Chapter 1412

No one knows what Li Mu has complained about Apple. In the view of the whole Internet industry, Li Mu's all-round campaign against apple is incomprehensible. Apple itself is a hardware based enterprise supplemented by software. Muye technology is almost a software based enterprise, and the magnitude gap between the two sides is not a little bit. If you can sort out the herding objectively and fairly As an important opponent of wild technology, apple can't even rank in the top five. It's more reasonable for wild technology to deal with Google than apple.

However, Li Mu just grabbed the apple and didn't let it go.

It's like a boxing champion. Instead of competing with other boxing opponents, he went to the University and picked a basketball player to fight. It's incomprehensible.

Jobs couldn't understand. In his eyes, even if iTunes and online music market are more promising, it's also more profitable for apple to do anything about Muye technology. The revenue generating ability of "plant vs. zombie online" alone is far beyond iTunes or even iTunes + iPod. Why does Li Mu have to fight with himself?

Jobs didn't understand, and Li Mu couldn't tell him.

As an ordinary user, Li Mu respects the changes Apple brings to the world; but as a reborn, apple must die.

There will be iPhones, iPads and IOS, but these products will no longer belong to apple, but to Li Mu and Muye technology, which belong to the Internet industry in China, and become the super business card of the Internet industry in China.

So jobs didn't know that the young man far away in China was not going to destroy the apple now, but the apple in the future.

In Li Mu's world, the future of apple is not allowed to exist.

Li Mu's all-round strangulation soon came to fruition. The news that Muye technology and Sennheiser developed mx858 mango immediately spread among music lovers around the world after the news was leaked.

Subsequently, Muye technology released the pre-sale advertisement of mango-me2 to the world through YY on Sunday. Since then, mango-me2 has finally been exposed online.

The new version of mango-me2 is ahead of the iPod 3 of the same period in industrial design. Its appearance is more modern and perfect than the iPod 3, and its production process is not inferior to the iPod 3 at all.

Mango-me2 is divided into 128MB flash memory, 256MB flash memory, 5GB, 10GB and 30GB hard disk versions. There are five versions in total. The corresponding prices of the five versions are: 468, 568, 2288, 2888 and 3888 RMB. The prices of both flash memory and hard disk versions are far lower than those of iPod and similar competitors in the market.

It is mango me's consistent strength to fight price war. At the beginning, with the first generation of mango me, Li Mu had exhausted most MP3 manufacturers, while relying on Mango me, he quickly popularized Taobao shopping and Taobao seckill, laying a good foundation for the subsequent large-scale shopping festival.

In the course of Taobao's development, mango me has worked hard.

Now, a new generation of mango-me2 starts a new round of devastating attack on all MP3 player manufacturers, including apple.

Once the design and price of mango-me2 were announced, it caused a huge shock in the field of music player. Many friends and businessmen were all wailing after seeing the design and price. When they saw the second news, they even had a dead heart.

After announcing the price of each version of mango-me2, Makino technology announced that all models of mango-me2 will be launched with mx858 mango headset, and users only need to pay an additional $20 for this headset

The headset with a market price of more than 60 US dollars, after the joint venture with mango, actually only needs to increase the price by 20 US dollars, which makes consumers feel that Muye technology is the most conscientious company in the world, and also makes friends feel that Muye technology is the most terrible devil in the world.

In MP3 industry, Muye technology is just like nuclear destruction. In the eyes of friends and businessmen, Muye technology, with its ability to dig deep and accumulate grain, has thrown nuclear weapons into the whole MP3 industry, then killed everyone in the nuclear winter, and then ruled the world.

However, no one can help.

When Li Mu sold mango me at a price lower than the cost price, the same thing happened to the friends. At that time, they had no way, but now they still have no way.

Even jobs, who has a vast vision in the eyes of future generations, has no way at this moment.

Hope on the anti-dumping policy of the US government? Basically, the possibility is very small. What Muye technology does is to buy and sell iPods, not iPhones. The volume and magnitude are far from the magnitude that will be targeted by the U.S. government. Moreover, even if the U.S. government increases anti-dumping duties on mango-me2, it is useless. In the face of such a price gap, smuggled goods will spread all over the streets of the United States.It may not be so easy to smuggle automobile and ammunition to the United States, but it's too easy to smuggle small pollution-free electronic products. The price gap between a mango-me2 without tax and an increased anti-dumping duty is bound to exceed $100. The profit of smuggling a mango-me2 will be bigger than that of smuggling a bag of hemp. At that time, every American who goes abroad will probably Take one or even several mango-me2 back to China, and the groups smuggling goods from Mexico and Canada to the United States by land will not let mango-me2 be such a profitable commodity.

At that time, though the price of mango-me2, which is normally exported to the U.S. market, will increase due to anti-dumping duty, it doesn't matter. As long as the promise is made in the U.S. market, mango-me2 purchased in any country or region can be jointly guaranteed in the U.S., and the private mango-me2 will be more unscrupulous.

All in all, this pricing of mango-me2, apple wants to rely on the help of the U.S. government, can play a little role.

If jobs only felt angry and confused when he heard about the cooperation between Makino technology and Sennheiser, now he has the heart to kill people.

Steve's passion for apple is strong and strong, which is beyond the reach of ordinary CEOs. Apple is more important than anything else in his eyes. Now, Li Mu has shown his whole life!

After receiving the news, Li Ziwei instinctively felt that Li Mu would not take care of him, but her professionalism still drove her to Li Mu's office and reported the matter to Li Mu.

To Li Ziwei's surprise, instead of refusing, Li Mu smiled excitedly and said, "OK, put his phone in."

Li Ziwei asked in surprise, "do you really want to talk to him?"

Li Mu nodded and said with a smile, "yes, why not?"

Li Ziwei said, "I'm afraid that he will attack you when his head is hot on the phone..."

"Not afraid." Li Mu said with a smile, "even if it's personal attack, I don't care. Take it in, I'll listen to how he wants to scold me."

Seeing Li Mu's serious expression, Li Ziwei nodded: "I just asked the public relations department to tell him to reply later. Since you are sure you want to call him, I'll ask the public relations department to call him back and then connect the call to your office."

Li Mu waved his hand: "no, you asked the public relations department to call him first and tell him that I agreed to talk to him, and then let him call again. Do you understand?"

Li Ziwei said helplessly, "OK, I'll arrange it."

At this time, it was more than 1:00 a.m. in the United States. Jobs was sitting at his home resentful. He didn't know whether Li muhui would like to talk to him, but he had a strong resentment in his heart and was eager to find a vent.

When he received a call from China, jobs was shocked. He picked up the phone and asked, "who are you?"

"Hello Mr. jobs, I'm in charge of the public relations department of Muye technology. I'm calling to reply to you. President Li has promised to talk to you."

Jobs immediately said, "OK, then get the call to him!"

"I'm sorry, Mr. jobs." "Manager Li agreed to your call request. You can call back later. I'll connect you to manager Li's office then," he said

Jobs asked angrily, "now just transfer the phone line to his office?"

The person in charge of public relations said, "isn't it just that we, Mr. Li, call you?"? Mr. jobs, I want to make it clear to you that we, Li, don't want to call you. "

Jobs just wanted to drop the phone.

But after a while, he got back to his senses. First, he hung up the phone, then scolded son of bitch, then picked up the phone and replayed it.

"Hello, Muye science and technology public relations department. What's the need?"

"I'm Steve Jobs, from apple, and I want to talk to Li Mu, the chairman of your company," he said

"OK, Mr. jobs, please don't hang up. This will transfer you."

After several prompts, Li Mu's voice came: "Hello, Mr.jobs ”

jobs saw the video of Li Mu's several speeches and recognized his voice. Even when he angrily accused him, "Li, what you have done is against professional ethics, and it's not good! You can't beat a great company like apple with this kind of unfair competition! This is ridiculous! "

Li Mu laughed and said, "Mr. jobs, I don't know why you said that."

"Yytunes and mango-me2 are all aimed at Apple's industrial chain. Aren't you aiming to suppress apple?""Mr. jobs, Muye technology has its own strategic plan. When we carry out this strategic plan, it is likely to overlap with some lines of some companies. There is no way. There is no industry in the world that is the only one in the world. You can do music software, online music store and music player. Why Muye Is technology OK? Your iTunes is not the first music software, nor the first online music store in the real sense. Your iPod is not the first music player. I would like to ask you, the boss of the first music player company, have you ever called to complain about it? Has Bill Gates ever called to accuse you of targeting Microsoft Windows for your Mac OS development? "

Jobs didn't know how to answer.

What Li Mu said is also true. Most of the company's main businesses are not original businesses. In this case, as long as they don't actually constitute infringement, no one is entitled to blame the other party. To be exact, although Li Mu's actions make him hate deeply, Li Mu has not infringed on apple anywhere, so jobs's blame can only be emotional, not emotional The law constitutes any practical and reasonable reason.

Jobs can only say angrily: "your mango-me2 pricing is too vicious, which violates the normal business ethics!"! Against the antidumping act! "

Li Mu laughed. "Calm down, Mango-ME2 is against the anti-dumping act. It has the final say. When it comes public and exports to the United States, the US Department of Commerce will naturally make a judgement on it. I believe the US government will make a fair and fair decision."

Li Mucai is not afraid of any anti-dumping. If the United States wants to really impose anti-dumping duties on this product, it will sell it directly to Mexico and Canada at a lower price. There are many ways to fight with apple in price war. The United States government is not much trouble at all.

What's more, Li Mu thinks that it's unlikely that mango-me2 will be subject to anti-dumping duties. On the one hand, the player market is not big, and it's only a drop in the bucket at the trade level. On the other hand, the YY and YY networks of Muye technology are the products with the largest number of users in the world, and the Internet media with the largest influence in the world. The U.S. government will never be idle against Muye technology At this time, it's too late for all forces to win over Muye technology. Who will fight with Muye technology for apple?

What's more, today's apple is not an apple with a market value of $890 billion. Its market value is less than $89 billion. It has fallen sharply for two consecutive days on Thursday and Friday. Now, Muye technology has released the price of mango-me2. In the daytime of American time, that is Monday morning, Apple's share price will continue to fall.

Jobs also knew Li Mu's trump card. He knew that anti-dumping was of little significance to him.

Antidumping duty has a good effect on low-end products, large-scale products and large-scale products. Low-end products, such as clothing, shoes and hats, and small handicrafts, have low profits, and the possibility of smuggling is almost nonexistent. If antidumping duty is increased, the selling price will inevitably rise.

large-scale products, such as automobiles, are difficult to smuggle and covered by antidumping duty The effect is also very good. China has always had a certain anti-dumping duty rate for imported cars;

it is also very effective to increase anti-dumping duty for products with large sales volume. After all, the market demand is huge, and smuggling cannot solve the market demand at all. For example, apple mobile phones, whether purchased from Hong Kong or Europe and America, seem to be cheaper than the mainland, and the influx of such mobile phones is indeed very large Large, but no matter how large, it can't reach the scale of tens of millions of units, so most products must enter the market through normal channels.

However, the sales volume of music players, especially the high-end iPod music player, even in the United States, is much lower than that of mobile phones. Although it is the lifeblood of apple at present, the proportion of this thing is not large in the hardware market of electronic products.

"Li, this kind of targeted action not only violates the basic business ethics and human morality, but also brings great harm to a great company!" said the angry and aggressive jobs to Li Mu! I hope you can go back in a lost way. Don't go further and further on the wrong road! "

Li Mu was not angry at all. He smiled and said, "Mr. jobs, I am not aiming at anyone..."

Speaking of this, Li Mu smiled lightly and said, "I'm just rich!"

I'm just rich!