Chapter 1115

What the film and television industry is worried about is right. What Li Mu wants is to control the direction of box office in his own hands.

in the future Internet plus era, more and more lifeline of entity industry is firmly controlled by Internet.

For example, in the field of retail, e-commerce has occupied most of the market; for example, in the field of catering, more and more revenue comes from take out and group purchase apps; compared with the film performance ticketing, the vast majority of sales rely on the online ticketing system;

those who master the resources may not be the most powerful voice in an industry chain. Although the theater line has mastered the screen and the viewing seat, But as long as Li Mu has mastered the channels of ticket sales of all the lines, he has mastered their lifeblood.

However, in order to achieve this, we must first make the ticketing system unattainable.

In the future, if animal husbandry and film ticketing can occupy 80% of the box office of domestic online films, then all theaters should see their own faces. Otherwise, once the cooperation is terminated, the other side will lose a large number of customers and income.

There are countless cinemas, and there will be more and more in the future. However, once the animal husbandry and film ticketing has become a big climate, it will become No.1 in the field of online ticketing. By then, all the cinemas will become a member of its ecosystem, and all film and television companies must bow to him.

When the film and television circle saw the film and television ticketing system clearly, the whole film and television circle immediately regarded it as the biggest enemy. Many famous people in the industry even began to keep calling with other famous people in the industry, hoping to unite and resist the film and television system, which plundered their control.

Just before the industry knew how to deal with it, Li Mu threw out another heavy bomb!

In order to cooperate with the release of "girls we chased together in those years", 14 animal husbandry international studios in Yanjing transferred all ticket sales to the animal husbandry ticket system, and offline stores temporarily stopped selling, according to the news jointly pushed by YY and Taobao.

In addition, on December 7, all users who purchase movie tickets through the animal husbandry film ticketing system will get a coupon of 30 yuan minus 20.1 yuan. The coupon can be used immediately, that is to say, on December 7, users purchase movie tickets through the animal husbandry film ticketing system, and each ticket only needs to pay 9.9 yuan!

This is in the Yanjing netizens circle fried pot! At this stage, movie tickets are not cheap. In a first tier city like Yanjing, movie tickets have always been around 30 yuan. It's totally a fool's dream to buy a movie ticket of 9.9 yuan for a theater movie.

At 2:00 p.m. on December 6, the film ticketing system officially opened all the tickets for 7 sessions of 14 Muye international studios in Yanjing on December 7.

At 2:00 p.m., the system officially opened the ticket window, with 88130 movie tickets in stock, which were sold out in less than 20 minutes!

Li Mu, who is far away in Guangdong Province, was shocked by the news.

Later, he immediately sent a push. On the one hand, he told all users in Yanjing area that the tickets had been sold out within 20 minutes; on the other hand, he told the users that the muying ticketing system would open the pre-sale window again at 5:00 p.m. to sell the movie tickets on December 8. In order to give back the support of the users for the muying ticketing system, the movie tickets on December 8 would continue to be enjoyed Under the platform subsidy, only the subsidy is not as large as the movie ticket on December 7, and the movie ticket users on December 8 can get the actual transaction price of 19.9 by collecting coupons.

When Muye technology sends a message through YY that more than 80000 movie tickets will be sold out in 20 minutes, the whole film and television industry feels a kind of suffocating terror!

What does a 20 minute sale mean? In the eyes of the film and television industry, it represents that Muye international studios will have 100% attendance in 98 screening sessions of 14 studios tomorrow. Now that the average attendance rate is less than 30%, this figure is just collapsing!

Now, the biggest pain of the cinema is that the enthusiasm of users to pay for watching movies is not high. No matter how good a movie is, only in the prime time of the weekend can it achieve more than 80% of the attendance. In other time periods of the weekend, it can't be guaranteed that the attendance rate is more than 50%, let alone the attendance on other working days. The attendance rate is terrible, and it's scary to go to the cinema and buy a piece of electricity during the day of the working day I wish I could experience the fun of the package.

In addition to 100% attendance, the 88130 movie tickets also represent 870000 box office tickets. If Li Mu maintains his attendance for 10 days at a price of 9.9 yuan and 100%, the box office of the movie will reach 8.7 million. If he can maintain his attendance for one and a half months, it will be almost 40 million!

Nowadays, it's very difficult for a movie to get 40 million box office, let alone the girl we chased together in those years. This movie has all the efforts of Makino science and technology, and its arrangement in other theatres is also optimistic, so it can be expected that its box office will soar.

At a time when the whole film and television industry was shocked, the pre-sale of movie tickets was launched in advance at 5:00 p.m. on December 8.

Surprisingly, although the price of the tickets doubled to 19.9 yuan, the user's enthusiasm for purchase was no less than that of the person who just bought them. It took only 21 minutes, and 88130 tickets sold out again on December 8!You know, it's 1.75 million!

And behind the box office of 1.75 million, it still represents a fantastic 100% attendance rate!

When the result came out, the whole film and television industry was about to explode! They even think that even if Li Mu changes the ticket price to 30 yuan, it seems that he can sell out.

The question that the whole film and television industry is thinking about is, why can the product of pastoral film ticketing system have such a high conversion rate?

However, they didn't wait for them to come up with a solution, and Li Mu, who was inspired, once again inspired, and Muye technology pushed again, announcing that the ticket sales on December 9 would start at 8 p.m., at which time users could purchase the movie tickets of that day at a price of 24.9 yuan.

The film and television company anxiously waited until 8:30. The news came that the film and television ticketing system was sold out again!

The price of a single ticket for the third round of pre-sale is 24.9 yuan, which adds up to nearly 2.2 million yuan!

The employees in the film and television industry quickly took out the computer to calculate, "the girl we chased together in those years" has not been released, and has already obtained 4.82 million box office in advance through the film and television ticketing system!

It's just ridiculous! It's not just the cinema and film companies that don't understand it, it's the Internet companies that don't understand it.

They can understand that 9.9 yuan is sold out. After all, the discount is great, but 19.9 yuan is sold out so fast, which is a little too much to say. The price of 24.9 yuan is very close to the normal price, and it can be sold out in half an hour, which is unreasonable!

At this moment, only Li Mu is clear about the core demands of users. In fact, most of the users who have bought the movie tickets are running for this new experience. As users, the subversive experience is easy for them to have curiosity and desire to try. Even if the price keeps rising, they don't care, because they choose the movie ticket system, in order to Experience this extraordinary feeling.

This feeling is like the first successful online shopping, the first video chat with netizens on the Internet, the first subway, high-speed rail and airplane ride, which means more to users than the event itself!