Chapter 1113

On the afternoon of December 5, the whole Chinese film and television industry started to fry.

After a large number of professional film and television practitioners and critics sold and purchased the code for the audition of "the girl we chased together in those years", everyone couldn't help but exclaim: this kind of movie they thought was very childish and depicted the emotion of high school students, but it's pretty!

The most depressing thing is that you, as a professional in the film and television industry, are not optimistic about a subject matter at all. As a result, you get a lot of good reviews in the market, which not only proves the other party's ox, but also proves your own silly X.

While watching the movie, the people in the industry sitting in the movie theater do not forget to observe every move of the surrounding audience. Although the plot of the movie is simple and the main line is single, the attraction to the audience's attention is surprisingly large. The audience can completely immerse themselves in the plot from the beginning, laugh when there is a laugh, and all the people in the touching plot stare at the screen without blinking, At the end of the day, not only did the female audience shed tears, but also the male audience had red eyes.

No one expected that the first big movie of Makino image could get such high evaluation from the audience, which caught the whole industry by surprise.

This is the charm of the new type of entertainment industry. In any industry, the new type of success is the protagonist in the market, not only in the film and television industry, but also in the field of games and novels. Tens of thousands or even hundreds of thousands of authors of the start Chinese website are struggling with new types every day, because we all know that innovation and creation of new types are the real shortcut to success.

"The girls we chased together in those years" is released in this era, and its power is much stronger than that in 2011. The Chinese film market in 2011 has been very mature, or even rising.

In those years, there were several Feng's comedies, each of which could occupy a place in the box office of that year. Several films of Zhou Xingchi also made a great success at home and abroad. Zhang Yimou's "the golden armour in the city" won nearly 300 million box office, as well as "let the bullets fly", "Di Renjie", "Ye Wen", "Feng Sheng" and "painted skin", "Red Cliff", etc There are many kinds of films, among which Feng Dao's "Tangshan earthquake" has created a box office record of 673 million domestic films.

In that era, "the girl we chased together" has achieved good reputation in China, but it has not achieved good box office results. However, it has been very popular in Taiwan and Hong Kong. Now, "the girl we chased together" is in the best time. A Chinese film is about to rise and has not yet risen The whole market needs a good opportunity to stimulate good works.

Therefore, in this era of lack of film and television works, creativity, sincerity and commercialization, "the girl we chased together in those years" is like a bomb, attracting everyone's attention.

By the end of the 30 auditions in a day, there was a lot of discussion on the Internet.

Because all the lucky audiences participating in the trial are drawn from the Internet, it is doomed that 100% of these users are Internet users. Although a small number of people sell their tickets to those in the industry, most of them go to the cinema and watch the movie from the beginning to the end.

After watching the movie, the audience came back home with great excitement. The first thing was to go online. In the post bar, the film forum, the YY group and other places, they made an all-out effort to play the movie to other netizens.

Li murang's technology of Muye technology makes keyword grabbing analysis in all the web pages related to "the girls we chased together in those years". By using the way of word cloud, the most commonly used keywords are calculated when users discuss this movie.

The frequency of keywords from high to low is: good-looking, touching, crying, real, regrettable, first love, nostalgia, high school era, missing, theme song;

at the same time, the most common short sentences are:

"so beautiful!"

"How touching!"

"That's true!"

"What a pity!"

"It reminds me of my first love!"

"It makes me miss my high school days!"

"I've missed a girl who really loves me, just like the protagonist!"

"The theme song of the movie is wonderful!"

Such a crazy Amway makes a lot of people who have been paying attention to the film itch. They can't wait to see it in the cinema immediately after the film is released.

Seeing these feedbacks, Li Muge, who is in Guangdong Province, is very pleased. What he is looking forward to at this time is the official launch of "muying ticket business" tomorrow.

Mu Ying ticket is the brand name of Makino ticketing system. It will be directly embedded into the two products of YY and Taobao in the original form. Users on both sides can directly use shepherd tickets in these two products, and both sides will use Alipay to pay online, convenient and fast.

Li Mu's tentative promotion rhythm is: tomorrow, the animal husbandry ticket business will officially go online, first use YY to advertise the whole network, and then immediately push a wave of 9.9 yuan movie viewing benefits in Yanjing. Users in Yanjing can enter the animal husbandry ticket business only through YY or Taobao, and then choose their own interested cinemas and times in more than ten cinemas of different sizes.The reason why we want to make a big promotion of 9.9 yuan first is to stimulate the enthusiasm of users to watch movies and attract users to try to buy tickets online at a low price.

At the same time, Li Mu also asked all his cinemas and performances to only arrange the film "the girl we chased together in those years".

The duration of "the girls we chased together in those years" is 100 minutes, plus the free time of 30 minutes before and after the show, a show takes 130 minutes, and after the show, the film arrangement of the cinema line is zero point one, and then the next day at 10:00 starts to arrange films according to the interval of 130 minutes, until the last scene close to the Ling point, so that, seven times a day can be arranged.

There are 12590 seats in Muye cinema. According to the arrangement of seven scenes, 80000 people can watch movies every day,

so, Li Mu asked for 9.9 yuan to watch movies on the first day after the release of "the girls we chased together in those years". If the attendance rate exceeds 90%, it will be increased to 19.9 yuan on the second day; if the attendance rate is between 70-90%, it will be increased to 15.8 yuan on the second day; if the attendance rate is between 70-90%, it will be increased to 15.8 yuan on the second day The seat rate is lower than 70%, and the next day, the price of 9.9 yuan continues to push.

That night, the film and television circles in China had a very active discussion in private. Everyone was wondering whether the movie "the girl we chased together in those years" could win a high box office commercial answer.

But most people in the industry still don't expect the movie "the girl we chased together in those years" very much, because they see more films called "the best", so even now, they don't think that the movie will definitely catch fire.

The main reason is that the film market in China is too sluggish now, most of the films are losing money and making money. Many excellent films have suffered from box office Waterloo. Therefore, in the view of the insiders, although the audience's response is good, after all, the movie "the girl we chased together in those years" is free, which may not really represent strength or truth It can arouse the enthusiasm of users to spend money. If there is no way to let users spend money, what's the use of making a good movie?

The film and television circles soon reached a silent consensus: if this film does not sell, everyone will laugh at it; if this film sells, everyone will copy and imitate this new type of work as soon as possible, and come up with new things to catch up with a wave of hot spots!

……

That night, Zhao Kang, who was busy with the Internet bar chain project, called Li Mu and asked him: "Xiaomu, the girl we chased together in those years is about to be released. I saw the content discussed on the Internet, and the public praise is very good. It is necessary to build momentum with or without water force and improve the influence to another level."

Li Mu didn't want to use the water army at first, but now he is a new big man with tens of billions of dollars. The pattern and style of doing things are on the rise. He can't think of using the water army as a disgraceful thing.

However, Zhao Kang's call brought him a wake-up call. In fact, no matter he is a man or an enterprise, he can't do without the most basic "vulgarity", just like people can't do without eating, drinking and pulling, and Internet enterprises can't do without the help of the Navy.

Which BTA doesn't have a huge water force? They play the water army for a long time. The water army not only plays the role of propaganda for themselves, but also plays the role of attacking competitors. Moreover, they also have their own public relations team. Once the enterprise has credibility and reputation crisis, they can not only immediately carry out crisis public relations for major media, but also specially mobilize the cooperation of the water army, so as to achieve twice the result with half the effort.

At the thought of Zhao Kang's combat effectiveness, Li Mu immediately moved his heart and told him: "the propaganda of the water army is necessary, but not now."

Zhao Kang hurriedly asked him, "when do you think it's appropriate?"

Li Mu thought for a moment and said, "tomorrow, when the animal husbandry ticket business will go online, there should be a small wave. Tomorrow night, let the water army help me build momentum around the animal husbandry ticket business, so as to let more people know and understand the animal husbandry ticket system."

Li Mu added: "after the first wave of users using Muye ticket to watch movies successfully, you can use your water army to combine Muye ticket with the movie itself to push the wave."

Zhao Kang simply said, "OK, then I'll arrange as you say."

Later, Zhao Kang suddenly thought of something and said, "Oh yes, it's said that Zhang Yimou's hero will be released on the 14th. One week later, the promotion of the film is still strong. You need to hurry up and make more money at the box office before he is released! After all, with Zhang Yimou's influence, if his movie is launched, your box office may be greatly affected. "

"Hero" Li Mu was stunned by these two words, and was surprised to find that he had completely forgotten the legendary movie hero

……

PS: return to Beijing tomorrow, resume the update rhythm of the two chapters of daily minimum guarantee!