Chapter 1644

After Li Mu announced the establishment of the public welfare fund for the return of cultural relics lost overseas, it triggered a lot of cheers on the Internet. After all, in the eyes of every Chinese people, this can rise to the national righteousness.

Moreover, CCTV's documentary on the loss of cultural relics overseas was broadcast closely, raising the public's attention to the loss of cultural relics to a peak.

This documentary starts from several catastrophes that China has suffered in recent hundreds of years, and describes in detail the precious cultural relics that China has been plundered and lost in each foreign invasion. For the first time, it systematically and comprehensively shows the Chinese people which extremely important cultural relics have been lost overseas and can't go home in these hundreds of years.

More and more enterprises and individuals have shown their willingness to donate to the foundation, waiting for Li Mu to officially announce the acceptance account of the foundation to the outside world.

While Chinese people are concerned about the loss of cultural relics overseas, Canada is eager to reap the first Polly good from their 26 million dollar auction.

The reason why they wanted to bid 26 million dollars at that time was that they realized that they spent 26 million dollars to buy back not only the fans of Li Gouzi's Micro blog, but all the followers of the whole bidding event at that time.

So, when it aspires to successfully pay 26 million US dollars, its corporate name also officially appears in front of the people all over the world. The effect of this advertising is beyond imagination, so that it aspires to rush to buy in retail terminals all over the world, and quickly sell out.

In fact, the goal that enterprises want to achieve in publicity and promotion is to enhance consumers' impression of their own brands and products. There are tens of hundreds of kinds of carbonated drinks in supermarkets, and the best ones are always Coca Cola and Pepsi.

It's not how good these two drinks are. The most important thing is that they are put into billions of advertisements every year around the world, which constantly enhance the impression of consumers on them. They randomly block an ordinary person and let him list the three most familiar carbonated drinks. These two kinds of Coke will surely appear in them.

When the consumer stands in front of the carbonated beverage shelf, he is easily driven by the subconscious. Take a bottle of Coca Cola or Pepsi Cola, which is the value of advertising.

Drinks are like this, so is pet food.

The 26 million dollar auction has made people all over the world remember their desire. Many of them keep pets and pay more attention to the pet brand itself. Therefore, after learning about the desire for this brand, they are much more likely to buy desire than usual.

In addition to this subtle change, there is also a kind of direct conversion of users who are more straightforward. Because they receive the "desire" brand, they buy it to try the effect.

This is the reason why the desire to walk in the sales channel has been significantly faster many times. All the desired pet food and other products are being snapped up by users. Agents have ordered from the head office, and the global order money has been pouring in, which makes the eager leadership happy.

Not only are the sales volume of existing channels surging, but also the desire of senior executives is excited. All countries and regions where the desire has not yet entered have pet products dealers to discuss cooperation, hoping to get the agency right.

Even those countries and regions that already have agency companies and other competitors come to inquire. These people all say that if they are eager to expire the contract with the existing agency or are willing to solve it in advance, they are willing to get the exclusive agency right in their region at a greater cost.

In most cases, multinational brands can't operate independently in the global market. Such brands must cooperate with local agents to help open up domestic channels and markets, especially in the larger countries.

Take Huaxia as an example. If an unknown overseas enterprise and brand wants to enter the Chinese market directly and take all the marketing into their own hands, it is basically not feasible. If they want to enter the Chinese market, they mostly need to cooperate with local agents.

Moreover, this kind of cooperation is generally a national system or a regional system. Either directly find a general agent of Huaxia to expand the national sales channels, or find several regional agents in Huaxia, such as South China, North China, East China, and central China, according to the administrative divisions.

Agent is a role that tests vision and luck. After all, not all the remoteness can be promoted in China and make a lot of money.

Sometimes when a brand is still hanging its silk, it gets the general agent of a certain region at a low price. Then the brand develops rapidly and the agents start to get rich abruptly.

However, sometimes the agents themselves bet the wrong treasure, and finally get the general representative of a brand. A lot of agreements were signed. As a result, the influence of the brand began to decline, and the agent finally lost his life.

However, in the eyes of those agents, desire is now the biggest pet.

They not only took pictures of Li Gouzi's Micro blog promotion with us $26 million, becoming the topic center and discussion object all over the world, but also defeated such industry giants as Mars in the bidding process.So, now, anyone can see that they are eager to have a blowout like development in the future. Whoever can get its agency right will be able to get on this train and make a lot of money.

The desire is also very smart. Before that, their overall requirements for agency were not high, and even the threshold for agency was very low. But now, they first stopped signing agency contracts around the world, and transferred all the rights and interests of agency contracts to Muye technology as far away as Yanjing, which means that Li Mu would not have to spend any money at all Money, in advance to take the desire for many markets agency.

The rapid development of desire stunned ma. They never dreamed that behind Li Gouzi's Micro blog, in addition to Li Gouzi's fans, there were concerns from all over the world. Now, the development speed of desire is so fast that even Ma can't believe it. Moreover, they have a promotion from Li Gouzi's micro blog every month in the future, which is bound to advance One step to promote the overall development of desire.

Ma's vice president in charge of pet business, because he missed the auction, was scolded by the head of the general group. They missed the promotion of Li Gouzi's Micro blog, which was a big step back in the global market, not only successfully curbed their own development momentum, but also gave the opponent a chance to overtake in the corner, which was just like a pig's cooperation!