Chapter 1447

All of a sudden, he was scolded by Li Mu. Elon Musk was especially depressed and wronged.

In the face of Li Mu's rebuke, he said innocently: "Mr. Li, as for the project of new energy vehicles, in fact, I don't think it's so noble and great. I just analyze it from the perspective of investment, and think it's possible to subvert the traditional automobile industry. From the perspective of investment, the more subversive the project is, the more promising it will be in the future The higher the profit margin... "

Li Mu was stunned for a moment, then nodded softly.

Li Mu once thought that Elon Musk was a person with a strong sense of social responsibility, but after a series of exchanges just now, Li Mu found that his cognition had some errors.

In his opinion, Elon Musk is not as noble as he imagined. He is actually a businessman, a businessman who pursues profits and fame. At least, at this stage, when he is not known by the world and is not wildly respected by the world, he has not established a strong sense of social responsibility for himself.

Even in a moment, Li Mu thought that the inner world of Elon Musk in the early stage of entrepreneurship should not be much different from that of jabbs in China. All of us are adventurers who want to have a big gamble in our lives, win the king's life, lose the big game and start again. Elon Musk won the game on Tesla, and then won the game on SpaceX.

Maybe Elon Musk will gradually have a stronger sense of social responsibility on his way to success, but at least for now, Li Mu has not really seen it from him.

In his eyes, new energy vehicles are not really for environmental protection, nor for the importance of popularizing clean energy to the world. He just stumbled upon a small team named AC propulsion, which specializes in the research and development of battery driven vehicle related technologies. Then he thought that this thing had to be done in a commercial perspective, so he was ready to invest some money. It was totally one Angel investors.

Recall that Elon Musk invested only $6.2 million in Tesla at the beginning. How can we see that the investment is not equal to the scale of an automobile manufacturer? Therefore, from this scale of investment, we can see that Elon Musk's original intention of investing in Tesla is prudent. I'm afraid that this money will be enough for Tesla to build a sample car, and then it will be good To tell stories and attract the next round of investment.

Therefore, Elon Musk's original intention for Tesla, as he said just now, is a simple investment project for him. As for the multiple renderings from the media later, in Li Mu's view, most of them are deliberately done by the team behind Elon Musk.

The world is praising Tesla for leading the development of new energy vehicles and the era of environmental protection and clean energy. But until Li Mu's rebirth, Tesla was only a plaything for the rich and middle class.

Li Mu realized that as a businessman, Elon Musk had no mistake in doing this. The mistake was that he had too high expectation of his personality. The root cause was that the media that praised him crazily in the last life were always sparing no effort to render his perfect image to the world. "Silicon Valley iron man" was him, "human hope" was him, "colonizing Mars" ”It's him. In the eyes of the media and some people, he is the most amazing entrepreneur on the earth. Now, to some extent, these remarks are absurd.

Li Mu didn't despise Elon Musk because of this, but suddenly felt that a man who was portrayed as a God was just a businessman through and through. He just chose a field that was easy for ordinary people to be passionate about.

But at the end of the day, it's nothing wrong. It's a very normal thing, but Li Mu's heart is a little behind because he saw through this.

Li Mu adjusted his heart's gap to Elon Musk, and said to him very seriously, "in the future, Tesla, whether it's to make money or to popularize the concept of clean energy, we should try to make our products reach more people. We have reached a consensus on this, right?"

Elon Musk nodded.

Li Mu went on to say: "the society is impetuous, which I admit. The society advocates extreme products rather than popular products, which I also admit. So Tesla's first famous car can be a sports car with pure performance, which can attract the public's attention. But after the official debut, we really want to launch it globally It must be the product matrix of high, middle and low-grade matching;

we should let the rich drive clean energy cars, but also ordinary people have the same opportunities. We should let new energy have as many potential supporters as possible. If our market share, or the share of the whole new energy car, can reach 30% of the car market in the future, then it can be predicted Yes, we will achieve 30% energy saving and emission reduction for global household cars! 30%, maybe equivalent to billions of tons of greenhouse gases, which means a lot. "

Elon Musk understood Li Mu's meaning. He thought that new energy vehicles would be an excellent investment project, but he thought that new energy vehicles would make a great contribution to environmental protection, provided that the concept and products of new energy vehicles were popularized in the world.Immediately, Elon Musk said, "Mr. Li, I understand your requirements. First of all, we need to have a platform awareness to prepare for the future of multiple models and mass production. Second, we need to have a sense of responsibility. We are not just doing an automobile industry, not just making money, but to let the world accept clean energy vehicles."

Li Mu nodded and said: "in order to make money, I have a lot of high-quality projects on the Internet that are light assets, high return and short cycle. It's not necessary to do this kind of hard and thankless heavy assets project, but the reason why we have to do it is to provide a set of practical clean energy vehicle solutions for the world, maybe because of our efforts In the future, 80% of the world's household cars will become clean energy vehicles, which is our biggest goal. "

Li Mu did not point the day and await for it. Makino technology plus Taobao and Alipay will support the market value of more than one trillion dollars in the future. And they have taken the father of Andrew and have the opportunity to buy Google and buy apple. The existing industry is just as good as $two trillion worth of money. It doesn't need Tesla to make money for himself at all. In contrast, the clean energy revolution represented by Tesla is what Li Mu really values.

speaking of this, Li Mu said solemnly: "once the concept of clean energy is popularized, it will definitely set off an environmental storm in the world. I believe that in the near future, land transportation will increasingly develop to clean energy, except for iron Besides the electrification of the road, there will be more and more new energy vehicles, including automobiles, mopeds and vans. This will be a revolution in the world energy pattern and environmental protection. I hope Tesla can become the leader of this revolution. "

"I see!" Elon Musk has been instilled in his subconscious by Li Mu, which makes him feel that he has more responsibilities on his shoulders.

"In promoting new energy, we will face several major problems. These problems will be the target of Tesla's efforts, such as the energy density of the battery, the price of the unit capacity of the battery, the fast charging of the battery, the attenuation of the battery and the safety of use," said Li mu

After a pause, Li Mu said: "the future of new energy vehicles will be a huge short board in terms of endurance. Maybe the charging speed of any battery can't match the speed of filling up the fuel tank with gasoline, so we need to start to find ways to enhance this short board. For example, you need to find a powerful team to start to develop how to make electric vehicles in the shortest time The room is fully charged, find a solution for fast charging, and reduce its cost as much as possible, because in the future, we may fill up the fast charging equipment in developed countries, even in developing countries around the world, so that our new energy vehicles and our users can break through the battery mileage limit. "

Tesla began to fully develop the technology of super charging pile and the deployment of super charging pile in the world in the middle and later period. The density of hardware deployment was very large, which greatly increased Tesla's loss situation. But at that time, Tesla had to do it with all its strength, because Tesla was only the plaything of the rich in the early period, and the rich didn't pay attention to Tesla When they need a long-range car, they have a fuel car as an alternative, so Tesla becomes their medium and short-range mobile tool.

However, in the middle of Tesla's development, Tesla began to reduce its target users to the middle-class group. At that time, Tesla began to be considered as the first or only vehicle by the middle-class group. The endurance far lower than the fuel vehicle became Tesla's biggest short board.

So in order to make up for this short board, Tesla began to build super charging piles everywhere to increase the convenience of Tesla's endurance. Even in the early days of super charging piles, users of Tesla could charge for free. These measures are to make up for the huge short board with insufficient endurance.

Li Mu doesn't want Tesla to continue the pace of last life. When the production capacity is not enough, he thinks of platformization and weak market space. When he starts to launch new models and has serious problems with endurance, he starts to build super charging piles. When the cost of batteries can't be pressed, he starts to build his own battery production base. This pace has greatly slowed Tesla's progress Therefore, it is particularly important for Tesla to start the preparation of supporting technologies in advance.

In Li Mu's expectation, once Tesla comes out, it will quickly launch different models and quickly achieve mass production. At the same time, it will also strictly control the cost. Before going public, it will actively promote the concept of new energy vehicles, and then go to apply for subsidies with governments of all countries. The subsidy methods include but are not limited to: tax reduction for new energy vehicles, and new energy vehicle consumption Subsidies, subsidies and convenience for the construction of super charging piles, etc.

Li Mu's goal is that the product matrix of Tesla in the future must be affordable for at least half of the car consumers, and there are at least 800000 Tesla cars, but after enjoying various subsidies, consumers only need to buy Tesla with a price of 230000 yuan!