Chapter 1709

Davidson can't understand why Li Mu is so interested in cars, but he knows Li Mu's financial resources very well in his heart. It's nothing to do with Muye technology to acquire several poorly managed car brands.

As a rich man, Li Mu's expensive hobbies, even if he lost money, would not have a huge impact on him, so he didn't persuade him any more. He immediately agreed to help him bridge the gap between Ford and help Li Mu facilitate an interview with Ford.

Although not even Ford's people have seen it, Li Mu's mind has come up with a grand blueprint for the automobile industry.

Li Mu even figured out the name of the automobile industry group. The full name is Muye motor group, and the English name is Muye motor group.

Since it's an automobile group, it can't be put into the structure of Muye technology. Muye technology makes the investment and the shareholding ratio of existing shareholders is shifted, and then it is registered as a new group.

In the future, Muye Automobile Group will have at least five sub brands, one is Tesla, which has already earned money, and the other is the three sub brands that Ford has bought. Then it will build a "Muye automobile" brand in China, and the strategic deployment of the five brands will be completed.

At that time, Tesla will be responsible for the R & D and manufacturing of pure electric vehicles, the R & D and adjustment of electric drive related technologies, and the export of electric drive related technologies to other sub brands to help other brands develop hybrid vehicles, even the future pure electric vehicles;

other four sub brands, Volvo, Jaguar and Land Rover are responsible for the production and R & D of their own product lines It also needs to be responsible for exporting the body technology needed by Tesla to Tesla, helping Tesla develop more pure electric vehicles, and even helping Tesla produce pure electric vehicles;

as for Muye automobile, in the future, it is mainly responsible for digesting the technology of other four sub brands, making full efforts to develop itself, first becoming a domestic well-known brand and occupying a sufficient market share in domestic vehicles Then consider going overseas.

In terms of the overall structure setting, the five sub brands belong to the "automobile R & D and production" section. In addition, Li Mu plans to invest in a "automobile sales" section, not only to build and maintain the automobile sales network, but also to build a direct sales network, or even an online sales network.

Although under each sub brand, there will be its own R & D department, Li Mu is still ready to build a group R & D center, which integrates the technology of all brands and integrates them. At the same time, it will also do research and development of higher adaptability technology, such as human-computer interaction, Internet of vehicles and other important technical fields in the future automobile industry.

If we follow such a scale structure, the capital scale needed by the whole Makino group is likely to exceed 50 billion US dollars or even higher.

But fortunately, there are banks and investment banks. Before the financial crisis, Li Mu had three or four years to get huge funds from banks and venture capitalists all over the world.

Automobile manufacturing industry is not an industry with a long profit cycle. If it works properly, it is not difficult to make profits.

Porsche can make a lot of money with a cayenne. Land Rover can make a lot of money with Range Rover and evoque. Even Gili can make more than one billion dollars a year. Li Mu has the experience of later generations, strong capital and publicity ability. He has no worries about the future profitability of Makino Automobile Group.

After passing through the Davidson ditch, Li muliche called Elon Musk again.

Li Mu told Elon Musk the idea of acquiring Jaguar Land Rover and Volvo. Even Elon Musk could not understand why Li Mu wanted to acquire so many car brands at once.

However, he knows more about Li Mu than Davidson Cooper. He knows that Li Mu never makes a big fuss about something for his hobby, especially something that needs a lot of money. This time, he wants to win three Ford sub brands at one go. He believes that Li Mu must have a complete plan and plan.

Moreover, he also knew that Li Mu called him, which was definitely not just to inform himself of this message, so he immediately asked: "President Li, do you need my cooperation to do any work here?"

Li Mu said, "I want you to help me build an elite team in automobile and finance in the United States. I need a mature team to participate in the negotiation with Ford at that time."

"Tesla has some auto talent, and a couple of financial talents should be enough," Elon Musk said

"Try not to affect Tesla's own work progress. This team is not only responsible for the negotiation with Ford, but also for the asset evaluation, including the related intellectual property evaluation. I hope this team can directly become the core management team of the group and help me complete the restructuring and optimization of the whole group," said Li Mu

"Mr. Li, are you going to form an automobile group?" exclaimed Elon Musk

"That's right." "I want to build an automobile group like Volkswagen, GM, Ford and Toyota, and a super large passenger car group that spans fuel, hybrid and new energy power," Li said with a smile

Elon Musk was shocked by Li Mu's ambition. If Internet people can invest in real industries, especially traditional manufacturing industries, Li Mu may be the only one.There is a unique atmosphere in the whole Silicon Valley, even in the Internet enterprises all over the world. All Internet users feel that they are engaged in high-tech industries, so they are very indifferent to traditional industries, and even have strong discrimination.

They label their bones as high-tech talents, so no matter what they do, they like to approach the concept of high-tech, so they have nothing to do with high-tech, and no one is bothered to do it or disdained to do it.

Once Internet people go to traditional industries, there is no doubt that they will transplant the concept of high and new technology into traditional industries. They must want to subvert traditional industries. If they only do traditional industries in traditional ways, they will not be interested.

It's like why Elon Musk is a Tesla, not a Ford or GM brand.

What Elon Musk wants is not to enter the traditional automobile industry, but to subvert the traditional automobile industry, so he invested in Tesla, a new energy automobile industry.

For a man like Elon Musk, if he was asked to build a traditional car brand, he would feel that it was all a slap in the face.

Even in the aerospace industry, this guy has to integrate new concepts.

Therefore, Elon Musk can't imagine why Li Mu wants to make such a big effort to build traditional cars and buy three traditional car brands at one go.

Moreover, he is not optimistic about the traditional automobile manufacturing industry in the future. At this stage, there are many old car companies that can not survive, and the new car brands are unheard of.

So Elon Musk advised Li, "Mr. Li, I have contacted some professionals on Wall Street. They told me that the automobile manufacturing industry is not very good in the next few years. On the one hand, the global economic situation is not optimistic. On the other hand, the profit margin of traditional automobile enterprises will gradually decline."

As he said, he added: "General Motors Group and Ford Motor Group are the two largest groups in the U.S. automobile manufacturing industry, but the annual financial statements of the two groups show that both enterprises are close to the loss line. Fiat lost more than one billion dollars last year. Now the main profits of the traditional automobile industry have been taken away by several automobile enterprises in Japan and Germany His brand is basically uncompetitive in front of them. "

Li Mu hum, said: "in terms of profit, Toyota should do the best?"

"That's right." "The Japanese are more budget conscious and do a good job in cost control. What's more, they have strong product competitiveness. In the North American market, Japanese cars account for the largest proportion of ordinary household cars," Elon Musk said

Speaking of this, Elon Musk said: "if you remember correctly, Toyota's profit in 2003 should be around 10 billion dollars."

Li Mu asked him, "who do you think is Toyota's biggest competitor?"

Elon Musk thought about it and said, "I don't think Toyota has any rivals."

Li Mu asked, "why do you say that?"

"I have studied the general situation of global automobile enterprises since I was preparing for Tesla. In my opinion, Toyota is the one with the strongest foundation. Its product line is really too wide, covering all passenger models basically, and each type has a very competitive product, such as household car, luxury car, SUV, pickup and MPV. You can They have at least one best-selling model of any car they think of, and their Prius is a landmark product, very powerful, strictly speaking, Volkswagen is not his competitor. "

Li Mu said with a smile, "I think the biggest rival of Toyota in the future may be Muye automobile group."

Mr. Li, it's really not easy for the automobile industry to overtake. Even Tesla, a new concept of new energy vehicles, can only be said to overturn the traditional industry in concept, but it's far from being able to do in industry

Li Mu said with a smile: "in my opinion, the automobile industry is to make a single product burst, one burst can make a small car brand; two bursts can make a medium-sized car brand; if three bursts can make a large car brand, if five bursts can be made, it can become a first-class enterprise brand. In the future, as long as we can constantly create It's not a dream to catch up with Toyota. "

Toyota does have a lot of popular models, including corolla, Camry and RAV4, which are among the top 10 models that can be sold in the world. In addition, Toyota also has hanlanda, Prado, Lu Xun, crown, ELFA and Lexus. Most of these models are sold at higher prices all the year round in China, especially ELFA. Call the dealers and ask if they can increase the price by 300000 yuan When collecting the car, the dealer will tell you that I'm sorry, it's not that big a deal.

Li Mu has been leading the world in automobile aesthetics for more than ten years. He has the advantage of cutting off the whole scene in terms of the appearance and interior decoration of the car. With this, he can cut off many popular models.

Is Xiong Benxiong a blockbuster? And now? It's Li Mu's.

Why can't I cut the beard for the future popular models like corolla, Camry, RAV4, Honda CRV, Volkswagen Golf and so on?