Chapter 1712

Ford quickly gave Li Mu a definite reply through Davidson. In the reply, Ford made it clear that Jaguar, Land Rover and Volvo could all be considered for sale.

As for more specific issues, Ford hopes to have an interview with Li Mu, or send representatives to have a simple consultation.

Li Mu immediately thought of sending Elon Musk to play a leading role. Elon Musk is one of the top big deceptions in Silicon Valley. It's no problem for him, even more effective than his own.

As it happens, Elon Musk is in the United States. A flight to Ford's headquarters is the first time to talk to them about the first round.

So Li Mu called Elon Musk again and asked him to go to the city where Ford's headquarters is located at the weekend. Next morning, he would go directly to interview Ford's people.

In the phone call, Li Mu put forward several requirements to Elon Musk:

first, Ford must be required to transfer all assets of three brands, including patent technology and other hidden assets;

Second, Ford must ensure that after the acquisition of Muye technology, 80% of the core teams of the three brands will not leave in the next three years. Similarly, Muye technology also gives the core teams of the three brands Employees shall ensure that their salary is not lower than that of the same industry;

Third, they must pay in installments. No matter what the final negotiated purchase amount is, Muye technology will pay in five years, 35% in the first year, 25% in the next year, 20% in the third year, and 10% in the remaining four or five years, that is to say, from 2004 to the opening of Yanjing Olympic Games.

If Ford can agree to these three terms, then continue to talk with them later. If not, there is no need to continue to talk.

I really can't. I can talk with Daimler about buying several Chrysler brands.

After the merger of Daimler and Chrysler, it's bloody mildew. Chrysler has no ability to make money and has strong debt. It's said that the market value of Daimler Chrysler is not as high as that of Daimler before the merger.

Daimler is certainly not able to sell Mercedes Benz to itself, but Chrysler, jeep, dodge should be OK.

As for the purchase price, Li Mu can't let Elon Musk talk about it, and he can't make a decision right now. The team that Elon Musk set up before is prepared for this. Such a large-scale purchase case needs at least one year in the whole process. After the intention is reached, he can slowly touch their bottom, and then combine their Quotation, to formulate the pricing strategy of the acquisition.

Elon Musk was naturally obedient. After receiving Li Mu's call, he immediately began to prepare for the trip.

After leaving the negotiation with Ford to Elon Musk, Li Mu continued to focus on the panda bear.

With the popularity of panda bear, Sichuan has become the biggest beneficiary. The number of tourists has soared and the tourism income has soared, even the local house price has soared overnight.

Back then, Zhao Lei sang the house price of capital of Sichuan in "I am a singer", let alone panda bear, a global brainwashing propaganda.

Panda bear made the city popular all over the world overnight, and became the most wanted city for global tourists in 2004.

Many hotel groups also focus on the capital of Sichuan Province. At one time, there are more than ten hotel groups that are ready to open branches or expand their operations in the capital of Sichuan Province. Tourism capital of other levels has also poured into the capital of Sichuan Province.

Even Sichuan Airlines is actively applying for loans and government subsidies, hoping to expand the fleet as soon as possible, make full use of the base camp of Sichuan capital, and eat well in this dividend period.

At present, the marketing team of Muye technology has reached a consensus with the Sichuan municipal government to make panda bear the most important visual element in the future of the capital of Sichuan.

That is to say, in the future, the image of panda bears will be everywhere in the whole Sichuan Province. When tourists come to the capital of Sichuan, they are sure to see panda bears as soon as they open their eyes.

This is also a copy of the operation method of XiongBen County in those days. In XiongBen, XiongBen is also overwhelming. Traveling to XiongBen county is equivalent to being in the ocean of XiongBen.

At the same time, Muye technology has not stopped its crackdown on piracy. At present, the national market supervision departments are focusing on pirated panda bear products, so that they can hardly buy pirated panda bear related products.

The whole Yiwu small commodity market seems to be under a magic spell. Originally, it was all related products of Kumamoto, but now it is completely gone.

From production to wholesale to retail, every link is watched by the market supervision department, which leads to the breaking of the realization Chain of pirated goods.

For example, some small workshops want to take risks and continue to produce pirated panda bear products to seek illegal interests, but it's hard for them to find wholesalers who dare to continue to distribute pirated panda bear products, not to mention retailers scattered all over the country;

if some intermediate wholesalers want to take risks, they go to their upstream, and upstream factories may not dare to start production If the lower level retailers want to take risks, it will be even more troublesome. They will sell the goods, but they can't get the goods at all.Therefore, once the chain of production, wholesale and retail breaks, pirated goods will lose the soil of existence.

To solve the bad influence of piracy, Li Mu decided to continue to deepen the influence of panda bear.

For him, panda bear is a super IP, but at present, the heat is enough, and the content is still lacking.

This guy has only a few sets of cartoon images and two sets of real life dynamic expressions.

To keep the popularity of panda bear going, we should not only continue to promote the cooperation between panda bear and top brands, but also continue to launch new cartoon images, new dynamic expressions, and even more offline promotion activities.

Li Mu is very clear that a good IP, if the content is very short and few, will suffer a lot.

Looking back at the operation mode of popular IP in the West and Japan, as long as the audience rating of a TV play is good enough, it can be filmed later one season after another, and a cartoon can also do hundreds of episodes, which is the key point to strengthen IP.

Li Mu thinks that the image of panda bear is somewhat thin, because it only has image and action, and there is no story behind it.

Since there is no story, make some for him!

Li Mu's first thought was to invest in a panda bear cartoon series.

Just like the jubilation and the presence of bears, make up a world view, a personal setting and a background for bears and cats, and then string them with a main line and countless small stories.

It's not suitable to make cartoons with modern background, because once integrated into the modern background, we must deal with human beings, because human beings are the founders of modern society.

Li Mu didn't want a cartoon animal image to intersect with modern human beings. Instead, he set up a world view without human beings and all animals.

At the thought of this place, Li Mu immediately thought of crazy animal city and Kung Fu Panda.

"Crazy animal city" is a new movie. It has a huge world view of animals. Almost all the animals you can think of are in it. The main character is a rabbit who dreams of becoming a policeman.

When was Kung Fu Panda released? Li Mu can't remember it clearly. However, the plot of Kung Fu Panda still has a deep memory.

There is not only a panda named a Bao, but also his adoptive father, a duck, tortoise, tiger, crane, mantis, snake, golden monkey, rhinoceros, panda and other animals with distinctive characters. The structure of the animal world is not as complex as crazy animal City, but it is also very plump because of the unique martial arts style of China.

By contrast, the theme of Kung Fu Panda is more suitable for panda bears.

Moreover, "Kung Fu Panda" itself is the background of ancient Chinese and integrates the martial arts style, and the Chinese elements are also stronger.

In Li Mu's mind, there was probably a prototype.

This prototype is divided into two steps. The first step is to borrow the setting of Kung Fu Panda. The background is in a small town in Huaxia mountain. There are all kinds of animals living in the town, including a panda named a Bao.

Po is the only panda in the town. His father is a duck who runs a noodle shop. At this time, Po is just an adult with a dream of becoming a kung fu master.

The follow-up plot trend also fully uses the routine of Kung Fu Panda.

However, this is only the first step.

The second step is to push the timeline forward.

Po in Kung Fu Panda starts from his early adulthood, telling how he became a kung fu master all the way, and then telling the special background of him and his people.

The second step is to specially describe the story that happened in this town when a Bao was a young panda. This can be set as a jubilant young line to attract the audience through unit stories.

In this way, "Kung Fu Panda" takes over the big screen, as well as the market for children, teenagers and adults.

But "a Bao in childhood" takes over the small screen of the family and the market of children and teenagers.

Thinking of this, Li Mu suddenly remembered that "Kung Fu Panda" seems to be made by DreamWorks.

DreamWorks, it's Spielberg's!

So Li muliche called Spielberg.

We are all old acquaintances. Let his DreamWorks make a big animated movie for his panda bear. Everyone needs what they want. Isn't it beautiful?

When the phone was connected, Spielberg was a little excited to receive Li Mu's call.

After being polite to him for a while, Li Mu went straight to the point and said, "Steven, I'm calling to ask you for help."

Spielberg said in a hurry, "Mr. Li and I are not so polite. If you need anything, just let me know."

Li Mu said, "I recently created a cartoon image called Panda Bear. Do you hear about it?"

Spielberg laughs: "of course, it's not just hearing about it. I'm a fan of panda bears."

"That's great." Li Mu said, "well, I'd like to customize a series of big films and animated films for panda bears. Your DreamWorks is a master at making animated films. Are you interested in making a panda bear movie?""Panda bear?" "We just started a new project at the end of last year," Spielberg said subconsciously. "It's panda theme. The art field has started visual design now."

Li Mu asked in a hurry, "what project? What's the name for easy disclosure? "

"It's tentatively called kung fu panda," Spielberg said