Chapter 1121

In the current era, Li Mu is absolutely a master in the operation of the whole Internet field. He has a strong control over the situation. Especially in the game, he can see the weakness of the other side at a glance, and formulate an efficient way to fight the other side's seven inch game.

The investment of hero is in the scale of 100 million yuan. The financial resources of the producer and the capital can't be underestimated. This can be seen from the fact that the other party has bought millions of box office in one day. If he just wants to fight for money, Li Mu is not afraid of the other party, but that kind of playing method is not enough for Li Mu.

Li Mu's idea now is to take millions of yuan to carry out this lottery activity closely tied with "the girls we chased together in those years", in order to raise the topic of "those years" again and further squeeze the space for the heat of "hero".

Li Mu is going to carry out this activity. The prize line is very rich. From the highest award to the comfort award, there are four gears in total, and the number of users who benefit from the activity is up to several hundred thousand. So many gears and opportunities are to maximize the user's enthusiasm for participation.

The threshold for users to participate in this activity is also set very accurately. As long as the YY user has a photo ticket stub of those years, he can participate. That is to say, if the user wants to participate, he must first go to the cinema to see those years. If the user has seen it, he can't participate without the photo ticket stub. If he wants to participate in this activity, he can You can only go to the cinema again.

The consolation Award for 10000 people every day has a half year membership of YY worth 60 yuan, while the maximum movie ticket is only 30 yuan, so the participation cost is not high, which should be a certain promotion for the user's enthusiasm.

If we can take advantage of this activity to raise the user's attention, hero will have no chance to resist. If it is better than the ability of information delivery, even if the fund behind hero gives another two hundred million yuan, it is not the opponent of Makino technology. Now Makino technology's information delivery ability is second only to CCTV in China, and its own resources are from It can be used whatever it is. The cost is so low that it can be ignored.

……

The next day, when the technical team of Muye technology was working overtime to ensure the launch of the activity, the means of "hero" buying box office the day before, media follow-up publicity and "those years" hit porcelain had some effect. As expected, a group of melon eaters who did not know the truth chose to go to the cinema to buy tickets to watch the film because they saw the news.

And the management of hero decided to continue to make efforts to buy box office, and to buy more than yesterday!

According to the result of the consultation between the whole producer and the management team, today's plan is to buy 15 million box office tickets, and then use the media to push the wave, strengthen the concept of "rising against the trend" in the box office of "hero", and let "hero" return to the field of public concern. By mid afternoon, when the "hero" team found that Li Mu did not make any statement and feedback, they My heart suddenly began to move.

One of the representatives of the producer suggested that since Li Mu, Muye technology and Muye image didn't respond, they should just do it for two times and raise today's box office to 20 million, which is more than the 18 million box office record set before those years. In this way, the topic degree of publicity will be improved qualitatively.

After discussion, the whole team passed the seemingly adventurous but attractive plan.

The cost of buying the box office is not high. After all, the box office itself is the sharing of accounts between film and television companies and theaters. This money can return a large part of it. The remaining cost, though fed to the theaters, is also very obvious.

Among them, the most important advantage is that the arrangement of films will be improved while buying the box office. Originally, the arrangement of hero was not enough. After buying the box office by the way of guaranteed 60% attendance, the theater would naturally like to arrange more scenes that can not earn such a high proportion to it, so that the rehearsal volume will be increased rapidly, and because of the fact that the rehearsal volume is lower than that before the theater With such a gray interest relationship, it is also equivalent to further narrowing the distance with the hospital line. In this case, we can more smoothly put our own display materials in each hospital line to further attract users.

In the audience group of cinema films, quite a number of audiences go to the cinema to decide what movie to watch. At this time, whoever has a large amount of film arrangement and a large number of offline materials display will have a chance to win the box office of this group of audiences. So sometimes when the audience goes to the cinema to see a movie, they will find that there are not only large posters of a movie, but also a large number of posters Dolls, sculptures and scenes show, which not only represents the strength of the film producer, but also represents the relationship between the producer and the cinema.

According to the Convention, if the producer of a movie buys the box office for three or five days in a row, he or she will get most of the film layout of the cinema.

However, the number of screening halls in the cinema is fixed, and the number of screening times per day is also fixed. If a film occupies a large number of arrangement, it will naturally cause great pressure on other films in the same period, so that the audience of other films will find that the arrangement is too small when they arrive at the cinema. In a short period of time, there is no show, so they can only choose high arrangement films, which is equivalent to By means of compulsion, it robbed the box office of other films.

For producers and managers, this business is very worthwhile. As long as the early investment can reverse the decline of box office, the money will be doubled and earned back. Take advantage of Li Mu's no response now, and quickly bring a wave of rhythm. Once the rhythm is brought by himself, Li Mu will be difficult to reverse the situation.However, the production and investment team of hero obviously underestimated Li Mu. In this case, how can Li Mu wait to die? At any time, he is the one with real rhythm.

At 7 o'clock that night, when "hero" bought box office with all kinds of ghost fields in all parts of the country, and when all the cooperative media are ready to report vigorously after 7:30, YY will take you back to the "those years" activity and officially launch it!

Li Mu's non-contact encirclement and suppression war against hero officially kicked off!

YY tens of millions of online users received this heavy push for the first time. When they clicked into the activity page to see what was going on, they found that Muye technology had played a huge money scattering activity!

Every day, 30 lucky spectators are selected to visit Heron Island for free, 70 people get star signature souvenirs and 1000yy coins every day, 10000 people get six months of YY members every day, and the most terrible thing is that three suites are even sent out, and they are randomly selected within 120ping! It's just arrogance!

The actual cost of the three houses, together with other awards, is only a few million. Most of the enterprises that can advertise in the prime time of CCTV may spend more than ten million yuan on one platform of CCTV alone. However, these enterprises will not bring such a shocking feeling of "super local tyrants" and "children with loose money" to users, and it is even difficult to let them Users are impressed, but if the money is used to give back to users, users will be particularly shocked and respected. This is Li Mu's operation strategy.

Sure enough! As soon as the event went online, it immediately triggered a super hot spot among netizens and other people. Netizens were shocked by the local tyrant's practice of Muye technology, and then the most direct feedback was to find a way to participate in it immediately.

The way to participate is very simple. It's nothing more than to go to a movie for 30 yuan. Moreover, the girl we chased together in those years has a very good online reputation, which is expected. The reason why we didn't go to the cinema is that we either didn't want to arrange extra time or didn't want to spend extra money. But now we have the activity of Makino technology All of us have the psychology of going to see the film and then participating in the activity.

At this time, Zhao Kang's water army appeared everywhere!

If the water army hired by the hero team is a mercenary with uneven strength and less than a thousand people, Zhao Kang's water army is a regular army of one million level.

Li Mu and Zhao Kang have spent so long, so much energy and so much money on the water force team, and their combat effectiveness has reached the acme. At the beginning of the action, these water forces are madly promoting in all corners of the network, and through various means, let users participate in the "YY take you back those years" without hesitation.

This group of water army's incitement ability is really too strong, and soon it has aroused the enthusiasm of most of the netizens. If you can watch a movie for 30 yuan, you will get so many opportunities, even if you can win the prize of the lowest gear, why not?

It is in the promotion of this concept that half an hour after the launch of this activity, the whole country's theatres are fried!

A large number of netizens poured into the movie theater for this activity. At present, most of the theaters in the country have not completed the access to the pastoral film ticketing system, so when a large number of audience gathered in the movie theater, all the remaining tickets of those years were swept away!

Crazy users snapped up all the "those years" movie tickets tonight, but a large number of users still couldn't buy them, so they went back for the second place, and bought all the tickets the next day.

Users who didn't buy tickets could only further appeal for the third day's tickets to be sold in advance.

The third day's tickets are required to be sold in advance in the cinema. These are the concepts instilled by Zhao Kang's water army on the Internet. They have imposed subconscious psychological hints to users in advance on the Internet: if the cinema has no tickets, let them sell tomorrow's tickets in advance, so that they can upload the ticket root to participate in the activity tomorrow!

They also hinted that if the next day's also sold out, it doesn't matter, there is a third day!

If the third day's is sold out, it doesn't matter. We can also temporarily add the yard!

The key point of "temporary extra show" is very interesting. If there are so many requests from the audience, the cinema cannot be upset. Heroes guarantees 60% of the box office. However, as long as there are so many audiences on the scene, as long as the arrangement of films is increased for those years, it is bound to be 100% attendance. Which is more cost-effective, the mind of the theater owners is more clear!