Chapter 1717

For a TV station like Xiangnan satellite TV, all the bases are built on the three words of audience rating.

The main income of TV station comes from advertisement, and the income of advertisement depends on the audience rating. The higher the audience rating is, the more valuable the long advertisement is.

In addition, the performance appraisal of TV station leaders is also closely related to the ratings. How much money and fame the staff in front of and behind the TV station can earn depends on the ratings of the TV station.

As for how to improve the ratings, in most cases, there are only two ways.

One is to improve the audience rating through film and TV series, such as "Huanzhugege" and "meteor garden", which are the super pop money emerging on the TV screen in recent years. As long as you get the broadcast right, you can definitely earn the audience rating.

However, there is a small chance that the movie and TV series will burst, and the burst will be calculated, and it may not be able to get exclusive by itself. Sometimes, the exclusive broadcast right of the burst will be taken away by competitors, which will have a negative impact on the TV station. After all, most families only have one TV screen, and can't watch their own after watching others.

The second is to improve the ratings through variety shows. Happy base camp of southern Hunan Satellite TV has always been the pillar of variety shows in the station, with very high ratings. However, one variety show is not enough, because the general variety shows only have one episode a week, and one episode is only about two hours, so if you want to improve the ratings by variety shows, you must have at least two or three variety show.

At least from Friday night to Sunday, the prime time of these three days, we should arrange troops. As long as we take these three prime time, the advertising income will be enough to make a fortune.

Now, in the eyes of the leaders of southern Hunan TV, they have "happy base camp" and "yearning life". If we can add another fast forward, it is a perfect combination.

There are three programs, from Friday night to Sunday night, with two hours of prime time every night. The three programs have different styles. One is the star variety program recorded in the studio, mainly for funny entertainment; one is the outdoor reality show recorded in rural areas, mainly for warmth and leisure; the other is the national and even the world It's a fast-paced and high-intensity reality show of intense stimulation.

Such three programs are dynamic and static, leisure and exciting. If they do, the three golden nights from Friday to Sunday will be firmly controlled by Hunan Satellite TV.

However, it's not easy to make "fast forward". This kind of program with frequent scene switching and fast-paced has never been done by Xiangnan satellite TV, which has a very high demand on the production team. According to preliminary estimates, such a program is shot in a city alone, so at least dozens of seats need to be prepared, and each group of six groups of guests needs several seats to follow. In addition In addition, a large number of fixed parking spaces are required for various vehicle task sites, and the whole shooting, logistics and coordination team will be very large.

It's very similar to having a chief of a regiment command a group army's operations. The second is to be in a hurry. The biggest problem is whether there will be a situation that cannot be controlled.

Moreover, if such programs are well done, they can live a long life, so the first season is particularly important. The higher the height of the first season, the greater the subsequent success.

So Xiangnan satellite TV dare not start on its own. They hope to cooperate with Mu Mu Li's Muye image and tie up a powerful booster rocket in advance.

Chen Wan helped Hunan Satellite TV get a lot of resources from Li Mu, so as soon as the intention of cooperation with Li Mu came into being, the leadership took Chen Wan as the best candidate for negotiation.

Chen Wan naturally didn't refuse the arrangement of the stage. She called Li Mu the first time after the meeting.

Li Mu hears that Chen Wan is coming to Yanjing to talk about cooperation with him on the phone. He immediately agrees happily and says with a smile, "if you have any cooperation, you can bring the contract over and I'll sign it for you. But when you come, you need to apply for a few more days and come to Yanjing to accompany me."

Chen Wan blushed a smile, said: "you this big busy person still need me to accompany?"

Li Mu said with a smile, "I was very busy some time ago. Recently, it's OK. I don't need to leave Yanjing for the time being, but I think I will go to the United States again in a while."

"Going to America?" Chen Wan was surprised and asked, "why do you go to America so often?"

"There are plans to buy several auto brands from Ford. One of my partners over there will meet with Ford soon. If his side is going well, I will go to the United States to interview them," Li Mu said

"It's OK to apply for a few more days, but the key is that I'm not allowed to go through this time on the stage. I have a director and several of his subordinates with me," Chen Wan said

"It doesn't matter." Li Mu said: "when the time comes, you can talk as much as you want. The process goes normally. You just need to come."

"Well." Chen Wan's face was slightly hot, and he said in a low voice, "we'll go there early tomorrow. If you have time, you can arrange a talk. If you don't have time, the day after tomorrow is OK. We can wait."

Li Mu said, "let's have lunch tomorrow. I'll arrange a reception banquet and chat while eating. In addition, you don't need to book a hotel. I'll make a unified arrangement here. You can tell me how many people will stay and how many rooms you want."For Li Mu, Chen Wan brings his colleagues here, and he must arrange the scene in place. This is not only to give Chen Wan face, but also to let Xiangnan TV know how much he attaches importance to Chen Wan and let them work together, because they will be proud to work with him.

Chen Wan also knows Li Mu's mind, but the relationship between them is so close that she is not polite to Li Mu.

……

The next day, Chen Wan and five colleagues flew to Yanjing on the 9 a.m. flight.

Li Mu asked the team of Muye technology to send several business vehicles to the airport to meet him.

As Muye technology has a very deep cooperation relationship with many five-star hotels in Yanjing, Li Mu directly arranged them to stay in a five-star hotel closest to Muye technology, and at the same time, the catering department prepared a box for six people.

At about 11:30, Chen Wan and five colleagues arrived at the hotel. They first went to the room to put down their luggage and rest for a while. At 12:30, according to Li Mu's arrangement, they came to the high-end box in the catering department.

Li Mu takes Li Ziwei, Ning Hao and Mu Ye's two directors to the box ten minutes in advance.

When Chen Wan finished her makeup and came in with five colleagues, Li Mu stood up for the first time to warmly welcome her.

For Chen Wan's five colleagues, the world's top entrepreneurs and tycoons really flattered them by hosting a banquet in person, which could be used for at least a year or two with relatives and friends.

Li Mu greeted everyone warmly, Chen Wan introduced them one by one, Li Mu also introduced his colleagues to them, then both sides sat down and drank a few glasses of red wine first, which began to enter the topic.

Because it's on the dinner table, Chen Wan's colleagues are embarrassed to talk about their work directly, or Li Mu starts to ask Chen Wan, "sister Wan, you said you want to talk about the cooperation of variety show with me this time. What kind of cooperation is it? Can you introduce it first?"

Chen Wan nodded and said, "director Wang has been following up on this program. Let director Wang introduce it to you in detail."

Director Wang said in a hurry, "Mr. Li, let me tell you something about it."

"Director Wang, please."

"This time, we want to make a domestic version of the" the amazing race "in the United States..."

With that, director Wang introduced the whole plan to Li Mu in detail.

After hearing this, Li Mu immediately nodded with approval and said, "I think you have a great idea. Now there is a lack of a variety show that can really run, make a scene, and cheer up in China. The form of this program can fill a gap."

"The amazing race" can be said to be the Enlightenment of competitive reality shows. In the future, the running men and extreme challenges behind are all variations of this kind of program. The program purpose is: first, strong competitiveness; second, outdoor recording; third, the location changes every period; fourth, the rhythm is extremely fast.

If the amazing race is now made to let the audience get used to this style of program, then it will be easier to be a running man next. At least the audience has similar experience, and it will be easier to accept it.

Moreover, Xiangnan satellite TV wants to integrate the first season of the amazing race into the panda tourism route, which is in Li Mu's mind.

This is a good opportunity for mutual benefit. Although on the whole, Xiangnan satellite TV may be a little cheaper, it's a matter for you to earn 1000 yuan and me to earn 600 yuan. On the whole, it's a good thing, and there's Chen Wan's face here. There's no reason to refuse.

So Li Mu asked his most concerned question: "director Wang, have you talked with the original company of the amazing race? Has the copyright been granted? "

Director Wang was stunned, and then said: "this should not need authorization, right? We should learn from their program forms and make some changes. It should be OK. "

Li Muli shook his head with a straight face and said: "in the future, we may come into contact with many overseas variety shows. If we start to plagiarize, the domestic variety show market will inevitably be full of infringement in the future, so I suggest that we must regulate copyright. First of all, we must have a clear and clear chain of copyright authorization, so that we will never again If other TV stations want to do similar things, they will be afraid. Otherwise, once someone starts infringing, everyone will be used to it. "

Li Mu has been doing the work of copyright normalization, so if Xiangnan satellite TV is not going to take the authorization of the amazing race, he will never do it. Otherwise, if it is spread out, it will be equal to Muye technology fighting against piracy while jointly infringing with Xiangnan satellite TV. He will never do such a thing.

Director Wang is also reminded of the copyright struggle Li Mu has been engaged in. He said in a hurry, "Mr. Li is right. This is our negligence. In this way, we must communicate with the original American companies and get the copyright. You don't need to worry about this. Let's talk about the specific cooperation and leave the copyright matters to us."Li Mu nodded and said, "since it's a joint production, the cost of copyright should also be borne jointly. You go to talk with the original company. I believe that with a million dollars, you can bring in the copyright. For a long-lived variety show, such a little money is really nothing. A naming fee is several times that."