Chapter 1586

After his rebirth, Li Mu has always been a workaholic.

Such hard work is no longer just for making money, but for the satisfaction of every successful product model.

Without Li Mu, the Internet in the world will develop normally according to the original rules, but what Li Mu wants to do is to break the rules and bring the same things that will appear in a long time.

It's easy to take over the mode, but the mode can still succeed, which is a test of his control ability and versatility. So when he wants to understand the current carrying mode and business process of take out o2o business, he immediately starts to try.

Wei Lan is putting a pot of boiling water on the gas stove. Seeing Li Mu's absent-minded appearance of instant noodles, she comes forward, takes them to her own hands, unpacks them and asks him: "what do you want? Like a lost soul. "

Li Mu returned to God and said with a smile, "think of a new business model."

"What mode?" Wei Lan asked curiously

Li Mu said with a smile, "take out the door-to-door model, what you want to eat in the future, you don't have to go out to eat, you can order online directly."

Wei Lan laughs and says: "it's not easy for you to achieve this. Go to the restaurant nearby and ask. If they deliver the takeout, ask them for a takeout list and come back. When you want to eat it, just call them and ask them to deliver it to you."

Li Mu asked her, "what if I want more choices?"

Wei Lan said, "then you can find more restaurants and take more take out orders."

Speaking of this, Wei Lan said: "I have seven or eight take out lists in my family. There are noodle houses, Sichuan dishes, Yanjing local dishes, and Western dishes. There are many kinds."

Li Mu said: "it's too troublesome. You have to get a lot of menus. These menus only have names and no pictures. There is no visual experience. Moreover, the menus are very difficult to update. If a new dish comes out in the restaurant, you will never know if you don't change a new menu just by taking out."

Wei Lan nodded, "that's right, what kind of take out do you want to do?"

Li Mu said with a smile, "what I want to do is to add all the restaurants in Yanjing into the online take out platform. Each restaurant is a visual menu, and it is updated in time. You can order whatever you want and then pay for it."

"All restaurants in Yanjing?" "There are some restaurants that don't do take out business themselves, they don't have the person in charge of sending out. There is a Donkey Meat fire downstairs that is delicious. I always hope that they can open a delivery service, but they are short of staff, so they haven't carried out it all the time," said Wei Lan

Li Mu said, "so I don't need the delivery from the store. I will set up a special delivery team to be responsible for the delivery."

"Dispatch team?" Wei Lan exclaimed, "does it need many people? Yanjing alone is estimated to need thousands of people. "

Li Mu said with a smile, "that's right. Can't it provide thousands or even tens of thousands of jobs to Yanjing?"

Wei Lan said, "but the cost is very high. A person's salary is 12000 yuan a month, 10000 people are 12000000 yuan, one or two billion yuan a year..."

"Their wages don't need to be paid by me, but by users," said Li

"Users?" Wei Lan asked? Do you mean to let users pay for delivery fees? "

Li Mu nodded: "you still need postage for sending things. Isn't it normal for you to pay a delivery fee?"

Wei Lan said, "but the unit price of takeout customers is very low. Sometimes a person can only spend a few yuan for a meal. You make him pay a few yuan extra for the meal, and he can't accept it?"

Li Mu smiled and said: "in fact, the user's consumption habits are cultivated. From a practical point of view, you are right. When you ask the key point directly, most users are definitely not willing to pay for the delivery fee. In contrast, they may be more willing to go out and buy by themselves to save the delivery fee of these several yuan."

Speaking of this, Li Mu said: "however, you should know that people are lazy animals. Once a new product saves their labor costs, it will bring them great attraction. The only problem is how much extra cost they need to pay."

"So, my idea is that in the first half of the year or even one year when the take out platform goes online, there is no delivery fee. If the hotel sells five yuan, I will charge you five yuan, and help you buy it from the hotel and deliver it to you."

"In this way, you will quickly accept and rely on the door-to-door delivery service provided by me. Over time, I will cultivate a kind of inertia for you. This inertia is called:" I don't want to go downstairs to buy takeout, I don't want to go downstairs to eat, I just want to be sent to me by others'; "

" once this inertia goes deep into the bone marrow, you treat me with Dependency will reach a peak value. At this time, I will tell you, sorry, we are going to collect delivery fees to users from today. Each order is three yuan. Although you are reluctant to pay these three yuan, what you are reluctant to pay is your own laziness. You will think that if you spend three yuan more, you will spend three yuan more. In short, don't let me buy and eat by myself Just fine. "Wei Lan looks at Li Mu like a monster and sighs: "you are too cruel to the user's calculation!"

Li Mu asked with a smile, "is there any problem?"

Wei Lan shook her head: "no problem, but I suddenly feel some fear in my heart. I don't know who else, what industry, what inertia I have cultivated."

Li Mu said with a smile: "that's too much. What's more, the bus gives you the inertia that you don't want to walk and ride, the taxi gives you the inertia that you don't want to squeeze the bus, the SMS gives you the inertia that you don't want to talk, the online shopping will give you the inertia that you don't want to go shopping. So what I'm going to cultivate next is that the users don't want to go out to eat or buy takeout by themselves The inertia of going home. "

Speaking of this, Li Mu said: "in fact, such a take out platform not only cultivates the inertia of users, but also cultivates the greed of businesses. For example, a small restaurant with six tables, no matter how high the turnover rate is, the traffic that can be received in one day also has a very low ceiling. Moreover, due to the lack of exposure and display, he is likely to be dissatisfied or even empty most of the time, but Yes, if he connects to my take out platform, his exhibition volume will increase exponentially. Users can directly place orders on the Internet. In this way, even if the bearing capacity of their store reaches the limit, as long as they still have productivity, they can sell online. If they sell take out online, they don't need to consider the turnover rate at all. "

"Maybe under normal circumstances, a store can receive up to 200 guests a day, but after opening the online take out channel, it can sell 500 or even 1000 take out every day. This is a huge new revenue channel for the store. Over time, we will account for more than half of its revenue. At that time, they will have a serious income dependence on us, completely We can't do without them; "

" if they can't do without us, then we'll have a share with them. Either, I'll take a certain percentage of the sales as my due reward; or, I'll open up the resource sales and give the platform resources to the merchants for bidding. In this way, as an intermediary, I can earn a service fee from both the buyers and the sellers respectively The profits will come out naturally. "

Li Mu knows how the Internet has a long-term impact on a person, how to dig holes for users step by step to let users jump in. Many new models come up and burn money wildly. Users think they find the cheap, but they are actually falling into the holes dug by the other party.

When the taxi software is used to fight, the user's original taxi fee of 20 yuan may only need to pay 5 yuan;

when the takeout software is used to fight, the user may buy a 10 yuan takeout without spending a penny, and get 2 or 3 yuan subsidies from the platform;

the same is true when all kinds of vertical e-commerce websites fight. First, they are inclined to make profits in front of consumers Play an image of "I'm a stupid x, come and take advantage of me" and then trick users into their own pits.

Once these platforms cultivate the user's inertia to a certain extent, they will immediately turn their heads and refuse to recognize people. Originally, the taxi fare was 20 yuan, but now it's 30 yuan. It's 50% higher in the peak period, and it needs 45 yuan. Do you want to sit? It doesn't matter if you don't ride, because you can't get a car at all.

to put it bluntly, you are cheated into the pit with low price and subsidies. When you can't leave him, you can directly raise the cost and double the money back.

In the middle of the last century, Marlboro cigarette company in the United States sent cigarettes for free. Are you a smoker? Oh yes, it's OK, roll the calf. What, you don't smoke? Hey, don't go. I'll give you a free bag. Would you like to try it?

Tobacco companies use a pack of cigarettes to trick users into entering the pit. When users become addicted, they earn 30 years or even a lifetime of money, which is basically the same as Internet companies.

The CEO of a taxi platform in his last life also said that the price you add now is to pay back the debt that I subsidized you in that year.

What he said is also true. How can so many capital crazily come in tens of billions of dollars? It's the day when he comes back with interest and capital. It's just that his eating style is too ugly. In those days, he paid 5-10 yuan for a single user and 15 yuan for a great one. Now? If you go out of a first tier city, you can easily increase the fare by tens or even one or two hundred yuan. The increased cost of a single car is at least tens of yuan. The interest rate is a bit too high for the mother.

In addition, there is no subsidy for the 10 yuan take out now. Some platforms with ugly taste will not only charge you 5 yuan for delivery, but also charge you 3 yuan for packaging.

5 yuan delivery fee, part of which is cost, part of which is profit retained by the platform;

3 yuan packaging box, wholesale cost is no more than 30 cents, which is generally divided by the platform and the merchants. Sometimes, the platform directly seeks the merchants to ask for money, which also hurts the feelings, so as to create such a shameless means, 2-3 yuan packaging fee per order, the merchants take small head The platform takes the big head, so the platform has a lot of profits, and there is no need to take money from the merchant's pocket, so both sides are happy to pit the user's money together.

When you pay an extra 8 yuan for an order, it will take another hour for the order to be delivered to you. If you are not convinced, go out and eat it yourself.

If Li Mu starts slowly and does such a thing together with other industry giants, it will inevitably repeat such a bad competition situation. However, if he can do it alone, he can take a good measure, which can not hurt the interests of users and businesses excessively, but also ensure that he has a considerable profit margin.