Chapter 1638

When netizens pay attention to Li Gouzi's micro-blog and media enterprises pay attention to the potential influence of micro-blog, several famous dog food brands around the world have received olive branch from Makino technology market department.

No one in these enterprises thought that Muye technology would take Gouzi and its micro blog as a kind of media resource to package and sell. What's more, they couldn't believe that Muye technology's offer was a bit high.

Five million US dollars, and only in the channel of Li Gouzi micro blog, this price, in any country in the world, is enough for prime time advertising of national TV stations.

What's more, the high price is just the starting price.

However, what makes these enterprises incomprehensible is that they feel that the price of this resource is too high to die, but at the same time, they feel that it seems like a good opportunity that cannot be missed.

As a result, major enterprises have held emergency meetings to discuss the feasibility of this cooperation.

With the analysis of the popularity trend of Li Gouzi's microblog, almost every enterprise that receives the olive branch quickly changes their views.

If you want to ask which is the hottest dog in the world, there is no doubt that it is the Corgi raised by Lee.

Its audience has been competing with the Internet and offline media to report, covering the global general public, countless dog owners, and people who want to keep dogs. At this moment, they are all paying attention to Li Mu's corgi dog. Undoubtedly, it will bring a strong role model to the global dog owners.

Li Gouzi's role as an example has been highlighted now. Since Li Mu established his own micro blog, there have been a large number of ordinary people who keep pets on micro blog and twitter, and they have opened personal micro blog for their pets. Everyone is following Li Mu's practice in succession, believing that it is a very fashionable and interesting thing to open micro blog for their pets.

In addition, the pet dog market around the world has also changed dramatically overnight. The price of corgi dog has been rising, even more than ten times higher than usual.

The reason why there is such an outrageous price increase is mainly because the breeding of pet dogs is a process that can not be accelerated manually. Before that, Kogi was just a small breed of dog. No one expected that it would become popular overnight, so the number of Kogi dogs available for sale on the market is very small.

After the dog boom, people's demand for the corgi dog has increased by more than 100 times, so the owners of the corgi dog have also seized this business opportunity and constantly bid up the price.

It can be seen from this point alone that the dog has now become the most capable dog in the world.

After analyzing Gouzi's influence, those brands began to change their attitudes. They suddenly felt that in front of Gouzi's powerful influence in the world, its exclusive name of Gouzi and 12 promotion micro blogs a year, the business opportunities contained in it must be unimaginable.

Under normal circumstances, if they want to achieve the global delivery of product advertisements, the cost is high enough to make them flinch, but Gouzi is now an opportunity of four or two thousand kilograms. Now the whole world is paying attention to it. If the whole world knows what brand of dog food it eats, it will be a household name for this dog food brand in one night.

By comparison, the price of five million dollars is too cheap.

So, when the olive branch was put out for several hours, these enterprises in different time zones successively called back to Makino technology, expressing their strong interest in this cooperation without exception.

Muye technology started the preparation of online auction as early as the olive branch was thrown out.

The technical team first created a microblog auction page with Taobao's auction code and the artist's redesign of UI and elements. Then, in order to facilitate the participation of these overseas enterprises, PayPal was connected as a payment channel.

After getting a positive response from these enterprises, Makino technology announced the bidding rules.

In fact, the rules are very simple. Each company pays $1 million of deposit to Makino technology through paypal as the deposit for bidding. The base price for bidding is $5 million, between $5 million and $10 million. The minimum amount of each price increase is $100000, and if it is high, it must be an integral multiple of $100000;

when the base price is more than $10 million, each time The minimum amount of markup is 200000 US dollars;

after the bidding starts, all companies participating in the bidding can bid and markup through their own auction background at will. After the auction is successful, the successful bidder must pay all the money to Makino technology through PayPal within 24 hours.

If there is no payment within 24 hours after the auction, it will be deemed as a waiver, the deposit of one million US dollars will not be returned, and the enterprise has no right to participate in the next auction.

After the announcement of this rule, all enterprises are preparing to win the goal in an online auction while calling for Keng dad.

Therefore, every enterprise began to discuss its own reserve price and bidding strategy urgently.

Canada's desire is the most famous top dog food enterprise in the world at present. However, its head office always focuses on offline and vertical promotion strategies, and almost never chooses large and wide media channels for promotion. Instead, it focuses on pet hospitals, pet supermarkets, pet magazines and columns. In these vertical occasions, the business Build a professional and high-end brand image.They think that Li Mu's corgi dog is the undisputed king in the aspects of identity, bloodline, status and attention, which has a great help to their high-end brand image. Therefore, the base price they set is 10 million US dollars. If there is a competitor who offers more than 10 million US dollars, they are eager to give up in theory, but if they offer more than 10 million US dollars, they are eager to give up The rival with more than $million is Mars, so their reserve price can be raised to $13 million.

Mars company in the UK is the largest candy and pet products company in the world. Its pet food series are cheap and widely received. The discussion of operation is that it likes to lay its pet products and publicity in every large-scale shopping mall, and use the most grounded way to search potential customers from ordinary user groups.

From the perspective of desire, they can theoretically accept that other brands get the resources of Muye technology auction due to their high price, but they can't accept that the resources finally belong to Mars, so once Mars comes in, they will fight for the right to the end with Mars.

Ma's routine is very simple. They have only one purpose. In any case, they should take this publicity resource. Once taken away by competitors, they may bring a large number of audiences, orders and sales to competitors, and ultimately lose valuable market share.

In terms of the size of their Big Mac, as long as their competitors can afford the price, they can afford it.

When everyone was preparing for the auction, Li Mu was rehearsing with Prince William in the Forbidden City, the head of the Forbidden City and the director of CCTV.

There are two themes to be highlighted in the donation ceremony. One is that Prince William will, on behalf of the Windsor family, donate the cultural relics originally belonging to China to the Palace Museum; the other is that Li Mu also takes this opportunity to appeal to all Chinese to help the cultural relics lost overseas return home together, and establish a special foundation in cooperation with the Palace Museum and CCTV.

In order to make Chinese people all over the world pay attention to the loss of cultural relics just as they do to the death of veterans, we must have a set of publicity programs that can impress them. Therefore, CCTV's documentary has become the top priority.

However, Li Mu's participation in the donation is not very high. The whole arrangement is that Prince William and the head of the Palace Museum are the main donors. They give and receive one by one. They go through a set of regular donation ceremony and take turns to speak. Li Mu, as a friend of Prince William and the middle man of the whole donation time, only needs to show his face.

As for the later promotion of "helping the loss of overseas cultural relics to return home", the head of the Palace Museum first faces the camera, introduces the general situation of the loss of overseas Chinese cultural relics, and then evokes the patriotic mood of the audience through some more important cultural relics. At this time, Li Mushi's opportunity to show up and announce the establishment of such a non-governmental public welfare organization.

After sorting out the whole process and performing rehearsal rehearsal, Li Mu left the the Imperial Palace museum without any delay, and went straight to the recording studio of rolling stone records in Yanjing by bus. The top musicians signed by rolling stone have been waiting for a long time in the studio.

On the way to the studio, Li Ziwei introduced the work progress before the auction to Li Mu. She said: "Mr. Li, at present, we have contacted ten enterprises, all of which have expressed their willingness to participate in the auction, and all of them have paid the deposit through PayPal."

Li Mu nodded and asked her, "when will the auction begin?"

Li Ziwei said, "it's nine o'clock tonight, Yanjing time."

"OK." Li Mu smiled and said, "let's wait and see how sincere these enterprises are."

Li Ziwei said, "by the way, Mr. Li, the marketing director of Mars sent us an email saying that Mars is willing to buy our promotion package directly at a price of 12 million dollars, skipping the auction process. What do you mean?"

Li Mu said with a smile, "of course, it's rejected. Auction is more fun than one hammer."

Li Ziwei said, "but the 12 million dollar British love is already very high, right? If there is a real auction, we may not be able to get the price. Maybe Mars group can solve the problem with $78 million. "

Li Mu waved his hand and said confidently, "no, this kind of public auction can make them more and more panic and nervous with each other. Moreover, the resources we give are so attractive that these large enterprises should not be willing to let go. I have a hunch that this online auction will get a result that will shock the whole country, even the whole world!"