Chapter 1485

When Li Mu was about to visit Chen Wan's home in Yanjing, Chen Tong, the head of YY blog, found a trace of inspiration from Li Mu's popular blog.

As a kind of self-Media product, blog is very popular all over the world at present, but the hot regional is very obvious. American Blog products are hard to catch fire in China, and also hard to catch fire in other countries.

Even YY blog has not been promoted all over the world. Its number of users in the world is much smaller than the number of users in YY space.

Chen Tong knows the content very well, so he conducted an in-depth research on the blog based on the content level, and came to a set of conclusions: the content of the blog is generally long, high quality, high audience viscosity, but the disadvantages are also obvious, the long high-quality content will greatly limit the creation speed, and also improve the user's reading behavior cost.

At this stage, the average blog creation speed of celebrities who are more active and highly concerned in the blog is about three days. After all, the bloggers have formed a habit at this stage. The blog should not only have clear topics, sharp arguments, but also moving sentences and gorgeous rhetoric. So many points should be taken into account for a piece of content, and the creation difficulty really increases a lot.

And the user's patience on the network is also getting worse. Chen Tong once asked technology to help with a statistics. They first buried data under a new blog from a famous person, then counted the number of users who clicked the blog again, and the time when each user jumped out. Finally, the data conclusion made Chen Tong's back cool.

First of all, there are 2600 words in this blog, with 8 pictures, the normal reading time will not be less than 10 minutes.

Secondly, in the 24 hours since the publication of this blog, there are 160000 users who click in to reuse, and 120000 users who jump out in 10 minutes, which means that 75% of the people have not finished reading it;

again, more than 60000 people jump out in five minutes, which means that about 40% of the users have one in a row At the same time, Chen Tong found an interesting data. More than 95% of the users stayed in the page for more than 1 minute.

So a lot of questions come up.

First question: if a large number of users do not have the patience to watch this long blog, what's the significance of the high quality of the blog content?

Second question: if more than half of users will jump out of this long blog, will other long blogs have the same fate?

Third question: does it mean that shortening the content length of this blog will increase the proportion of users reading the full text of this blog?

Fourth question: how short content is the most suitable online content?

After listing the four problems, Chen Tong has been trying to solve them.

First of all, he contacted some famous experts and asked them to try to reduce the length of the content. Then he got an amazing data:

3000 word blog, the click out rate fluctuates up and down 75%, and the proportion of user comments only accounts for 0.5% - 1% of the click proportion;

that is to say, 100000 people read a 3000 word blog, 75000 people After reading it, I left. The remaining 25000 people can read it, and then the number of commenters is about 500-1000;

the same author publishes 1500 word blogs, and the click out rate is reduced to 45%. The proportion of user comments accounts for 1.5% - 2% of the click rate;

that is to say, 100000 people read a 1500 word blog, and 55000 people can read it, and the comment is About 1500-2000 people;

the number of words has decreased, but the number of people who have read has increased, because the number of people who have read has increased, along with the number of comments.

This discovery makes Chen Tong think that it's time to slim down. Too long content not only affects the creation speed, but also interferes with user reading and interaction.

When he wanted to continue to try 1000 word gear, Li Mu's blog suddenly became popular!

Chen Tong didn't expect that Li Mu's blog with more than 300 words spread all over the country in a very short period of time, and then spread all over the world. The media all over the world translated his simple blog content into Chinese, and then reported it in the media of the country. Most of the people of the country agreed with him very much, and even specially found the original address of this blog Give him a comment.

In less than a day's time, the number of clicks has reached tens of millions, and the number of comments is close to millions. Even Chen Tong himself is scared by this data.

However, he soon began to analyze the reasons for the popularity of Li Mu's blog:

first, he was written by Li Mu. Li Mu himself is a super celebrity with his own traffic and attention, so it's normal to pay more attention;

Second, the content of Li Mu's blog is sharp and can resonate with readers;

Third, it's also the most critical point. This blog The content is short and pithy!

Only the content is short enough to ensure the maximum complete reading rate of users, because he can read it in tens of seconds. Basically, he can read it as soon as he looks at it, but he doesn't even think about it;Only short enough content can cause the user's autobiographical broadcast. Joke theaters with high transmission rate are short and shrewd. They are not only easy to remember, but also easy to narrate. It's also easy for others to understand. No matter how funny a 15000 word joke is, few people can write it down completely, and then transfer it to others;

only short enough content can cause the media's crazy attention and Reporting, whether in paper media, online media, or TV media, does not need to take up too much space or too long time to report hundreds of words of content, so the media just spread this short blog in a viral way. If Li Mu has 5000 words of a blog translated into English, he has to write a full page, and the host has to read it for 15 minutes, how can he report?

Moreover, Chen Tong found the most critical point: the creation cycle of short blog is very short, which can make great use of the author's fragmented time. He can't ask a busy person like Li Mu to write a 1500-2000 word blog every day, with arguments, writing, dry goods, maps and even a sense of humor. But he can ask Li Mu to eat every day , take a car, rest and go to the toilet. Write a short 200-300 word blog. It doesn't need any writing, dry goods or even pictures. It just needs a theme.

Just like the one just published by Li Mu, it can be even shorter than that one. For example, the purpose of my business is to make money and make more money.

Li Mu can even casually say something about the current hot spots, for example: I wish all candidates for the college entrance examination good results.

It can even be something without nutrition. For example, it's too hot in Yanjing recently. Where are you?

With Li Mu's influence, he focuses on seeing such content, which easily leads to an interactive mood, and then responds to Li Mu in the comment area.

For a leader like Li Mu, it's easy to create a few articles a day. Although it doesn't seem to be nutritious, fans and fans will never reject such content. Instead, it can improve the viscosity and enthusiasm of users

All the way to this, Chen Tong suddenly had a set of clear ideas.

On the basis of blog, he should make a light blog with simplified content!

……

While Chen Tong is writing the light blog product plan, Li Mu is sitting in Chen Wan's restaurant, having dinner with her and her parents.

Li Mu brought several bottles of Maotai liquor of the collection level to Chen Yuan, Chen Wan's father. According to Chen Ze, these wines are rare products that can not be found in the collection market, and few people are willing to drink them. Chen Yuan could not help but open a bottle to drink with Li Mu.

Li Mu didn't know how to taste wine. He only thought that the high reading of the wine was frightening. However, since he was eating with his elders, he naturally wanted to drink more.

For Chen Yuan, Li Mu is absolutely his noble man. Before, even when he was in Jinling, he only contacted a small project under Zhang kexuan's father's hand. He didn't even have the opportunity to develop a real estate independently. But because of Li Mu, he was able to cooperate with WANYING real estate and got the development opportunity of a large real estate in Yanjing. It was a step-by-step five years for him.

Because of this, Chen Yuan and his wife are very polite to Li Mu. They are so polite that Li Mu is embarrassed.

Pushing the cup to change the lamp room, Chen Yuan refilled the cup again, took it up, and said to Li Mu, "Mr. Li, I'll give you another drink, thank you for your care of our family..."

Li Mu immediately stood up and said he didn't dare to hold the glass in his hands.

Chen Wan is his woman, and to some extent his benefactor. Out of his love for Chen Wan, he helps Chen Yuan in his career, which in his opinion is his own business.

He sincerely said to Chen Yuan, "Uncle Chen, please don't be so polite in the future. You are sister Wan's father and my elder generation. No matter how you say it, I am younger. You really break me."

Chen Yuan smiled awkwardly and said, "after a few drinks, my brain didn't turn around. I'll punish myself!"

Li Mu shakes his head helplessly, and Chen Wan on one side is also helpless. After looking at Li Mu, she says to Chen Yuan, "Dad, you can drink less, just drink a few glasses of wine and you will be confused. You used to drink less."

Chen Yuan said with a smile: "in the past, in Jinling, all kinds of social activities could not be put off all day long. After coming to Yanjing, the social activities were suddenly reduced, and the amount of wine was slowly reduced when the wine was drunk less."

Chen Wan subconsciously asked, "how can I come to Yanjing and have less social intercourse?"

Chen Yuan smiled and sighed: "Jinling is a small temple demon with strong wind. We have to be polite when anyone comes. A glass of wine will be poured there and you will have to do it if you don't drink a Jin and a half of a meal. But now we are making WANYING land. WANYING's back view is in Yanjing, whether it's peers, partners or senior leaders in the industry Knowing that, so everything will be convenient. We don't need to treat people to dinner and drink as before. Even if we have occasional social intercourse, no one will persuade us to drink. Not only will we not persuade us to drink, but others will also stop us from drinking less, so basically, it's just a matter of time. "Li Mu nodded and said with a smile, "it's not a bad thing to drink too much, at least to be healthy."

Chen Yuan said with a smile, "yes, I'm not as busy as before. I used to work with Xiao Wan's uncle. I usually take on many small projects at the same time, so I run around every day. Now I'm much more relaxed."

Li Mu smiled quietly and said, "Uncle Chen, it may not be a long time since we are so relaxed now."

Chen Yuanxin next tight, hurriedly asked: "how to say?"

Li Mu said with a smile, "the project of WANYING gubeishui town is about to start, and the project of a film and television base is expected to start within this year. Then you won't be so relaxed."