Chapter 1718

In Li Mu's opinion, copyright is the most important core of the cultural and entertainment industry.

For example, in the film industry, why are the commercial films in mainland China starting slowly and the market developing slowly? The reason is that, in addition to the consumption level of the people is not high enough, the lack of copyright protection is also a great problem.

It's not easy for a director to make hundreds of millions of films. Before a movie is released in a movie theater for two days, pirated discs with five yuan in the street will blossom everywhere. Even for fifty yuan, they can be rented from pirated audio-visual stores in one day. In this case, all the efforts of the director are to serve the pirated industrial chain, resulting in the sluggish box office of the movie. Whoever makes the movie will pay the price, and the commercial movie will pay the price Naturally, the market cannot develop well.

The same is true for music industry. When pirated tapes and CDs were rampant in the early years, the legitimate version was dead pressed. Later, pirated tapes and CDs were destroyed, and online piracy came out again. It was not easy to eliminate online piracy one by one. The people were also used to listening to songs and not paying. At this time, the legitimate version could only take the free route, so later, it was not clear Star wish has made an album.

Take Zhou Jielun for example. In the early years, one album a year, Barra wrote a dozen songs and put them into one album, and then sold millions of original copies. Piracy may have bought tens of millions or more. Later, the music was all online free, and singers were forced to rely on traffic to make money. When they saved a dozen songs and released albums at a time, it became a fool's talent.

It's better to play a single song one by one in a few months than to save a dozen songs in a few years. In this way, you can ensure a consistent exposure. It's much better than releasing an album. Anyway, the physical album can't sell much.

So after 2015, where are the audio-visual stores in the streets? They have long been eliminated by the times. Most singers are busy with traffic, making movies, making announcements and reality shows. Who has the time to write songs? Recording songs?

I feel that the popularity is going down and the announcement fee is going to be reduced. I'm going to make a single song, buy it through hot search, and brush up the charts. I'll stir up the popularity again. In the next few months, I'll be able to make money everywhere with the high announcement fee.

This kind of bad environment causes more and more "losses" for those musicians who devote themselves to music, which results in the phenomenon that bad money drives out good money. No one pays attention to music, so the level of the whole pop music is greatly reduced and slobbery is rampant.

Why can Japanese comics be so powerful? It can't be separated from the good market environment in China. In the market of more than one billion people in China, a single volume of more than 100000 copies can be regarded as a hot book. Many book publishers only dare to print 6000 or 8000 copies when they start printing. Why? Because printing too much to sell will become a stock of books, and finally can only sell waste paper.

However, Japan only has more than 100 million people, a national cartoon, and its sales volume in China alone can exceed 100 million copies. What's the concept? The concept of a book in one's hand.

The total sales volume of pirate king in China is more than 300 million copies, which is the concept of two volumes of human hands.

Just because there is such a good genuine market, cartoonists can earn money, so they can support so many comic writers. In contrast, in China, in addition to some well-known best-selling writers, how many can rely on physical books to support their own writers? Liu Cixin didn't earn much money when he wrote so many books before he won the prize for "three body". Even for a hundred thousand yuan, he sold the film and television copyright of "three body" early. If he could earn hundreds of millions by publishing, the film and television copyright of "three body" would not be sold so cheaply and hurriedly.

So, at the end of the day, genuine is the best way to nurture the market.

Director Wang of Xiangnan satellite TV didn't expect Li Mu to have such a strong demand for copyright, but he didn't dare to refuse Li Mu, or beat Li Mu on this issue, so he readily agreed.

After discussing the premise of copyright, Li Mu nodded with satisfaction and said, "since there is a consensus on copyright, let's talk about specific program planning."

Li Mu said: "you need six groups of guests and twelve people. I have no opinion on the whole. There are too many people in disorder, too few people and they are not busy. I think it's good for twelve people. But I suggest that you add another group, which is to position the number of people as 104. In this way, from the beginning of the first program, the group of players ranking seventh will be To enter the waiting table. "

"The contestants who enter the undetermined seats will be subject to additional punishment in the next program, such as punishment. In this way, they will be at a natural disadvantage in the second program, which forces them to do their best in the second program, because if they still rank last in the two programs, they will be eliminated. If the total score of the second program can catch up, they can avoid being eliminated In this way, each issue will add an elimination crisis that will make the audience nervous and exciting. "

Director Wang thought about it, nodded and said, "Mr. Li's suggestion is very good. We will study it carefully."

Li Mu said, "I also hope you can follow several basic principles in the selection of these seven groups of guests."

Director Wang said in a hurry, "Mr. Li, please tell me."

"The first basic principle is that we should try our best to choose public figures, whether they are stars, well-known writers, well-known athletes or not. We should not choose passers-by because passers-by has no fan effect and is not attractive enough," Li Mu saidDirector Wang smacked his lips and said with some embarrassment, "President Li, if we choose all famous public figures and 14 people, the cost may be higher."

"High?" Li Mu laughs and says, "the reputation of Muye technology is here, even if you don't give money to the stars, you will grab it. After all, the exposure behind this is still very high."

Said Li Mu: "of course, we can't afford not to give money, but we can't give too much. Then we will negotiate according to the friendship price. There should be a lot of negotiation space."

Director Wang is worried about the high cost. He has his own consideration.

As far as the experience of Hunan Satellite TV is concerned, the cost of star invitation for a single variety show is really low, such as "happy base camp". When it's done, most stars are basically friendship price or even free, some of them are not famous enough, or even want to go.

If these stars come to participate in a program, as long as they come for half a day, it will not have a great impact on the time and energy of the stars themselves, so the cost performance of the stars is very high.

However, for the variety show with long-term fixed guests, it's hard to reduce the cost of inviting stars, because stars have to coordinate a schedule, such as 20 days or 30 days, during which time they have to put off other jobs, or give up the opportunity to take on other jobs, and only do this job, the cost must not be low.

As a matter of fact, this model can be used as an example of running man. However, Deng copy, Chen he and baby are paid more and more in a season, and even can't be accepted by TV stations.

However, the price of the guests in each issue is very low, even if they are no lower than several of them, and some of them don't need money.

Carefully observe each issue of running male guests, the biggest guest, almost all come to publicize, and publicize the most films they starred in. For them, anyway, they just take half a day to record a program and make an ad by the way. I don't want your money, and you are also charged me money, so we are all a resource replacement.

However, if the program team wants to replace Deng copied resources, the other party is afraid to curse.

However, Li Mu doesn't care about these. In his opinion, the resources of Muye technology are better than any Internet company or any TV station in the future. This kind of Big Mac level father hasn't appeared in the future. Therefore, there must be not a few stars who are willing to reduce the appearance fee to participate in Muye technology.

It's not that Li Mu is stingy and wants to save money, but that Li Mu doesn't want to cultivate the bad habit of high reward stars from the beginning.

An actor who comes to record a season of reality show will earn tens of millions in less than a month if he runs and plays. He's afraid he's not lost his wits.

Next, Li Mu said: "the second basic principle is that our guests must have enough positive energy, three views and no negative news. Once there is negative news, it must be removed in time and never be tolerated."

In the future, there are many stars like tiaoliang clown, and stars with bad conduct, blackening the country and distorting the history often appear. Once such stars appear, Li Mu will never let him cooperate with Muye technology in any form. Even if he cast a hundred million films, he must resolutely replace him and ban him to the end, which is his principle.

Director Wang naturally has no opinion on this. He nodded repeatedly: "Mr. Li, I totally agree with that."

Li Mu nodded and said, "the last basic principle is to make a good match. For example, we can't get 14 actors or 14 singers. When the roles are similar, the audience will feel aesthetic fatigue, so we must give each group of guests a unique label, and seven labels can't be repeated."

Speaking of this, Li Mu Dun said again: "for example, the first group selects young idol actors, the second group selects young girl singers, the third group selects old actors with new young ones, the fourth group can find a pair of professional athletes, such as table tennis, badminton or other athletes who have won the Olympic Games title, the fifth group, we can find two best-selling books At home, the sixth group will find a father and son in the entertainment circle, and the seventh group will find a newlywed couple. In this way, the audience will find it more attractive if everyone is different and has their own characteristics. "

At this time, Ning Hao put in a word and said, "Mr. Li, let me ask you a question."

Li Mu nodded, "you say."

"Would it be unfair for other groups to bring in professional athletes?" said Ning Hao

Li Mu said with a smile, "it's a problem, but it depends on how we set up tasks. At that time, the tasks of the competition must not be all physical competition, but also match with all kinds of brain competition, hands-on ability competition and performance competition. In this way, we can flatten our advantages and disadvantages."

"For example, if the first program has mazes, extreme sports challenges, answers and even performances, no group of players can guarantee an overwhelming advantage, so the competition will be more interesting."

Director Wang nodded and agreed: "in fact, we have also studied this program, and think that the most important thing is the planning of the program link, which must be done very well to make good results."