Chapter 1322

Just half a month ago, many media in the world thought that the development of Muye science and technology had entered a bottleneck period. They thought that Li Mu's genius and innovation power had finally entered the quiet period after the eruption of the volcano from the blowout, but unexpectedly, only half a month later, Li Mu dropped a nuclear bomb to the whole Internet world again.

The power of the nuclear bomb is beyond everyone's imagination. It's like a full coverage and indiscriminate attack. Almost every netizen, regardless of nationality, gender or age, will be brainwashed by his game.

In front of such a super pop, the media did not hesitate to give all the attention to Makino technology, plant vs. zombie online, and Li Mu. This also made the media realize that genius is genius after all, and dad is Dad after all. In the future, it is absolutely impossible to think Dad is old and can't walk because of taking a vacation occasionally for Dad.

As a result, all media are not stingy with their praise words, and send Li Mu and the game to all the front page headlines.

At the same time, the whole Internet world is in an unprecedented state of madness because of the little game "plant vs. zombie online".

The brainwashing game mode, as well as the online experience that makes people addicted to it, together drag netizens from all over the world into a common "abyss".

Lin Qingya, who is in the United States, is very excited to call Li Mu and tell him a very interesting news: the whole Silicon Valley, today, because of the game "plant vs. zombie online", there is a large area of late phenomenon. Many company bosses even call Lin Qingya and "complain" to her, saying that "plant" which was launched in the early morning of silicon valley time Fight zombie online, which makes a large number of employees and managers forget their working hours.

Forget the working hours. Almost all the employees of Silicon Valley companies are eager to discuss this game which is popular all over the world. For these Silicon Valley elites, this game has a strong research value in addition to its strong attraction.

Why, why can such a simple game, in such a short period of time on fire all over the world? In one morning, the number of online users has exceeded 20 million. In one day, the maximum number of online users has exceeded 30 million. How many game company bosses dare not dream of extravagant situation? People's Muye technology has been completed within 12 hours. What's the reason?

Today, in addition to receiving phone calls from the bosses of major Silicon Valley companies, Lin said, she also received phone calls from executives and even CEOs of five major investment banks in the United States.

While congratulating the new breakthrough of Makino technology, these investment banks are also concerned about the next capital operation plan of Makino technology. Everyone knows that with the super strength shown in "plant vs. zombie online", if we give it half a year's development time, create a bigger peak and create more capital flow, Makino Technology can easily Nasdaq's IPO, or even IPO, may become the world's leading Internet company.

At this time, the investment bank naturally hopes to maintain a good relationship with Muye technology. When Muye technology IPO in the future, the investment bank will have the opportunity to become the securities firm of Muye technology IPO business.

Li Mu himself was shocked by the unimaginable heat of "plant vs. zombie online". He knew that "plant vs. zombie online" would become a hit in this era, but he didn't expect that it would be so complete

Not only he, the whole society did not expect that a game can be so popular in a short time.

Most of the phenomenal blockbusters exceeded social expectations. When jobs released the first iPhone, Nokia and the people of the world didn't think it would be popular all over the world, let alone create a multi hundred billion dollar super empire;

when Uncle bird launched Jiangnan style, all the musicians didn't expect it to be popular all over the five Zhou, Huo even the first lady of the United States was learning his horse riding dance;

Chinese musicians never imagined that a song called "mice Love Rice" can only be counted as a second-class online song, and with a singer whose appearance is not clear with Sun Nan and Wang Daye's silly distinction, it can fire people all over the country to have a single cycle;

blizzard, EA, Konami, Rockstar and so on Famous game manufacturers also suddenly found that their world outlook was completely subverted overnight.

When they work hard to develop all kinds of large-scale games that challenge today's technology and hardware limits, and when they work hard to build a huge world view in the game, an unprecedented pop-up game suddenly appears in the world, and the simplicity of this game really makes these game elites want to cry without tears.

At this time, Blizzard Entertainment, which is located in California with Makino technology, fell into a state of doubt about life from top to bottom.

Blizzard Entertainment at the same stage has become the leader of the world's game manufacturers. In the past ten years, they have exported a number of classic pop games to the world, including Warcraft series, Diablo series, and Starcraft series.These three series of games have laid a strong foundation for Blizzard Entertainment. So this year, they secretly launched a new plan: to build an unprecedented super online game based on the world view, heroes and historical events of the game, taking the plot of the game as the background of the game. The name of this super online game is world of Warcraft Boundary.

Blizzard regards world of Warcraft as a major strategic product of the company in the next few years. Blizzard's CEO often uses a metaphor internally, which is to build world of Warcraft into a strategic nuclear missile for Blizzard Entertainment.

Peaceful world's strategic nuclear missile is a kind of deterrence that may never be used in actual combat. However, the strategic nuclear missile in the Internet industry was born to blow up all enemies. Blizzard's hope in world of Warcraft is to use it to conquer the world's online game market, impact all other companies' Online games, and become an online game industry The overlord of.

Blizzard has made an in-depth investigation of the online game market, as well as an in-depth calculation of the future development space of world of Warcraft. In Blizzard's view, if they operate this game to the extreme, they may harvest tens of millions of paid players in the world in the next three years. In their view, this is the existence that can create the peak of the industry This kind of super game, with its magnificent background, huge structure, exquisite pictures and first-class experience, is likely to bring a huge impetus to the development of computer hardware in the world.

With such a big dream to work hard, I didn't expect to turn around. A game that is technically simple to outrageous dominates netizens all over the world overnight. Blizzard executives immediately organized a core team meeting. At the meeting, everyone was required to experience "plant vs. zombie online" on the spot, and then discussed the power of the game, as well as what we can learn from it Even imitated places.

A group of people began to play the game in the conference room with their laptops. At first, it was a stand-alone version, and then someone shouted, "Hey, let's try the online experience."

Then, everyone began to unconsciously immersed in the state of experiencing "plant vs. zombie online" with friends.

Until noon, everyone was still eagerly "experiencing" this kind of game mode with strong brainwashing ability. From time to time, there were shouts in the conference room:

"Jimmy, come on, help me grow a pea shooter in this line, I can't bear it!"

“Oh，shit！ Angelo, the nut wall is almost gone. Is your CD cooling? Help me grow a nut wall! "

"I found a good way to deal with" pole vaulting zombies ". Plant a cannibal flower in an empty space behind the nut wall, so that the" pole vaulting zombies "will be swallowed by the cannibal flower as soon as they land. Hahaha, I'm a genius!"

"Pete, didn't you find the mashed potato bomb working well? Duan's one is gone, and it's very cheap! "

"But it's disposable. Although it's cheap, it still needs time for the CD to cool down, and it will take time for it to get bigger!"

"Tom, for God's sake, help me to grow a cold shooter. Slow down these zombies. I can't stop this line!"

"Sorry Justin, I also need cold shooter to consolidate my defense, or I will throw a cherry bomb for you first!"

……

After the popularity of "plant vs. zombie online", all the games on the market have been greatly impacted. Even for Muye technology's own "Paradise town", the number of active users has declined by about 10%, while the average use time of users has declined by more than 30%.

Li Mu analyzed the reasons. Paradise town is not a fast-paced game. On the contrary, it is a very slow-paced business game. After a long-term operation in the game, users have their own industry in the game. The longer the game is played, the higher the user viscosity. However, after the foundation of the game is established, active users log in every day, though Users will not immerse a lot of time in the game as before;

plant vs. zombie online is a fast-paced game, especially the single player mode and the cooperative fight mode of friends in the copy. The rhythm is very fast. Users mainly like the fast-paced war, which is very easy to cause users to sink in a short time Soak, and forget the time as soon as you plunge in;

at one time, all kinds of images in the plant war are on fire. No matter the plants in the game, or the silly and funny zombies, they have become the favorite cartoon images of the whole people.

In order to enhance the world influence of plant vs. zombie online, Li Mu decided to strike while the iron was hot, and convened a meeting of the art team of the game and the product team of the whole Makino technology to prepare for the derivative development of plant vs. zombie online.

In Li Mu's concept, derivation has many development directions. For example, taking "plant vs. zombie online" as an example, it can make animation, comics, movies, and various derivative products with game images, such as dolls, pillows, key chains, exercise books, and so on. It can even be sold to McDonald's and quirky eggs as theme gifts.Just like the animation image of the little yellow man, as long as it is developed in depth, the derivative space is large, and it can penetrate into every field of life.

However, if we want to make the first batch of derivatives while the iron is hot and fast-paced, animation, comics, films and various physical products will not be the first choice, because the time cycle of development and production cannot be broken through.

Therefore, Li Mu personally selected several derivative directions of the first stage, including:

1. Art engineers immediately design official high-definition wallpaper, which can be downloaded and used by users free of charge on YY. The production cost of wallpaper is very low, and the game materials are all complete. Excellent art engineers can produce multiple theme wallpapers in one day, although this thing has no direct economic value, but It can further promote the coverage efficiency and user influence of the game;

2. The YY product team immediately develops a custom skin interface based on the element of "Plants vs. Zombies Online", and launches the cartoon show products related to "Plants vs. Zombies Online" on the YY show;

3. The BD team immediately contacts with McDonald's, KFC, Coca-Cola, Pepsi and other brands Cooperation, ready to authorize the brand and image of "Plants vs. Zombies Online" to be used for special products.

McDonald's vs KFC, Coca Cola vs Pepsi, all choose the right combination. In this way, Makino technology will have the opportunity to win the best interests.