and 2016, at least 75% of the box office of Chinese films came from online ticket sales platform and online group buying platform, and the sales of offline cinemas only accounted for 20% of the total box office. Therefore, online ticket buying is very important for the whole film and television industry The promotion of the industry is very obvious.

Although China's online ticketing system started early, there was no giant and big capital in the early stage, so there was no industry leader at the beginning, just a bunch of entrepreneurial enterprises working in this field, each of the ticketing terminals were not common, and the delivery was a problem. It was difficult to form a unified whole industry until the emergence of the giant It is Tengxun and Alibaba bar entry, only by virtue of WeChat and Taobao, Alipay, has become the two largest platform in the field of Internet tickets.

Li Mu is now holding an excellent brand. He is now the initiator of the online ticket system. Not only has the product software and hardware been fully accumulated, but also the patent barrier has been built. In addition, he is now the only giant in China's Internet industry. With the strength and resources of the giant to promote the online ticket system, he can definitely form a high degree of unity in the first place.

Li Mu's goal is to let all theaters choose their own ticket sales and management system in the early stage. This system can greatly improve their daily work efficiency and management efficiency, and reduce the cost of human and material resources. Once they adopt this system, their ticket sales will be transmitted to their online ticket system in real time.

In addition to the unified ticketing system, he also needs to put his own ticketing terminal in all cinemas, and this terminal will be reserved for other open functions of online ticketing system in the future. If there are other competitors in the future, Li Mu can use the existing data system and offline ticketing terminal to include it in his own system for survival.

It is of great significance to lay a good foundation in an industry in advance. If Li Mu sets up the war situation in advance in the whole country, even in the United States and North America, he will not only be able to lock all the theater systems, but also seize all the terminal resources sinking into the theater. At that time, anyone who wants to come in and compete with himself should be weighed in advance.

If the opponent is an entrepreneurial team, then he can't afford the cost of coverage alone. If he chooses to start in a certain region first, he can easily take out millions of profits from the whole national market. In the region where the opponent starts, he can directly launch a crackdown on the opponent in the way of terminal ticket price loss, and directly kill the opponent in the cradle ;

in this case, if you want to compete with yourself, only large enterprises or large capitals can be achieved. However, even large capitals don't have to worry about themselves. The larger the capital investment is, the more cautious it is. With a huge competitor like yourself, it's hard for big capitals to find a suitable entry point to fight for money? That's great, because I have become a scale and have made profits, and the other party has to fight for capital with me from the beginning. Once the start of burning money begins, I don't want to stop.

Li Mu is not worried about the domestic cinema market. With the strong promotion ability of YY, all the theatres will not reject the cooperation with themselves. We need to know that the real driving force of YY is not just push, but refined push! Not only can different push be released according to gender and age, but also according to the IP address of registration place and landing place, which is too applicable for the cinema.As long as Yanjing's Cinema Line cooperates with itself to directly push all Yanjing IP landing, 18-38-year-old young people and middle-aged people to send Yanjing local video messages, it will definitely bring about a very direct transformation. It can even push Haidian's cinemas only to Haidian's users, and further improve the precision and conversion rate of push. This resource alone is enough for the cinema line to turn to itself Yes.

However, in the United States, Li Mu is not sure enough. Although YY is booming now, his focus in the next stage is to establish a data processing center, ensure the steady development of YY, Paradise town and the future "plant vs. Zombies" in the United States. He has no energy to penetrate the field of hospital lines. Moreover, the development level of the hospital lines in the United States is far beyond domestic comparison , not to mention the complexity, if Li Mu wants to promote the online ticket system in the United States, he must cooperate with the local people, otherwise the efficiency will be very low.

And the best partner in Li Mu's eyes is Spielberg!

It's needless to say that Spielberg has great influence in Hollywood. Although there are many first-line directors, there are not many first-line directors who can make commercial films to his height. The more commercial directors are, the stronger market recognition they have. Therefore, Spielberg is a potential partner in the eyes of Li Mu.

And Spielberg himself is a man with a strong economic mind. He has his own film and television company, his own film and television production team, and a huge industry resources and contacts. If he can help himself to promote the development of online ticket system in the United States, it will have a very good effect.

At this time, Spielberg was also particularly interested in Li Mu's online ticket system. After careful consideration, he asked him, "if you want other cinemas to join the online ticket system, the most important thing is to let them all use your ticket management system instead?"

Li Mu nodded and said: "in general, our system must be used in the yard, so as to ensure the real-time communication of information. But what's more, our system itself is a very efficient ticket management system, which is of great benefit to the yard, and the most important thing is that it is completely free. We will also provide a special maintenance team Team, so it's 100% good for them. "

Li Mu added: "if the yard has its own system, it doesn't matter. When our technology constructs a whole set of solutions, we reserve the data interface. We only need the other party to complete the interface with our online ticket system in the system and transmit the ticket information in real time."

Spielberg nodded and asked, "how is your online ticket system going to split accounts with the cinema? This should be the most concerned issue of the hospital. "

Li Mu said with a smile, "for the lines that join the online ticket system, we will set a very low proportion, only taking up to 5% of the flow share, and the accounting period will not exceed one month."

For a ten dollar movie ticket, 5% of the running water can only earn 50 cents of gross profit, which also bears the development, operation and maintenance costs of the online ticket system itself. After all, Li Mu may not earn money.

However, what Li Mu is considering is not the commission when making ticket distribution. What he really wants to do is to win over users. If more than 50% of the film audience will buy tickets through their own online ticket platform in the future, it is equivalent to holding the lifeblood of the whole film industry!

At that time, all the theatres must submit to their own feet. If they want to temporarily increase the proportion of distribution accounts, they can only promise. Otherwise, once they leave their platform, they will be separated from at least half of the audience.

However, what Li Mu wants is not to make money by such inferior means, but to take this opportunity to develop his own film and television and distribution company. At that time, his company's films can demand more film arrangement from the cinema. At the same time, he will also give more promotion resources to his films on his own platform and make efforts to improve the box office in many ways Come, not only advance but also retreat.

Once the cinema line intentionally arranges more films for the works of other film and television companies, or arranges less films for the works of its own company, it can directly hide the works of the other party on the online ticket platform, so that even if the other party has a large number of films, it can not guarantee the attendance rate, and finally it has to compromise with itself!

In the last life, almost all the large ticket platforms have finally transformed into film and television companies. The root cause is here!