Chapter 1323

The high-definition Q version of the plant war zombie wallpaper has been downloaded tens of millions of times in a day since it was opened for download on YY. But there are more than 100000 users leaving messages on the wallpaper download page. These users come from all over the world. Behind each person's nickname, they all carry a small flag of the landing country. On the review page, there are flag icons from all over the world, all kinds of countries The language message appears in a page at the same time, which makes Li Mu feel like browsing YouTube. The popularity of the game can be seen.

Now, "plant vs. zombie online" has just been online for two days, with the highest number of online users exceeding 50 million. On the third day, the sales flow of the game's one-day props and skin reached 35 million yuan, with strong revenue capacity, which makes the whole industry overwhelmed.

Li Mu is a passer-by. He is very clear about the development of paid skin in the game. With more and more people using paid skin, other users are not disturbed by the normal game, but the potential impact caused by aesthetics is constantly fermenting. Until one day, ordinary users can no longer stand the unchanging original skin, and begin to step into the payment path The road is gone.

Li Mu can also foresee how popular YY's same skin and YY show will be when they are designed. I'm afraid that the only paid YY show will generate a lot of revenue for the company.

It is said that all the game companies on the market are studying "plant vs. zombie online" and are using the fastest speed to promote the imitation route, including the famous blizzard. Even they want to imitate "plant vs. zombie online" and make a tower defense game.

However, even if game companies all over the world try to imitate "plant vs. zombie online", Li Mu will not worry at all, because he is very clear in his mind that the only non replicable success condition of "plant vs. zombie online" is YY.

Without YY, even Blizzard can't promote a similar tower defense game;

without YY, even Microsoft can't make Internet users all over the world crazy about the game;

without YY, even if jobs and Nokia put the same game into their mobile phones, it's impossible to trigger the interaction of friends on YY.

Anyone, as well as any company, who wants a similar game to fully reach the height of "zombie online in plant Wars", must have the condition that he must also have a social product that is highly consistent with YY, otherwise it will not work at all.

KFC and McDonald's have received the offer from Makino technology on the cooperation of game cartoon image. Makino technology gives the cooperation scheme as follows: McDonald's or KFC will pay a certain amount of royalties, Makino technology will authorize them the right to use the packaging of cartoon image in the game, so that they can print the cartoon image on their product packaging, if they If you want to get the authorization to use derivative products, you have to pay more for it alone, such as dolls and dolls made from game cartoon images;

if in China, most companies use their own cartoon images to produce various products, they will hardly pay a dime for copyright fees, but not in the United States. If any enterprise dare to use their own copyright without authorization, they will Can win in the court of the United States without any suspense, and ask for huge compensation;

multinational enterprises such as KFC and McDonald's have had similar cooperation with a number of well-known copyright parties before. McDonald's, Disney and Pixar have very close cooperation, often launching derivatives with Disney or Pixar cartoon image as the core Small gifts, and then combined with their own in store packages for promotional activities;

KFC has close cooperation with some enterprises in the United States, as well as the Japanese copyright owners. For example, this year, KFC launched a "Doraemon" package, which is very popular in the country. In addition to using the name and image of Doraemon for packaging, the package also uses the name and image of Doraemon for packaging A Doraemon toy with remote control is attached. This toy is very popular with children.

However, neither of these two enterprises has had similar cooperation experience with the local copyright owners in China. So far, all the cartoon image copyright in China has seriously lacked influence in the international market. No matter huluwa, or the domestic famous cartoon image such as chief black cat and Shukebeita, they are not recognized in the international market. Even Monkey King is the same 。

It can be said responsibly that the influence of Chinese domestic cartoon accumulated over the past decades in the world is not as great as the influence accumulated in the world in the past three days of "plant vs. zombie online", or even worse!

"Plant vs zombie online" is popular all over the world in a short time, which also makes the cartoon image of the game familiar to more than half of the world's people, so behind each cartoon image in the game, there is a huge profit space.

So when Makino found two companies, they both showed great interest.

Li Mu was very able to grasp the pain points of these enterprises. He asked BD to find the two companies and put forward the intention of cooperation, but he did not make the actual offer. At the same time, he released the news, so that the two companies knew that they were negotiating the same thing with the two companies at the same time, making them feel tight.Before the "plant vs. zombie online" became popular, there were many competing products in the international cartoon copyright market. Even if one of the two companies found a cooperation opportunity in this market, the other could find other competing products of the same kind. For example, KFC cooperated with Doraemon, McDonald's cooperated with Toy Story, and everyone was quite equal. No one would be left behind by the other If KFC gets hellokitty, McDonald's can also get SpongeBob.

However, the current game market is not a cartoon animation market. At this stage, only "plant vs. zombie online" can be cartoon in the game field, and it's a very difficult thing if the opponent seizes this opportunity and wants to fight against it.

Even if we take the global cartoon animation market into the competition with "plant vs. zombie online", it may not be easy to be a coincidence, because in addition to a large number of well-known cartoon characters in the global cartoon market, there is no new cartoon image that can be well-known in the world in the recent two years.

So this also involves a hot issue.

The cartoon image of Doraemon is really powerful. At least one third of the people in the world know about it. Although Doraemon is famous, it has nothing to do with popularity. It's as if all the people in China know about six little Lingtong. In 2015 and 2016, although he was still famous, he had no popularity. The appearance fee may not even reach 100000 yuan, but it was red at that time Small fresh meat, even after just one or two years, but due to the high heat, the appearance fee is as high as several million, which is the importance of heat.

Nowadays, cartoon images of the world have been taken out for hundreds of years, one of which is counted as one, and no one image or series can be compared with the zombies in plant Wars. Therefore, for enterprises like McDonald's and KFC, it's even if they don't take this image to cooperate with the fast food industry. Once they take it out, they must try their best Get it.

Coca Cola and Pepsi are the same.

The rivals of these two decades are basically "mirror brothers". They have always been you, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I I'll work exclusively with KFC, and the strategic partners are also rivals

In this case, "plant vs. zombie online" suddenly wants to talk about cooperation with the two sides, which immediately stirs up the flames of the war. Moreover, if the competition fails this time, there are no other competitors of the same kind to choose from.

Under the instruction of Li Mu, BDS of Muye technology gave KFC and McDonald's, Pepsi Cola and Coca Cola two cooperation schemes to choose from:

the first one is that cartoon image is authorized annually, and each company gives a quotation for the annual authorization fee, and the price is higher;

the second one is the display quantity promised by the user, for example, Pepsi Cola can Promise that the image of "plant vs. zombie online" can be displayed 100 million times on their products in a year, Coca Cola can promise 200 million times, but whoever promises the highest number of times can get exclusive authorization. On this basis, Makino technology only collects a symbolic royalty of 100000 US dollars per year;

but Makino technology has a lot to show Clear definition: for each product sold with the authorized image, the display volume shall be calculated once. If the actual display volume fails to meet the promised display volume, the compensation shall be paid to Muye technology at the price of 0.2 US dollars each time.

That is to say, if these enterprises want to get the image authorization of "plant vs. zombie online", they will either give more money or produce more products related to the image of "plant vs. zombie online".

Li Mu prefers the latter. He doesn't care about the annual authorization fee of 100000 US dollars or 5 million US dollars. What he wants is to quickly push the image of "zombie online of plant war" to the offline field of the whole world through these offline enterprises with strong channel ability, fill in the blank of "zombie online of plant war" and improve "plant big" The influence of war zombie online on a global scale pushes the cartoon image in the game to the world's top level in popularity, influence and gold content, which is what Li Mu wants most.

Online is Li Mu's absolute advantage. If the Internet world is the ocean, then Muye technology is the biggest whale in the ocean. However, no matter how strong the whale is, it is difficult to become the overlord on the land. For Muye technology, the offline real society is the land.

The difference is that KFC, McDonald's, Coca Cola and Pepsi are all giants in the offline industry, which is what Li Mu lacks.

If Coca Cola and Pepsi want to get the exclusive license of "plant vs. zombie online" with the least money, they must make a commitment as high as possible in the number of exhibitions. If Coca Cola sells 50 billion bottles of Coca Cola every year, Li Mu would like them to give a commitment of 50 billion times of exhibitions every year directly. In that case, the image of plant vs. zombie, It can really spread all over the world!