Chapter 1716

On behalf of DreamWorks, Spielberg signed an agreement with Li Mu on the use of panda bear's copyright and a strategic cooperation agreement on Kung Fu Panda.

The overall terms seem fair, but if we really want to go deep, DreamWorks has suffered some losses.

Li Mu's approach is like a famous star going to a famous restaurant to eat a tyrant's meal, and then forcibly entering the stock market. Although it brings its own traffic, in the long run, DreamWorks really loses more imagination space.

But Spielberg also had no way. He didn't want to offend Li Mu because of a movie. After all, no matter how powerful a movie is, the imagination space is limited. But behind Li Mu, it represents infinite possibilities.

When the contract was signed, Muye image became one of the producers of Kung Fu Panda. In order to build momentum for the film in advance, YY jointly announced the news to the outside world with Twitter.

Later, panda bear will star in the news of DreamWorks animated film Kung Fu Panda and swipe the screen all over the world.

The cross-border cooperation of cartoon images is the first time in Hollywood history.

Since the project of Kung Fu Panda was just started in DreamWorks, the outside world didn't hear anything at all, so they thought it was a movie specially made by Li Mu for panda bears.

The concept of customizing a Hollywood level animated film for a cartoon image shocked the whole world. It sounds like building a university for a child. However, when people think of the rich and powerful technology of herdsmen, they can accept it even when they are surprised.

As for those fans who like panda bears, they feel very happy. Although they don't know the specific plot of the movie, it's just the name "Kung Fu Panda" that people are looking forward to.

After the news that panda bear starred in kung fu panda came out, Li Mu and Spielberg immediately achieved a win-win situation. Spielberg also saw the strong fan effect of panda bear from social networks and news media, supported by such a strong fan base. As long as the Kung Fu Panda reaches the first-class production level, the global box office will reach 1.5 billion US dollars It shouldn't be a problem.

As for the production cost of Kung Fu Panda, DreamWorks had estimated about 100 million dollars before.

However, almost all films have a lower budget than the actual cost before they are started. Almost every director will increase his investment in the process of practical operation. Therefore, after the production of Kung Fu Panda is completed, the cost should be increased by another 20 million dollars.

At the box office of US $1.5 billion, the revenue ratio is extremely optimistic compared with the cost of US $120 million.

So Spielberg immediately adjusted the work focus of DreamWorks at this stage, and raised the priority of Kung Fu Panda to the first place. That is to say, from now on, the main work of DreamWorks is to produce Kung Fu Panda.

DreamWorks, after all, is an experienced top animation brand. It immediately made a work adjustment. Originally, DreamWorks planned to do a real scene selection team in several provinces in Southwest China, and immediately turned around the horse head. Most people rushed to Bashu, especially Jiuzhaigou and Wolong Town.

Jiuzhaigou is recommended by Li Mu to Spielberg. The peace Valley in Kung Fu Panda is also located in the mountains and rivers with strong Chinese style. However, for Chinese people, that style is too common and not representative.

Therefore, Li Mu suggested that Spielberg should refer to the scenery of Jiuzhai, especially the water.

In addition to Jiuzhai and Wolong, Li Mu also recommended Huangshan to Spielberg. In his last life, Li Mu has visited many mountains and rivers for tourism. In his eyes, Huangshan is the most important place for xianqi'er.

So Spielberg immediately instructed the scene selection team to split up a small team and go to Huangshan.

Therefore, Li Mu hopes that in the future, "Kung Fu Panda" can have the magnificent mountains of Huangshan and the magic lake of Jiuzhai in the landscape architecture, and then integrate the freehand brushwork of Chinese landscape painting to make the artistic conception deeper.

Spielberg completely adopted Li Mu's suggestion. This time, he came to China in a hurry to make Spielberg understand a truth, which is very simple, that is, in any case, Li Mu must be satisfied.

Li Mu is not idle either. He immediately asked the team to shoot and make a new phase of panda bear expression bag. This time, in order to highlight Kung Fu Panda, the shooting team set up a martial arts school scene to let panda bear shoot a series of Expressions related to kung fu. However, these expressions were also treated with exaggeration, and the panda bear was not specially shaped Become a kung fu master, but shape it into a Kung Fu waste wood.

For example, panda bear practices on the plum blossom pile and falls down heavily; in front of the wooden man pile, he connects the skill technique and is hit by the wooden pile because he is too clumsy.

In addition to the expressions related to Kung Fu, the team added some funny, cheap, naughty and lovely expressions to avoid the single style of the updated expression pack.

After the expression came out, panda bear and Kung Fu Panda became more popular on the Internet.

……

At a time when the news of Kung Fu Panda is hot, the leaders of Hunan Satellite TV have realized this powerful cultural IP.Over the past year, the southern Hunan Satellite TV has received a lot of help from Li Mu. The popularity of Super Girls has helped them open up a new world of talent shows, and the yearning for life has led them to a large segment of other TV stations in the reality show.

Now, with the Lunar New Year approaching, the first season of "yearning for life" is coming to an end, southern Hunan TV is planning a new variety show, and they focus on the panda bear which is now booming.

At present, there is a very popular reality show in the international market. Its English name is the amazing Race, the general way is to choose several groups of guests, and then take them to travel around the world, and complete various tasks while traveling. There will be many competition units in the program. Every once in a while, one or two teams will be eliminated, and then new teams will be filled in.

Every season of the amazing race is like a football league. After a series of matches and elimination, the last group of winners are left. The program production company has prepared a huge bonus for the winners to improve the attraction of the program to them.

This program has been broadcasted by Hong Kong and Taiwan, and it has been broadcasted by Tourism Satellite TV since last year. The ratings are very good. This program is different from general variety shows. Most variety shows are indoor programs. Even if it is yearning for life, the venue of each season is fixed, but the amazing Race is different. Its characteristic is that it never repeats the scene. Both the contestants and the program are constantly changing the scene and moving forward at a high speed, so the program rhythm is very compact and exciting.

After the success of yearning for life, Xiangnan satellite TV is eager to continue to develop new variety shows to expand its advantages, so their leadership suddenly sprouted a concept of program, they want to move the model of the amazing race in, and then make a domestic version of fast forward.

Since it's the domestic version, the shooting of the first season is naturally the most suitable one in China. Now, Li Mu is using panda bears to fully promote the domestic panda tourism route, which gives a good inspiration to the leadership of Xiangnan satellite TV. They think that the best choice is to take advantage of the popularity of the panda tourism route to come to a panda tourism route "fast forward".

In their tentative plan, they plan to invite 12 guests to form 6 teams, starting from Yanjing, which will march from Yanjing to the capital of Sichuan through competitions arranged by various programs.

In the first season, they want to shoot in 10 episodes, including Yanjing phase I, Hebei phase II, Shanxi phase II, and Yellow River crossing phase I, and then enter Shaanxi phase II and Bashu phase II.

They hope to use the panda bear element in the whole program, and even hope to make a joint production with Muye image, because they are very clear about the strength of Li Mu's TV program production, and they are more coveted by Li Mu's powerful resources in publicity and promotion. If the two sides cooperate, the future ratings of this program will certainly explode.

So they immediately held a meeting to discuss the feasibility of the whole plan. At the meeting, everyone raised their hands and passed the resolution. Then, after confirming the details, they found Chen Wan, who has become the first sister of Xiangnan TV.

As soon as Chen Wan entered the conference room, the director smiled and said to her, "Chen Wan, I'm looking for you today. I have a major task to ask you."

Although I don't know what the task will be, Chen Wan nodded at once and said, "chief, please say it."

"We have planned a variety show. I'll give director Wang a brief introduction," the director said

At this time, director Wang introduced the overall idea of "fast forward".

After his introduction, the Taiwan director said: "Chen Wan, you have the deepest relationship with Li Mu. I hope you can communicate with him on behalf of the Taiwan. There are three main appeals. One is to use the image of panda bear and the concept of panda tourism route. The other is to hope to get the support of Li Mu in promoting resources. The third is to hope to make together with Li Mu's wild image, Mutual benefit. "

Chen Wan nodded immediately and said, "the idea of this program is great, and it can really promote panda tourism with Li Mu. I think Li Mu should not refuse it."

Then Chen Wan said, "I'll call him later."

The head of the TV station hurriedly said: "I'm afraid that I can't explain such a big thing clearly on the phone, and I can't show my sincerity. Otherwise, let's see when Li Mu has the time and make an appointment with him. I'll ask director Wang and the creative team to meet him with you and see if Li Mu has any good suggestions for us. I think his thinking mode is very good Ahead of time, no one can imagine that the farm music program "yearning for life" can set a record of ratings for domestic variety programs except for talent shows. Now, the two programs with the highest ratings in China, super girl and yearning for life, are all the creativity of the pastoral image. I believe that they have a way to make "fast forward" more perfect and better! "