Chapter 1236

Chen Ze didn't expect Li muhui to take the car's commercial insurance as the Pricing Reference of the club's annual fee, but according to his analysis, this reference basis does have certain specific significance. For a sports car owner, it must have enough economic strength. For him, the amount of car insurance, if not a drop in the bucket, will not be a large amount of expenditure, but it should be in these cars Within the scope of acceptance of the Lord.

Then Chen Ze asked Li Mu, "what kind of services will we provide for members of different grades after we gradually complete the membership classification system?"

Li Mu thought for a moment and said: "members pay to join the club, on the one hand, for the sake of the club's contacts, but on the other hand, for the sake of enjoying the club's services, so the membership fee is the basic operating capital for us to provide special services to members. My idea is to treat the membership fee as pre paid consumption. For example, if A-level users pay 100000 yuan of membership fee every year, then our aunt And take the 100000 yuan as his deposit in our club, and then customize various free services for them in the next year, until the 100000 yuan is used up, and the rest can be matched with some other paid items. "

Chen Ze is surprised to ask: "take it from the people, use it for the people?"

Li Mu said with a smile, "that's true, but we calculate it according to the market price. There will be enough profit space in it."

Li Mu said: "for example, the fee we use for a race track is 1000 yuan, which is profitable for us. When we check the price for members, we also use it according to the price. For example, we usually hold a cocktail party, and the normal situation in the bar outside is that the per capita consumption is 2000 yuan, so we also calculate it according to 2000 yuan for members. Class a users pay 100000 yuan, and we We will provide services worth 100000 yuan. According to the profit margin of the high-end service industry, we will retain 50% of the gross profit. "

"It's almost..." Chen Ze said with a smile, "I thought you would spend 100000 yuan on them if you wanted to spend 100000 yuan on them."

Li Mu said with a smile, "how could there be such a good thing? When we provide basic services to the users who pay the dues, we will also cooperate with the major high-end service providers to launch additional payment projects, so that those suppliers who provide golf, yacht, high-end overseas travel and high-end party can access us, and they will provide services, and we will sell to the members, and then we will encourage members to enter our club We will pay in advance, find a senior event planner, and constantly customize and combine various entertainment projects for them, so that they can carry out group type high-end consumption through us. In this way, our club will not only have certain capital deposit on the book, but also make considerable profits while selling high-end services. "

The high-end service industry itself is an industry with very high gross profit. However, although the gross profit of this industry is high, the net profit is relatively general. The main reason is that selling these high-end services requires high operating costs.

A high-end member of a golf club may have at least two or three hundred thousand members a year, but the Commission to the salesperson will be at least 5-10%, some even higher.

It's difficult for businesses like golf clubs to develop high-end users simply by relying on their own sales team, so they usually find businesses with high-end users to cooperate, such as five-star hotels, or high-end brand 4S stores, which have high-end customer resources to sell on a commission basis, and this cooperation mode should give at least about 20% to the seller Sales share of.

If CSC club is built, the high-end users that can be gathered here will surely surpass any 4S shop in Yanjing or even in China. At that time, the club will not only have a considerable sales volume, but also get at least 20% or higher sales share for high-end service businesses like golf club, which will become a big income of the club in the future Source.

After listening to Li Mu's comprehensive analysis, Chen Ze thoroughly understood Li Mu's playing method. No matter what Li Mu does, he pursues a complete business model. The future of the club should not only gather high-end users, but also have a healthy business model to maintain its own operation. Although both Li Mu and Chen Ze have enough money to maintain Such a club has been running for a long time, but in Li Mu's eyes, any business model that fails to achieve self-sufficiency is a product of failure, and he will not be interested in it.

At this time, Li Mu said: "after we gather a large number of high-end users in the future, the first thing we need to think about is how to provide high-end users with a full range of customized services. If you just get together to play with cars, brag and brag, and bubble codes, such clubs will not only not go up in grade, but also be difficult to make great progress, so we are not just We should consider their food, drink and play, and have something of a higher level. "

"Something higher?" Chen Ze wondered that he was really not good at business, and his thinking mode in this respect was far less vivid than that of Li Mu.

Li Mu said with a smile: "you see, we will gather a large group of the rich generation and the rich generation two. The economic strength of these people is very high. We can guide and lead them to do some charity activities in groups. On the one hand, we can win a better social reputation for the club, on the other hand, we can bring them a better reputation. In addition, we can also be in the club in the future We will set up an investment fund in order to open it to all members in the way of subscription, and then I will control this fund to make some investment with my enterprise or other funds, so as to create a better internal financial product for everyone. "Chen Ze said with a smile, "it's interesting. How about it?"

Li Mu said: "in fact, it's very simple. Suppose the initial scale of this fund is 100 million yuan, we will make it into a graded fund, and then we will invest 50 million yuan to make inferior fund first, and then issue 500 shares to the whole fund at the price of 100000 yuan per share. Each member can subscribe for a certain number of shares, and then raise 50 million yuan as priority fund, etc. to make up 100 million yuan After that, the fund officially began to operate. "

"Our 50 million yuan is used as inferior capital to cover the bottom, take the maximum risk and enjoy the maximum return; our 50 million yuan is used as the priority capital to take the minimum risk and enjoy the top return. If we set a top limit of 15% net profit per year for this part of the priority capital, then if we earn 30 million yuan in one year, we need to pay to If there are 50 million principal plus 7.5 million net profit in the priority fund, the remaining 22.5 million profit belongs to us; if there are 80 million yuan of loss in one year, we should give 57.5 million yuan to the priority fund first, and all the remaining losses should be borne by us. "

Chen Ze asked, "what if we lose all?"

Li Mu said with a smile, "if we lose all the money, we will lose all the money. We don't need to pay the priority fund. If we don't lose all the money, we should let the priority fund take it first until it has enough money, or until it has been taken."

Chen Ze looked at Li Mu like a monster and asked, "where the hell did you learn so many flowers?"

Li Mu said with a smile, "isn't hierarchical fund very common? It's also a normal cooperation mode after priority. A high-risk and high return, a low risk and low return, which can also maximize the benefits of these members."

Said Li Mu: "if this fund starts to operate, we will invest some projects with a small scale. For example, if our WANYING wants to invest one billion projects, we will let this fund invest 20 million. If I want to invest a project of several hundred million, we will let this fund invest 10 million. In a word, we will let this fund do everything we want A small part of a fund's participation is also a small benefit we give our club members. "

"By the way, if the fund's capital scale is enough, we can also invest in the entrepreneurial projects of other members of the club. It's no problem to develop it into an internal venture capital fund. As long as we can operate a set of capital system in this circle, the centripetal force of this small circle will be very strong!"

Chen Ze was speechless for a long time. He sighed after a long time: "if I don't know you, I will go to a racing track blindly. I'm afraid I have to go with you. Everything is different after I know you. In this view, I think this club can not only maintain its operation, but also make a lot of money!"

Many of Li Mu's operation concepts are not only dazzled and gaped at Chen Ze's eyes, but some of these operations are different even after more than ten years.

There are many well-known super running clubs in the future. The annual membership fee is about 10000 yuan. The membership fee is not expensive and the threshold is not high. In a short period of time, a large number of people are gathered to play and have fun. Occasionally, small movements with general influence are made in the society. Although such operation mode is not risky, it is very difficult to really increase the influence of the club.

Because the club itself in the absence of financial support, no healthy business model, it is easy to slowly develop into a gathering place for eating, drinking and playing. Slowly, those members who spend money into the club are like white-collar workers who spend money on fitness cards. After three minutes of enthusiasm, I am afraid that they will no longer participate in the club's activities.

Under such an operation mode, no club can be bigger and stronger, so Li Mu needs to change a new way of thinking and raise the cost of joining the club to a certain extent, but at the same time, he will give enough activity feedback to the club members, plus various customized high-end services and build an internal capital system, so that the club can have enough ability Turn, and produce a strong gravitational force.

Li Mu didn't know that he had finished the whole process of deification in Chen Ze's mind while he talked freely.

Chen Ze looked at Li Mu piously and asked him, "what am I going to do next?"

Li Mu said: "in addition to preparing the club's publicity, we need to find a few planners who are good at high-end event planning, and another one who is familiar with capital operation."

With that, Li Mu suddenly thought of his own affairs and said to Chen Ze, "by the way, I'm going to start a charity project. Can you find me the project leader of Niubi? It requires strong control ability and media sensitivity. "

Chen Ze frowned for a long time. Suddenly, he took off his mouth and said, "I know a girl who used to work in the fashion circle and planned a lot of big events in the domestic fashion circle. She has a strong ability. But she seems to lose interest in the fashion circle some time ago. She went to the north and south poles and Africa for a big circle. She just came back last month. I can introduce her to you and talk to you two Talk. "

As soon as Li Mu heard that the other side was in the fashion circle, he knew that his planning, public relations and media sensitivity must be very strong. Although such a person is not reliable to be responsible for the project of keeping the veterans alive, it sounds like a serious and pompous one, but it's imaginative to think about it carefully. He doesn't want to make the project of keeping the veterans alive an official charity that only pays attention to influence If you want to commercialize it and make it into a "famous trademark of China", you need someone who doesn't play the card according to the routine!