Chapter 1647

One of Li Mu's most disliked marketing methods is touch porcelain marketing.

The so-called touch porcelain marketing is to stick others, rub hot spots and pay close attention with shameless means.

Li Mu loved reading novels in his last life, and often went to the bookstore to buy a large number of physical books. He often saw some propaganda slogans on some books in the bookstore, such as "Oriental version of Harry Potter", "Chinese version of the game of power" and "ancient version of Sherlock Holmes detective collection". This is a typical touch porcelain marketing ;

the same things often happen in the promotion of film and TV series, such as "heroes of the city", "Infernal Affairs of the mainland" and "Lord of the rings of the mainland", all of which are porcelain marketing;

in addition, small companies are always talking about infringement, oppression, malicious competition of a large company, or small authors are all talking about big companies Writers plagiarize and small stars are bullied and hidden rules by big stars or big directors. These words, as long as there is no real evidence, are basically a kind of touch porcelain marketing.

Basically speaking, touch porcelain marketing is no different from the old and old ladies who touch porcelain on the street. The old and old ladies who touch porcelain see you drive a good car, bump into your car, sit in front of your car, and never get up without giving three or five thousand. The enterprises that touch porcelain marketing are more ruthless than the old and old ladies who touch porcelain, just like leeches, suck on you, not enough for you Never give up when it's cheap.

Ma realized that he had missed a great opportunity. Now he regretted it. Instead of thinking about it, he began to touch Li Mu's porcelain. This made Li Mu extremely angry. There was only one thought in his mind: don't put you into the top 500 of the world, this is not the end of the matter!

Just as Mars was getting complacent about his touch porcelain marketing, the Internet suddenly seemed to be cursed. All of his reports, soft articles and promotional manuscripts disappeared in a flash.

In the last second, the topic was boiling, and in the next second, it evaporated from the world. It's just amazing!

Ma did not know that Li Mu's whole network blocking against them had begun.

At present, the public opinion of the global Internet focuses on microblog and twitter, because it is the first and only platform that connects the whole world. Its existence eclipses almost all news portals. Therefore, hot topics can only be born on microblog and twitter, and there is no other possibility.

Once twitter blocked all the keywords of Mars, his popularity on the Internet was instantly wiped out.

Li Mu asked to block Mars and all its popular keywords, so not only their company name and a series of product names, but also the names of their CEO and their chairman became sensitive words on Weibo and twitter. Once they appeared, they were immediately restricted in all directions.

It's really cruel to restrict the spread of information. You can only see what you're sending out. This turns twitter, a comprehensive and open micro blog, into a private diary. Those Ma's water army moments seem to be blocked with all their mobility. They can only watch the content sent out but no one can see it and worry about it.

Ma's own, as well as the media and water army they bribed, are wondering. They are wondering why the topic of Ma's and all the content related to Ma's disappeared.

At this time, Mars was surprised to find that his official microblog twitter was banned by the official!

Neil, CEO of Mars, roared angrily inside the company and scolded: "Li Mu is just a man! Why does he ban our official account! He's revenging himself! "

After scolding, he immediately said to the head of his PR department: "immediately express the strongest written protest to Makino technology! At the same time, we will immediately release this event to all cooperative media, and let them speak for us collectively! Li Mu dare to ban our account without permission. It will make him face down if it is passed on! Will make twitter face down! I'm going to make a big deal of this! Let them officially apologize to users around the world! "

The head of the public relations department nodded: "I'm going to arrange it now, and I'll protest to them in the strictest terms!"

CEO Neil immediately said: "let the cooperative media be ready. At the critical moment, we need them to speak together at the same time! Give Li Mu the most pressure! "

The head of the public relations department immediately said, "please rest assured that I will coordinate with all the cooperative media."

CEO Neil said, "I'll give you a two million dollar media PR budget, and they'll give me their lives to stir up the flames!"

Speaking of this, he smiled grimly and said with satisfaction, "Li Mu, Li Mu, what I'm waiting for is that you lose your mind. The more revenge you have, the more control you leave for me! We must make the most of this time! Get us the most exposure! "

Just then, CEO Assistant hurriedly came in and said, "Mr. Neil, there is an official email from Makino technology."Neil was stunned, and then asked, "from Makino technology? What is it? Read it! "

The Assistant CEO took the fax paper and said: "Mars group, your dirty and despicable marketing method has touched the bottom line of Makino technology. Our company has limited you to apologize publicly for your malicious marketing within 24 hours, or you will be further punished!"

“Fuck！” Neil gnashed his teeth and said, "I haven't found him yet, but he has found me!"! You want me to apologize? It's a dream! "

After that, he pointed to the head of the public relations department and said with a sneer: "Jim, please remember, and immediately reply to Makino technology. The content is as follows: Makino technology, you arbitrarily banned our official twitter account, which has violated the basic principles of fairness, equality and freedom of the Internet platform. If you do not lift the ban on our account in the shortest time, we will immediately release what you are doing What you have done is public! "

When Li Mu received the reply from Ma Shi, he put a sneer on his face and said to Li Ziwei, "Ziwei, please do something about it."

Li Ziwei immediately took out the pen and paper, said: "you say."

"First, let Kong Lingyu know immediately that you don't have to wait 24 hours. Now clear all the published content, comments and likes of all the official micro blogs of Mars, and then return their fans to zero!"

Li Ziwei nodded: "I've written down Mr. Li. Go on."

Li Mu added: "second, telegraph all the media that contribute to Mars, telling them that Mars' malicious marketing not only infringes the rights and interests of micro blog twitter, but also touches the business bottom line of Muye technology. All the media that speak for Mars without investigation must bear all possible consequences, and clearly tell them that we are not philanthropists or philanthropists It's politicians. We are entrepreneurs. The bottom line of entrepreneurs is not fairness, equality and freedom, but their own legitimate rights and interests. Therefore, the legitimate rights and interests of micro blog twitter and Muye technology are inviolable! Anyone who infringes on our rights and interests without solid evidence will become our biggest enemy! "

Li Ziwei immediately said, "good Mr. Li!"

Li Mu said again, "also, call Zhao Kang and ask him to collect the black materials of all the previous Mars product lines on the Internet immediately. He wants those black materials that have solid evidence and traceable source, and then sort them out and give a set of templates to me for review, and then let him be ready to lead the whole water army network to release."

Li Ziwei nodded and cautioned: "Mr. Li, all the key words of Mars have been blocked in our product system. Can't such content be released?"

Li Mu said with a smile, "nothing can't be published. As long as he makes the template, the whole template is a single super long keyword. I let technology add a logic. As long as the content conforms to the super long keyword, it won't be interfered by the shielding logic."

Li Ziwei instantly understood, couldn't help laughing, and then hurriedly said, "I understand, Mr. Li, just a moment, I'll arrange it."

Li Mu is always ruthless in front of his competitors. Although his size is much larger than that of Ma Shi, he is still too lazy to fight with Ma Shi. He gave them the chance to beg for mercy on his knees. If they didn't cherish it, they just beat the snake seven inches and lay him down once!

At this moment, Neil, CEO of Mars, is still waiting for the reply from Makino technology. He complains that he has caught Li Mu's life gate. Li Mu is the guy who likes to fish for fame. If he exposes that he uses the power of the platform to deliberately suppress others, he will certainly lead to strong opposition.

The Internet itself is a free virtual world. If Li Mu, as the official of micro blog and twitter, uses this privilege to suppress the enterprise users in micro blog and twitter wantonly, it will make all the enterprises in micro blog and twitter vulnerable. At that time, it will raise a trust crisis against Muye technology and Li Mu.

However, he could not dream how tough Li Mu was.

Ten minutes after the reply, Jim, the head of the public relations department, ran to him in horror and breathlessly told him a shocking news: "Mr. Neil, all the contents and fans of 12 official micro blogs and twitter of our multi brands have been emptied!"

"What?!" Neil exclaimed and asked, "empty, what do you mean?"

Jim said: "it's just that everything is zero, and it's instantly back to the state when it was just registered. There's no content, no fans! And the most terrible thing is that our 12 official twitter accounts can't be followed! "

"What do you mean you can't pay attention?"

"Can't pay attention means that even if some users find our official account, they can't pay attention to us, because our account, the attention button is gray, and users can't click it at all!"