Chapter 1120

Li Mu has not met many people who touch porcelain since he started his business. There are even birds like Elon Musk. In order to make his enterprise sell for a good price, he traveled all the way to meet porcelain by plane across the ocean.

However, most of the people who touch porcelain still have some limitations. They just want to rub off their enthusiasm from Muye technology or taobao.com. No one has ever wanted to rub off their enthusiasm and attack them together. This time, the capital of hero made Li Mu fully understand.

In order to celebrate the box office's "rising against the trend" and the one-day box office's breaking through 10 million yuan, hero has made a big wave of sense of existence in some media. This kind of operation mode of buying box office by oneself and hyping by oneself is very common in the film and television circle, in order to fool those melon eaters who don't know the truth to buy tickets to the cinema one after another. For this practice, Li Mu himself There is no negative sentiment, which is the default hidden rule of the industry, and he did not want to be the Discipline Inspection Committee of the entertainment industry.

But in other words, it's OK for you to brush the box office by yourself, but when you brush the box office, you have to do a batch of fake interviews with the audience, and you have to step on those years by the way. That's what Li Mu can't accept.

What bothered Li Mu most was that not long after the appearance of TV reports, a group of water army emerged on the Internet. At the same time, they trampled on "those years" and boasted that "hero" was one of the best works in Chinese film history.

Li Mu's real unhappiness is not that these people belittle those years, but that he himself is the ancestor of the current network water army. Unexpectedly, he was rebuffed by a group of water troops who are not climate friendly, which is really annoying.

In Li Mu's view, the competition should also pay attention to the means and the lower limit. Since those years and hero are almost on the same schedule, the competition before each other is inevitable. If Li Mu wants to make those years popular and make Makino image famous, he needs those years to dominate by absolute advantage.

In this case, both hero and bear will be opponents in Li Mu's eyes. He naturally wants to give necessary pressure to the other party within a reasonable range. However, his pressure is purely based on resources. His Trinity propaganda offensive can virtually compress the development space of hero to the extreme.

This means of competition is just like a go master. Without touching his opponent, he should try his best to seal all the development space of his opponent and let him struggle in a narrow space. Although this means of competition is cruel to his opponent, it is completely in line with the competitive morality.

However, I never thought that hero would use the way of personal attack to directly open fire on those years, and whether it's a TV interview or an online water army, their favorite theme is that those years is a rubbish work with no foundation and connotation. On the contrary, hero is a classic epic Great works.

Li Mu is particularly disgusted with such a tone, like Guo Degang's attack. Some crosstalk masters attack his crosstalk as "Three Customs" and "no educational significance". But crosstalk itself is a kind of art that makes people happy. If we pay attention to the educational significance and lose its essence, is it not putting the cart before the horse? If crosstalk itself is only educational but not funny at all, it's really funny.

So on the other hand, since everyone is positioned as a commercial film competing for the box office, no one should boast about his cultural background and artistic attainments. It's not disgusting to use these words to compete for the box office.

Zhao Kang is the leader of the largest water army in China. He knows the dynamics of the water army very well. Just when he learned that hero was looking for the water army to smear those years on the Internet, he immediately got in touch with Li Mu and asked him angrily: "Xiaomu, how do you want to fight back? In a word, I'm sure that people under my control will spray heroes into shit on the Internet! "

Li Mu laughs and shakes his head: "no, I'm not at the stage where everyone will deal with the porcelain. Besides, hero shows that it's not enough exposure and tries to rub our enthusiasm. If we spray him on the Internet again, it's not right for him."

Zhao Kang asked anxiously, "what can I do? Do you want them to talk like this? "

Li Mu said: "it's very simple for these people, just like playing go. The more they try to break through, the more I want to keep my feet steady, and I can't give them any chance."

After that, Li Mu said: "wait for my news, tomorrow I will let YY carry out a nationwide activity. After the activity goes online, let your people push a wave on the Internet."

Zhao Kang wanted to ask Li Mu what kind of activities he was going to do. He might as well give him advice. But Li Mu always has his own considerations when he does things, so he didn't ask any more. Tomorrow, Li Mu will know what he wants to do.

After hanging up Zhao Kang's phone, Li Mu immediately contacted Kong Lingyu and said to him as soon as he came up, "I'm going to hold a big activity related to those years in YY. Please remember a few things and immediately arrange a technical team to work on the preparation overnight."

Kong Lingyu said in a hurry, "boss, please let me remember."

Li Mu said solemnly, "first, let the technical team develop a secondary page. The page needs to realize two product functions, one is to let users upload pictures, the other is to take pictures directly with a computer camera and upload them.""OK, custom upload, camera shooting upload, I wrote it down."

Li Mu hum, and then said: "YY network management background, to add a manual review column, put all the pictures uploaded by users here, let our website editor manual review."

"OK, display in the background and review manually."

Li Mu added: "in addition, a lottery mechanism is designed. Every day, a hundred people are selected from all users who upload pictures and pass the audit as winning users. Users cannot win the lottery repeatedly."

"OK, one hundred people a day, no repetition."

Speaking of this, Kong Lingyu couldn't help asking, "boss, what kind of activities are you going to do?"

Li Mu said with a smile, "what's the hurry? I haven't finished speaking, and you will understand after that."

Kong Lingyu said hurriedly, "then go on."

Li said: "let page design and artists come up with a set of design schemes. The theme is: YY will take you back to those years. The specific content of the activity is: YY users in any city can participate in the activity as long as they have seen" the girls we chased together in those years "in the cinema, and then upload the photos of the movie ticket roots."

"The selected users will get a five-day tour of Ludao provided by Muye technology, including field visits to the actual shooting site of those years and the famous scenic spots of Ludao. All the transportation, accommodation and catering costs will be borne by Muye technology."

When Kong Lingyu heard this, he exclaimed, "boss, do you think it's free travel to draw 100 places every day?"

Li Mu said: "every day, there are 30 tourist seats, and the remaining 70 are souvenir seats. The original sound albums of those years have been authorized to be produced by the record company. Then each person will send a signed album and posters, and the other 70 people will be given an extra 1000yy yuan each."

Kong Lingyu said, "OK, I get it!"

Li Mu said: "when promoting, it must be noted that this online lottery will last until three days after the movie is offline."

"OK!"

Li Mu thought for a moment, and felt that the benefit rate of 100 lucky users every day was not enough, so he said: "in this way, add another one, and ten thousand users will be selected from the users participating in the activity immediately every day, and a six-month membership service of YY worth 60 yuan will be presented."

"OK, let's write a script. The backstage will directly charge half a year's members into the accounts of 10000 lucky viewers every day. After the list is made, it will take effect immediately."

"Good." Li Mu nodded his head with satisfaction, and thought, "hero" actively provoked. He had never been in the habit of urging people not to fight back. So this time, naturally, he wanted to take the move. However, I'm afraid that the way of taking the move would not only fail the hero's calculation, but also further push it to a dead end.

What Li Mu has to do is to further enhance the influence of those years in the whole network or even nationwide, further weaken the pitiful enthusiasm of hero. Even if you buy 30 million box office every day, you will not be able to attract the attention of users!

Don't you want to touch the porcelain and slow me down? Good. I will not stop to see your injury, but I will step on the accelerator and drive fast. I will give you a wave of rolling attack! It's not just to make you steal chicken and not eat rice! The key is to make you cry without tears!

At the thought of this, Li Mu felt that he had a higher morale in his heart. He suddenly became interested and said to Kong Lingyu, "old Kong, add another one! After the movie goes offline, we will draw three super lucky people from all the users participating in the activity, and each of them will be given a 120 square meter commercial house in Ludao, and the tax will be borne by us. "

Kong Lingyu said with a smile: "boss, it's terrible. The house price of Ludao should be around 5000 yuan, right? Plus 20% of the personal income tax, at least 700000. "

Li Mu said: "700000 is a small thing, mainly to make the social influence of those years further improve and reach the peak through this activity!"

"I see!" Kong Lingyu also said excitedly, "do you want me to arrange someone to visit Ludao and purchase houses in advance?"

"No!" Li Mu said: "the publicity copy should be put on immediately, and it can't be hung up until the house is purchased, so it's written in tomorrow's publicity copy: super lucky people can choose a desired house in all the new buildings being sold within the jurisdiction of Ludao city at that time, as long as the area of the house is no more than 120 square meters, the unit price is unlimited, and we will pay for it after selection!"

"Ho!" Kong Lingyu exclaimed: "let lucky users choose freely within the range of Heron Island? It's so heroic! "

As he said, Kong Lingyu made an inventory and said, "boss, I repeat that every day, 30 free visitors to Heron Island, 70 people who can get signed albums, posters and 1000yy coins, 10000 people who can get half a year's YY members, and then three people from all the audiences, a set of commercial housing no more than 120m2 within Heron Island, are you right?"

"Yes! Let the brothers work hard and add a class. Tomorrow, this activity must go online! "