Chapter 1100

Li Mu sent Wei Lan to a community called Vanke Yujing in Shenzhen. He stopped at the entrance of the community, watched Wei Lan get off the car and enter the community. Then he drove away to his residence.

Vanke Yujing is the name of this community. She secretly sent a message to a friend in Shanghai when she was eating, asking her to help find it on the Internet.

Wei Lan immediately tells Li Mu the address of this community, which is just a temporary circle of lies.

From Li Mu's car, Wei Lan, who was in a low mood, wandered in Vanke imperial view for 20 minutes, then turned out from another gate of the community. As soon as he went out, he stopped a taxi and asked the driver to take him to a star hotel in Shenzhen.

Drag the exhausted body to the hotel room, the first thing Wei Lan does is to sit on the sofa in the outer room and turn on the TV conveniently.

It's more than 6 p.m. now. After the first peak at noon, the report on the launching ceremony of Li Mu and Taobao logistics has entered the second peak.

Before broadcasting the news, every major TV station basically has its own news program, so almost every station can see reports about Li Mu and Taobao logistics. Wei Lan subconsciously turns on Xiangnan satellite TV. Although she knows that Chen Wan is the one who interviewed Li Mu from Xiangnan satellite TV, she still wants to confirm it.

After a few minutes, the news about Taobao logistics appeared on the TV screen. First, the host of the studio introduced the automatic sorting system imported from Germany, and then switched to the live video.

The picture is switched to the scene. Firstly, some key points of Li Mu's speech at today's launching ceremony are excerpted. Then the picture is switched to Chen Wan at the scene again.

Chen Wan is now the head of Xiangnan TV. She is a variety show host. She should not be a guest reporter, but because she reports on Li Mu, the audience doesn't think Chen Wan sent by Xiangnan TV is abrupt.

However, Wei Lan is more certain of her own speculation. Chen Wan has come to Shenzhen stock market as expected. So it seems that there will be no mistake in her speculation

Wei Lan's mood is particularly depressed. She turns off the TV, lies on the sofa and thinks about everything from her first meeting with Li Mu to now.

He bought his own villa, sent himself to the airport, helped himself to solve the huge difficulties faced by the family business, invited himself to join WANYING, especially rescued himself from the hands of the distraught song Zhilei. In the past long time, these pictures almost never left her mind, and the longer these pictures flashed, the feelings of Li Mu in his heart The stronger the feeling.

Wei Lan is not in the mood to continue to pay attention to the TV reports about Li Mu, but hundreds of millions of people in China are paying attention to Li Mu's public appearance.

Although different TV stations have different clips of the live video, fortunately, most of the media broadcast the private goods Li Mu added to the launching ceremony.

The so-called private goods refer to Li Mu's view on "purifying the domestic e-commerce environment". The media think that this is a practical embodiment of Li Mu's strong sense of social responsibility and industry responsibility. But Li Mu's real idea is to transmit a complaint to senior leaders through the media.

Li Mu today is different from Li Mu before he went to the United States.

Before going to the United States, Li Mu's influence was basically all in China. Although there were some unintended gains overseas, he did not receive any real attention in the western society. But after going to the United States, Li Mu's influence was infinitely expanded through the western media. Therefore, before going to the United States and after returning from the United States, Li Mu's world influence was flying With a leap of promotion, the American media said that he was a world-class youth leader. This is true. Almost all the young people in the world regard Li Mu as their idol.

So this time, Li Mu started an automatic sorting system in Shenzhen, which attracted almost all domestic media and overseas media with a presence in China.

Because Li Mu's world is now highly recognized, all his public statements now have world influence that cannot be ignored.

Li Mu disappeared for so many days. For the first time, he returned to the media and the public's attention. This matter itself attracted much attention. So the private goods that Li Mu brought in his speech today soon had a great influence on the senior leaders.

Originally, senior leaders did not intend to legislate on e-commerce fraud immediately, because of many historical problems. Although senior leaders had received Li Mu's plea in this regard before, they believed that e-commerce is a supplement and extension of the real economy, so it is necessary to respect the current situation of the domestic real economy.

At present, the real economy in China is rising. At this time, on a large scale, the high-level people hope that the economic development can "run fast" and can not be affected by some small problems and flaws. Therefore, rapid development first and then gradual improvement become the main tone of economic development at this stage.

The offline industrial chain of counterfeit products is very large, involving at least tens of thousands of workshop enterprises and millions of people's employment, and even the retail industry throughout the country. Therefore, in this case, the possibility of comprehensively cracking down on counterfeit products is very low. In addition, the former senior leaders have always thought that e-commerce is a supplementary form of the real economy, so they have not Give Li Mu a clear answer.However, today's Li Mu has different weight and importance in the eyes of the senior management. When the senior management knew that Li Mu had mentioned this matter again in the public appearance, they immediately gave a very clear instruction: formulate e-commerce management regulations as soon as possible, and then carry out a round of clean-up for the e-commerce industry. Since Li Mu valued it so much A market, then the government will come out to clean up the industry thoroughly!

……

Boss Ma has been very relaxed recently.

Since the success of his survival plan, he immediately got rid of the huge pressure brought by Li Mu.

In shopping malls, if you want to give a fatal blow to the other party, you must hit the other party's core market. Now, counterfeit products are the core market of letao, especially the counterfeit brand clothing, which accounts for more than 60% of the total orders in letao.

This gray market is a field that Taobao does not touch at all, so in this case, letao is transformed into a category that Taobao does not touch, and Taobao and Li Mu have nothing to do with it.

Boss Ma knows that if he hides in the forbidden area that Li Mu can't touch, he will get a good chance of obscene development. So his biggest idea now is to make letao bigger and stronger as soon as possible. Once letao has a solid foundation and enough wind resistance, when he jumps out of the forbidden area, Li Mu will not be so easy to deal with himself again.

In order to achieve this goal, boss Ma recently deliberately sent a team to the southeast coastal area to communicate privately with local counterfeiting enterprises. What boss Ma wanted was to scale up the online counterfeiting business, purchase the goods in a unified way, and deliver the goods to the hands of letao big sellers at a lower price.

Boss Ma thinks that at this stage, even if the big sellers of letao pull them out individually, they still don't have enough say in front of the manufacturers. In this way, there will be two problems, one is that they can't hold down the cost, the other is that they can't get the exclusive supply.

Therefore, boss Ma hopes that letao will come out in private and cooperate with these factories in the way of bulk purchase. He will directly set up several offices in the southeast. After the offices get the goods from the manufacturers, they will directly sell them to letao big sellers through letao logistics at the factory price.

This kind of playing method is very interesting. It's equivalent to boss Ma giving people, effort and a certain cost to help big sellers minimize the purchase cost. In this way, big sellers take goods from Taobao, not only the price is cheaper than their own, but also the logistics cost is completely saved. They don't even need to go to the south in person, and they can get the goods at home.

Because a considerable number of sellers are physical store owners, they usually go to Hangzhou, Yangcheng or Putian in person every once in a while, purchase goods in person, then send the goods home through logistics, and then set out to catch up with them. The human cost is very high and the financial cost is not low.

Now, they cooperate with letao. Letao can solve all these problems for them.

However, boss Ma has done so much for them, and also put forward his own requirements, which is to ask all sellers to reduce the price as much as possible, with small profits and quick turnover.

What he pursues are the order quantity, transaction amount and user quantity of the platform. By cooperating with the seller, he can ensure that the fake clothes on letao are cheaper than those on any place. Even ordinary consumers who go to Hangzhou and Putian in person can not get such a low retail price.

In addition, boss Ma is still working on a new way of playing. This time, letao is not only talking about the lower agreement price with the factory, but also talking about the exclusive style of letao in the future.

A manufacturer may imitate hundreds of brand clothing products every year. In the past, these products were produced directly to the clothing, shoes and hats wholesale market all over the country. But now, the factory will deduct 20% of the styles for letao every year. These 20% styles are only for letao, not for other channels. Boss Ma hopes to improve the user viscosity and exclusive business of letao Products are always easier to attract users.

Boss Ma only tacitly agreed and secretly supported the sale of fake goods in letao. Now in order to promote the rapid development of letao, he has taken the initiative to participate in the chain of selling fake goods. Originally, some core team members including Cai Chongxin also expressed strong opposition. Once letao actually participated in the chain of selling fake goods, there will be policy and legal risks in the future It's boss Ma who doesn't care.

He doesn't think that the country will tighten policy in the next few years at the level of fake goods. Instead, he thinks that now is the best time for him to overtake.