Chapter 1711

The current Ford is in the moment of egg ache.

Sometimes it's easy to fall into a strange circle. In the era of 1.0, there are not many employees and businesses, but they can make a lot of money. As a result, when they are ambitious to step into the era of 2.0, they suddenly find that there are more workers and businesses, but the money is less and less.

That's what Ford does.

In a glorious time, Ford was in the ascendant. In addition to Ford, it had a large number of brands, such as mercury, Lincoln, Aston Martin, Volvo, Jaguar, Land Rover, etc., but the more the brands, the lower the profit, and even began to have a major financial crisis.

Ford's own financial sector estimates that in the next few years, Ford will lose more and more, and its financial crisis will become more and more serious, until it is in a desperate situation.

At this time, Ford was like a successful middle-aged and old man, but he was encumbered by a large group of weak children. These children didn't really want to be a gnawing old man, but Ford didn't educate them well or plan a successful path for them, so that these children could only be supported by him.

If it's really a parent-child relationship, Ford can't get rid of the burden, but the key is that the enterprise is not a parent-child, no matter who's the cause of these sub brands' weakness. For Ford, since it has no ability to help them improve, the best way is to get rid of all the burden as soon as possible.

In this way, not only is there no drag, but when we get rid of the burden, we can also rely on the money of selling sub brands to get back and forth.

Since last year, the form of the automobile industry has not been very good, especially for the old automobile enterprises such as Ford and general motors, which have overstaffed systems, serious internal friction, insufficient quality control, insufficient product competitiveness, and major defects in the sales network. All businesses are like a mess, and they can't make sense of it at all, so they have to be cut off.

In view of the current situation, although Ford is eager to sell several sub brands, it has not found a suitable opportunity to sell them. In Ford's opinion, even no auto company is interested in these brands in its own hands at this stage, because these brands have become inferior assets.

Now, these sub brands are like giant babies without any profitability, but they have a huge amount of food. If any enterprise wants to buy them back, it will not only spend a lot of cash to purchase them. The first thing after the acquisition is to continue to feed these giant babies. Otherwise, once the giant babies die, all the investment will be wasted.

Who will add a few mouths to eat in this economic situation?

It's a euphemistic way to describe giant babies. In fact, these sub brands are ten thousand tons of giant animals. Whoever buys them will ride on their necks. If they are able to carry them, it's easy to say that if they can't, they will kill them immediately.

However, Ford never dreamed that someone really wanted to buy their own sub brands in this economic situation, and when they started, they wanted to buy three.

When Davidson and Bill Ford Jr., chairman of Ford's board of directors, recounted Li Mu's intention, Bill Ford Jr., the current leader of the Ford family, was shocked to lose his jaw.

He can't believe that Li Mu, who is at the forefront of high-tech industry, would be interested in traditional manufacturing.

I have never been in touch with those Internet tycoons in Silicon Valley. These people have eyes on their heads, and they are all masters of self-esteem. I wish I could buy a pair of shoes and write "morality" on the vamp to tell you that he will always stand on the top of morality.

Little Bill Ford thought that those people in Silicon Valley were particularly boring. Although they did some really good things, these people were really boring.

Generally speaking, when you talk to him about the oil industry, he talks about the greenhouse effect; when you talk to him about the national will, he talks to you about LGBT's equal rights; when you talk to him about Ford, he talks to you about Prius. In the eyes of these people, Prius is the future development direction of the automobile industry, and all traditional fuel vehicles are the demons that make global warming.

Little Bill Ford hates this kind of Birdman. Everyone is American. Who the hell doesn't know who?

You usually live in a villa of more than 50 million US dollars in the bay area. The villa consumes thousands of degrees of electricity in a day. You don't know how many greenhouse gases you need to burn to generate these thousands of degrees of electricity. As a result, you drive a Prius to tell me about environmental protection? Global warming? I can go to your uncle.

Just because he knows so many birders, Little Bill Ford is very dissatisfied with the rich people in Silicon Valley and the rich people on the Internet. Of course, he knows that those people are also dissatisfied with themselves.

That's why, he couldn't understand, Li Mu, as the top presence in the Internet industry, would be interested in the traditional automobile industry.

It doesn't seem to fit the human design!

What's more, is Li Mu's appetite a little too fierce? Jaguar, Land Rover and Volvo want to take all of them?

It feels like a vegetarian who suddenly comes to him and points to a pig, a cow and an elephant and says, "excuse me, I will eat all three at once."

It took him a long time to confirm with Davidson: "Davidson, aren't you kidding me? Li Mu wants to buy my three brands? ""I'm not kidding you." Davidson said: "I was entrusted by Li Mu to help him with the connection. If you are interested, I can arrange a time for both of you to sit down and talk."

Little Bill Ford couldn't help asking, "Davidson, we're old friends. Can you tell me why Li Mu is interested in the traditional automobile industry?"

"I don't know..." Davidson said seriously: "I also advised Li Mu that the automobile industry is not very good now, and compared with the Internet industry, this industry has no advantages, has a large amount of capital occupation, a long return cycle, and a higher business risk, but Li Mu doesn't seem to care."

Said Davidson, adding: "he should be interested in the automobile industry. I think it should be a personal hobby."

"Personal hobbies..." Little Bill Ford couldn't help saying: "if it's a personal hobby, isn't it good to buy Aston Martin? The price is not expensive, and the cars are all performance cars. "

Davidson said with a smile, "what? Do you mean I'm going to sell it? If I don't want to sell it, I'll tell Li Mu. "

"No, no, No." "It's all negotiable," said Little Bill Ford. "Since Li Mu is interested, I can talk to him, or we can send a person to meet each other first to see the wishes of both sides. In principle, as long as the price is right, all Ford's assets can be sold."

Davidson said, "in that case, I'll pass on your original words to Li Mu. You can communicate first and then see how to arrange next."

"Good!" Little Bill Ford said with a smile, "please help me to convey it."

Hung up the phone, little Bill Ford immediately excited a punch, took off his mouth and shouted: "YES!"

Then he immediately pressed the hands-free and quick call on the desk and said, "Lauren, let the members of the board of directors in the group come to my office immediately."

A few minutes later, members of the Ford group's board of directors came to Little Bill Ford's office.

Although Ford Motor Group is a listed company, the Ford family still holds more than 70% of the shares through various channels. Strictly speaking, this is a family business. Therefore, no matter who the previous CEOs are, they are only professional managers employed by the Ford family. In real major events, they have no independent decision-making power at all.

Because of this, the people who came to Little Bill Ford's office were basically all members of the Ford family, most of them were Ford, and a few were relatives, cousins or sons in law of the Ford family.

Little Bill Ford's office area is more than 200 square meters, even if more than a dozen people come in one after another, it is not crowded at all.

After confirming that all the members of the board of directors of the company were present today, Bill Ford, Jr., opened his mouth and said, "let's come here to have a message to announce."

Speaking of this, Little Bill Ford gave a little pause and went straight to the main topic without much delay: "Li Mu, the founder and chairman of Muye technology, expressed a purchase intention to me through Davidson of Goldberg family. He was interested in the three brands of Volvo, Jaguar and Lu Hu under our group and intended to pack and buy."

As soon as the words came out, everyone was dumbfounded.

They were surprised for the same reason as little Bill Ford, so people speculated and even suspected that it was a prank in itself.

However, Little Bill Ford interrupted their discussion and said, "I still know Davidson better. He will not be born out of nothing. As for Li Mu, this man has so many industries that he can't have time to make any mischief with us. In terms of value, his time is more valuable than ours."

Immediately someone said, "pastor Li has a lot of money. It's better to take advantage of this opportunity to make a good stroke on him."

Little Bill Ford asked, "do you think you are smarter than Li Mu? Blackmail him? If he can be blackmailed by you at will, he can't have his fortune today. I've only heard that Li Mu knocks on others. I haven't heard that someone can knock on him. If you don't believe me, just look at Google. "

The Ford family members who just wanted to take the opportunity to knock Li Mu's pen on their faces were soon wilting.

Little Bill Ford is right. Li Mu's company can't be as good as it is today if anyone can make a big mistake.

On the contrary, Li Mu is just an individual. He is extremely accurate in calculating other people's calculations. If he wants to beat him, the result must be his own misfortune.

At this time, Little Bill Ford said again, "I'm not calling you here to ask for your opinions, but to tell you about this matter. At the same time, I'm telling you my attitude. As long as the price given by Li Mu is appropriate, we'll get rid of these three brands immediately!"