Chapter 1693

As Twitter is already a world-class platform, all the real and fake marketing arranged by Li Mu are aimed at global users.

It's not easy to put tourism soft and wide in the world. It's even harder to become a global tourism country.

All that can be done is some old-fashioned capitalist countries, such as the United States, Britain, France and Japan.

When it comes to the United States, we know the statue of liberty, Hollywood, Yellowstone National Park, New York, San Francisco, Los Angeles, and Yarra. This is the result of years of global cultural output from the United States.

Britain, as the ever declining Empire, has had cultural output for more than a hundred years. Only the nominal Shu Kingdom, once colonized Local people have a great sense of belonging to Britain. For example, Indians like to go to the United States when they have no money, and they like to go to Britain when they have money.

Gallic rooster in France was once well-known in the world. In addition to the capital of romance and the support of various luxury brands in recent years, the Paris tower, triumphal arch and Notre Dame are known by people all over the world.

The reason why Japan has a high popularity in the global tourism market is mostly attributed to the Meiji Restoration. In the 19th century, Asia's overall development lagged behind the west by a large margin. Only Japan gambled in the right direction, resolutely reformed and completely westernized at that time, and then Japan was the largest Asian in the eyes of the West in a century long history.

And Japan is clamoring to leave Asia and enter Europe day by day, striving to be the bridgehead of western capitalism in Asia, so it is more recognized by the western world, so that for a long time, the culture most recognized by the westerners is not the ancient Chinese culture, but the Japanese culture of Chinese civilization in the courtyard.

So Japan's tourism market is also global.

At present, in addition to these four old imperialists, Li Mu really can't think of anyone else who can achieve global launch.

Although many countries in Southeast Asia can also attract many non Asian tourists, on the whole, the tourism market in Southeast Asia is still slightly low-end, so it can not be called a global tourism country, which has a lot to do with the poor economic development of Southeast Asian countries.

There is only Singapore as a developed country in Southeast Asia, but its land area is not as large as that of Yanjing. It is not enough for such a small country to become a global tourism country.

Dubai in the last life is a wonderful work. Instead of following the traditional propaganda route of the old powerful country, this country chose a "local tyrant" label to go black. As a result, it is soft all over the world. Everyone thinks that this country seems to have money, which is unimaginable. So all of a sudden, it is full of various yearnings.

In fact, if you think about it carefully, why did the domestic media, self-Media, and various information platform software launch Dubai news like crazy in a certain period of time? For example, how handsome the prince of Dubai is, and the police cars in Dubai are all Ferraris. That's because Dubai belittles good cars, and the police can't catch up with each other without Ferrari, etc.

Another example is to publicize "Dubai chief series stories". For example, a Dubai chief talked with others very opportunely today, saw that his car was too poor, and asked his subordinates to give him a luxury car the next day. Tomorrow, the chief saw a Chinese girl in the luxury store, looking at the luxury bags he could not afford, and was eager. The chief waved his hand and said: "come to my sister, I will give you ten Enough? "

Why does such a story of brain damage appear repeatedly on social networks in China, even on various hot searches, lists and recommendations? You know, those social networks are the ones that fall into the eyes of money. If they don't give money, they send a self portrait and wish to put the logo of ordinary goods except luxury goods on the mosaic. How can they spare no time to spontaneously promote Dubai?

Isn't there someone behind it who's throwing money at something like this?

Li Mu remembers watching a domestic TV play in which all the cars showing the logo are Audi. The first generation of the rich drives Audi, the second generation of the rich drives Audi, the second generation of the white-collar drives Audi, and the key is to drive Audi as well. Compared with the phenomenon of the whole network boasting about Dubai, isn't it better to do the same?

Li Mu has always felt that 90% of the so-called anecdotes about local tyrants in Dubai were fired by Dubai itself. After a few years of speculation, people all over the world began to travel to Dubai, which is the way for Dubai to succeed in tourism.

What Li Mu wants to take is the route of Dubai, but Dubai is constantly packaging its image of "local tyrant". What Li Mu wants to package in the global tourism market in the first stage is the selling point of "super cost-effective Internet travel".

Li Mu is very clear in his mind that nothing can be a fat man at a stuttering. Although he wants to publicize the magnificent scenery, long history and long-standing culture of China, this kind of thing needs a long process. Like Japan, it has spent at least one or two hundred years to manage these things.

Therefore, Dubai's route is the most realistic, first choose a label to fight to death.

At this stage, although the global Internet industry has an Internet travel platform and a special tourism resource sales platform, no one like Li Mu has engaged in online customized tourism.

It's like the car market is all about selling cars offline, or selling cars online, or picking up cars in offline stores. But Tesla took the lead in abandoning offline stores and directly put the sales on the line, delivering cars to the door, which immediately subverted the whole industry's play.Of course, at that time, Elon Musk was very noisy. He didn't have much capital in his hands. He didn't want much money. He couldn't build a car. He just shouted.

Li Mu is different. If he wants anything, he can do it directly.

Therefore, we should first play the role of cost performance, make the cost performance to the extreme, first attract people, then integrate more domestic tourism resources for them, then slowly promote other labels, and finally make Chinese tourism a real global market.

For example, in the next stage, tourists will no longer only travel between the first tier cities. They can go to see terra cotta warriors, giant pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan and so on. At that time, the public praise will be stronger and stronger, and the labels will be more and more.

In fact, in the first stage, Taobao really attracted a large number of American tourists to China through its super high cost performance, and all kinds of true and false travel notes also attracted more tourists to China around the world.

Half a month after Taobao went online, Chen Ze made a special call to Li Mu and said to him, "I have first-hand data from relevant departments. In the past 30 days, the number of overseas tourists applying for Chinese tourist visas has increased by 130% year-on-year and 97% month on month!"

Compared with the same period last year,

month on month refers to the last cycle, that is, the last 30 days.

When Li Mu heard Chen Ze's voice as if he was very surprised, he couldn't help but ask, "is this data frightening?"

"It's not scary." "The number of tourists who want to visit China is 1.3 times more than last year," Chen said! This growth is too strong! "

Li Mudao: "how do you think about how much resources we have invested to do this? Now our outbound travel in the U.S. market is almost as cost-effective as going to Mexico in the U.S.? Not only do we not make any money, but also we have been pressing the profits of airlines, tourism companies and hotel companies. Besides, micro blog and twitter have been promoted all over the world, Let alone a 1.3-fold increase over the same period last year. I'm not surprised to see a 3.1-fold increase. "

Chen Ze said with a smile, "do it, or you think it's bigger."

He said in a serious voice, saying: "let me tell you something. The visa approval will be gradually relaxed. That is to say, the signing rate will be greatly improved. This is also to take the opportunity to develop the domestic tourism industry. And more specifically, what you are doing is a good thing for the benefit of the country and the people. So you can go forward and run as fast as you can How fast. "

Li Mu understood the meaning of his words and was excited.

This kind of cooperation is really tacit. If the visa release is good news, it will be more attractive to overseas tourists.

So Li Mu quickly gathered the team together and told everyone the good news.

Every middle-level and high-level involved in the operation of Taobao is very excited about the news, which is like getting the approval and permission of parents, and the motivation for the team is really great.

So Li Mu said, "in this case, let's make some more in-depth tourist routes to let these overseas tourists see more natural and cultural landscapes in China."

Mr. Lei asked, "there are still many domestic tourism resources. In the first stage, Mr. Li doesn't know what to suggest?"

Li Mu said with a smile, "I'm sure I'll go to the national treasure that I can hold. First, I'd like to take a panda tour. My suggestion is that Yanjing, Shanghai and Yangcheng all have a tour to the capital of Sichuan. For example, I'll go to Yanjing to play for two days, then to Sichuan to see pandas, or I'll go to Shanghai to play for two days, and then to Sichuan to see pandas. Since the capital of Sichuan has gone, I haven't The reason is not to go to the magical fog capital, so we can plan three routes of three city tour, and then put the panda element into the play. "

Mr. Lei nodded and said, "I'll hurry to contact the airlines, tourism companies and hotels in Sichuan and Wudu."

Li Mu said: "you'd better find a design team with a bit more force, design a whole set of souvenirs for panda tourism, and then go to Yiwu to find a reliable OEM to produce them. When the time comes, let our tourists come, you can bring some commemorative small gifts back to send people, which not only promotes the small commodity market, but also is a powerful user self communication channel."

Li Mu added, "I suggest you learn from Japan. Let's be realistic and say that they do a good job."

"In Japan, even a small city with tens of thousands of people, it has its own cartoon image and various customized souvenirs. The added value of tourism industry is well developed. By contrast, they are making the most authentic Yanjing roast duck. They bake the duck carefully. The meat should be cut into 108 pieces, and the bones and shelves should be removed to make it into various tastes or burnt Soup, with also sell you lotus leaf cake, sweet sauce, onion, cucumber, we? Compared with them, our current tourist market is to sell ducks directly. Don't say that they are roasted and cut well. Even if they don't kill them, you can buy them directly if you want to buy them. Buy them and deal with them yourself. How can we play with other people? "