Chapter 1700

When Coca Cola received Li Mu's reply, it was almost blinded by Li Mu's request.

Li Mu's written request is: Coca Cola can become the first enterprise in the beverage industry to use the image of panda bear, but it must ensure that each of its beverage production lines has at least half of its products printed with panda bear logo in the next year.

If Coca Cola is willing to accept this condition, Makino technology will guarantee the exclusive period of Coca Cola in the same industry for at least three months. At the same time, it can consider to use panda bear to integrate Coca Cola materials to create a set of exclusive image jointly customized by enterprises, such as panda bear wearing Coca Cola clothes, holding Coca Cola products, etc.

Coca Cola is very interested in this kind of cooperation, especially the three-month exclusive period and the exclusive image of joint customization, which is a good opportunity for Coca Cola to improve its exposure, topic and sales.

But the only thing that made them feel weak was Li Mu's appetite.

Coca Cola's products sell more than 10000 bottles (cans) every second in the world. The sales volume is more than one billion bottles (cans) in one day and about 400 billion bottles (cans) in one year.

Li Mu requires at least half of them to be printed with panda bear logos, which means that panda bears will be displayed more than 200 billion times on Coca Cola products!

Although Coca Cola wants to get copyright, it doesn't want to make such a big global distribution. After all, there are many underdeveloped areas where users may not know what panda bears are or like them.

Coca Cola immediately replied with a request to reduce 50% to 20%.

Li Ziwei tells Li Mu of Coca Cola's reply, and Li Mu is angry on the spot.

"I think it's only on the basis of previous cooperation that I open this back door for them. They still bargain with me?"

Li Ziwei helplessly said: "maybe 50% is too much for them. Don't forget that Coca Cola has a large number of local star endorsements in all regions of the world. If our Panda Bears account for 50% of the outer packaging of their products, their own propaganda will be affected."

Li Mu waved: "many companies belong to the goods you give him a good face and he will go to heaven."

Said Li Mu: "crape myrtle, write back to them, what I say, what you return, don't touch up."

"OK." Li Ziwei immediately took out the pen and paper and said, "Mr. Li, please tell me."

Li Mu said: "first of all, the reason why we reply to Coca Cola so quickly is that we have ever cooperated with each other. Otherwise, Coca Cola, like other companies, has to submit applications for approval in line, so please cherish this friendship."

"second, my offer will not be changed in any form. If you do not accept it, I will give the same offer It's sent to Pepsi because they also submitted their application for use to us; "

" at last, you fools even haggle with me. My panda bear has a very high exposure, with an average daily exposure of more than 10 billion, not short of your 120 billion exposures that year. Your exposure to me is just exposure, and my exposure to you means sales volume Growth. If you don't understand that, don't talk about it any more. "

"In addition, now my request has been raised from 50% to 60%. Please make sure to consider and reply within three hours. If you fail to reply within the time limit, it will be regarded as abandonment of cooperation."

Li Ziwei nodded and said, "Mr. Li, I have made a note of it. Would you like to repeat it for you?"

Li Mu said, "no, just reply to them. Remember to use Chinese directly."

"Good."

In Li Mu's view, panda bear is now a global ferment and a global pop star, and its exposure rate is too high. Not only is the media coverage, but the most powerful is that users use its expression pack every day, and more than once.

Even stars can't guarantee several or dozens of exposures a day from users, but panda bears can.

According to the internal data analysis of Muye technology, users have received panda bear expressions more than 30 times on average in an hour online.

It may be friends chatting or group chatting. In a word, users use panda bear expression very frequently, so they see panda bear more frequently, not only when they use it, but also when others send it.

What's more, YY doesn't open up a custom GIF expression, which means panda bears have no competitors at all.

What's more, now, between users, there is no way to directly send a preview state GIF map.

That is to say, if a user makes a GIF dynamic map and wants to send it to YY friends or group chat as an expression, the only way to do this is through file transfer.

In the way of file transfer, what the other party receives is a prompt that the other party sends 12345.gif file, so it can't see the GIF preview at all. To see this GIF, he must first click to accept the file, and then wait until the file transfer is completed and open it with software.Such a tedious way is impossible to make any GIF popular.

This more guarantees panda bear's extremely strong exposure at the user level.

So Li Mu said that panda bears are now exposed 10 billion times a day, without water at all. Instead, they are very conservative. In the light of YY, the average exposure per hour is more than 30. There are about 200 million online users around the world every day, with an average online time of more than two hours. The exposure per day is definitely more than 10 billion times, not counting the various exposures of microblog, twitter and offline media 。

In this case, the more popular the FMCG, the more suitable it is to use the image of panda bear, because it is enough to make one FMCG stand out among countless peers.

I asked Coca Cola to print 50% of its products on panda bear. It seems that I have gained a lot of exposure, but Coca Cola has gained a real increase in sales. It's money!

Now they think their feathers are more precious. If it's the urine, don't cooperate.

Coca Cola executives received Li Ziwei's Chinese email, the first thing is to find a translator to translate the full text into English.

After reading the translated version, every high-level was angry: "Li Mu even said that we are a bunch of fools! This damned, arrogant Chinese! "

In addition to swearing, each of them was also stunned by the contents of Li Mu's reply, which was unbelievable.

"What's more, Li Mu said that panda bears are exposed ten billion times a day? What kind of bull is it possible? "

A senior executive's face is unbelievable.

Some agreed, others disagreed.

"I think Li Mu is right, so to speak, as long as I open YY now, I will receive a lot of panda bear expressions. Now my friends chat and say hello without typing. It's all expressions. Just this, I can receive more than a dozen in a day. Plus all kinds of expressions in the chat process, I need to see at least dozens of times a day. This is not group chat, group chat Sometimes, we will be swiped by this collective expression in the chat, as if we are chatting with expression, one after another, we are overwhelmed at all. "

Many people fall into silence.

If so, the panda bear's exposure is really amazing.

Some people said, "Damn it, I see panda bears more times every day than I see myself! I can see myself through the mirror no more than ten times a day! "

Some people also said: "God, I think about it carefully. It's really the case. The most I see every day is panda bear. The image of that thing seems to be lingering in my mind..."

In the conference room, a senior executive complained: "but Li Mu is too much, just want to negotiate with him, he immediately rose from 50% to 60%..."

Another executive said with a wry smile: "this is the style of Li Mu. How can Google be played by him? Have you forgotten? If we still bargain with him, I think he will really stop talking to us and talk to Pepsi directly. "

Another executive sighed: "but Li Mu's requirement is a whole year. Now panda bear is very popular, but who can guarantee that it will still be popular half a year later? If it only burns for one month, wouldn't we be embarrassed for the next 11 months? "

Some people retort: "if the image of other companies is popular, there is a real possibility of recession in a month, but Li Mu has such a strong promotion force, which can guarantee such a strong exposure of panda bear, do we need to worry about these?"

At this time, there are different voices: "how do you know if Li Mu will continue to import resources to panda bears?"

Just as everyone expressed their own opinions, and even some of them were inseparable, a female executive with a particularly pleasant voice suddenly said, "everyone, please be quiet and listen to me."

Everyone stopped arguing and looked at the beautiful executive.

She stroked her long blonde hair, looked at everyone and said, "let me ask you a question, why did Li Mu launch panda bear? Even, I heard that panda bear was designed by Li Mu himself. Why does he design and promote this cartoon image? "

Some people replied, "what kind of tourist route is it designed for?"

The beauty executive nodded: "yes, Li Mu is the panda bear image designed for the panda tourism route in Sichuan Province, China."

Then she asked, "then I have another question, why does Li Mu attach so much importance to the unprofitable tourism projects?"

Everyone looked at each other.

Actually, no one knows why Li Mu wants to do this.

Muye technology and taobao.com have too many business lines that make a lot of money, but Li Mu has never invested in them.

Now, he even goes all out for Taobao to go to where such a tourism product, even at the expense of bringing together Chinese and American tourism companies, airlines and hotel groups to hold a summit. Moreover, he keeps the price of the product to the lowest level, not only operating without profit, but even operating at a loss. Why?

At this time, the beauty executive said: "don't forget that Li Mu is a patriotic businessman. He has been sparing no effort to publicize China and strive for more resources for China's business all over the world. Now he has taken so much effort to promote China's tourism, in order to publicize the popularity and national image of China and Gao Huaxia in the eyes of the global public. Therefore, under this premise Do you need to worry about Li Mu's stop importing resources to panda bears? "