Chapter 1119

Li Mu's "those years" and his own online resources, animal husbandry and film ticketing system, even the theme song of the film, perfectly controlled the trend of the whole domestic box office. With strong exposure and topic, he attracted the attention of the majority of film lovers, which gradually changed the "those years" into a box office storm, attracting the majority of the audience who went to the cinema to watch the film, Almost all of the films released on the same schedule were annihilated.

In a blink of an eye, "hero" has been released for three days. In order to make the audience willing to pay for the movie, first of all, let the audience be interested in the movie. Now the audience's attention is all focused on "those years". If we don't make some eye-catching news, the box office of "hero" will be even worse.

A public relations manager then added: "in order to make the news more true, we have arranged more than 20 special 'audiences' of all ages. They will receive interviews from these media in major cinemas. We have basically set the interview platform. Now there is another problem, which needs further instructions from all leaders."

A management representative asked, "what's the problem?"

The public relations manager cleared his throat and said: "we have designed more than 30 versions of the interview platform, and more than 20 of them praise heroes from various perspectives, such as director, cast, visual effect, huge investment, strong epic sense, review of history, carry forward the national essence and other aspects, and then we will praise heroes 360 degrees, and then we will praise heroes from all major There are more than ten versions of media cross cutting and broadcasting, which are compared with those years. In these editions, the enthusiastic audience will compare hero with those years, and attack the love, depth, exaggeration and impetuosity of those years. What we can't decide now is whether to go up or not These copies. "

The management representative frowned and asked, "can you give me an example of such a platform?"

"Good!" The PR Manager nodded, picked up a printed document, and said: "for example, this script:

the reporter asked the audience: Hello, I'm a reporter from XX TV station. I want to interview you. Have you just seen the movie" hero "?

The audience nodded and said: Yes, just finished. Say, still want to take out the film ticket root in hand.

Reporter then asked: I want to ask you, what do you think of the movie "hero"?

The audience thumbed up and replied sincerely: it's very good. It's really the best domestic movie that has been seen in recent years. Director Zhang Yimou's ability to frame this serious theme is too strong. Moreover, the movie is a big production. It's really great to see that kind of visual effect in the cinema, especially shocking! "

The reporter asked again: have you seen another movie that was on at the same time, the girl we chased together in those years

The audience replied: I saw that movie, too.

Reporter: do you think there is any difference between hero and those years

The audience replied: the gap between the two films is too obvious, not only in subject matter and type, but also in connotation, connotation and viewing significance. I think hero, a film based on history and Chinese traditional martial arts spirit, must come to the cinema to see it. As for those years, I think The whole movie is like a bowl of instant noodles. It's good to eat at home alone. "

After listening to the public relations manager, the faces of dozens of people in the conference room were different.

The expression of director Zhang Yimou is as bad as ever. The expression of the management representative is a little joyful. As for others, most of them are scared.

After a moment of silence, the management representative said: "I think this kind of interview platform is very interesting. On the one hand, it can attract the audience to the cinema to watch heroes. On the other hand, it can make those users who are interested in watching those years in the cinema flinch. This kind of love movie without any scene feeling is enough to watch pirated DVDs at home. There is no need to go to the cinema at all Come inside. "

Speaking of this, the management representative said with a smile: "my suggestion is to use all the platforms like this, we will stir up a wave in the media, at the same time launch the online water army, let them also push our hero on the Internet, scold those years at the same time, and get the word-of-mouth of those years on the Internet down, only its word-of-mouth down, our development space It's bigger! "

At this time, the management of a production company said: "Mr. Liu," those years "is the first cinema movie of Makino image. If we attack and smear it, in case we offend Makino image or even Makino technology, we will stab the hornet's nest!"

As soon as the words came out, many people's faces changed in a flash.

Indeed, looking at the whole camp of Chinese private enterprises, who dares to provoke Makino technology? Li Mu is the most respected private entrepreneur and even philanthropist in China. The influence of enterprises is undoubtedly the leader of private enterprises. How many companies are willing to avoid him on the road of development? Who dare to find him trouble?

However, the management representative sneered and said, "what about Muye technology? It's really good on the Internet, but what else is it? Now we are going to attack it and let the audience compare us with their films, so as to attract enough attention. The more this happens, the more we should take the initiative to grasp the image of the pastoral area, even if we forcibly touch porcelain, we should also tie them with us. If we can make people think of those years and think of heroes, then we will be half successful! "The investors of hero come from the real industry and have nothing to do with the Internet. So even if Muye technology is powerful and Li Mu has great influence, they are not worried about the retaliation from Muye technology. Instead, in their opinion, the box office of the movie is the top priority.

If the box office of this movie is full of money, then the next overseas market will be greatly affected. Hollywood's comrade Harvey is a vampire with his own face and beast heart. He hasn't talked about the specific terms of purchasing the overseas distribution right of this movie, which is also his usual way of doing things. If this movie is full of money in mainland China, Harvey will give the quotation at that time I'm afraid it will be even lower. At that time, what the movie will face is a total failure on a global scale.

This is an unacceptable situation for both the management and the producers.

Then, after a few minutes of silence, the producer and the management finally reached a consensus. Since those years is the fast track to make money at the domestic box office, we must use the most controversial way to tie hero and those years together!