Chapter 1637

Gouzi and his micro blog became popular in a flash.

And it's from home all the way to the world.

There are more and more people paying attention to Gouzi Weibo, and there are many heavy fans in it.

The stars in the domestic entertainment circle, including those with microblogs, almost all forwarded Gouzi's microblogs and paid more attention to them. These star fans ranged from tens of thousands to millions or even tens of millions. They forwarded them one after another, almost forming a seamless cross coverage of microblogs in the whole Chinese circle.

Soon, Gouzi's Micro blog became popular on the English version of twitter.

Before, Li Mu took the corgi dog presented by the queen to visit cloud Province, which has become the big news of the whole twitter world. Now, he has opened the first person official account of the dog, which has naturally attracted widespread attention.

For example, the Queen's own twitter account paid close attention to it at the first time, and she also personally forwarded its first tweet, along with the text: "little cute, sincerely hope you and your new host can have a happy life every day."

In addition to the queen, Prince William and other members of the Windsor family, they also tweeted this tweet. Anne Hathaway of the cast not only followed and forwarded this tweet, but also posted a photo of her and her dog yesterday. In the photo, Anne Hathaway with long hair held the dog, and her charming long hair scattered with the wind in the high wind of Yunnan Plateau, part of it Hair in the face, unspeakable beauty and moving.

Anne Hathaway's note to the micro blog is: "puppet, I miss you as soon as I leave."

After seeing the twitter, Li Mu forwarded Anne Hathaway's tweet on Gouzi's microblog, with the following: "I miss you too."

One person and one dog's Micro blog spread their love, which immediately became the hot search of micro blog, and also brought a large number of Chinese fans to Anne Hathaway.

In the west, "one dog" launched twitter and received worldwide attention in a very short period of time, which became the top news reported by major media.

While traditional media reported this new event, they also deeply felt that Li Mu had brought different changes to the world.

After CNN reported the news, a high-level meeting was held. The initiator of the meeting was Ted Turner, the founder of CNN.

In that year, Ted acutely created an innovative mode of 24-hour rolling news broadcast on cable TV, which is very similar to the 24-hour news special report when Sina started. It can be said that Sina's route is to copy Ted's successful way on cable TV on the Internet.

However, a lot of historical experience has proved that enterprises that are particularly ahead of their time in a certain stage often lag behind when the next stage comes.

For example, in the era of the rise of CNN and cable TV news, they are developing rapidly and have no chance at all, but when Internet news really starts to rise, they fail to seize the opportunity;

in the era of Nokia and quasi smart phones, their mobile phones and the Symbian system industry share the first place, far surpassing other competitors, but when the smart phone industry At the time of real rise, they missed the whole smartphone market perfectly;

Baidu used to be the traffic king of domestic Internet enterprises in the PC era, but when the mobile Internet era came, it failed to seize the opportunity, so that the company could only survive with various reselling flows and advertising bidding;

If Tencent did not have wechat, it would be able to move to the mobile Internet in the PC Internet At the time of network transformation, it is likely to be copied. Fortunately, Zhang Xiaolong's wechat is the Savior in time. Otherwise, no one can make a conclusion about what the domestic Internet pattern will look like ten years later.

Back to CNN and Ted, he has been deeply aware of the pain of not keeping up with the times.

neither CNN nor TAD's bigger cause, "AOL Time Warner," has failed to really catch the fast track of Internet development. AOL has been very brilliant several years ago, but this bubble is broken faster than the collapse of Gemini.

Ted had given up the Internet, just wanted to cultivate CNN and Time Warner's non internet business, but the rapid rise of twitter made him feel great pressure and crisis.

Since Li Gouzi's microblog became popular, this sense of crisis has become even stronger.

He brought together the top management of CNN, and immediately spoke out the source of his inner crisis. He said: "I can't imagine that Li Mu can make a website as it is today. Twitter is a great threat to us. It gives ordinary people unlimited voice and unlimited audience space, which makes us The core gap with ordinary people began to change, which made me unable to sleep at night. Until now, when I know that Li Mu can give a dog such a powerful media attribute, I really can't sit. If it continues like this, twitter will take people's attention away from our media, and then distribute it to anyone in the world He who can, is even a dog. ""People's attention is always limited. If normal people spend four hours a day to receive information, then before that, four hours will be occupied by the real media, such as our CNN, such as ABC, CBS, BBC, such as the Wall Street Journal, Los Angeles Times, Washington Post. Although the competition is fierce, it's good that there are not many competitors, And we can guarantee a great advantage. "

"But now, Li Mu has shifted people's attention from television and paper media to the Internet. People still spend those four hours every day, three and a half hours on the Internet. They don't pay attention to any independent platform of news media, but on twitter, a platform that connects the whole world, they receive countless institutions, individuals and even one from all over the world The message from the dog is a huge threat to us! "

CNN's top leaders are also looking at each other. They are the king of offline media, but when they get online, it's like another dimension, their strengths can't be exerted at all, and their energy can't be converted into real combat effectiveness, which makes them feel extremely uncomfortable.

It's like a strong man who can beat the invincible hand all over the world. He can beat anyone face to face. But now, he suddenly comes to a dimension that we don't meet. In this dimension, what we rely on is not the actual force value at all, but a new type of "Digital fighting". It's like a fighting game. Maybe you can kill an elephant with one punch in reality, but In the world of fighting games, you may be beaten by a three-year-old without any fighting power.

For CNN, they are facing such a dilemma.

Now, Li Mu has shown his tusk to the traditional media industry. What makes the traditional media unacceptable is that what makes them feel great oppression is just a Kogi named Li Gouzi.

CNN executives had a heated discussion for a long time, and they failed to reach a consensus on many issues, but only reached a consensus soon: they could not block the development of Makino technology in the Internet field, let alone the development of Twitter as a new Internet media.

Therefore, their discussion focuses on the solutions that can be found at this stage.

After discussion, they have only three choices at present: either they can set up an online new media platform to compete with Muye technology and twitter; or they can find a way to acquire or buy into twitter to make it have a close cooperation with CNN; or they can simply give up the online channel and fight against the traditional media channel.

After a whole day of discussion, they rejected the third option and doubted the first one. So, Tate decided to persuade AOL Time Warner to invest in twitter, and sign an exclusive strategic cooperation agreement with Twitter. He just wanted to use Twitter to kill other traditional media outside the door of twitter, so that , although CNN and Time Warner still can't shake Twitter's development pace, they can at least ensure that CNN can take advantage of Twitter's characteristics and lead other offline traditional media.

When Ted submitted the proposal to Time Warner's board of directors on the night of American time, Li Mu, who was far away in China and just got up, had begun his second phase of trial.

The next day, although Li Mu got up early in the morning to go to the Forbidden City and participate in the preview of the cultural relics donation ceremony, he was always concerned about the data changes of Gouzi's microblog. When he found that Gouzi's microblog fans had exceeded five million and were growing rapidly, he immediately asked Li Ziwei to communicate with the marketing department of Muye technology and gave them an urgent task Business.

The content of this urgent task is: "investigate the top ten dog food brands with the best reputation in the world, and send a letter of intent to their companies to sell li Gouzi's dog food naming right and promotion package in the form of auction at a starting price of $5 million. This naming right is a one-year-long dog food title for Li Gouzi, while promotion package is a package Including 12 tweets, including pictures and words.

That is to say, whoever succeeds in photographing this naming right and gift bag will only eat their dog food in the next year, and will send a picture and text tweet every month.

Li Mu does not want to make millions of dollars, but through this cooperation, let the world realize the special significance of the era of self media and the huge interest space it contains.

Once Li Gouzi's Micro blog successfully uses its own self media attributes and fan groups to realize it, it will cause a huge self media frenzy in the world.

In Li Mu's eyes, all business activities around the world are around the word "cash", especially the Internet. In the 20-30 years of development, the industry rules and playing methods have changed a lot, but the only core has not changed, that is "cash".

The earliest personal webmaster, by using various methods to gather website traffic, and then through advertising in the website to achieve the simplest realization;

Tencent, Baidu, Facebook, twitter, microblog and other free products, use their own products to gather traffic, then use advertising flow to realize, and then use various value-added services including games to realize users ;Taobao, an e-commerce platform, uses the free online shopping platform to gather merchants and users, and then uses huge user resources to lure merchants to buy through trains and other promotion resources for resource realization;

any business model with clear realization channels will attract a large group of people to rush in. Now, since the media has just developed, the industry and users are paying back Not realizing the huge profit space will make the capital market underestimate the value of microblog and twitter.

Li Mu wants to make use of Li Gouzi's Micro blog to successfully realize a quick cash flow, so that people can see how self media can earn a fortune overnight. I believe that once this cooperation is achieved, micro blog twitter will usher in a huge wave of development!