Chapter 1692

In the future business pattern, especially in the Internet-based business pattern, whoever has traffic will be the father, because once there is traffic, you can immediately do all kinds of cash.

It's like a big V with a large number of fans. He can help others push cosmetics, clothing, electronic products, and even advertising for other stores. No matter what kind of advertising he does, he can transform a large number of users for each other. The reason is that he has traffic in his own hands.

In his opinion, if big V only gives big ads to others and sells its traffic to others, this business model is still too low.

In her last life, some small online celebrities looked ugly, but her Taobao store's annual net profit could reach several hundred million yuan. The reason is that she no longer willingly directed her traffic to others, but turned her traffic back to herself.

For example, if a woman wears a more fashionable net red and advertises for a Taobao clothing store, she may only earn tens of thousands or tens of thousands of yuan or hundreds of thousands of advertising fees, but what she actually brings to the other party is the traffic of hundreds of thousands or even millions of people.

These flows may turn into tens of thousands of consumers, and then bring millions of yuan or even tens of millions of sales and millions of net profits. Moreover, this is only a consumption. Some of these users will precipitate into loyal users of the business. They may buy hundreds of clothes in this shop every month. The huge long-term profit in the later period is the same as that of women It doesn't matter.

The female net that has brains is red simply oneself look for goods source to open a Taobao shop, oneself guide flow to oneself, then do the sale of oneself Taobao shop ceaselessly, this is the clever play method.

What Li Mu does now is to use Taobao to gather tourists' flow, and then import the flow into the Chinese and American tourism market to help airlines, tourism companies and hotel groups sell their resources;

but what he really wants to do is to gather the flow of tourism users, import their own market, and sell resources to himself.

Therefore, in the future, once you have enough traffic in your hands, you will start to change the pattern and open your own online red shop.

With the strong fund of Muye technology as the support, in the future, I can really build my own airline, invest in my own hotel group and tourism company, and then import the resources into the whole industry chain.

Moreover, Li Mu thinks that in the future, when he gathers a large number of users to Taobao, he will have the most powerful tourism user resources in the industry. Once he has resources, he can make a lot of hype.

With the continuous development of the economy, business models have become more and more, but in the final analysis, they want to sell their own things more and more expensive.

Hype is one of the most widely adapted business models.

The so-called speculation is to raise the price and expand the market. For those who have the ability to speculate, they can speculate what they have.

Only those who have jade resources in their hands will hype the concepts of gentleman's jade, jade's ability to prevent disasters and gold's valuable jade's priceless. In order to hype the jade market and sell the jade resources in their hands at a high level;

those who have real estate resources in their hands will hype the real estate concepts of house price, house price preservation, real estate financing, school district housing and so on, so that they can also hype the real estate in their hands If you have planted several walnut trees in the field, you need to stir fry them to make your own walnut rare.

So it is the same in the tourism industry.

Most of the soft articles that describe Lijiang's love affairs are driven by Lijiang's tourism companies, inns and bar owners;

those who advocate the disappearance of kulangsu are mostly local tourism enterprises or employees;

those who advocate the first place of Yalong Bay Beach in East Asia are also the owners of local tourism resources.

It's also from those stakeholders who advocate that Dubai is full of rich people and luxury cars.

Li Mu has obtained a large number of local tourism resources from domestic tourism companies, not only the first tier cities, but also the resources radiating from the first tier cities to the second tier cities, the third tier cities and 5A level scenic spots all over the country. Therefore, he thinks it's time for China to go abroad to advocate.

Li Mu's idea is very simple. In his last life, how did those countries come to China to speculate? Now I will go to their countries to speculate.

California is just the beginning. Soon, the hype will spread all over the world.

In the last life, the Chinese tourism market has been brainwashed by overseas propaganda. A large number of Chinese tourists have been influenced by various kinds of poisonous chicken soup and soft articles on the domestic Internet. They have flocked to Japan, Australia, New Zealand, Thailand, Indonesia and other countries for tourism, especially Japan, where the marketing hype has reached its peak.

However, Huaxia itself has not formed a large-scale positive publicity and guidance overseas, so that in Korea, Japan and quora in the United States, there will be a large number of silly birds who think that Huaxia has no electricity, no car, no TV, no highway, can't afford fruit, and can't afford Mobile phones.

In the last life, those Internet companies that made money and made money in China will not have these strange problems if they pay attention to the construction of overseas information delivery channels and create a world-class Internet platform.When Chinese Internet is promoting toilet lid, electric rice cooker, all kinds of magic medicine and magic cosmetics in Japan, which makes a large number of Chinese rush to buy in Japan, what is Japanese Internet promoting in China?

So, now the pattern is going to change. In the future, twitter, YY, YY, and even Facebook will continue to do all kinds of brainwashing propaganda for China all over the world.

Publicize the history, culture, scenery, specialty, food, technology and so on of China, so that they also have a kind of mentality that they are eager for.

So, Li muphen asked Twitter's operation team to cooperate with the editing team of YY. Com to start hyping from now on.

With the continuous influx of American tourists into China, a large number of authentic English travel notes have emerged on twitter.

Many overseas users have uploaded their photos when they are traveling in China. At the same time, in the text content, they are also full of praise for China.

Among them, there is a picture of the Great Wall, which has received more than 100000 times of forwarding and praise on twitter.

A considerable part of these travel notes are "original" contents inspired by Li Mu.

After such content is processed, he instructs the microblog twitter team to tilt various algorithms of these tweets, so that it can be seen by more European and American people, so as to subtly influence these people's impression of China and enhance their interest in traveling to China.

In addition, Li Mu also made some true and false travel stories.

Some of them are to highlight Chinese cuisine, imitate the tone of an American, and praise Chinese cuisine, even reluctant to part with it;

some of them are to highlight the friendship of Chinese people, forge an American identity, say that they accidentally lost their wallet, enthusiastic Chinese restaurant owners invited them to have a meal, and helped them to call the police and finally find their wallet.

In order to highlight the history and heritage, and to exclaim and praise the places of interest in China from the perspective of foreigners, any Japanese Tianshou Pavilion can become a scenic spot admired by countless people. If you look for any ancient palace building in China, you can throw these Tianshou pavilions to the fire star. Why the latter is not famous for the former, because the propaganda package is not available Bit.

Li Mu even asked people to make up a series of Chinese love stories, such as how they met their partner in Yanjing, how they met their loved ones in Shanghai, how they proposed to their loved ones by the Huangpu River

The purpose of hyping these topics is to increase the exposure of Chinese tourism in front of western people.

For this reason, he also asked Fang Xudong to modify the background data parameters to apply some water to all relevant data.

For Li Mu, an Internet born man, he knows that there is no Internet company that does not report data falsely in the world. Even if some companies do not report data falsely at this stage, he must have done similar things when he was growing up.

For example, the live platform deliberately doubles the number of people watching the live broadcast. For each additional person watching online, the external data shows that 17 people, or 129 people, have been added. The reason for this is to forge a sense of high popularity.

As for why to choose this kind of data with zero and integer, the main purpose is to make the user invisible.

Take 17 as an example. The platform designs a simple logic to show that the number of clicks is equal to the actual number of clicks multiplied by 17, so that most users can't see the problem.

For example, this post has been viewed 258 times in fact, but because of the coefficient of multiplying by 17, the displayed result is 4386 times;

in Li Mu's experience, doubling by only two times is a conscience platform, and some platform data is even multiplied by three times, such as 129 just mentioned, the same post has been viewed 258 times in fact, but the displayed result is The number of views is 33282.

It's hard for users to see fraud in this case. After all, the data is zero to zero and growing.

What's more, because the design multiple has zero and integer, users can't see how abnormal the data changes. For example, because of one click, the original data has changed from 33282 to 33411, followed by another person, the data has changed to 33540.

Who can see at a glance what is the inevitable connection between 33282, 33411 and 33540? They look as if they are, or even more, real.

There are also those stupid platforms that don't slip away. If you write down the display data directly, it is equal to the real data multiplied by three. Careful users will find that no matter how the data changes, it will always be a multiple of three.

What's more silly is to multiply it by 10. Careful users will find that the number of digits is always 0

The platform makes use of such fake means to create a very popular fake image with a large number of users for its own platform.

But this kind of thing also has the time to play, for example, some live platforms have appeared such jokes, and at the same time, hundreds of millions of users are watching the live broadcast of a certain anchor, almost all of which are packaged on the data.Users do not know the real situation, after seeing the published data, it is easy to be biased by the writers behind the scenes.

Now, on twitter, all the positive content about Chinese tourism also has a certain degree of data fraud.

Li Mu uses this method to enhance Western users' recognition of these contents.

But Li Mu is more cautious. He designs a set of circular logic on the coefficient of data fraud.

For example, for the number of likes, every time one actual data is added, the display data will be randomly selected from 8 numbers in 1-10.

It may be 1, 3, 8 or 10, but the probability of adding 1 is the lowest, and the higher probability is between 3 and 8. In this way, users will never easily feel the law of data growth.