Li Mu expected that the private placement would be very popular, but he didn't expect it to be so popular.
Chen Ze has been paying attention to the subscription situation of members' backstage. In two hours, the subscription has exceeded the upper limit of 5 billion yuan.
Learning from Li Mu's logic of data analysis, Chen Ze began to make a general analysis of the two-hour purchase data.
First of all, 133 members successfully applied for the 5 billion subscription, with a per capita subscription amount of 37.6 million;
secondly, the official members of CSC club in mainland China and even Hong Kong, Macao and Taiwan are 1089 at present, and the number of members logged in at the same time is 897, of which 874 are logged in after sending SMS, that is to say, at least 874 people saw this time The specific situation of private fund;
then, from the temporary data, we can be sure that the conversion rate of fund among members is about 15%. However, due to the limit of subscription, the remaining 85% are not interested or want to buy but start late. We need to wait for the follow-up data feedback.
The subsequent data is the behavior statistics of other users' purchase application
the background shows that the number of people who send purchase application is still increasing. Although they click the application, a prompt will pop up to tell them that 5 billion yuan has been snapped up in the current period, their application data will still be recorded in the background.
Within half an hour after the end of the subscription, 532 people submitted their respective subscription applications normally because they did not know the end of the subscription. The total amount of the 532 people's subscription was 21.8 billion RMB! The per capita subscription amount is 40.98 million;
however, the subscription boom of members is not over yet.
An hour later, another 155 people applied for the purchase, with a total amount of 9.3 billion yuan, and an average amount of more than 60 million yuan!
The later, the higher the per capita purchase amount, Chen Ze didn't understand why at the beginning. After passing with Li mugou, Li Mu quickly guessed out the key, and said to him: "the time when everyone received the news is the same, the later the time, the more likely it is to use more time to confirm the source of funds, so the more funds can be confirmed."
Chen Ze thought about it and said, "it makes sense."
Li Mu said: "what you can take out immediately is what you have. Give you an hour, you may be able to dredge the relationship between all parties and take out more."
"In that case, it's not enough to open up 22 billion yuan to purchase in batches. In that case, we're probably finished now," Chen said
Li Mu said with a smile: "the purpose of flash buying is to engage in hunger marketing. The more they play like this, the more they cherish the opportunities we give them, not only this time, but also in the future. This time, we will raise 20 billion yuan in China. Next time, we may raise more overseas. To make them feel hungry for our similar products, we will take the initiative in the future More, you can talk to Lei Jun of Taobao more when you have time. He may give you a more detailed explanation. "
Chen Ze said, "I understand the general meaning."
Li Mu said again: "since you are so enthusiastic, we will temporarily adjust our strategy. In the next few periods of subscription, after subscription, subscribers should pay 10% of the deposit first, and then pay all the money to the account within ten days. If there is a shortage after ten days, the liquidated damages will be deducted at 5% of the shortage amount; the actual payment amount is less than If the subscription amount is 50%, he will be permanently disqualified from participating in any form of capital operation of CSC club in the future. "
Li Mu doesn't trust the purchase intention very much. All things related to money are not reliable. Only money is reliable. Even if parents promise to pay you living expenses today, they may postpone it to tomorrow because of something, let alone the flow of such a large amount of money.
What's more, these are all the owners who borrow money from others to earn money for themselves, so the funds behind their purchase intention are likely to come from promises that are not under his control.
For example, Zhang San applied for 100 million yuan today, and is sure to find a low interest source of funds, and then take this opportunity to make millions for nothing. But when time comes to pay for subscription, his source of funds may have various problems, and any problems may lead to that he will not be able to make so much money at that time. By that time, there will be more temporary pigeons, his own Events will be affected.
Therefore, Li Mu and Chen Ze discuss to add another pool for preliminary subscription, which is allocated according to the ratio of 1:1 to the available subscription amount. For example, if the 5 billion yuan has been fully subscribed this time, another 5 billion yuan can be absorbed into the reserve reserve. If there are people in the front-end subscription group who can't realize the subscription, the person in the reserve reserve will replace them, and so on;
Chen Ze agrees with these detailed plans. After all, their first goal is to raise 2.5 billion US dollars worth of RMB. It doesn't matter who paid the money, so we must focus on ensuring the realization of the first goal.
Li Mu entrusted Chen Zelai with the sole responsibility for the private equity fund and the subsequent fund raising. He no longer paid attention to how the matter was pushed forward. He just wanted to wait for Chen Ze to tell himself one day in the near future that all the money had been paid.……
Until the purchase intention was negotiated with apple, Li Mu did not meet Apple's people directly.
Tim Cook would like to meet with Li Mu very much, but the highest representative sent by Muye technology in the purchase of apple is Lin Qingya. Both he and Apple executives feel that Li Mu doesn't attach importance to Apple itself, let alone the purchase of apple, so he doesn't want to participate in the matter himself.
This gives apple a big sense of frustration at the top.
The company is ready to sell, and the big boss of the buyer is too lazy to meet and talk with the top management of the company.
In fact, Li Mu really wants to meet Tim Cook to see how skillful he is in controlling the market. If he can, it's no better to digest him into one of his own generals in advance.
However, in order not to affect the acquisition, Li Mu still insisted on the principle of not meeting each other, and let all Apple executives continue to misunderstand that he was not so interested in apple.
This is not to pretend to be forced, but not to make any changes before the actual acquisition. The colder the attitude is, the less confident Apple will be and the more worried they will be about giving up the acquisition at any time. In this way, those who are eager to stop loss arbitrage must cooperate with apple as soon as possible to accelerate the acquisition. On the contrary, if they have been chasing apple, they will let apple If you think it's a rare commodity, you may have to work out some monsters and moths with yourself.
Li Mu has even decided to fly to Harvard in the morning, meet Mark Zuckerberg, then send Su Yingxue to Silicon Valley, when Apple signs up, and when to meet with Apple's people.
At the critical moment of purchasing apple, Li Mu suddenly wants to leave, which puts a lot of pressure on Lin Qingya. Although she is already the vice president of Muye technology, a purchase with a market value of 3 billion dollars is the first time for her.
It's not just her. Li Mu has never played such a big game.
Fortunately, Li Mu has made most of the key nodes. As long as Lin Qingya moves forward according to Li Mu's requirements and rhythm, there will be no big deviation.
Before leaving, Elon Musk suddenly called Li Mu and said that he wanted to ask him if he had time recently. He wanted to report to Li Mu about the geek project that he had investigated before to develop new energy vehicles with 18650 battery packs.
Li Mu said directly to him, "well, pack up and go to Cambridge with me tomorrow. We can talk slowly on the plane."
Elon Musk was stunned, and then said, "well, I'll arrange a job and run with you tomorrow."
Li Mu said, "I'll let Ziwei tell you the departure time later."
……
On the way to Massachusetts, Elon Musk sat opposite to Li Mu and put a lot of materials on the small conference table. He said to Li Mu, "Mr. Li, I did my best on the research project of that electric vehicle. Generally speaking, I'm very optimistic about their project and think it can be done seriously."
Li Mu asked him, "what makes you optimistic?"
"It's mainly about thinking patterns and technical feasibility," Elon Musk said
As he said, Elon Musk said: "electric drive has many advantages. Environmental protection is one hand, cheap is another. More importantly, electric drive cars are easy to make breakthroughs in performance. If lead-acid batteries are used, the energy density is small and the weight of batteries is large, there will be a great loss in endurance, power and battery life. This team To find a new way, they use 18650 lithium batteries to make battery packs, which have high energy density, light weight and life expectancy at least three or five times higher than lead-acid batteries. Therefore, under this technical condition, the endurance, weight, power and battery attenuation of electric vehicles will be greatly improved. "
Li Mu asked him, "how far can a car be built with this kind of technology when it is fully charged?"
"They've now done experiments on frame cars, and if the battery pack is denser, it's not a problem to drive more than 300 miles," Elon Musk said
"How about charging?" Li Mu asked, "how long does it take for such a car to be fully charged?"
"If the current of the charging device is large enough to be fully charged in six to eight hours, such a car will be very suitable for the middle class, with enough endurance to meet his daytime driving needs," Elon Musk said
Li Mu nodded. It seems that Tesla's own battery technology has a certain foundation now. In this way, if enough investment is made, the project can start quickly.
However, the biggest problem of Tesla in the last life is the limitation of production capacity, so Li Mu asked Elon Musk, "if we invest in this team, how to solve the production link?"
"We are going to build a new production line," Elon Musk said immediately
Li mubai waved his hand: "the team you mentioned is at best a theorist in the automobile industry. They study batteries, research battery management, charge and discharge control, motor drive and brake energy recovery, which have already made the stall very large. How can they build a production line by themselves?"Mr. Li said, "if we invest in this project, we should first complete the R & D work you just mentioned, and then build a sample car. My idea is that after we build a sample car, we can pre sell it in Silicon Valley, so that we can first absorb a batch of orders and funds, and then we can start to build a large and medium-sized production line to accelerate us Production work. "
Li Mu said helplessly, "elong, what time is it? Who else wants to start a business? If you want to open a western restaurant, you don't need to raise cattle by yourself. The best solution is to cooperate with a cattle farm or simply purchase a cattle farm. "
Said Li Mu: "if this electric solution is feasible, I will directly collect an automobile manufacturing company in Huaxia. At that time, our automobile company will be divided into two parts: one is the R & D team you are in contact with now, who will be fully responsible for the R & D of electric related technologies in the future; the other is the automobile manufacturing company I am talking about, that is, the future Manufacturing team, they will be responsible for the development and production of automobile hardware, if possible, we will buy another battery R & D and production company. "
"Mr. Li, in this case, the start-up cost is too high and the risk is too high..." said Elon Musk
Li Mu asked him, "how many years do you think it will take this company to really start in the way you said?"? Can you deliver the first car in five years? Can we deliver a million cars in eight years? "
"This..." Elon Musk said a few words.
Li Mu said, "do you know that there is an automobile company called Geely in China?"
"I don't know..."
"Then you can understand that the founders of this company decided to build a car with the mentality of" the car is four wheels and two sofas ". They decided to build a car in 1997, and the first car went offline in 1998. You have to have such courage to do this. If you want to slowly raise it in seven or eight years, then I think you will You don't have to do it, because even if you don't have a chance to raise it, it will be riddled with holes and problems. Today's production capacity may be insufficient, tomorrow's cash flow may be insufficient, and then the day after tomorrow, you may start to lose millions of dollars a day. As a company that manufactures and sells products, the less capacity you have, the less cash flow you will be able to keep up with, and the more losses you will make! ”
Elon Musk invested millions of dollars in Tesla in the first round, and millions of dollars were invested in building cars. It's just like a joke to say that. It can be seen how slow Tesla started at that time, almost using a lighter to stew Buddha and jump over the wall.
In Li Mu's mind, if we want to invest in Tesla today, we need to bring Tesla's founding team together. Tomorrow, we need to lock in an automobile manufacturing enterprise first, and then increase capital investment, which is equivalent to two high-power stoves stewing a pot of Buddha jumping over the wall together, and the speed will naturally increase exponentially.
When the resources on both sides are integrated, Tesla cars will soon be able to crack down from the production line like dumplings. Can't the order production keep up with it? Delays in delivery? It doesn't exist! After two or three years, Tesla will be a streetcar.