Chapter 1235

Li Mu of Enzo Ferrari has heard about it. It's said that the car seems to have a very small quantity and the purchase threshold is very high. It's said that people with several Ferraris are required to be qualified to buy it. Li Mu doesn't know the truth of the rumor, but the car is very expensive for sure.

Chen Ze didn't expect Cai Zhengmao to go on the road like this. He wanted to send Li Mu an Enzo as soon as he opened his mouth. He really liked this car. It's just because of the old man's identity. He didn't say Enzo, even ordinary Ferrari didn't dare to start. Even if the money was completely clean and transparent, he couldn't drive such an eye-catching car to go through the market. So The sports cars in his hands are all low-key models like GTR, which don't look impressive and few people know. However, the refitting cost is much more expensive than buying a car, so that his GTR can easily lose all the super runs in Yanjing.

However, Li Mu's identity will not be limited by these invisible rules. With his current strength, even if he buys a private plane, no one will say that he is not good at anything. If he has the ability to make money, he is entitled to enjoy it. It's natural and natural to spend money to buy comfort. So Chen Ze immediately took Cai Zhengmao's words and said to Li Mu, "enzo is a good thing that can't be found, It's really bleeding in Zhengmao. Li Mu, you don't have to worry about the car. Let Zhengmao take care of it. "

Li Mu asked Cai Zhengmao with a little surprise, "can Enzo buy this car at will?"

Cai Zhengmao waved his hand and said with a smile: "it's not easy to buy this car. If you want to buy a new car, you must meet the requirements of the Ferrari manufacturer. They require that there must be at least three Ferrari models under the owner's name, as well as a lot of other conditions that are worse than hanging one by one. Fortunately, I've been overturning the car for a long time, and there are many cars that I've passed, so I ordered one from Ferrari 。”

Li Mu nodded and asked him, "what's the price of this car?"

Cai Zhengmao said, "brother Li, what are you polite to me and brother?"? You and brother Chen appreciated me to enter the CSC project, and I should also say that brother. "

Li Mu doesn't want to owe Cai Zhengmao. After all, the relationship between them is not very familiar. Even if the landing price of the car imported into China exceeds 10 million yuan, it's not a big deal for him. After the last cash withdrawal, the cash scale on his hands is still very considerable. Moreover, miracle Mu has been the most profitable online game in China for such a long time. This income It is also a stable and large amount of cash flow.

Just trying to persuade Cai Zhengmao to tell him the actual price of an Enzo, Chen Ze said at this time: "Li Mu, I think you should not be polite to him. In the future, we are not only partners, but also good brothers. If he is willing to give you a car, you should accept it with a smile."

Cai Zhengmao also quickly echoed: "yes, brother Li, it's just a car. It's drizzle for you to me. It's rare for me to have it. And you happen to like it. Don't be too polite to my brother."

Even Chen Ze persuades him to accept this "great gift". Li Muluo does not refuse even when he thinks about it. He nods slightly and says to Cai Zhengmao, "thanks, Zhengmao!"

"Brother Li, my brother, thank you. I'll send someone to Yanjing after the car arrives at the port for customs clearance next week. Do you have a license plate number you like? Tell me, I'll get it for you. "

At this time, Chen Ze said with a smile, "Zhengmao, you don't have to worry about the license plate. You give the car, I give the license plate."

……

"Old Chen, why did I accept Cai Zhengmao's car? The ex factory price of the car is estimated to be 4.5 million yuan. When it is imported into China, the tariff, consumption tax and value-added tax will double again. When other expenses are added in, they must be more than 10 million yuan. This is not a small favor. "

On the way back, Li Mu sat in Chen Ze's car and asked him this question curiously.

Chen Ze laughs and says seriously: "you, don't think you owe him the favor. You accept his car, in fact, it's for others."

"Why do you say that?" Li Mu asked

Chen Ze explained: "for Cai Zhengmao, I don't have much face in front of him. There are several people who are similar to me in dealing with him, but you are different. Do you know how many people want to know you or take a ride to make money?"

Li Mu shrugged his shoulders: "it must be everyone who wants to make money."

"So." Chen Ze smiled and said: "when Cai Zhengmao was first asked to join the project, you were far from being so abnormal. At that time, when he joined, he must feel equal to us. But for so long, your development speed is too fast, which makes his mind start to change. He must feel more and more wrong with you in the project Wait, and as your strength continues to improve, the project will also be pulled higher and higher by you. In this way, he will be more worried about his own prospects in the project. He will definitely kick him out of the project one day if you think he is too weak. "

Li Mu said with a smile, "I don't really mean that."

Chen Ze nodded: "that's why I suggest you take this car. You take this car, and you won't owe Cai Zhengmao any favor. Instead, you will give him a reassuring pill to work on this project safely. If you don't take it, he will worry about it all the time.""I see." Li Mu suddenly nodded: "then I'll take it. A thousand yuan is certainly not much money for Cai Zhengmao."

"That's right." Chen Ze said with a smile, "he is seeing the future of you and CSC, so he wants to work hard with us for a long time. If you take this car, it is actually a win-win situation to stabilize his heart."

As he said, Chen Ze said: "since your car will arrive next week, it's really time for us to push forward the club's related matters. If you go to the Shanghai market tomorrow, I'll go to talk to fat Wang about the venue tomorrow. When you come back, we'll talk about the club's positioning, terms and publicity. You must be better than anyone. Let's Try to settle it quickly, and then start recruiting the first members in the circle. "

Li Mu said: "I'll start with a few simple principles. First of all, there are two thresholds for our club. One is to have a sports car, and the other is to pay a certain amount of dues every year. Originally, I was inclined to be a member grading system, such as what kind of gold member, platinum member and diamond member, but later I thought about it. Let's go It may affect the enthusiasm of middle and low-end members, so I'm going to start with senior members, set the entry standard higher, and then slowly decline. "

Chen Ze asked, "do you mean that we recruit high-end members like diamond members first?"

"Yes, in the early stage, we can set all the models that members are allowed to enter as cars with a landing price of more than 23 million. First, we can gather the first-line high-end players together, so that the second-line and third-line players temporarily feel that they are not connected with CSC. The more they are not, the more they want to join in, so the first group of our members will attract similar social influence After that, we will announce to the whole society that the threshold will be lowered appropriately, for example, the car price will be reduced from 23 million to 12 million, bringing in users of the second and third tier. "

"It's so hard. At the end of the day, we still need to establish a membership rating system."

Li Mu said with a smile: "of course, it's necessary to do it step by step. It's totally different from doing it as soon as you come up. Ferrari has been so popular these years because it only launches first-line products for first-line users, with a very high positioning. However, if Ferrari has built C-class cars and B-class cars at a lower price in addition to super running in the first place What do you think the first-line users feel about the class a car? You are interested in a Ferrari super run, but when the owner of your hotel just spent a million yuan to buy a Ferrari four door five seat sedan car, and then let you buy a Ferrari, you will hesitate in your heart, and you will consider whether you want to choose the same brand as the owner of the Hotel at the door, which is the disadvantage of membership classification system, which will cause high-end users to arrange However, if you have bought a Ferrari super car, after a period of time, Ferrari has launched a four door five seat sedan car with a price of one million, and then you find that the owner of the hotel at your door has also bought one, what can you do? I've already bought the car. "

After hearing this, Chen Ze shook his head repeatedly: "you are such a chicken thief But even if you do this, once you start to lower the threshold, those high-end members who are not interested in low-end members or even some excluded members will still feel uncomfortable. What should you do? "

Li Mu said: "it doesn't matter. As long as he joins us first, we will have the opportunity to instill this kind of consciousness in them, so that they can understand that if such a club wants to be bigger and stronger, it can't be played by only a small number of high-end users, which is not good for the development of the club. A proper reduction of standards is a good way to provide fresh blood and new strength for the club Path, and we will not blindly lower the threshold. The final threshold should be set around the "super sports club". For example, even if we lower the threshold, the price of entry-level models will not be less than 1.5 million yuan. As long as we keep the bottom line, we will explain to our members. "

After thinking for a long time, Chen zeruo said to himself, "that sounds reasonable, but what about membership fees? What gear are you going to set? "

Li said: "membership fees should not be too much or too little. If they are too much, they will naturally keep more users out of the door. If they are less, they will also reduce the profits of the whole club and the service standards that the club can provide for its members. So I have probably thought about linking the membership fees with one of the members' vehicle costs, such as insurance."

"Insurance?"

"Yes, if the cars of front-line members are 34 million or even more than 5 million super runners, their annual business insurance costs about 80000-100000 yuan. Then we set the meeting fee at 100000 yuan a year, which is basically equivalent to buying another business insurance. This cost should be very small for them, and it must be within his bearing range."