"Panda Bear" has become the most popular cartoon image in the world with an incredible speed. People who like it like it very much. The rest of them, a small part of them are disgusted, and more of them are confused.

The vast majority of the people are not very receptive to this strange cartoon image design, in their opinion, panda should take the lovely route, why take this ugly and cheap route.

However, these GIF expressions are too brainwashing. Just a few days later, people around the world are completely brainwashed by this ugly image.

Because it's so funny.

Li Mu took advantage of the hot spot and launched the second phase of panda bear GIF expression five days after the launch of the new version of YY.

This issue of panda bear, play more free and easy.

Panda Bear "throws" a yellow little dog to a staff member with his back to the camera.

"He didn't want to talk to you, and he lost a dog to you."

Li Mu invites Du Wei to wear a beautiful princess skirt and let panda bear circle her in an exaggerated way.

This expression is accompanied by: "you are beautiful!"

Panda bear turned back to the camera, leaned out two red pennants and shook them. On the one hand, it said "Happy New Year" in Chinese, and on the other hand, it said "Happy New Year"

panda bear covered his ears and shook his huge head with exaggeration: "I won't listen!"

The panda bear stepped back in horror and held out a hand in front of him: "don't come here!"

The panda bear squatted on the ground and stroked the head of the silly little dog: "you should be obedient!"

Panda bear grabs the little dog's mouth and says, "OK, stop talking!"

Panda bear scratched his head with one hand, and a series of question marks on his head: "it's really strange..."

Panda bear tried to put his huge body into a trash can. The caption: "I want to hide!"

Panda bear spread out his hands: "I have no way!"

The panda bear in the second phase is even cheaper than that in the first phase, especially the best way for friends to make fun of each other is "they don't want to talk to you and lose a dog to you", touch the dog's head "you should be obedient" and catch the dog's mouth "you don't have to say any more".

When the second phase of emoticon went online, 80% of users downloaded the data of the second phase of emoticon package at the first time when they received the pop-up prompt, and then the second phase of emoticon immediately went crazy.

It's not just the users who are playing crazy, it's even the media who are playing crazy.

Now, no one is chatting well on the Internet. Basically, a few words need to be accompanied by an expression. Everyone is immersed in this new way of expression and communication, unable to extricate themselves. It seems that GIF expression has become a new wave of Internet culture.

Li Mu only relies on dozens of moving pictures to set off a wave of popularity all over the world, which makes the media particularly shocked and admired, and makes many enterprises and brand operators envy and hate.

There are many enterprises with cartoon image, and there are also many enterprises using cartoon image to promote, the most powerful of which is Disney. However, even if Disney does not have the ability to make such a huge momentum, panda bear's success speed, scope and brain washing degree are so fast, even Disney can't catch up with it.

Li Mu is very clear in his mind that Kumamoto bears are extremely lethal. In the era of its birth, the Internet has been highly developed, and there are many cartoon images on the Internet. In China, there are such old and popular cartoon images as Ali and husky. Hollywood is even more numerous. Even in Japan, they can't figure out how many popular cartoon images they have.

As a simple cartoon image, Xiong benxiong has no story background, no animation work background, and can fight in so many cartoon images. This strength is equivalent to passing the customs from hell mode.

It is not only popular all over the world in a very short time, but also brings a billion dollar level of income to Kumamoto County of Japan every year. It is a gold sucking beast.

To put such a strong man who has been fighting the invincible hand in the world for several years since 2015 into the present, it is not only fighting the invincible hand in the world, but even abusing the invincible hand in the world.

Therefore, panda bears, which are based on Kumamoto bears, have swept the world with the fastest speed.

In his last life, Kumamoto didn't make such a fast fortune.

In order to promote its own promotion, Kumamoto county takes great pains in its copyright operation. First, they open Kumamoto's copyright application free of charge in Japan. As long as they are enterprises in Japan, they can apply for free use of Kumamoto's image. In this way, Kumamoto's image quickly goes out of Kumamoto County and even goes global through Japanese manufacturing.

Next, XiongBen County opened the authorization application of overseas enterprises, but there are many requirements for overseas authorization application. For example, the design must pass the examination and approval of XiongBen County, and can not be used directly. At this stage, XiongBen County authorized a number of overseas famous world-class brand cooperation, laying a more solid foundation for XiongBen's "global network red"; later Here, XiongBen county has fully opened the application of overseas enterprises, but these enterprises are not free of charge. XiongBen county will charge a certain amount of copyright money. With more and more cooperative enterprises, XiongBen county's global popularity is also rising.Now, the promotion resources in the hands of Li Mu are beyond the imagination of Kumamoto County of Japan, so in just a few days, it has realized the influence that Kumamoto county has only worked out in a few years.

The second phase of panda bear expression makes panda bear more popular all over the world, and also attracts the attention of numerous enterprises.

At one time, many enterprises applied to Muye technology to cooperate with panda bear copyright, and the application email was sent like snowflake.

According to the feedback from the marketing department, up to three days after the launch of the second phase of panda bear, more than 5000 enterprises in the world have sent cooperative applications to Muye technology, all of which hope to get the image copyright of panda bear and use it in their products.

After referring to the copyright operation methods of Xiong benxiong in his last life, Li Mu thought over and over again and formulated the first version of commercial cooperation rules for the image of panda bear.

Article 1: panda bear does not charge any copyright fee at present. Any enterprise can apply to Muye technology for the use of copyright, but it must indicate the use mode, use scope and use times (exposure quantity) in the application. It can only be used after it has passed the review of Muye technology and written face-to-face authorization;

Article 2: no company can apply for the use of panda bear The image of is used for pure peripheral production, such as dolls, commemorative coins, posters, etc., which must be used in combination with their own products;

Article 3: the higher the world ranking of the application enterprise, the easier it is to obtain approval; the greater the number of times (exposure number) of the application enterprise, the easier it is to obtain approval;

Article 4: when any enterprise uses panda bear copyright , the Chinese name of panda bear or the English name panda bear must be publicized in obvious font at the use position of panda bear image, and businesses can choose one from two.

Article 5 if an enterprise violates the use regulations, Muye technology has the right to immediately stop the authorization and collect the copyright fee according to the violation.

Li Mu's idea is also to grant free license and enhance the global exposure. After all, the cash flow of Muye technology is excellent, and the valuation has already exceeded 100 billion US dollars. There is no need for panda bear's copyright income at all, so it's better to give free license to realize the blooming everywhere.

However, although it's a free license, it's impossible to let everyone use it casually. I can't make sure that tomorrow I will get a condom or other products that don't come to the table.

Therefore, if you want to use it, you must apply for it, and inform the user of it. Only after the approval of Muye technology, can the other party use it.

In addition, the reason why the other party is not allowed to produce pure peripheral products is that Li Mu wants to take the peripheral products like doll in his own hands, which is not to make money, but to ensure the workmanship and quality. Otherwise, once other enterprises have the right to produce dolls, they are likely to immediately make a batch of inferior dolls to flood the market. In that case, the image of panda bears will be damaged 。

In addition, if Coca Cola promises to print panda bears on Coke bottles or coke cans and print 10 billion bottles (cans) globally, it can immediately authorize them;

for Air China, because Air China is also a big brand, and airplanes fly around the world It's highly displayed, so if Air China applies to build several panda bear airplanes and print the image of panda bear on their airplanes, it will immediately authorize itself;

as soon as the details are released, McDonald's and Coca Cola will come to us.

Because there are too many businesses applying for use, the head of McDonald's and Coca Cola's Asia Pacific region directly called Li Ziwei, who can't wait to say that they want to cooperate with Muye technology on the copyright of cartoon image again, and that they are willing to pay a high price.

Li Mu had a very in-depth cooperation with Coca Cola and McDonald's in the cartoon image of zombies in plant Wars, and had a high recognition of their cooperation attitude and enterprise strength. So he immediately said to Li Ziwei, "tell Coca Cola that if they promise me that this year's production lines around the world, more than half of the products cover the image of panda bears , I will give them the authorization as soon as possible, and make them the first enterprise in the world to get the authentic authorization. "

"You have to explain to them that the concept of production lines all over the world is that any Coca Cola production line must contribute more than half of its production capacity, and even the production line in any corner of Africa must cover more than half of its products with our Panda Bear image," Li Mu said

Although Coca Cola is the leading enterprise in the beverage industry, it has not been so comfortable all the time. Just because Pepsi system is pressing, it makes them very uncomfortable. In order to ensure their leading position, they have at least one billion dollars of publicity cost in the world every year.

If they can take the lead in obtaining the copyright of panda bear and Mr. rate produces drinks with panda bear pattern, they will be able to stand out among all competitors.

Don't look at the image of a little panda bear. If Coca Cola takes the lead in getting it, its publicity effect may be even stronger than the $100 million advertising!