Chapter 1708

For Li Mu, if he wants to be an auto industry, he can never be just a Tesla.

Even if new energy vehicles are the general trend, there is still a long way to go before it can be spread all over the world.

Even in China, if the proportion of new energy vehicles to fuel vehicles is to be 5-5, it is estimated that it will be after 2020, or even after 2030.

Before that, most of the auto market will still be dominated by traditional fuel vehicles.

Moreover, Li Mu's favorite thing is the deep integration of resources. This integration is not to integrate Jaguar, Land Rover or Volvo into Tesla and become a better Tesla, but to integrate Jaguar, Land Rover, Volvo and Tesla into a better Tesla, a better Jaguar, a better Land Rover and a better Volvo.

Take out Tesla's advantages in electric drive, Jaguar's advantages in luxury cars and sports cars. Of course, take out Volvo's advantages in household passenger cars and safe driving before they have declined too seriously. Then take out Land Rover's ability in four-wheel drive and all terrain adaptation.

Although Volvo's product line is very complete, it has always been relatively small, and it is impossible to sell Toyota by itself. However, if Volvo matches Tesla and takes the hybrid route, it may be able to overtake in the aspect of hybrid, directly catching up with Toyota, which has the strongest hybrid at this stage.

Although the sales volume of hybrid cars and new energy vehicles is not large in the early stage, they still have a strong influence on the social elite. In the United States, an elite gathering place like Silicon Valley prevails a special sense of moral superiority.

For example, those Internet company tycoons, with hundreds of millions of dollars in wealth and tens of millions of dollars in luxury houses, have to drive a Toyota Prius with tens of thousands of dollars. Why? It's because they need this sense of moral superiority.

When they drive a Prius of tens of thousands of dollars, they have a strong sense of "I'm protecting the earth" superiority, and then they can stand at a high place, with a critical view, to see the ordinary people who drive ordinary fuel vehicles, or even large displacement fuel vehicles.

So the Toyota Prius will be popular among the elite in North America. The CEO, executive, University professor and fund founder of the company almost have a Prius.

In the future, pure electric Tesla and hybrid Volvo may become the new favorite of these elites.

Then, Li Mu asked Davidson, "I'd like to ask you for help. Can you make an appointment for me to talk with Ford executives? I'm interested in Volvo and Jaguar Land Rover in their hands. If they are interested in taking action, I can consider taking it down."

Li Mu said, "by the way, if you have other automobile resources, please introduce them to me."

Davidson asked in surprise, "do you want to buy Volvo, Jaguar and Land Rover?"

Li Mu said, "if the price is right, you can buy them all."

"But these three brands are losing money now, and the loss is quite serious. With all due respect, you don't have relevant experience in the field of automobiles, and without a professional team to help you solve the global suppliers and sales network, it's impossible to make profits in the short term, and it's likely to be a huge loss in the end," Davidson said

Li Mu said with a smile, "it doesn't matter. In a period of time, we will start IPO related work. Once the IPO goes smoothly, we will raise tens of billions of dollars at least, and take out one tenth of it at will, which is enough to take down these brands. As for the loss, it doesn't matter. It's just for fun."

Say, Li Mu says again: "perhaps next year I will get a rally Team, another two years will get an F1 team."

Chen Ze dreams of getting a team, but he can't hope to get F1. Now he is getting a group of carding drivers to train in Shunyi racetrack every day. In his plan, it's his biggest dream to get a formula three team in the future.

As for the cultivation of a real F1 driver for China, it's something Chen Ze can't dream of. Formula One drivers are extremely demanding. Most of them have been systematically trained since childhood. They have been burning money since they got into the kart at the age of five or six. They have to burn money all the way to the age of 20, not only have enough money to burn, but also have enough Talent, or you won't make it.

It is more difficult to train F1 drivers than to train a first-line player to some extent. At least football is not a money burning sport. If talent is enough, a football is enough.

There are so many young people playing in the streets in Brazil, many of them have finally become the first-line players or even the world's top players, but they haven't heard of anyone who can pedal the first three rounds in the slums and turn himself into an F1 racer.

Therefore, Li Mu's idea is different from Chen Ze's.

Chen Ze wants to cultivate a Chinese F1 driver, and Li Mu wants to build a Chinese F1 team.

For example, this year I bought Volvo, Jaguar and Land Rover, and then I went to China to build a new brand. The new brand is very simple. It's OK to integrate the technology of these three brands directly. If the domestic team integration is not good, it doesn't matter. I'll spend a lot of money to dig the top team, German, Japanese or Swedish, Italian, isn't it money? There is money in Muye technology.When a new brand is established, it will directly throw money into the team, whether it's a rally, a British Touring Car race or an equation, as long as it can be done by throwing money, it will all be done by throwing money.

First, we should spend money to buy the ready-made ones from the chassis and engine suppliers of formula 3, then we should spend money to buy the top F1 technology and team talents in Europe, hire overseas drivers, even if the whole team is all foreigners, because its headquarters is in China, and the ownership of the team and the brand is in China.

Only in this way can we bring the true essence of this sport into China, and let the Chinese people realize that we have this thing ourselves, and it's far better in our own home than training so many talents or two with the national strength, and then sending them overseas.

In other words, if there is a high-level football league in China, it is better to send domestic players to the five major leagues than to put them in the domestic leagues, because the improvement of the general environment is always much better than that of individuals.

If Huaxia really cultivates an F1 racer, and there is no team in China, the racer can only fight F1 in teams of other countries and in the robes of other countries. If the technical strength is not absolutely excellent and the tail of the crane is always weak, it is difficult to arouse the real enthusiasm of the domestic people for the sport.

However, if a team is introduced into China, it means moving in a whole set of systems. It doesn't matter to yourself. First, pay foreigners to do it. As long as this system is moved in, one day it will be able to train Chinese drivers and engineers. At that time, the whole domestic automobile industry will be improved.

Once the system has been established and the overall strength has come up, good drivers will inevitably be discovered and cultivated one after another.

Davidson didn't understand Li Mu's interest.

If it's a hobby, it doesn't matter if we have a football club. After all, football clubs can't spend too much money, and they don't involve any industry chain, supply chain or sales chain issues.

It's a big difference between cars and football clubs. It seems like a car brand is very popular. But apart from the top brands that can make money, the rest are basically hard.

More than half of automobile brands are loss making or micro profit making. It's really normal to invest hundreds of millions or even billions of dollars in such an enterprise. There are also billions of dollars of automobile brands. After a year of hard work, the net profit is only a few hundred thousand dollars. Both the former and the latter are hot for the holders Taro, a huge asset that does not live.

Ford is a standard example. In difficult times, several brands at hand are in a mess. Jaguar can lose hundreds of millions of dollars a quarter and hundreds of millions a year.

Volvo and Land Rover lose hundreds of millions of dollars a year and tens of millions a year.

What's more, the loss of large-scale industry is similar to the loss of power aircraft. Hundreds of tons of weight fell from tens of thousands of meters in the sky. It's hard to save it.

The floor area of any automobile brand's production line can't be small. The cost of land use, the construction and maintenance cost of plant and workshop, the maintenance, renewal and depreciation cost of equipment are all large.

To run a production line, there must be at least thousands of workers, and labor expenditure alone is an astronomical figure;

a high-cost R & D team, management team and sales team are also needed, which is no lower than that of production line workers;

not only that, if you want to build a car, you need to purchase various parts from hundreds of suppliers all over the world, and the dollar will grow Like wings, flying from the factory to all over the world.

As soon as a huge production line is opened, it means that a bundle of dollars is thrown into it all the time. What is thrown in is money. What is created is cars, which are transported to all parts of the world, and then exchanged for money to be put into the production line. This is a big cycle across the world.

But what if the car doesn't sell? The cost has been invested all the time, but the product can't be changed into money, or can't be changed into enough money. One month, we continuously invested $100 million. Except for a pile of stock cars, we only returned $50 million. This is the gap of $50 million. If we want to maintain the production line, we can only throw another $50 million into it.

At this time, the car doesn't cost money. No matter the manufacturer or the dealer, there are more and more cars in stock and more and more money pressure. At last, they can only sell at a reduced price. Otherwise, the dealer may not be able to afford to return to the Internet first.

As a car enterprise with a valuation of more than one billion dollars or even billions of dollars, it is almost unable to return to the sky in the face of hundreds of millions of dollars of losses every year, but the production line can not be stopped. Once the production line stops, dealers and workers will be scattered immediately. In that way, the whole brand will be paralyzed instantly, and the car enterprise with a valuation of more than one billion dollars or even billions of dollars will immediately Become worthless.

At this time, the only way for a car company that can't carry on is to find a large car group to sell itself before it's cool. Large car groups often feel that they have large size, wide channels and strong ability to make money. They think they can bring the brand back to life, so they decide to copy the bottom.However, Ford was unlucky. He copied the bottom of several times on the hillside.

Davis didn't know, though, that Ford had not only cut the bottom at the middle of the mountain, but also cut the meat at the bottom.

Volvo, Jaguar and Land Rover are all "bottom copies" of Ford. They lost a lot in the end. They couldn't sell them at a low price. As a result, they were copied by others.

Now, what Li Mu wants to do is copy Ford's bottom in advance.