Chapter 1446

Li Mu suddenly said "you are a fool" and called Elon Musk a fool.

He didn't expect that Li Mu would make such a fierce response and attack on himself. Every word in Li Mu's mouth is like a shell bombarding his self-confidence. He thought his self-confidence was strong enough, but he didn't realize how vulnerable his self-confidence was until Li Mu's shell exploded.

Li Mu didn't immediately explain to Elon Musk why he scolded him, but fell into deep thought.

Through Elon Musk's overall plan for building cars, Li Mu understood that the more aggressive people are in some fields, the more likely they are to make extremely stupid mistakes in some fields.

Ford knew 100 years ago that automobile manufacturing should form a general-purpose assembly line. The assembly line is not the key. The real focus is the general-purpose, but Elon Musk did not know.

Take Zippo for example. If Zippo builds a production line for every fire engine, it is also a production line operation. But is this advanced?

Due to the poor universality of this assembly line, as long as a certain product can not be sold in the market, the production line supporting it will be scrapped. If Zippo adopts this assembly line operation, it will go bankrupt soon.

The reason is that product replacement is very fast, but technology replacement is slow!

There are so many styles of Zippo lighter, some of which can't be sold after half a year's popularity. However, the design structure, manufacturing process and technology of Zippo Lighter will not change significantly for decades, and will only develop slowly and steadily, so in this case, the production line with strong versatility becomes the key.

For the same production line, if this style is popular in the market, it is the key to develop the product. If another style is popular in the market, it is the key to develop the product.

However, Elon Musk can think of building new energy vehicles, but can't think of developing a universal production platform for his new energy vehicle plan.

What's more, Elon Musk didn't even consider the importance of product iterations. There was only one model in each stage? This idea is too simple in the field of automobile manufacturing, which is not in line with the basic logic of modern industry.

Li Mu recalled carefully that Tesla had only one roadster in four years from 2008 to 2012;

there was only one model-s in three years from 2012 to 2015;

two models in seven years were really funny. Elon Musk should have realized his simplicity at that time, so he slightly accelerated the launch of new models and pushed them for 15 years Model-x was launched in 2016, and Tesla has built these four models in more than ten years.

And the most embarrassing thing is that although the model-3 has got a huge order, it is too late to improve the delivery speed because of the serious shortage of production capacity. At that time, Tesla began to strive to improve production capacity and realize platform, which is too late.

It seems that Elon Musk's biggest problem is not that he didn't build his own car manufacturing foundation at the beginning, but that he didn't sort out his thinking mode at all.

Half a day later, Li Mu picked up his Zippo, lit a cigarette and smoked a few cigarettes. While playing with Zippo in his hand, he said to Elon Musk, "Elon, your biggest problem is that you are too confident to be stupid."

After that, Li Mu said: "no businessman can beat the invincible hand in the world with a product, and God can't do it. Otherwise, the Bible should be written by everyone in the world."

Elon Musk wants to explain for himself, he said: "Mr. Li, I don't think we can start with such a big vision. We didn't create Tesla to let everyone in the world buy a Tesla, and we can't do it. So I think we should build an electric sports car with excellent performance, so that the world can realize the infinite potential of electric cars Li, it's very certain to do it. After all, the team we bought has used batteries and electric motors to make a car speed up 0-60 miles in four seconds. "

Li Mu shook his head slightly and said, "to say the least, God knows that he can't let everyone in the world become his believer, but he still sent his missionaries to every corner of the world. Elon, do you know what's in this?"

Elon Musk looked at Li Mu with a blank face. Because of Li Mu's total negation, he was in a trance and had been confused in his mind.

Seeing that he didn't respond, Li Mu went on to say, "the truth behind this is that although you can't make everyone your user, you still have to work hard in this direction. Whether you can conquer the world or not, you must first have the heart to conquer the world. Otherwise, your Tesla can't even create Silicon Valley!"

Elon Musk nodded. "I see what you mean, Mr. Li.""No, you don't," Li Mu said decidedly

After that, Li Mu said: "I mean, you should not only have the heart to conquer the world, but also have different means to conquer the world. What's the difference between a car and a single arms? The Mongolian cavalry has not conquered Japan, nor Africa, Australia and America, so you have to have multiple models to form a multi-dimensional combination, just like the trinity of land, sea and air. "

Elon Musk put his left tiger mouth under his nose and frowned. After thinking for a moment, he asked Li Mu, "Mr. Li, is this the key to your emphasis on platformization?"

Li Mu nodded: "Tesla needs a universal platform, or even more than one platform. For example, we need a platform suitable for long wheelbase and four-wheel drive models, which can be used to produce medium and large high-end cars, medium and large high-end SUVs and medium and large high-end MPVS. In addition, we may also need a platform suitable for medium and large-scale high-end MPVS It can be used to produce our mid-range cars, mid-range SUVs and even performance vehicles. "

Speaking of this, Li Mu said: "learn from Volkswagen. If Volkswagen only produces one model, it will die. So it has a series of similar models. It just elongates, shortens, elevates and flattens. However, through multi-dimensional models, Volkswagen can ensure its product coverage."

Elon Musk murmured, "that means we need to develop multiple models..."

Li Mu said helplessly, "you still don't understand the key of platform. The real automobile manufacturers are not studying the models, but the core components and platforms. For example, we have developed batteries and motors with excellent performance. We use the best batteries and motors to form our high-end products, and then we put the cost and performance of batteries and motors into consideration If you can castrate 30% down, you can make up our middle end products. If you castrate more than 50%, you will have our low-end products. You can see how many engines and gearboxes VW has in total. Most models use the same engine. The difference is just the difference of adjustment and the level of matching assembly. "

Speaking of this, Li Mu said: "let me give you a more specific example. If we have developed a battery pack of 100 kilowatt hours and a single motor of 200 kilowatt hours, then we use a battery pack of 100 kilowatt hours with two motors of 200 kilowatts and a chassis with a long wheelbase, so we have a high-end model, which we call Tesla s

then we reduce the battery pack to 70kwh, with two 120kw motors and a chassis with a middle wheelbase, we have a middle end model, which we call Tesla E;

on the basis of Tesla s, we have a high-end SUV model, which we call Tesla x;

< br On the basis of Tesla e, we use the battery pack of 100 kilowatt hours, with two 200 kilowatt motors and the rear drive mode. We have a sports car, which we can call Tesla gt;

if there is a market demand, we plug the battery pack of 1000 kilowatt hours into the chassis of the bus, with two 200 kilowatt motors, we have one New energy passenger vehicles... "

Elon Musk understood why Li Mu called himself a fool. He said to Li Mu awkwardly, "Mr. Li, I understand what you mean. My thinking mode is too narrow. I always think that everyone's demand for cars is the same as the demand for Internet products. YY is a product that can cover almost all users. Tesla can achieve the best It's popular all over the world like YY, but I've ignored one point. Unlike Internet products, automobile manufacturing is mostly free, and the automobile industry needs to fully consider the consumption ability of users of different levels, but I just want to build one. "

Li Mu nodded and said, "what I said just now is based on the law of modern industry. I'm not satisfied with some places. In addition, I feel a little disappointed."

Elon Musk asked him in a hurry, "Mr. Li, please point out what you are not satisfied with."

Li Mu nodded and said: "I support you to make new energy, not to show our differences, not to subvert the traditional automobile industry, but to pass on the advantages of new energy to the world through the successful cases of new energy: cheap, clean, environmental protection and regeneration, so that the people can realize the advantages of clean energy, and gradually give up the traditional automobile, reduce Less pollution and emissions. "

Speaking of this, Li Mu turned around and said: "but I just found that you don't think so in essence. Although you want to be a new energy vehicle, you just want to build a powerful new energy vehicle in your mind. You want to use new energy to make the vehicle run faster. You want to shock the whole world for you and make the world's elite groups follow you People all over the world praise Elon Musk for creating a super car driven by batteries. But what is the real value of this for the world besides personal reputation? It's hard to say. You're just pretending to be forced. ""According to your idea, the unit price of the new energy vehicle you built is probably more than 100000 US dollars. Such a high price can only be reduced to the plaything of a few rich people. What is the purpose of our painstaking research and development of new energy vehicles? Is it to tell the world that new energy is something that rich people can play with and has nothing to do with ordinary people? "