Chapter 1639

Li Ziwei didn't understand why Li Mu had such high expectations for this matter.

Because in her opinion, Li Gouzi's dog food naming right and 12 microblogs can make Mars offer a price of 12 million US dollars, which is already something strange in itself. Li Mu even thinks it is not enough.

Li Mu said to Li Ziwei, "Ma's initiative to offer us $12 million makes me feel that their psychological base price must be more than US $20 million."

Li Mu belittles the 20 million dollars. In Li Ziwei's eyes, it seems that 20 million dollars is in Li Mu's eyes, just like 2000 yuan.

Li Ziwei is very smart. She can understand many decisions and arrangements made by Li Mu, but on this issue, she does not understand Li Mu's confidence.

Li Mu has personally experienced the heyday of the Internet in China, and witnessed the establishment of Baidu, Alibaba and Tencent, and then Baidu gradually fell behind, while Tencent and Alibaba both stood on the mountain of 400 billion US dollars.

Although he is only a spectator, his perspective is different from that of ordinary people. He has been an Internet practitioner for more than ten years, and he can see the internal essence of the whole context with a professional perspective.

It is because Li Mu can understand Tencent and Ali's actions in the era of 400 billion US dollars that he dares to confirm in his heart that, for Mars, a fortune 500 company, 12 million US dollars is far from the ultimate price in their hearts.

Seeing that Li Ziwei seemed confused, Li Mu smiled and said, "in the face of enterprises like Mars, you can't substitute them with the mentality of ordinary entrepreneurs. They are not ordinary entrepreneurs, they are oligarchs."

With that, Li Mu began to look right and said, "what do you know about the free market oligarchy?"

Li Ziwei shook her head gently and said, "I think I have something in mind, but I can't say it well..."

"The oligarchic economy in the free market generally represents extreme conservatism in strategy and extreme radicalism in tactics," Li Mu said with a smile

Speaking of this, Li Mu, seeing that Li Ziwei is still not clear, said with a smile: "the so-called extreme conservatism in strategy means that there are few risks on a large level, and everything is stable. For example, we will only derive from the main business we have developed, but we will never venture into a completely unrelated new industry, let alone shift the major strategic focus to it Mobile, we started with the Internet. In the next decade or even decades, our development core will not leave the soil of the Internet, which is extremely conservative in strategy. "

"On the basis of seeking stability at a large level, we are extremely radical in tactics. For example, when we fight with all our competitors, we should do everything at any cost, even if it's only a local war. For example, we are doing microblogging now. If other companies have made a product of the same type and threatened it To us, I will give up the profits of Weibo in the next three years, and even invest a lot of money and losses to fight with each other for three years. I will strive to ensure that our Weibo will not be affected or even surpassed by peers, and try to ensure that we are the only one in the market. Even if we can't ensure the only one, I will also do the one that has the largest share and occupies the majority of the whole industry. This is the extreme radical in tactics. ”

"the oligarch is extremely conservative in strategy to stabilize the overall situation, and extremely radical in tactics to consolidate the overall situation, so you see Mars, as a giant in the industry, he must be extremely radical in tactics to reduce the external threat to himself. Most of the time, the oligarch's daily work is not in the state of" what I want to do ", but in the state of In the state of "I can't let you do anything."

"For example, when ordinary enterprises consider our auction, they will only consider whether it's worth selling five million dollars of these resources and whether they can earn back if they buy them. But what should Mars consider is how to deal with such resources if they don't start to snatch them and get them from their competitors? Once obtained by competitors, it will have an impact on their position and market share. For them, they can accept money, but not risk. So, even if the resource is only worth five million dollars, or even not worth five million dollars, they are willing to throw in 20 million dollars to prevent competitors from getting it! "

"It's the logic of ordinary business owners to exchange various resources for money. It's the way oligarchs think about their position by exchanging a large amount of money."

In the future, the competition between Tencent and Alibaba has become so fierce, especially in the emerging fields where both are not good at and have no historical advantages. Both sides have to fight hard to keep up with each other, such as taxi, takeout, mobile payment and other fields. The scale of the two battles is billions, which is what the real oligarchs have to do.

When oligarchs hear that their competitors want to invest 50 million US dollars in one thing, they are willing to invest 80 million US dollars against them. Even when they hear that their competitors want to invest 50 million US dollars in one thing, they are willing to invest 100 million US dollars into it, not to compete with them for the market, but just to make them fail.

In Li Mu's view, Mars directly wants to buy 12 million dollars. They want to take these resources directly from the source and completely eliminate all competitors' access to these resources.So, Li Mucai doesn't care about the 12 million dollars. He wants to drag Mars and his competitors to the challenge arena he has built, and let them fight each other. The number of people who fight finally will be far more than that.

Li Ziwei thought for a moment, and finally understood what Li Mu said, the great difference between oligarchs and ordinary business owners. She nodded with a teachable face, and said, "President Li, I understand what you mean. It's like the great long march of the Red Army in those days. To transfer as many troops as possible to the Soviet Area of Shaanxi, Gansu and Gansu is the absolutely unshakable strategy of the long march. At this level We must give priority to stability. In fact, the core of these bold and adventurous tactics is to stabilize as much as possible. "

Li Mu nodded and agreed: "your metaphor is very good. This is the strategic conservatism and the tactical radicalization. In fact, it is just to make the strategic goal more stable."

After that, Li Mu said: "so when it is applied to Mars, its strategic goal is to maintain the first leading advantage in the industry. Therefore, in order to ensure that this strategic goal is not affected, let alone 12 million yuan, they will bite their teeth when they double it."

……

Li Mu came to the recording studio of rolling stone and communicated with the recorder of rolling stone the arrangement of the whole song 21guns. Although Li Mu changed the lyrics of the original song, he didn't make much adjustment in the arrangement, because the arrangement of the original song had already made Li Mu feel very perfect.

Most war movies like to use symphony or orchestral music, which is a magnificent arrangement. However, Li Mu thinks that occasionally a different method will have an unexpected good effect. "21guns" is just an electric guitar sweep accompaniment. After the first main song is finished, when the second main song enters, the guitar, bass and drum will be built at the same time With harmony, the melodious and solemn feeling of the whole song is highlighted incisively and vividly.

It's a very happy thing for Li Mu to cooperate with high-end musicians. He is like a product manager who knows a little bit about technology, finds a strong technical team, and then describes his product needs. These technical experts can present the whole product in the fastest time, in the best and most satisfactory way.

After more than two hours of rehearsal in the evening, the musicians' team has sorted out the song. Li Mu decides to consolidate it and make some minor optimization tomorrow evening. The day after tomorrow, he will let Duwei directly enter the studio to record. Duwei is also a very professional singer. So if it goes well, the song can be recorded in one day, and then left for up to one or two days Time to the later stage, the single will be completely completed.

It was almost 8:50 when Li Mu got out of the studio. Li Ziwei reported to him: "Mr. Li, the auction started in ten minutes. The page and the background have passed the final test, and no problem was found."

Li Mu nodded and said, "inform the website and Weibo to prepare for real-time reports. Once the auction starts, follow-up reports must be timely and attract the attention of users throughout the network as much as possible."

"You can rest assured that the website and microblog team are on standby," said Li

Li Mu said again, "is the public relations department ready? Keep all cooperating media informed of the progress of our auction. "

"Ready." "Our PR department will release our progress in real time through the data capture interface between us and the cooperative media, and they are also concerned about this matter, after all, it is the first time in history," said Li Ziwei

Li Mu said with satisfaction, "since we are all ready, let's wait for the final result of the auction."

Li Ziwei looks at Li Mu hesitantly, as if she wants to say something, but she hesitates again and again and doesn't say anything.

Li Mu saw her state and asked her, "what do you want to say? Just say what you have. Don't worry. "

Li Ziwei pursed her lips and nodded softly. After a few seconds of delay, she said: "I have a worry. If we are too concerned about this auction and the transaction amount is too high, will it give the outside world a sense that we are greedy for money? After all, Gouzi's Micro blog just opened a day ago, and immediately began to auction advertising resources, which may affect our image in the minds of users. "

Li Mu said with a smile, "crape myrtle, you are more and more comprehensive now. This problem can also be considered. It's very good."

Li Ziwei looks at Li Mu in surprise and asks, "Mr. Li, have you considered this question?"

Li Mu nodded, "I've thought about it."

"Then..." Li Ziwei asked with a puzzled face, "why do you still do that?"