Chapter 1411

Sennheiser's attitude almost made Li Mu impeccable. Mueller showed all his thoughts without reservation and concluded with the following sentence: as long as you are willing to take me to play, I can do whatever you want me to do.

Li Mu likes a partner who knows the current affairs best. He can see what's best for him at a glance, and then he will succeed in getting on the car at all costs. Unlike some heads of enterprises who have a lot of brains, he clearly wants to give him a bite of food. He also wants to tell you what he has to avoid, show his face clearly, and put his nose on his face.

However, Li Mu did not immediately make a decision to cooperate with Sennheiser. After all, when the team went to Germany, they not only met with Sennheiser, but also with Baiya power. According to business etiquette, they also had to talk with both parties before making the next decision.

Therefore, Li Mu's reply to Mueller is that after the team has met with BYD, he will carefully decide which side to cooperate with.

Mueller naturally knew that Li Mu could not make a decision directly after only talking with himself, so he said: "Mr. Li, I believe Sennheiser will not let you down, and we sincerely look forward to cooperating with you!"

……

Sennheiser's headquarters are in Hanover, and BYD's headquarters are in hailblung. The two places are more than 400 kilometers apart. After the team finishes the negotiation with Sennheiser, they fly from Hanover to Stuttgart without stopping, and then take a bus to BYD's headquarters in Stuttgart.

The senior management of BYD also attaches great importance to the cooperation of Makino technology. However, compared with the attitude of Sennheiser senior management that they should cooperate with Makino technology at all costs, BYD's attitude is slightly rational and calm.

In Li Mu's eyes, he thinks that Sennheiser is the most suitable one. Sennheiser is like Tang Niu in the God of food. For a giant enterprise like Muye technology, what he needs is a little brother with this attitude. As for whether such a little brother will bite back one day, it doesn't exist. The size of Muye technology is as large as any Little brother can't shake its foundation, but its strength is enough to destroy any anti water little brother.

After the discussion between the team and BYD, they immediately set out to return to Hanover, and then started the second round of negotiation with Sennheiser. This negotiation directly entered into the confirmation of relevant details in the practical stage.

Sennheiser plans to take out the earphone prototype for cooperation with Muye technology, which is a flagship product of Sennheiser in the field of flat head earplugs, mx858.

At present, most of Sennheiser's middle and high-end earphone models are earmuff type and in ear type. Originally, Sennheiser also wanted to cooperate with Li Mu with a product of earmuff type or in ear type, but Li Mu still insisted on choosing flat head earplugs.

The reason why we choose the flat head earplug is that it is the most comfortable earphone to wear, and it is also the most popular earphone among the public.

Earmuff earphones are relatively feverish, but the cost of wearing them is also very high. After a long time, it's either headache or earache. It's more uncomfortable to wear them in hot weather, and it's inconvenient to carry them. It's really not suitable to use them as matching earphones for players. Moreover, until Li Mu's rebirth, he had never heard of any music player or mobile phone. The earphones are just bags I can't stand the space.

As for earphones, although the sound quality is better, it will gradually become the mainstream of portable earphones, but it is not popular now. Most earphone users have a lot of discomfort when they start using earphones. The acceptance of this kind of earphones is far less than that of flat head earphones, because in the eyes of users, flat head earphones are the most unadaptable earphone types, it is only It's what headphones have always been like.

Apple has used an earpod in its product line for many years without any change. There's no reason. Apple certainly knows that earphones with in ear sound quality are better, but it's more clear that if we change the earpod to in ear, it will only please a small number of users, and most users will be excluded, so it's better to be a more acceptable earphone for the whole people Appropriate.

The price of Sennheiser's flagship flat head earplug is around $60 in most countries and regions of the world, and it will be higher in China, which is nearly $80. The overall quality of this earphone is also very good. At this price, it is considered by consumers to be the most cost-effective product, and the recognition of the middle market is very high.

As for the delivery cost of this earphone, Muye technology and Sennheiser have reached a consensus. The purchase price of Muye technology is $15, and the taxes and logistics are borne by Muye technology. Under normal circumstances, the ex factory price of Sennheiser mx858 is about $20. Although there is a considerable loss in profit, there is still a certain profit margin. Sennheiser is more concerned about it than about it This profit is a huge promotion of the brand after the cooperation with Makino technology.

Although Li Mu doesn't know the mx858 earphone, since it has withstood the market test, he doesn't need to worry about the overall performance. However, Li Mu put forward several requirements for the shape of the earphone.

First, it should not be black, but adopt high-end white + light gray color matching;

Second, the wire controller should be as small as possible and then smaller, not to make a huge cylinder, but should be designed as a flat body as small as possible;Third, there must be a simple, fresh and space saving packaging box. The packaging box should abandon the suction style adopted by most products of Sennheiser. Li Mu's requirement is to design a flat cube plastic box with transparent front cover, left and right earphones and wire controllers should be presented in the transparent plastic cover, and the earphone wires should be in the form of hidden disk around the box.

To put it bluntly, it is to follow the style of Apple's earpods.

As for the logo, Li Mu asked to increase mango's logo while reducing the Sennheiser logo. The main display area of the logo is on the back of the headset and around the plug.

In addition to the logo, Li Mu also requires the model of this headset to be named mx858 mango. On the one hand, it ensures that consumers know that this headset is the same as mx858 except for its appearance. On the other hand, it also needs to let consumers see at a glance that this is a joint model of mango and Sennheiser.

When talking about the specific cooperation matters, Mueller made a request to Li Mu through the video conference, saying: "Mr. Li, I hope you can allow Sennheiser to sell the joint headset independently. If you agree, we will increase the price of the headset in the terminal market relative to the ordinary mx858, so that consumers can understand the actual value of the headset more clearly."

As soon as Li Mulve thought about it, he nodded with approval.

There are many ways to let consumers know the actual value of this headset. For example, it is customized in cooperation with Sennheiser and derived from mx858. However, most users may not understand mx858, and they are not sure how different this customized headset is from mx858 in terms of technology. Instead, it is better to let Sennheiser release it at the same time, If the normal price of mx858 is about $60, the customized mx858 mango will be sold for $70, so the actual value of mx858 mango will be reflected.

In this way, when mx858 mango earphones are sold in combination with mango-me2, they can add a lot of sales points that can be packaged to mango-me2. For example, Sennheiser's popularity in the field of earphones. For example, mx858 mango adopts the acoustic design scheme of mx858, and at the same time carries out a new appearance design. In mango-me2, the earphone's The performance price ratio is very high, and then the performance price ratio of the whole mango-me2 is improved rapidly.

……

When Muye technology and Sennheiser officially reached a cooperation on mx858 mango, the news that Muye technology customized headphones for the new mango me began to spread in the headphone industry.

If the news starts to spread from the Internet circle, it is more likely that the employees of Makino technology will leak out. If the news starts to spread from the headphone industry, there is no doubt that the source of the news transmission must come from Sennheiser or bya power.

However, Li Mu didn't care to find out which of the two companies leaked the news, because for him, he wasn't prepared to hide the news at all. It would do no harm to Muye technology if it could spread more widely, and it would make consumers more expect mango-me2. What's more, after the news spread, it would be able to make IP The potential users of OD will have a certain impact on their judgment, and some of them will be transformed into future users of mango-me2.

It's like Samsung's new MP3 enabled mobile phone, and Sony Ericsson announced that it will launch a music mobile phone. This mobile phone not only has stereo speakers, but also matches with Sony's audio decoding technology. The sound quality has been greatly improved compared with other mobile phones. Once Samsung's potential users receive such a message, they will have a certain desire to buy Samsung's mobile phone Will be affected.

If he asks himself in his heart: do I buy Samsung now or Sony Ericsson with better musical quality? This is Sony Ericsson's success.

If we can let the users who have bought Samsung mobile phones sigh in their hearts: why don't I wait to buy Sony Ericsson? I'm sorry to die! This is Sony Ericsson's greater success.

Li Mu's trust in mango-me2 is the same. Li Mu hopes that after combining so many advantages, users who are ready to buy iPods will be able to put aside their purchase ideas temporarily, and then decide to wait until mango-me2 goes on the market before making a decision. He also hopes that it will make users who have already bought iPods regret.

The cooperation between Muye technology and Sennheiser first spread in the field of headphones, and then spread to the Internet industry. For the headphone industry, the cooperation between Muye technology and Sennheiser is a sad news for them, but for the Internet industry, it is more like a new teaching course. They did not expect that Muye Technology, such an Internet company Even though this cooperation has just been achieved, from the perspective of Internet people, this hand of Muye technology is absolutely exquisite and highly targeted.

Muye technology does this, for whom, Internet people with a little brain know that it must be Apple iPod.Combined with the launch of yytunes and the great recognition of users after the launch, everyone knows that Li Mu's combination boxing must have killed apple!