Chapter 1114

The importance of hero in the history of Chinese films is needless to say, no matter the total box office or the influence overseas, it is unprecedented in terms of Chinese films, so many Chinese fans have always regarded this film as the peak of Chinese films in the overseas box office dimension.

However, Li Mu himself has heard some well founded rumors. In fact, the reason why hero has such a high box office overseas is that it is a unique Hollywood marketing method.

At the beginning, Hollywood tycoon Harvey Weinstein took the copyright of overseas distribution, and in order to make a breakthrough in the overseas box office of the film, Harvey pulled in Quentin Tarantino, or borrowed Quentin's fame at that time, and let him hang a producer in the movie hero, and then specially put Quentin 's name is written on the poster, which makes people think it's a Quentin movie.

If you want to search the posters of hero released overseas in those years, look for the striking position of the posters. There must be a sentence: Quentin Tarantino presentations, which must be bigger than a-zhangyimou-film;

in addition, on the DVD cover of hero with overseas hairstyle, it's just above the letters of hero, and it's also a whole sentence Quentin Tarantino presentations is also written on the top of the front cover. Interestingly, a-zhang yimou-film can't be found on the DVD cover

In Li Mu's opinion, there are some suspects of selling dog meat with sheep's head, because Zhang Yimou did not have much influence in the overseas commercial film market at that time, and Quentin's influence was just powerful and frightening.

Quentin himself is a fan of Oriental Kungfu movies. If hero is linked with him, it will be equivalent to the illusion that Quentin must be a masterpiece. Most of the overseas audiences also come to Quentin's fame, so they will have such a high box office. If not for Quentin, the ticket of hero in the United States It's hard to say how many rooms there are.

In addition, Li Mu is not a fan of "hero", so now, when he learns that "hero" will soon be released in China, he knows that this movie will become the biggest enemy of "the girls we chased together in those years".

Movie box office is very interesting. The unchanging rule is that in any schedule, only one movie can be the leader of the box office. Other movies are accompanied. Li Mu naturally doesn't want his own movie to be accompanied. So now we must find a way to use fair means to snipe each other, so that the other can't be the leader of the box office in this schedule.

In Li Mu's view, "hero" is a big theme, but also dressed in the guise of Chinese martial arts culture, and there is a chance to win awards overseas. But in essence, everyone is a commercial movie, regardless of whose theme is big and whose theme is small. The most important thing is to fight at the box office and see whose data is the highest.

Therefore, an upcoming "hero" ignited all Li Mu's fighting spirit, and he would never be willing to let his "those years" become the companion of "hero".

In my impression, "hero" has been released for two months and swept over two billion box office in China. This achievement is really remarkable in this era. But Li Mu believes that "those years" will surpass it with its own advantages, the promotion and delivery ability of Muye technology and the help of muying online ticket system!

Immediately, Li Mu and Zhao Kang discussed a promotion plan.

The core theme of this promotion plan is: occupy the media in an all-round way, use the overwhelming propaganda offensive, and reduce the exposure rate of hero in an all-round way.

In order to realize the plan, Li Mu formulated several policies.

First of all, all the platforms related to YY, including YY itself, YY network and yy123, will never push any content related to hero in the next few months. Although there is no artificial technical shielding for hero, it will not be allowed to occupy any good recommended position in its own platform;

secondly, three public opinion hot spots should be planned in the near future to benefit from Use their own online promotion resources, as well as offline media resources, to work together to achieve the complete explosion of the explosion points,

among them: the first point is to push the animal husbandry ticket business into a public opinion explosion point, so that the national public can pay attention to this new way of watching movies; the second is to let those years become the focus of discussion on films in the near future through the guidance of the Navy; the third is to : stir fry the theme songs of Du Wei and Zhang kexuan and their respective songs, so that the theme songs become the most popular songs in the streets and lanes, and also the favorite songs of users. As long as these three public opinion explosion points are successfully detonated, it will basically form a trinity of comprehensive coverage, so that heroes can not find a way to fully expose;

once again, once the "animal husbandry film ticketing" comes out and is successful, the number of cooperative theatres will expand rapidly. Once a large number of theatres connect their own venue and seat resources to their ticketing system, then You can introduce as many sessions and seats as you can in those years through your strong online influence. Once online users are active and occupy the resources of the cinema, you can't even get the high film arrangement rate of hero.Commercial films are always fighting openly and secretly. All the competition around resources is a positive war, which is fully in line with the law of competition and also a potential rule of the market. In addition, various kinds of dirty dark games are also common in the film and television industry. For example, when rival films are released, they immediately let the water army brush negative comments on the Internet, and even attack the other actors and start the other actors' dark materials to let users produce Life repels psychology and so on, these invisible means, Li Mu is lazy to use, he just wants to use the positive and bright means, let "those years" become the box office champion at the end of this year.

……

After all the strategies are set, at 10:00 a.m. on December 6, the "muying ticketing system" officially went online at YY and Taobao!

After that, YY pushed a pop-up news to users all over the country, which introduced the information of the animal husbandry film ticketing system in detail, including its operation mode, ticket purchase and viewing process, and even used a short video to cover up the use of the system.

As soon as this system was launched, it caused a huge sensation!

Although there are not many people going to the cinema to see a movie at this stage in China, the number of netizens has risen sharply under the promotion of Li Mu. However, netizens have been exposed to such a variety of network products, and have never realized that the network can cut into life so directly.

Although e-commerce has firmly bound the Internet and life together, the simple logic that I pay online and wait for the delivery of goods from the other side will not shock you. However, when Li Mu moved more than 60 screening halls and 12000 seats in 14 cinemas to the Internet, it really made you feel the penetration of the Internet into real life Through!

Nobody expected that the Internet could get through with the seat sales of the movie theater in real time. What movie is on in the movie theater at home? I don't need to go to the movie theater. Directly in this system, I can see its today, tomorrow and the day after tomorrow.

The most amazing thing about this system is its online seat selection function. If you want to see the six o'clock show tomorrow afternoon, you don't need to run to a good place before five o'clock at all. You just need to choose the right place on the Internet. You can buy the place in advance by paying for the ticket directly. Then you don't need to queue up at the cinema before the opening, and you can enter it directly on the machine A series of numbers, you can get the film tickets directly into the film, this experience for users now, it is simply cool!

There is no doubt that it is revolutionary to the change and promotion of people's experience of watching movies. It immediately pushes the experience of watching movies to an unimaginable extreme!

However, while netizens all over the country lament the powerful system, they also admire the product logic of muying ticket business. Everyone knows that muying belongs to Muye image, and Muye image belongs to Li Mu, so you don't have to think about it. This is a product developed by Li Mu. As a result, everyone worships Li Mu on the Internet. Everyone thinks that Li Mu is just like Li Mu It is the wizard of the Internet field, and will never stop subverting the Internet industry and the lives of netizens.

The only regret is that the system only supports 14 cinemas under Muye impression, and everyone is looking forward to it supporting all cinemas in the country one day, so that people everywhere can experience this subversive experience.

This time, animal husbandry and film ticketing stunned two industries.

One is the Internet industry, the other is the film and television industry.

Almost all of the Internet industry in China can't extricate itself from imitating the Western Internet enterprises. Although Li Mu's instant messaging software, e-commerce platform and payment platform also imitate the Western Internet concepts, Li Mu's 3321 and YY have many magical product functions that make users intoxicated, such as happy farm and Paradise town Product concept is completely ahead of the western world. Unexpectedly, now Li Mu has come up with a new product concept - real-time online sales system for movie tickets!

This system is no longer simply connecting online and offline, but directly networking and digitizing the offline part, so that the two really form a set of big system with you in the middle and me in the middle. Its implementation logic is exquisite, which is enough for all the same industry to admire in this era.

For people in the film and television industry, they are even more shocked!

Only then did they know how big and ridiculous a mistake they had made!

Two days ago, they laughed at the "self-help ticket machine", the original real use is so powerful! Its real significance is to support such a huge online ticket system, and it is an extremely critical part of it!

The emergence of animal husbandry and film system makes the whole film and television industry as close to the enemy!

At first, we all played the game in a circle according to a set rule. Now a new player suddenly came, and all our plates were disturbed as soon as he came up. Instead of abiding by the set rule, he played his own rule. How could this be accepted by the insiders?

It's a good thing for the cinema to say that this kind of subversion is a good thing for the cinema, because opening up the online ticket sales channel is equivalent to adding an additional sales channel for their seats, which can greatly improve the sales efficiency. It's no pleasure not to do so.

But for those film and television companies, this animal husbandry system is a nightmare! Li Mu's strength and influence have been so powerful that they can be called terror. If Li Mu really pushes this system to the national cinema, doesn't it mean that the national box office trend should be controlled in his hands?!