Chapter 1509

At the beginning of the premiere, Ning Hao, as a director, stood on the stage nervously and told all the guests, audiences and the media about the creation of crazy stone. The script of the movie has been accumulated in Ning Hao's mind for several years. He said he never thought that the movie would become a cinema movie one day, because here it is Previously, he once thought that even if the film could only be made on a film channel, he was extremely satisfied.

However, meeting Li Mu has become the biggest turning point in his life.

With the support of Li Mu, he made the film, which will be released in the whole country, and realized his wish to make a big movie.

In the process of chatting with Li Mu, Ning Hao was filled with emotion on the stage.

Who could have thought that the college student who chatted with himself on the Internet and asked himself to help with the micro film would transform into today's Li Mu in such a short time.

Who would have thought that it was the online chat that made Ning Hao really become a director, a senior manager of Makino image, and a deputy director of Spielberg's crew.

Ning Hao said: "sometimes life is so wonderful. When I was living in my dorm, looking for people to inquire about, hoping to find a crew to work, a phone call came up, and a young man who was still in college told me that he wanted to make a micro film, so everyone knew later. Before long, the phenomenon level micro film" old boy "became popular North and south of the river. "

Speaking of this, Ning haodun said again: "before the preparation of crazy stone, my idea is to hope that the company can give me a budget of two to three million yuan to complete my first cinema movie, but my boss, Mr. Li Mu, told me that you can't just think of reducing costs all day before you do something, and how can you do it best, So, he added several times of the budget, and won the franchise of Mr. Liu Dehua for the film. Here, I also thank Mr. Liu Dehua for his efforts and contributions to the film. "

At this time, all the people at the scene looked at Liu Dehua, and the real-time video cameras on both sides of the scene also aimed at Liu Dehua, giving him a close-up of a single person. Liu Dehua smiled and made a gesture of thanks with his hands folded.

Ninghao added: "actually, the film is ready to meet you for a long time, but the original release schedule happened to meet the SARS epidemic. President Li made a film at that time and asked one of the films to be delayed until the end of the SARS epidemic. The reason is clear to all. When the epidemic is still spreading, we can't attract you to public places, which will give the epidemic situation a chance Defense brings unnecessary troubles and risks, so the movie has been delayed. To this day, it is finally going to officially meet you. "

There was fierce applause from the audience. Ning Hao said excitedly: "before the film was shown, I would like to invite Mr. Li Muli, chairman of Muye technology, to come to the stage and say two words to you. I don't know whether it's convenient for Mr. Li Zongfang?"

The scene lens is aimed at Li Mu. The screen on both sides shows Li Mu's picture. Li Mu smiles, stands up and steps onto the stage.

On the stage, Li Mu and Ning Hao came to a man's hug, then took the microphone from his hand and smiled: "to be honest, until I came to the stage, Ning Hao didn't tell me that he wanted me to come to the stage to speak, so he took me by surprise. I'll put on small shoes for him later."

There was a burst of laughter under the stage.

Li Mu pauses for a moment, and then says: "recently, public speeches are a little frequent. In fact, it's not a good thing that the exposure is too high. But today is a memorable day for Makino image. I believe that today will also be a memorable day for the Chinese film industry. Therefore, as a layman, I am also on this special day I'll tell you a little bit. "

"I like movies very much. If any art form can convey my thoughts and values most quickly, in large quantities and effectively, the answer must be movies. That's why I do the pastoral image. We hope to convey our thoughts and attitudes to the world. At the same time, we also hope to make it a profitable industrial chain, So we started to make movies, buy cinemas, and build and lay our animal husbandry ticket system nationwide. Now, the animal husbandry ticket system accounts for more than half of the domestic box office sales. I believe that in a short time, this proportion will exceed 60%, 70% or even 80%. "

"At the same time, we are also committed to improving the overall level of the domestic film industry, which is not only to contribute more and better films to Chinese films, but also to find ways to expand the audience of the film market, and to improve the efficiency of the industry in fighting against piracy. In order to achieve this goal, it is far from enough to rely on the Makino image alone. What it needs is our entire industry We have to work hard to achieve this, so next, I decided to implement an industry promotion plan. "

When it comes to the industry promotion plan, all of the following people have played a twelve point spirit. The good news Li Mu released to the Internet industry before has a profound impact, which also makes the film and television industry full of expectations for Li Mu. If Li Mu can also release some strong industry promotion programs in the film and television industry, the pulling effect on the industry will be very huge.Li Mu said at this time, "I have a new Chinese director plan. The specific content of this plan is that in the next five years, I will invest three billion yuan in succession to support 300 directors to shoot the films they want to shoot. The average investment for each film is 10 million yuan. All the shooting costs are entirely borne by me, and the copyright is also shown by Makino Like to operate exclusively, but the director and his team can account for 50% of the film copyright revenue. "

"That is to say, if the film makes money, 50% of all the profits will belong to the director and his team; if the money is lost, the director and his team do not need to bear any loss."

The new director support plan is what Li Mu has always wanted to do. When the capital of the domestic film and television industry is cold, a large number of directors can not find the money to shoot the films they want to shoot. Only a few famous directors can get the investment they want and shoot the films they want to shoot. The amount of new films in the whole industry is very small. What else can we talk about to revitalize the film and television industry.

So Li Mu hopes to use this five-year plan to support a group of new directors with ideals, enthusiasm and ambition, so that they can have the opportunity to shoot the films they want to make. In five years, 300 films with an investment of more than 10 million yuan will be converted into 60 films with an investment of 10 million yuan each year. If the subject matter is not in question, he will definitely have the ability to go to the upper court. By then, he will be able to serve the country every year The domestic film market has increased by 60 large films, equivalent to 5 films per month and at least 1 film per week.

Last year, there were less than 200 feature films filmed in the Chinese film market throughout the year, of which less than one hundred could go to the cinema, a sudden increase of 60, which is definitely a huge help.

Many new directors are excited about the plan, but many old people in the film and television industry are worried.

The new directors are excited because they will have the opportunity to get enough money to make the big films they want to make. The old people are worried that these new directors and new films will impact the market and take their market share.

Everyone knows that no one wants a lot of competitors to fight for food every year.

Li Mu continued at this time: "at any time, in order to revitalize any industry, we must simultaneously upgrade two orders of magnitude, one is to increase the volume of products, the other is to increase the total number of consumer groups. In terms of the film and television industry, the premise of revitalizing the industry is to increase the annual output of films, and at the same time, the number of people who go to the cinema every year will increase, otherwise it will be less No one can do it. "

"Only increasing the number of films will lead to a serious division of the total box office and lower the yield of a single film in the whole industry, which may lead to more films unable to recover the cost; however, only increasing the number of users, the product line is not rich enough, and it will lead to soil erosion of users. Therefore, I solemnly promise that every Chinese new star director plans to shoot Before the movie is released, it can get unconditional publicity support from Makino technology, and expand more potential audiences as much as possible. "

The new directors are more excited. Li Mu provides one-stop production and marketing services, which completely solves the worries of the new directors.

However, the old people still feel a huge threat. So many new films are only promoted for these films, and other people's films will still receive a huge impact.

At this time, Li Mu said: "unlike other industries, in our industry, the end-users can't solve it by themselves. Only when the audience enters the cinema can they see the cinema films and contribute to the box office. Therefore, our cinema capacity needs to develop rapidly. Therefore, in addition to the new star director plan of China, we will also synchronize Launch another program: the screen fission program. "

"The screen fission plan, as the name suggests, is to make our existing large screen fission, from 1000 yuan to 2000 yuan, from 2000 yuan to 4000 yuan, from one million seats to two million, from two million to four million, so as to improve our user carrying capacity. In the next five years, Makino image will invest no less than three billion yuan, together with enterprises from all over the world The specific implementation plan of the plan is:

if the cinema line is located in all prefecture level cities in mainland China, it can apply for cooperation with Muye image. The principle of cooperation is that Muye image actually undertakes 10-20% of the total investment, but it has a 50% discount on the corresponding shareholding ratio, that is, if a cinema line has a total investment of 1000 At most, Muye technology can contribute 2 million yuan, but only 10% of the shares. "

The screen fission plan, to put it bluntly, is the supporting plan for the construction of the cinema. Li Mu can't invest tens of billions in Muye image, and let it build its own cinema nationwide. Such a huge capital occupation will make Muye image's cinema become a bloated heavy asset. Therefore, he has put forward several billion yuan to attract the strength of all sectors of society in the form of a small share In this way, the billions invested in the terminal market can form a leverage effect. Although the amount invested is 5 billion, it is likely to be 50 billion.

As for whether the 50% discount shares will bring losses, Li Mu doesn't care at all, because first of all, in the long run, it's a very cost-effective business to invest at twice the net assets. In the future, the film and television industry will make rapid progress, and the cinema line will make money unstoppable. The 50% discount will not bring losses, just a little less.Although he made a little less money, Li Mu was able to make up for himself in other links. For example, for the pastoral film ticketing system, every additional cinema line is increasing the revenue of the pastoral film ticketing system. Although the box office percentage is not high, it also accounts for at least 5% of the total box office.

Moreover, with more cinemas, the 60 films invested by Makino image every year will have enough cinemas resources, which can also help Makino image improve its box office and profits.

In this way, 6 billion yuan will form a perfect chain in the film and television industry:

in five years, 300 films will increase the total amount of the film market, the publicity will keep up with the improvement of the consumer group, and the cinema will keep up with the improvement of the industry's consumption carrying capacity. Finally, each link will be able to get benefits and achieve multiple wins.

What's more, Li Mu is very astute in his calculation. WANYING's film and television base is about to go on. So large investment must be driven by supporting industries. In addition, at least half of the 300 films planned by Huaxia new star director will be shot in WANYING's film and television base in the future. This will give a huge impetus to the film and television base project and accelerate the film and television base project Development.