Chapter 1617

All the people present couldn't believe that Li Mu even said every word into their hearts. Some of them didn't understand why a young man in his early 20s seemed to know Zhongguancun better than them and decode the world of agriculture better than them.

In fact, diaosimo began to gather in ZhongGuanCun at the end of 1990s, so at present, the most famous diaosimo in Zhongguancun may not be more than ten years. However, in his last life, Li Mu is really a senior diaosimo in Zhongguancun. His ten years' work experience has made him understand and feel the living situation of Zhongguancun and diaosimo more deeply than ordinary people.

However, when Li Mu said that he got the information by consulting Zhongguancun elders, we didn't think much about it. After all, it seems that Li Mu has gone through in-depth market research, and the talents who have investigated this issue have the right to speak.

When Li Mu saw that his analysis had reached the depth of everyone's heart, he knew that he had found their pain points. He said with a smile, "I just said that it's difficult for white-collar workers in office buildings to eat, and also talked about people's inertia. Then, I'll tell the big family how to seize the pain point of users, and then solve their problem Questions. "

With that, Li Mu pointed to the huge whiteboard and said, "suppose this whiteboard is the whole Yanjing. Then, the place where I use the red circle is the dense area of the office building."

Li Mu said while using the red marker, he randomly found several positions on the whiteboard and drew several circles the size of the bowl mouth.

Later, Li Mu pointed to these circles and said to all the people, "first of all, the red circle area is a population gathering area. As you know, the population density of the office building area is much larger than that of the residential area. The residential area may have a per capita area of tens of square meters, but in the office building concentration area, there is not even two square meters of space per capita. A 20 story house may have more than 200 households and 800 households Population, but an office building with 20 floors and the same area, one floor may be hundreds of people, and 20 floors may reach the scale of four thousand or five thousand people. Such ultra-high density population, concentrated in a period of time to eat, and how to build the surrounding restaurants, it is difficult to meet their needs. Therefore, when it comes to the peak period of dining, there will be dining pressure in the red circle. "

Speaking of this, Li Mu drew a larger black circle around each red circle, pointed to the black circle wrapped in the red circle, and said: "you see, these black circles may be five kilometers around the office building. The embarrassing point is that they occupy more ground and accommodate more restaurants, but they do not enjoy the high pressure of eating in the red circle. This What about when? They can't always hope that the white-collar workers in the red circle will run several kilometers to eat here, so what's the only solution? "

"Since the users in the red circle can't get out, they have to let the merchants in the black circle send the products in," said Lei

Li Mu exclaimed, "Mr. Lei, you are right! People with technical background all know "load balancing", that is to say, the relationship between network servers and users stresses a kind of balance and redundancy. When there is a large amount of users and a large demand for data processing, we must divert the user flow and processing demand to multiple servers. The same is true in real business. When a high-pressure demand area is formed in a certain area If it is impossible to use the ability of external low-pressure area to divert the high-pressure area, then the high-pressure area will always be in overload state and the low-pressure area will always be in high idle state. Therefore, what we need to do is to help the merchants in the black area to divert the red area when the high-pressure area is formed. "

Speaking of this, Li Mu said: "however, the real people are different from the traffic. The traffic can be divided as we like, but the people can't. We can't let the people in the red circle come out to solve the problem of eating in the black circle, so we can only find a way to help the merchants in the black circle to send in the products. This is the core service of starvation - sending meals."

Everyone looked at each other at once.

They understood what Li Mu wanted to do, but they did not understand why Li Mu wanted to do it.

Compared with the pattern of Li Mu, the problem of white-collar workers eating is a little too small in their eyes. This kind of feeling is like watching a billionaire haggle with a vegetable vendor at a local stall.

Li Mu knew that they were hard to understand and said with a smile, "you may think it's a very small business. It's so small that you don't need to put this business into Taobao's structure, or even send it to the Internet, right?"

Elder martial brother Liu said with a smile: "I think this, how to say, in fact, if the people in the red circle want to enjoy the service of the merchants in the black circle, as long as the merchants in the black circle provide takeout, the merchants in the black circle will give him a takeout list, and then he will call when he needs it."

Li Mu asked him, "in the early years, letters could be sent to all parts of the world through the global postal system. Why did anyone invent email?"? The person who invented email wanted to subvert the whole way of communication, and he did it. "

Elder martial brother Liu is a bit dumb. Actually, he is not a person who knows the Internet very well. In the early years, he started his business just because of SARS and wanted to sell his CDs online. Therefore, his real Internet thinking is slightly inferior to the top Internet tycoons.Seeing that he didn't know what to say for a while, Li Mu continued: "what we are discussing here is a new Internet model, a business model that only takes half an hour or less to respond to orders in the whole process. Imagine if we move all the rice shops in the black circle to the Internet, and then present their shops and products to other places within five kilometers There are users who can visit their shops and their meals like Taobao, then choose their love orders, fill in their own receiving addresses, and pay for them online through Alipay. After receiving orders and confirming payment, they immediately send orders to designated merchants to prepare meals according to their orders, and they only need to put things out. There, our delivery man will pick up the goods at his shop after receiving the order, and then take his goods to him. "

Li Mu raised his voice and said, "don't think that this business model is very low, let alone that it can only cover five kilometers of users, which is far from our Internet spirit of covering the whole country and the whole world. Think about what this business model means?"

"If Taobao is connected between buyers and sellers all over the country, we've connected hundreds of millions of lines across the country, but what about the delivery business model? It draws a circle with every user as the center and radius of 5km, and every merchant as the center and radius of 5km. If we do well and do well, all Yanjing may draw millions of such circles, millions of circles of 5km, what does it mean? It means that it can cover the whole Yanjing where people live repeatedly, without gaps and with high density! "

"If we can draw millions of circles in Yanjing, we can draw millions of the same circles in the Shanghai stock market more than 1000 kilometers away. We can draw more than one million circles in the second tier cities, hundreds of thousands in the third tier cities, hundreds of thousands in the fourth and fifth tier cities. So at the end of the day, what we present to the users of the whole country is a catering distribution network covering all cities and all urban areas Think about what it means if we build hundreds of millions of five kilometer circles around the country? It means that if you are in any city in China, as long as it is a city, you can have a visual ordering in front of the computer, and then sit and wait for the delivery person to deliver the meal to you. "

When Li Mu said that he wanted to build hundreds of millions of five kilometer circles around the country, these Internet people began to feel blood boiling one by one.

As soon as it rises to this scale, the sense of creation of the Internet to build a new world will expand rapidly. In Li Mu's eyes, this "sense of creation" is the highest pursuit of Internet people in their lives.

The earliest Internet allows people to transmit diversified messages through this invisible network. People who realize this step must have a sense of creation, as if they have created a new world.

The first person who brings the offline business model to the Internet must have the same sense of creation;

the first person who makes people open to communicate on the BBS platform in the Internet world is even more the same.

Now, Li Mu has given everyone a chance to create a century. How can they not be excited when they see through the germination and ancestor of the whole o2o industry?

At this time, Li Mu said: "there is also a very important thing, you don't think that the five kilometers is the limit of each circle. If we do a good job in order planning, reasonable distribution, quality training of dispatchers, hardware and equipment improvement, these circles will be possible to break through five kilometers, and gradually achieve six kilometers, seven kilometers, or even higher."

Elder martial brother Liu has come back to his senses and asked Li Mu excitedly, "Mr. Li, do we want to build the whole distribution system ourselves?"

Li Mu nodded and said: "of course, all the orders generated by the restaurants that are on our platform must be delivered by our own dispatcher. Moreover, our delivery mode will completely eliminate the process of distribution and sorting. Therefore, each dispatcher completes the whole process from picking up to delivering independently, which means that all our dispatchers We don't need a car for the delivery. "

"Motorcycles are enough," Mr. Liu agreed

Li Mu waved his hand: "motorcycles are not good either. A large number of cities are more and more strict in the control of motorcycles. Motorcycles are not needed for the turnover within a five kilometer radius. Electric bikes are the best choice. So, here I'd like to make a digression. Elder martial brother Liu, I have a task for you."

Elder martial brother Liu said in a hurry, "Mr. Li, just tell me."

Li Mu said, "you are responsible for investigating the powerful manufacturers of electric bikes nationwide, and then purchasing a most experienced design team of electric bikes. We need to design our own electric bikes, and then hand them over to the manufacturers of electric bikes. This business starts at the same time with our project."

Elder martial brother Liu asked in surprise, "let's design electric vehicles for dispatchers?"

"Yes!" "Not only the electric cars, but also the insulation boxes for clothes and electric cars must be designed by ourselves, which is conducive to brand promotion. In addition, our electric cars cannot use traditional lead-acid batteries," Li Mu said firmly

Elder martial brother Liu studied these things a little and asked with a puzzled face: "the electric bikes on the market are all lead-acid batteries..."Li Mu said with a smile: "although the lead-acid battery is cheap, its performance is average. The lithium battery is large in capacity, light in weight, fast in charging and long in service life, which is more suitable for high-intensity use. I have invested an electric vehicle brand with Elon Mascherano in the United States. They now have mature lithium battery technology, which can be directly simplified as the future of our customized electric self Driving power solutions. "