Chapter 1646

Li Mu has been working hard in the domestic Internet industry for more than ten years, and he knows the behavior style of every big enterprise and platform very well.

In a certain degree, let alone the products and resources of your platform. Even if your platform fart is good, you can't let it out to others to smell it. If you want to smell it, you have to pay for it first.

in a certain way, you can build your platform into an ecosystem, which means it's completely open, but it's never really open. It's only open to the enterprises or individuals under your pyramid, that's to support this and that In fact, the core business model of supporting small and micro enterprises all over the world is to support these people, at the same time, let them be tied up with their own ecology, so that they can't get rid of their own control, and contribute to their own profits in a down-to-earth way. This can be seen from the advertising bidding system of a treasure. If it's not the online red shop with its own traffic, it's normal In the case of a certain treasure shop, if the owner can make a net profit of one million a year, the cost of competitive advertising will probably not be lower than this number, that is to say, as much as you make, as much or more as a certain treasure.

Some news basically won't publicize and open up everywhere, because they are the most powerful enterprises in the industry. There is no one. Different from some treasure, some treasure's own traffic resources can't compare with some news all the time. They say that the platform is open, just like the boss of cloth is shouting the slogan of opening the warehouse and releasing the grain to the boss of grain, there are some chicken thieves.

takes WeChat as a whole. WeChat is a 80% open platform as a whole. In these 80% areas, enterprises and users can freely use the open resources of WeChat's ecosystem. For example, all individuals and enterprises can operate their official account free of charge, and write their own publicity materials, self propagating, running fans, and even fans. Within the scope of, wechat will not intervene, let alone ask for a share. However, the remaining 20% is the buffer zone wechat gives itself, which can also be understood as the room for advance and retreat.

If the other party happens to be within 20%, wechat will be controlled for its own safety or interests. For example, if the other party's products are suspected of being illegal, wechat will be banned; for example, if the other party is a big competitor, it will not be able to give the other party the chance to use force. The most direct manifestation is that wechat is not allowed to share or use a certain product directly Bao's links, this is to contain the other side of the means of leverage.

Compared with these three, Li Mu is more aware of wechat's ecological setting.

A certain kind of totally closed strategy is naturally the most primitive, the least long-term and has no development space;

and the so-called comprehensive opening, vigorously supporting and helping the world in a certain place is relatively hypocritical.

Li Mucai doesn't believe in a listed company that is profit oriented and responsible for all investors, shareholders and shareholders. When he comes out and doesn't talk about profits, he is full of words like "support", "opening up" and "help".

It's a paradox that an enterprise doesn't talk about making money or helping others. You talk about helping others to do business every day, and as a result, others are still struggling on the life and death line, but you have hundreds of billions of dollars in market value. Let's not say right or wrong, but is this kind of result a little too black and humorous? Therefore, in Li Mu's opinion, if you make money, you should be frank about making money, not to mention that you are not interested in money, and everything is to help others.

Therefore, Li Mu is willing to build his micro blog and twitter into a semi open or most open ecosystem like wechat. I can give most of the resources to other individuals and enterprises for free use, but these enterprises must fully abide by my rules when they make profits on my site.

If you disobey my rules, I'm sorry. Cut off the water, cut off the electricity, cut off the food and cut off the air. How far can you get to me?

if you don't violate my rules, but you touch my core interests, I'm sorry, you have to get out of my way, or even bear my full attack.

At the end of the day, I want these enterprises and individuals to have a degree in their work. I can set up a porridge shop so that everyone can eat hot porridge for free. But if anyone is thinking about the food in his own bowl and robbing our house while eating, it is that he is not proud of it. If he is still allowed to stay at home and eat free rice, it is not open or not It's kindness, it's silly X.

After setting the tone, Li Mu basically felt the degree of ecological opening of the whole industry in the future. Most of them were open, a small part were closed, and they were combined with flexible and effective macro-control.

Li Mu hopes that his team can understand more deeply the core points of his ecological rules. However, there is no such distinctive enterprise as Du, Li and Xun in the market to make a metaphor. So he thinks about it and changes his thinking. He says to everyone:

"our ecological opening strategy is much simpler for ordinary users, As long as users abide by our rules, we will give them enough freedom. However, for the part of enterprises, there should be a set of systematic evaluation criteria like the US government's arms sales. "

"In principle, most of the weapons of the United States can be sold to other countries, and only a few sophisticated weapons can not be sold to any country. Therefore, we regard all the weapons of the United States that can be sold to other countries as an open part of our ecology. Here, we want to emphasize that we can sell weapons to other countries, not all countries can buy them, but also For different countries, different arms sales strategies should be formulated. ""For example, if we are the U.S. government, for our own sake, we will certainly not sell to China or Russia, because they are our direct competitors; we will open up our supply to Britain, France, Japan, South Korea and India, because we need to support them and train them to fight against our enemies; for the rest of the countries, we need to see people to eat If Iran is not obedient, we will sell weapons to its enemies. If Saudi Arabia has oil, we will use weapons to replace them. As for those third world countries, we will give them freedom and even weapons assistance, and let the rest go. "

……

Just after Li Mugang formulated the strategy of ecological opening, he felt like he had missed the Mars of the whole world and started to be a demon.

They really can't accept their mistake of missing the last auction opportunity, especially when they are looking forward to huge profits.

Before that, they thought that a high premium of $26 million would become a mine. They deliberately made them eager to take over the mine, and then blew it up half dead. However, they didn't expect that the $26 million didn't have a premium, but they picked up a big bargain. They were eager to buy a high-performance car with almost the money to buy a bicycle.

The unwilling Mars suddenly had an idea. They wanted to take this opportunity to hype, at least to get a share of the huge profits they wanted.

As a result, Mars spent money on publicizing a large number of media, asking them to write reports on their official micro blog, twitter. The contents of the reports are so-called "disclosure of n inside details of the auction of Li Gouzi's Micro blog promotion resources".

In this report, all media only select two from ten enterprises participating in the bidding to report, one is the desire to succeed in the final bidding, the other is Mars who failed in the final bidding.

At the time of bidding, the names of ten enterprises were hidden, so when the audience watched the bidding, no one knew who had offered the price. Only when the bidding was finally announced, did they announce the desire to succeed in bidding. As for the other nine enterprises, the microblog official didn't mention a word.

Now, these media have come out to take rhythm, deliberately release the name of Mars, release the introduction of Mars, and even claimed in the special report that at the time of the auction, Mars, one of the top 500 companies in the world, was determined to win the auction, but at the critical moment, their bidding system had problems, so that they failed to give a higher price than they wanted in time , so that the desire to take the lead and get the final victory of the auction.

As soon as these reports came out, they were forwarded by people on twitter, and soon became the hot list and hot search list of twitter, which was almost the first time that Twitter manipulated the list artificially.

Such reports give Mars a good chance to show off. At the same time, they throw the pot of the lost auction to the microblog twitter platform, and play the role of a victim who has suffered losses. At one time, they have won a lot of attention. For Mars, they just want to use this way to compete with the desire for exposure. They even think that if they handle the operation well , it is even possible to achieve better publicity at a lower cost.

The incident happened in the early morning of Yanjing time. After Li Mu received the information from the company's head, he was furious with the incident and immediately ordered Kong Lingyu: "immediately kill Mars on twitter."

Next, the official intervention of microblog and twitter, the first thing to do, is to block Mars group on the whole twitter platform, and then vigorously bombard the whole Mars propaganda front. The specific methods are as follows:

first, quickly remove all related list units, hot search and hot topics are not allowed to appear any content related to Mars;

Second, the company name and product name of Mars are all sensitive words on Weibo and twitter. Any Weibo and twitter containing these sensitive words can only be seen by the publisher and cannot be spread to the outside world of any nature.

Third, official Weibo of Mars is banned. The official Weibo and twitter requires that Mars must be within 24 hours for himself Otherwise, the official account will be banned for up to one year, and all its fans will be forced to be deleted to disappear from the list of all fans;

fourthly, the technology selects all news reports including Mars in the past 24 hours in the database, and all twitter accounts participating in the malicious marketing, whether personal or enterprise Industry, all banned, ordered to issue a sincere letter of apology through the official email, only then has the opportunity to apply for unsealing!