Chapter 1643

The team arrived at the Forbidden City. The staff of the Forbidden City and CCTV had already done all the preparations.

At the main entrance of Taihe hall, several sets have been erected, and two oil powered aerial unmanned helicopters are ready.

After the ceremony officially started, William and the person in charge of the Forbidden City held a grand handover ceremony. Li Mu did not participate in the handover ceremony of cultural relics. He took his intermediary out of the ceremony and left William with the opportunity to win the favor of the people.

After the handover ceremony, William and the person in charge of the Forbidden City delivered speeches on the stage respectively. The speeches of both sides were more personal. William represented the Windsor family, and the person in charge of the Forbidden City represented the Palace Museum. Neither side gave more background and significance to themselves. Just defined this donation as a private ordinary donation to a museum Gift ceremony.

The ceremony is very simple, but there is no lack of solemnity. From the beginning of the ceremony, CCTV news, YY portal network, Weibo and twitter official three official certified microblogs began to live on Weibo and twitter simultaneously.

This donation ceremony was not announced to the public in advance, nor invited any other media except CCTV. Therefore, Internet users and ordinary people did not hear any news. Suddenly, seeing these three official microblogs broadcast the donation ceremony live in pictures and pictures, all of a sudden came to pay close attention to it.

William's topic in China is very high recently, which is very popular with the public. Now he donates cultural relics originally belonging to China to the Palace Museum, which wins the favor of the Chinese people. In addition, Li Mu, who just sold a dog's Micro blog advertisement for 26 million dollars yesterday, also attended the donation ceremony, which makes more people pay special attention to the donation ceremony.

At the donation ceremony, after both sides made speeches, the two conveniences invited Li Mu, who was in the middle of the line, to speak on the stage.

Li Mu just sorted out his suit, went to the stage and said with a smile: "it's a great honor to be invited by the Palace Museum to participate in this event of cultural relics donated by the Windsor family to the Palace Museum. I'm also very grateful to William and friends of the Windsor family for donating these precious cultural relics to the Palace Museum, especially the origin of these cultural relics It's also very special. All of them are cultural relics in Chinese history, but they all flowed out of China in different periods, under different circumstances and in different ways in the last two centuries. "

Speaking of this, Li Mu deliberately paused and said: "in fact, in addition to my honor and gratitude, I am deeply touched. Because of the well-known historical reasons, many precious cultural relics of our Chinese nation are still lost overseas. Even friends of William and the wensha family can donate the cultural relics lost in China a hundred years ago to the Forbidden City for free The museum, let these eight years of wandering cultural relics go home, then we as Chinese children, in fact, have such responsibilities and obligations, to help our Chinese nation find back those lost memories, those lost overseas culture and origin. "

There was not much audience, except for a few journalists, most of them were the management, staff and experts of the Palace Museum. After hearing Li Mu's words, they clapped one after another, and the applause of dozens of people could also reach the point of deafening.

For those of them who have been dealing with cultural relics for half of their lives, the loss of cultural relics overseas has always been a heartache in their hearts, a deep thought that can never be given up. Every time they see a Chinese cultural relic being auctioned overseas, they are deeply distressed, and every cultural relic lost overseas can return to China through various channels, even if only It will also be very gratifying for some Chinese private people to return to their hands and become their private collections, because that means that our lost origin has been found back by our compatriots, and it has returned home, which is enough.

The applause stopped gradually. Li Mu said, "it should be the duty of every Chinese people to remember and try their best to help the lost Chinese cultural relics to return home. Therefore, I, as well as Muye technology and Taobao technology, decided to set up a charity fund of public welfare nature, which will be funded by me for 30 million US dollars Taobao technology co founded with 10 million US dollars each, and this fund will be dedicated to bringing home the Chinese treasures lost overseas, and try to find as many lost cultural relics as possible. "

"But it is far from enough to rely on me alone, or on the two enterprises of Muye technology and Taobao technology. Therefore, I hope every Chinese people can contribute to this public welfare cause and help our nation find more cultural sources and heritage."

As soon as Li Mu finished his speech, the official twitter of several media immediately released Li Mu's original words, which immediately set off a storm on the Internet.

Li Mu has done a lot of public welfare and charity projects, but these projects are basically related to people. This time, he launched a project specifically for overseas cultural relics. The starting point he chose is very novel. Now he directly puts out 50 million dollars as the starting fund at one go. This spirit and hand brush are really amazing.

Moreover, of the 50 million US dollars, 30 million is from Li Mu himself, which is about 250 million yuan!Thinking that Li Mugang sold Li Gouzi's Micro blog promotion resources for 26 million US dollars yesterday, netizens immediately understood Li's good intentions.

And those who took the opportunity to open up black powder and interest groups with ulterior motives to Li Mu on the Internet were also completely attacked by Li Mu's move. Li Mu made a lot of money with Li Gouzi's Micro blog, but he didn't leave any of the money in his hands, and he took it out to do public welfare without covering his enthusiasm, and he also made up another four million dollars.

Not only that, Li Mu is also a major shareholder of Muye technology and Taobao technology. The two companies jointly donated US $20 million, most of which should be Li Mu's property.

In such a calculation, Li Mu has paid at least 40 million yuan for the 50 million US dollars this time.

For a while, all the rumors and slanders on the Internet were broken instantly. Those who deliberately blacked out Li Mu and promoted the crowd immediately met with the counterattack from ordinary Internet users. All the rumors and slanders were immediately broken.

At the same time, Li Mu also officially announced that he would jointly run the public welfare fund in the Palace Museum, and solicit opinions from the expert team of the Palace Museum on the issue of overseas cultural relics buyback. Not only that, but also in the near future, the public welfare fund will formally open its own account information, and accept all the people, enterprises and bills in the country Each donation is clear and transparent.

at that time, Alipay will also open online donation channels. Individuals and enterprises can directly donate money to the public welfare fund through Alipay. Alipay will not charge any fees as a payment channel, so that all donations will be transferred to the foundation.

Li Mu's philanthropy has always been such a completely open way. The account information and the use of every cent will ensure clarity and transparency, and open to the supervision of the whole society. Only in this way can he fully show his pure intentions for charity and public welfare, which is also the source of people's great trust in his charity project.

As for corporate donation, Li Mu specially issued a statement: "in the future, the foundation will recruit 20 strategic cooperative enterprises for the whole society, and Muye technology will use practical promotion and publicity resources to thank those generous enterprises."

In addition, Li Mu also announced on the spot that "Muye technology has obtained the image authorization of the Palace Museum. In the near future, Muye technology will launch cartoon background, clothing and other virtual props image of the Palace Museum theme in YY show and YY space, and open the user to purchase. All the income purchased by the user will be donated to the charity foundation."

"Taobao.com will also launch products around the Palace Museum and famous cultural relics. We also invite experts from the Palace Museum to select 54 of the most important, valuable and representative lost cultural relics for us. In the near future, taobao.com will print them on playing cards. All the future sales income of this set of playing cards will also be donated to the charity foundation. ”

Li Mu is very clear that any charity project can not only rely on the public welfare of the society, but also must have a healthy business model. The reason why the project of Veterans' immortality can be bigger and better is that in addition to the start-up funds and spontaneous donations of the people, there is also a very important source of funds, which is the realization of propaganda resources invested by themselves To Li Mu to inject the propaganda resources in the project of immortal veterans, so they are willing to purchase from him in the form of donations in disguise, so that they can not only get substantial returns, but also leave a good reputation and kill two birds with one stone.

Now, the same is true for the project of returning overseas cultural relics. Li Mu and CCTV have reached an agreement. The two sides will work together to give enough exposure to the charity project, so as to ensure that every enterprise donating money in the project can get a certain degree of exposure and attention. In this way, the enthusiasm of enterprise donation will be greatly improved.

It seems that Li Mu and CCTV are finally suffering from such cooperation, as if they are using their own publicity resources to make blood for the whole project, but in fact, Muye technology itself is an Internet media platform, while CCTV is a traditional TV media platform, both sides have huge demand for news reports, a huge number of users here, users' reading needs It's amazing.

For a large portal platform, where to find so many popular news materials is usually the biggest problem? The huge demand for news reports is ultimately to find materials and export landing. If there is no good news to write, the pigs in a certain village lose such news, which may be filled into the website to meet the huge reading demand.

Li Mu remembers that after the rise of all kinds of headline apps in the future, in order to accumulate enough information, every platform piled up garbage content inside, even formed a special industry. Some rural women who didn't graduate from primary school can also earn tens of thousands of a month by mass production of new media information. Li Mu didn't look down on rural women, but simply from this kind of On the matter, it captures the huge demand of media platform for information.

Anyway, reporting is all about reporting. Reporting this charity project can not only find a high-quality information theme, but also help the charity project itself to attract more enterprises to participate. Why not?