Chapter 1710

A car brand, or a popular model, depends not only on technology, but also on appearance, interior decoration, publicity and after-sales service.

If we really want to calculate the percentage of these five factors, Li Mu thinks that technology can account for 30% at most and appearance and modeling can account for at least 4-50%. Especially for female users, appearance and interior decoration can account for a higher proportion.

In fact, the technology of the first-line car companies is not bad on the whole. If the power of BMW's high-power 2.0T engine is 250 HP under normal circumstances, the power of Mercedes Benz, Audi, Toyota, Ford and even Cadillac's 2.0T high-power engine must be able to hold Baoma by ± 10.

As for the sense of control and comfort, different people have different opinions. Only the appearance and interior decoration are the most intuitive.

Land Rover evoque's compact body and narrow space, when it was first launched, increased its price by more than 200000 yuan in China. Why? It's mainly because it's good-looking. In that era, the shape of Aurora was the existence of seconds.

But why did the aurora cool again in the next few years? So that more than 200000 people can drive home? The main reason is actually the aesthetic fatigue. The appearance and interior of the model have not changed for several years. At last, it has disappeared.

All the models have to be replaced, but not every time, even Toyota has no such ability.

There are many models with good sales volume, which are lonely due to the failure of replacement. Aurora is a typical model.

Like the range rover, it's basically unchanged for thousands of years, but it's not as strong as the range rover, so it's naturally getting worse.

In addition to Aurora, there is a typical Korean Hyundai SUV named ix35.

This car was also the best-selling model in those days, because it used a lot of three-dimensional lines in the design, which at first appeared to be very frightening.

For at least three years, the monthly sales volume of ix35 in China was more than 10000 units. However, due to the failure of replacement and the gradual lack of cost performance, this car was once extremely depressed.

So, consumers are all visual animals. If the performance, appearance and price of a car are all very balanced, the effect of appearance is not very obvious. But if the appearance of a car is very poor, or the appearance is very good, the gap will immediately open.

At that time, Mercedes Benz also had a long period of depression in China. Later, it was relying on a new set of appearance and interior design style that it was forced back to China.

Mercedes Benz has not really risen in China since 2000. It was not until 2014-2015 that they ushered in a real turning point.

The new S-class sedan, E-class sedan and C-class sedan have been launched successively. The latest designs have been adopted for all three different grades of car series. Moreover, Mercedes Benz has integrated the design language used in S-class into E-class and C-class for the first time, known as "family design".

Therefore, Mercedes Benz C and e became the most beautiful and luxurious models with 300000 price, 500000 price. The sales volume went up all the way, and a beautiful turnaround was fought.

Mercedes Benz's new e atmosphere lamp is jokingly called disco nightclub style, but there are still countless consumers paying for it. It can sell nearly 20000 cars a month, more than the A6L and BMW 5 series combined. Why? Isn't it just beautiful?

Later, Mercedes Benz tasted the sweetness and applied the same design language to GLK's new model GLC, which also sold well.

Therefore, Mercedes Benz has become the king of interior decoration, and its sales volume is increasing.

So, has Mercedes Benz improved its technology since 2015?

No.

The main reason why we can sell them all the way is that they are good-looking.

The appearance is good-looking, and the interior decoration is also good-looking. For consumers, as long as it looks good to a certain extent, what's the cost performance ratio, zero to zero ratio, failure ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude can be forgotten.

After all, isn't it the same to find someone?

If the other side looks average, no matter men and women will choose each other's education background, character, character, family background or even dowry, dowry, whether to buy a house or not, and write whose name.

If the other side looks good enough to explode, those other factors will be left behind. Even if the other side has nothing but good looks, there are still a large number of four pursuers.

A good-looking star can earn several hundred million yuan a year by digging up a picture;

a bad-looking star may not earn much money by working hard for a year;

a good-looking girl, even when she is a junior, has many people come out to fight for her when she was beaten in the street by her original match;

a bad-looking girl, even if she is not good-looking In the street, many people stand up to arrest Xiao San and criticize her if they want to beat her up.

The good-looking singers who learn to bark at the microphone and record their songs can all be on the top charts;

the bad looking singers who have talent and strength plus hard work are also the most popular singers.

After all, there are only two words, Yan Kong.Yan Kong is the essence of society, or the essence of most people in society.

Although the values of Yan Kong are distorted, there are many people who pay for it.

The same applies to cars.

If Li Mu takes over Volvo this year, and then makes the Volvo XC60 look like Land Rover evoque, this car can be sold well in the world;

if Li Mu can add Mercedes Benz's interior to the evoque XC60, this car is invincible, and can walk horizontally in the world automobile market. In front of this level of SUV, Mercedes Benz, BMW, Audi, Toyota, Honda Ford, GM, it's not going to work.

If Li Mu can put the model of the new Audi A4L on a B-class car of 150000-250000 level, and then take the interior of Mercedes Benz, no matter whether it's a Jaguar or a Volvo brand, it can't find the best-selling products like Camry and accord; if Li Mu can put the new E-class model and interior of Mercedes Benz on the Volvo S80, the C-class car market It is also inevitable to be invincible;

if the S-class styling and interior are used again, it can be applied to the Jaguar XJ and dominate the D-class car.

The car styling in 2004 has no comparison with that in more than ten years. Even if we find the most powerful car designer at this stage, we can't compare with Li Mu's aesthetics in this respect.

What Li Mu has to do is to find a team of designers, just like designing panda bears, to tell the designers what they want, and let them restore the models of those classic models according to their memories.

As long as the appearance and interior are finished, the product competitiveness can be improved by a large part.

At that time, we will copy out Mercedes Benz, BMW, Audi, Porsche, Toyota, Honda, Mazda and all the models that can be copied. As long as we can guarantee a comprehensive lead in appearance and interior design in a few years, it will be enough to establish the top position of the Muye Automobile Group.

At that time, it is inevitable to surpass Toyota.

Moreover, when the total amount of the automobile market remains unchanged, if Muye automobile group succeeds, it is equivalent to grabbing the rice from other people's bowls to its own bowls. At that time, no matter German or Japanese cars, it may be greatly affected.

In that way, surpassing Toyota is not a dream.

What's more, I still have Tesla's technology support. If I use Tesla's technology to catch up with Toyota's hybrid, the problem should not be too big.

In addition, there are many other new technologies that can enhance the attraction of the model, such as full LCD dashboard, human-computer interaction and vehicle networking system.

The cost of full LCD instrument panel is not high, but the force is not as high as the average. If we invest in a research and development and production enterprise of LCD instrument panel now, we can take the mature LCD instrument panel technology to the market as soon as possible to compete with our competitors, and we can also make our own products and competitors play a role.

At this point, Volvo's safety technology can also become a blessing. If a set of pre collision system is fully standard for middle and high-end models, the competitiveness will be greatly improved.

As Li Mu and Elon Musk said, to achieve one after another, you must be able to become a top automobile enterprise.

At the beginning of Tesla's last life, it relied on a model s to go around the world, but this model alone made Tesla famous. Relying on the huge LCD central control screen in the interior, it made countless consumers flock to it.

With that pair of gull wing doors, model x became the best model. With the model 3 whose output has never been able to reach, Tesla has a market value of $450 billion, which is the strength of the best model.

Besides these, Li Mu has his own Assassin's mace.

He has two teams that can build operating systems, one is the apple OS team and the other is the Android team. These two teams will come up with two sets of world's top mobile intelligent operating systems in the near future. At that time, with a little change, they can adapt these two systems to the car. At that time, the Internet of vehicles is not just a concept.

Just like in the future, Apple's Carplay has also become an important reference standard for users to select cars. Cars supporting Carplay can better adapt to Apple's iPhone and bring better experience to cars. Apple is not an automobile company, so any car can apply to apple for Carplay. However, IOS and Android are their own in the future, and they derive The on-board system is also our own. We can completely refuse other car companies to use our own on-board system, and build the on-board system into our own unique closed-loop. On this point alone, no car brand in the world can compete with us.

So Li Mu firmly believes that, no matter Toyota or Volkswagen, no matter how well they live and their status can't be shaken any more, they can't resist their own exclusive insight and understanding of the world more than ten years later. Even though Toyota's current profits are almost equal to the comprehensive profits of all Chinese automobile enterprises, they have to eat ashes behind themselves for five years.At that time, Stuttgart in Germany and Toyota in Japan are likely to become Detroit in Asia and Europe. For traditional industries, once the pillar enterprises collapse, it is not far from the collapse of the building!