Chapter 1190

George Barkley and Li Mu soon reached a series of cooperation intentions happily.

First of all, Li Mu will purchase 150 million N95 level protective masks and a large number of professional protective equipment from 3m. 3M will supply directly to Li Mu at the delivery price, but even at such a low price, the total price of Li Mu's order reached 1.5 billion yuan, accounting for more than half of Li Mu's total material reserve budget.

However, George Barkley and Li muda have become a basic intention. Li muda can pay half of the 1.5 billion yuan in advance, and the rest can be paid back in two ways.

One is that if 3M and Li Mu finally reach an agreement on promotion cooperation and set the price for each exhibition, the rest of the payment will be offset by the expenses of exhibition and promotion. As long as the cooperation does not end, the money can be offset to zero through this cooperation;

the other is that if the two sides have no final intention on cooperation, then Li Mu, as 3M, will be responsible for Li Mu will be given a one-year accounting period as long as Li Mu pays off the balance within a one-year period as a partner in the field of Huaxia Internet;

these two methods are very beneficial to Li Mu, which ensures that he can use a small amount of money to store twice the amount of materials in hand first. If he can use resources to offset slowly in the future, it is more appropriate.

With the cooperation intention of 3M and Honeywell, Li Mu's demand for protective materials has been met beyond expectation. There are 200 million N95 grade protective masks alone, which is a huge number.

In this order, not only the number of masks is huge, but also other protective equipment is available. Moreover, both enterprises promised Li Mu that the goods in the order will be delivered to him by air from next week.

Li Mu has also said hello to Professor Lei in advance and asked him to arrange the distribution of this batch of goods in several logistics bases in China. In this way, once the goods arrive, they can be immediately allocated to the storage of each logistics base and be ready at all times.

……

After the two families are settled, Li Mu's biggest goal of coming to the United States this time has been achieved.

With so many commodities in hand, once the epidemic breaks out, Li Mu can not only ensure that the domestic people will be able to buy goods, but also be sure to hold the price of the same type of products to death, so that those enterprises and individuals who start from the ground can only succumb to their own rhythm when forced to do nothing.

After reaching a cooperation intention with George Barkley, Li Mu immediately contacted Fang Xudong, a technology expert at his hand, and asked him to appoint a special person to set up a project team, with products, development and testing, to put several kinds of advertisements he wanted to make into the ground, the most important of which were YY show and weather assistant.

After arranging these jobs, Li Mu is going to take time to fly to Massachusetts, visit Su Yingxue at Harvard, and see Mark Zuckerberg by the way.

Unexpectedly, just before he was ready to leave, Lin Qingya brought him good news that Coca Cola company was very interested in Li Mu's cooperation plan, and had sent one of their executives and board members to Silicon Valley to have a further interview with Li Mu.

Li Mu decided to stay in Silicon Valley for another one or two days and finalize the Coca Cola cooperation.

Li Mu's confidence in Coca Cola's cooperation stems from his understanding of Coca Cola. Coca Cola's brand value ranks among the top in the world, among which a considerable part relies on advertising marketing.

Coca Cola's core product is the extremely low-cost carbonated beverage, which has a high gross profit margin. The product consumption cycle is also very short, and it is a standard FMCG. For this competitive FMCG industry, if you want to stabilize the market share or make progress steadily, you must ensure the continuous advertising investment, otherwise once the advertising promotion is stopped, one year Within the period, the sales volume is likely to drop by more than 50%.

Whether it's Coca Cola, Pepsi or Jianlibao, which was popular in China at that time, none of these FMCG centered enterprises dare to relax the promotion, and even companies like coca cola can never trust large and reduce investment, otherwise once the market is seized by others, it's much harder to get back.

Because of this, Coca Cola's annual global advertising can basically account for 50% of its net profit, and they are constantly investing, or even changing their spending, to ensure their sales volume and brand influence.

Muye technology is the promotion channel that Coca Cola has been paying close attention to recently. Long before Li Mu came to the United States, Coca Cola hoped to buy the pop-up recommendation of YY, or the advertising position of YY. But Lin Qingya never agreed. Every day, the high-level of Coca Cola suddenly heard news that Muye technology and Pepsi had cooperated. If it was true, it would be In that case, McDonald's is too passive.

Fortunately, Muye technology took the initiative to find Coca Cola this time, and immediately threw out a cooperation mode that shocked and delighted the Coca Cola executives. After discussing this mode, the Coca Cola executives took less than half an hour to discuss, and then directly decided to deeply participate in Li Mu's plan.

In the view of Coca Cola executives, at this time, whoever is the first to put the advertisement on the YY of Makino technology will get huge additional attention, so they have been thinking about the promotion resources of YY.Moreover, Li Mu's cooperation plan this time is really attractive. If a special exchange code is printed on the bottle cap, the user can exchange a certain amount of YY coins as long as he holds the bottle cap. This play method is not only novel, but also can ensure that the user can get practical benefits from this activity.

What's more, in the whole process of users exchanging discount codes, Coca Cola's brand logo can be displayed continuously, which not only helps the promotion of corporate popularity, but also brings users powerful psychological hints, making them think of Coca Cola as soon as they think of drinks, and as soon as they open the refrigerator in the supermarket, they want to take Coca Cola, which is the brand The real meaning of marketing.

This time, the senior manager sent by Coca Cola is Bruce Andre. He is one of the top five people in the whole Coca Cola empire. He is mainly responsible for marketing and promotion within Coca Cola and knows how to pack the brand best.

As soon as they met in Li Mu's conference room, Bruce politely introduced himself to Li Mu. Then he went straight to the point and asked Li Mu, "Mr. Li, we have read your plan here. To be honest, we are very interested in your creativity, but we still have a small problem that we don't want to understand."

Li Mu made a gesture of asking, "please say."