Chapter 1202

Mark Zuckerberg's positioning of Facebook made Li Mu feel instantly.

Before that, he didn't quite understand why Facebook was in a mess overseas, but QQ space didn't develop, but was gradually abandoned by QQ users. In the later stage, QQ users transferred a large area of online social behavior to wechat, which made QQ space a more lonely product.

From Mark Zuckerberg's analysis, Li Mu immediately understood the root cause.

From the very beginning, Facebook's product positioning is very different from that of QQ space.

QQ space in Tengxun's hands is always a supporting part of QQ product ecology. It depends on QQ development. Although in the early stage, it will give QQ space a very large convenience, so that QQ space can take advantage of YY's rapid development, but in the long run, it will imprison the great development of QQ space as a product.

For example, the whole QQ ecosystem is like a cargo ship. No matter how large the total displacement of the cargo ship is, 60% of it is left to QQ's own share. QQ space will never get the main position or most of the resources on the cargo ship dominated by QQ. In this way, QQ space will always live in the shadow of QQ, depending on attached super products, and It's almost impossible to develop into a super product.

This phenomenon often occurs in the whole Tengxun department. Before wechat came out, all products were attached to QQ, but only QQ can really be called a super product. No other product can survive for a long time, let alone become a super product.

To borrow Guo Degang's joke, no matter how big a cake is, it's just a pot.

In recent years, in addition to QQ, the only super product that Tengxun has cultivated is wechat, but wechat's playing method is quite different from that of QQ system.

Although wechat also took advantage of QQ at the beginning, Zhang Xiaolong was very clear that wechat could never come out if it was placed in QQ ecology.

Therefore, wechat immediately peels away from the QQ ecosystem and builds its own system after it completes the stage of taking advantage of QQ. In order to express the complete isolation between wechat and QQ, wechat in the middle and later stages even closed the channel to directly call QQ friends list, which means wechat's determination to completely break away from QQ ecosystem, which is even so big that wechat doesn't care to share with QQ The same set of user data.

At present, the situation of YY space is the same as that of QQ space. If you make YY space in YY's product system, then YY space will never jump out of YY's framework. However, if you make Facebook, you can operate in the way of building a new system completely, so that Facebook will not develop with any products attached, let alone any products limiting Facebook's future development space.

In this way, the pattern of Facebook will be far larger than that of YY space, so it will not overlap with YY space in function and location at all.

Facebook's fundamental positioning must be kept at the same level with YY. These two products will be the two super products of Li Mu in the future. In addition, when the future mobile Internet era comes, wechat will be developed. These three super products will be enough to dominate the global Internet.

After figuring this out, Li Mu suddenly felt clear and said to Mark Zuckerberg, "OK, I basically agree with your point of view. I have several questions. First of all, why is your profit model defined?"

Mark Zuckerberg slightly hesitated, saying: "in fact, my profit model is very simple. In the early stage, I will focus on investment and quickly expand the user base. After the number of users reaches a certain level, I can make money through the advertising model, but in the early stage, I may not take profit as the primary goal for some time."

Speaking of this, Mark Zuckerberg added: "in fact, my positioning of Facebook is the same as that of YY. In fact, it doesn't have to have a clear profit model. Everything is based on products and users first. As long as there are enough users, I don't worry about finding a profit model at all."

Li Mu nodded approvingly, and asked him, "if you are going to work on this project, where are you going to start?"

Mark Zuckerberg immediately said: "develop the product first. After the product development and testing are completed, I plan to start from Harvard and several surrounding universities, which is equivalent to doing a small-scale public test. Once the effect of the public test reaches the goal, increase the promotion according to the budget, and strive to make it popular in universities first."

Li Mu smiled and looked at Mark Zuckerberg and asked, "if I give you five million dollars, it's not enough for you to start this project. If it's enough, how long do you expect to spend these five million dollars? If not, how much do you think it's enough?"

"Five million dollars is definitely enough to start, if all goes well, it's expected to take six months; if things don't go so well, it's expected to take a year," Zuckerberg said in a hurry

Mark Zuckerberg's answer impressed Li Mu. It seems that this young man not only has enough intelligence to the Internet and computer technology, but also has full control over the overall development of Internet products. Although he hasn't really started his business yet, he knows the pace of Internet entrepreneurship.Mark Zuckerberg has learned at this age that the smoother the Internet project, the faster the money will be spent.

The better a project is, the less investors care about making profits immediately. On the contrary, in order to promote the project quickly, they are more willing to burn money quickly and seize the resources of the industry quickly, so this kind of project spends money very fast.

on the contrary, the worse a project is, the more cautious it is to operate. Before spending a penny, investors think twice. They hate to break it up Eight to spend, such a project to ensure immortality is already a miracle, want to rapid development is just a dream.

So in this case, Mark Zuckerberg's prediction is particularly reliable. If the project goes well, five million dollars will be enough to spend half a year at most.

When Li Mu heard this, he recognized Mark Zuckerberg a higher level.

At first, he thought that Mark Zuckerberg was probably the same as himself. At the beginning of entrepreneurship, he was not really very talented, but with the development of things step by step, he improved a little, and finally became a very powerful entrepreneur. But now, Mark Zuckerberg's understanding of the Internet has been very profound before he started his own business Yes.

Li Mu suddenly has a new idea in his mind. Mark Zuckerberg is so strong when he is so young, so he must be careful that he will fly alone directly in the future. Therefore, he must not only occupy 49% of the shares in the Facebook project, and have no controlling right, so the risk in the future is extraordinary.

Instead, Li Mu tends to firmly hold Facebook in his own hands in the future through capital operation! Leave them nowhere to escape! " 25.