Originally, letao only tacitly and secretly encouraged platform sellers to sell fake products, but it did not actually participate in the sale of fake products, so the policy risk of letao itself is not very big.

In this way, if the government crackdown on counterfeit goods in the future, and there is no evidence to prove that letao actively encourages the sale of counterfeit goods, letao itself will not be greatly affected.

Because the fake sellers are all letao sellers. According to the platform regulations, they should bear all legal responsibilities for the products they sell. As an intermediary platform, letao only bears indirect supervision responsibility for the platform commodities, but not direct legal responsibility. At that time, the Sellers with large amount of money involved in selling the fake may be directly investigated for punishment, while letao, at most, will also bear Is to be given a certain administrative penalty symbolically by the industrial and commercial department to show a warning, that's all.

If we always follow this rhythm, though letao's operation mode is unethical, it's not easy to grasp its pigtails, and it's hard to piece together the evidence chain. However, boss Ma's heart is so thirsty that he's been beaten by Li Mu for so long, and finally found a hair breaking point. Now all his thoughts are faster and faster!

Therefore, in order to further accelerate the development of letao, boss Ma decided to take further risks and let letao come out secretly to promote the rapid growth of various indicators of the platform.

Active participation in the sale of fake goods is like walking on thin ice for some of the elders of letao, but boss Ma doesn't care about it. In order to avoid risks as much as possible, he has set up multiple firewalls for himself.

First of all, in order to carry out the transfer transaction between the factory and the seller, boss Ma bought a shell of a trading company registered for more than three years from the outside. The owner Ma, the legal person of the shell of the company, does not know himself. Not only the legal person, but also the actual shareholders of the shell company are mysterious people who can not find out.

At any level, boss Ma and the shareholders and members of letao have nothing to do with the shell company, and the shell company itself does not need additional investment. It is only responsible for receiving goods from the factory, and then forwarding them to each seller on letao through logistics.

Once the head of the shell company is found in the future, it doesn't matter. The shell company gives up directly. This company has no legal relationship with letao, and the government has no way to trace the source.

In addition, in order to avoid the loss caused by the shell company's problems as much as possible, boss Ma requires that every account of the shell company should be quickly transferred in and out. In addition to the start-up fund, every payment received by the shell company will be directly called to the factory in the shortest time, so that the shell company will always be an empty shell, even if it is knocked out, it will not bring any loss Additional losses.

Li Mu's comments on the launching ceremony soon reached the ears of boss Ma, but he didn't care. Letao was beaten several times by Li Mu and survived. Li Mu failed to give up after several rounds of attacks. At present, he finally looked forward to a good opportunity for letao to flourish. How could he be affected by Li Mu's words.

In addition, boss Ma has a very clear judgment on the current policy situation. In his opinion, the government generally holds the attitude of giving space for the development of new things first, and then conducting appropriate control when the time is right. Therefore, the possibility of the government to control e-commerce at this stage is very small, and the possibility of controlling fake and shoddy goods is very small, and letao has at least five years to develop Time.

And he doesn't want to make a fortune by selling fake products. He just wants to let letao survive through this grey market, and accumulate enough users at the same time. In the future, when the time is right, he can make transformation. With enough user base, the success rate of transformation is naturally much higher.

In this period, there are a lot of Internet people who do things with this kind of no moral and shortcut attitude, especially a large number of personal webmasters. At the beginning, they attracted traffic by relying on a variety of edge pictures and content. When the traffic becomes larger, they will only transform again and discard the previous edge content, so that they can step on a longer development with a large number of traffic and users The way.

Among them, the most representative is the network literature industry, which has experienced the era of PC and mobile Internet. In the era of PC, the major theft websites illegally steal the paid content of the genuine websites and open them to users for free to read, so as to make huge profits.

After accumulating enough traffic and users, quite a number of pirated websites set up a content team, and then transformed themselves into a genuine literature website, deleting the previous black history completely, and then became an original platform.

In the era of mobile Internet, the development path of many pirated apps is the same. It is shameless to do pirating first to attract the installed capacity. When the whole volume of pirated apps reaches a certain level and the policy pressure is growing, it changes and makes the so-called "genuine" itself.

Under normal circumstances, the progress of policy is indeed the same as boss Ma's cognition. In order to encourage innovation and the development of new things, the government will not immediately control most of the new things, but first let them develop freely and let them fight in the market completely. When they develop to a certain extent, the government will act as a correction mechanism to deal with this new thing Optimize the product, extract its essence and remove its dross, leaving a healthy industrial mode.

Whether it is pirated music, movies or fake and shoddy goods, the policy is gradually tightened according to the needs of the times, such as:After 2015, the copyright protection in the field of digital music and film in China has been almost completely purified. No music website or app can arbitrarily provide all artists with songs for audition and download, no video website can freely provide online viewing of various TV plays and variety shows, and all of which should have a clear copyright licensing chain When it comes to absolute respect for the copyright owners.

The only pity is that Internet literature has not been protected by digital music and digital film and television industry.

Boss Ma thinks that he has identified the pulse of national policy, but what he never dreamed of was that Li Mu had already raised the request of e-commerce legislation and regulation with the senior management. After he mentioned it again implicitly, the government is really ready to start to clean up the e-commerce industry.

Minister Zhen of the economic and Trade Commission called Li Mu that night.

When the phone call came, Li Mu and Chen Wan had just finished their dinner, snuggled up to watch TV on the sofa, and received his call, which made Li Mu's face fly for a moment.

"Hello, Minister Zhen!"

Li Mu's voice is full of heartfelt happiness, because he is very clear in his heart. When minister Zhen calls himself at this time, he must have good news to convey to himself, and it is probably the good news he has been expecting.

As early as the last visit to Li Mu's enterprise, Minister Zhen became a voice between the senior management and Li Mu. This time, the senior management decided to formulate management measures for e-commerce and purify the e-commerce environment, which also inspired him to convey to Li Mu.

"Xiao Li, I haven't seen you for a long time!" said Zhen with Li Mu

Li Mu said: "yes, Minister Zhen. I haven't seen you for a long time. I will visit you when I return to Yanjing."

Minister Zhen said with a smile, "OK, welcome! Your visit to the United States is really a credit to our country. The bosses especially approve of your performance. Let me convey their affirmation to you. I hope you can make further efforts in the future and continue to create new brilliance on the international stage. "

Li Mu didn't expect that the senior management recognized him so much. He said to minister Zhen in a hurry, "minister Zhen, thank you and all the leaders for your encouragement and affirmation. I will redouble my efforts to create more brilliance."

"That's good!" Minister Zhen sighed and said: "Xiao Li, there's another thing. Last time we met, you said that you hope the government can legislate and manage the e-commerce industry. The leaders discussed it carefully and let me tell you that now the state has decided to formulate a set of norms and management methods for the development of e-commerce. We also realize that there are some e-commerce in China Business enterprises have begun to play the edge ball, so the leaders decided to fight hard. Before the public announcement, we should investigate and collect evidence against these enterprises in the industry. When the management measures are announced, we should fight hard to defeat several e-commerce enterprises playing the edge ball! "

As soon as Li Mu heard this, he immediately understood that the senior leaders were going to escort Taobao.

Muye technology has shocked the world now. The next Chinese Internet enterprise that is most likely to continue to shock the world is taobao.com, and its attitude towards taobao.com and e-commerce industry has been clearly stated for a long time. That is to say, we must use tough laws and regulations to thoroughly purify the environment of e-commerce. Only in this way can we benefit e-commerce The business field develops rapidly and healthily.

Now, Taobao and Taobao logistics are developing in two lines, with a strong momentum. If the industry is thoroughly purified, it will be a greater driving force for Li Mu and Taobao.

Excited Li Mu immediately said to minister Zhen, "minister Zhen, this news is of great significance to Taobao and the development of e-commerce in our country. Thank you. Thank you for your attention and concern to e-commerce. Taobao will set an example for our e-commerce industry in China in the future!"

"Good!" Minister Zhen said three good words in a clear voice: "this matter will be settled in this year, so I'm calling. There is another matter that needs your help."

"Minister Zhen, please tell me!"

Minister Zhen said: "no one knows our domestic e-commerce industry better than you. I think you must know very well which enterprises violate the rules in the operation process. If you can, I hope you can anonymously give us a general introduction, so that we can understand the industry situation as soon as possible and avoid some detours."

Li Mu is stunned. He says that this is to give himself an opportunity to tell the emperor anonymously?