Chapter 1727

Li Mu's attitude made little Bill Ford very sad.

On the one hand, it's Li Mu's attitude, which is a little too trusty. At the very beginning, he said that he just wanted to play with three brands in his hand, and he also claimed that he was the only possible buyer;

on the other hand, this kind of negotiation that we didn't have on one channel made him unable to find his own entry point.

If any car company wants to buy these three brands, we should take out all the information we need according to the normal routine, and take out the asset, patent and employee placement plan. We have a little talk.

But Li Mu doesn't play this game. He doesn't know the specific situation of these three brands at the present stage, and he doesn't want to know either. He just tells little Bill Ford that I've asked for five billion dollars. I won't give you another cent. If you don't sell it, you can weigh it yourself, or turn around to see other car companies, who can afford it, or who is willing to buy it.

Li Mu's set is really damaging. He doesn't put himself in the same position as little Bill Ford, but put little Bill Ford in a position one or more levels lower than himself, which gives little Bill Ford a strong sense of oppression and helplessness that seems to have no choice.

There was a moment of embarrassment in the atmosphere on the negotiation table. After nearly two minutes of silence, Little Bill Ford said: "Mr. Li, since it's a negotiation, I think we should start from a more professional perspective and more specific details. As for the price issue, we can put our intention price aside for the time being, and after we have discussed the details, we will Then negotiate the price. "

Little Bill Ford felt that he had been driven too far by Li Mu, and now it was time to pull Li Mu back to his own frequency.

It's like a fight between a lion and a shark. Little Bill Ford is a lion, and Li Mu is a shark.

Little Bill Ford was dragged into the sea by Li Mu before. He can't use any skills. He can only let the sharks bite and devour him. But if he gets to the land, the strength of the sharks will be greatly affected.

It's like two people in two different fields sitting together chatting and debating. If the topic is in one of the areas that they are good at, the other person will be speechless.

Li Mucai is too lazy to talk about cars. It doesn't make sense to talk about cars. He doesn't even know the basic principle of the engine. He doesn't know how to increase the pressure of turbocharging. He doesn't know how to change the speed of the gearbox. He only knows how many different tooth ratios are. But what kind of mechanical structure is the only one he knows The transmission system of all principles is the transmission of bicycle.

It's not only meaningless to talk about these details with him, but also passive.

So Li Mu waved his hand and said, "Mr. Ford, as I am now, and what I am doing, there is no way to discuss more details. I have too many things to take into account, so I can only see the problem from the macro level. If you want to talk about details, you can talk slowly with my colleagues in charge of details in my team after I leave."

Little Bill Ford felt another heartbreaking blow.

In Li Mu's eyes, the five billion dollar business is just drizzle. I have to talk with him about the details of drizzle. Isn't it uncomfortable?

There's no way. The Little Bill Ford with a weak heart can only take a step back and said: "it's OK to talk about the macro market. From the macro perspective, the world auto market will surely have a huge development, especially the Chinese auto market. All of us in the same industry think that China will become a huge market in the near future. From this perspective alone, the potential of these three brands in the future The power is unlimited. "

"Is it?" Li Mu smiled and said: "I have seen some data reports of the Chinese auto industry before I came here. In the past half year, the overall Chinese auto industry has been relatively weak. The decline in sales volume is the key. The decline in sales volume of imported cars is even more severe. You Jaguar Land Rover and Volvo, together with the sales volume for one year, may not have a Honda Accord or Volkswagen Santana car?"

"We can't compare with VW or Honda. It's inevitable," said Bill Ford, Jr., who was a little confused

Li Mu nodded and said, "so you tell me that the market will grow in the future, so these three brands will have development potential. I think you are very irresponsible."

Said Li Mu Dun, and said: "the automobile industry has been developing since the Second World War. However, the development of the industry does not mean that all enterprises in the industry can rise to the sky. How many automobile brands have fallen over the years? Don't they enjoy the benefits of industry growth? Of course not. The growth of the industry is the rain and dew, but the key is that your own conditions are too poor. Even if it is the growth of the industry, you may not survive. "

"Mr. Li, Jaguar, Land Rover and Volvo, these three brands have a long history, they have enough precipitation, and they are totally different from the car brands that you said have disappeared and closed down."

Li Mu said with a smile, "so to speak, Jaguar Land Rover Volvo, these three brands are not suitable for the Chinese market at all. If you can't even see this, you really don't know enough about the Chinese car market.""President Li, we have been studying the Chinese market for many years, and through very professional research and research, I believe that in terms of understanding the Chinese market, I will not be worse than you at least," said Little Bill Ford

Li Mu waved and said, "since you are so confident, I'll tell you why."

After that, Li Mu held out a finger: "first of all, Jaguar is positioned as a luxury car. The models are generally large, heavy, expensive, and fuel consumption is also high. This kind of car has no market in China itself, not to mention Jaguar itself has no brand awareness in China. Moreover, I will tell you that the sales volume of luxury cars in China is half of that of Audi and Austria Di's car is mainly for official use, and the remaining 50% is the common civil market, but there are Mercedes Benz and BMW in it. What is Jaguar? Who will buy it? "

Little Bill Ford looked embarrassed.

Over the years, Jaguar has really gone unnoticed in China, with Audi A6 placed together, and the sales volume of A6 is not even small.

Li Mu then held out two fingers and said: "besides Land Rover, my God, I am too lazy to evaluate this brand. The car model is huge, heavy, expensive, fuel consumption is huge, the appearance is ugly and the failure rate is extremely high. There is no room for consumption of this luxury off-road vehicle in the Chinese market itself, and the main models of off-road vehicles are Toyota, Mitsubishi and road, which are more stable, practical and cheaper If the tiger doesn't change its way, don't say it can't be sold in China. It can't be sold anywhere slowly. "

Li Mu said with a serious face: "I'm not convinced. The only one in the world that recognizes Land Rover is the UK, and only the UK, but how many Land Rover cars can the UK sell in a year? But as for this car, if it's sold in the UK, it can't be sold to you by a British enterprise? "

Little Bill Ford was angry and wanted to refute, but he didn't know where to start.

What Li Mu said is actually nonsense.

Land Rover, a bird car, will be crazily sought after by local tyrants in China in a few years, so all he said are lies.

However, Land Rover does not sell at this stage, so from the result oriented point of view, it is not good, and Little Bill Ford has nothing to say.

Li Mu continued to say mercilessly: "besides, you know that Land Rover is a bird car with a huge displacement. Such a large displacement is good in the United States. Because the oil price in the United States is cheap, Americans also like large displacement cars, but the key is that Americans don't like Land Rover! The same level of cars, they have Chevrolet, Cadillac, GMC and Lincoln, why buy expensive, ugly and prone to failure Range Rover? You are the leader of the American automobile industry. How many Land Rover vehicles do you have in mind to sell in the United States every year? "

"What's the situation in Europe? You should also know. How strong is the European awareness of environmental protection? Even if you fart, you will increase the burden on the earth. If you drive a Land Rover, you don't know how many people will suffer in a day. In the eyes of Europeans, the Fiat 500 is the best car. It's economical and environmentally friendly. So, I'm sure that Land Rover will become more and more sad in the European market in the future. Even if you can't make it right one day, any non-governmental environmental protection organization will jump out and shout out a slogan: return my blue sky Refuse Land Rover. What will you do then? Where do you sell your Range Rover? "

"To Asia? As I said just now, most Chinese people can't afford this kind of car and don't like this style of car. Do you know what's going on in Japan and South Korea? South Koreans basically only buy Korean cars, and Japan is almost the same. However, rich Japanese do like to buy imported cars, but they really don't like Jaguar and Land Rover. They like German cars. Although they are from right-hand countries, young people like to drive left-hand Mercedes Benz and BMW. How many Jaguar and Land Rover do you see in Japan? "

"Southeast Asia? God, the level of consumption over there is not good enough even for Ford? How about Jaguar Land Rover? "

"Middle East? The weather and environment there are so harsh. When Land Rover gets there, after-sales service is enough for you to drink a pot. "

Little Bill Ford looked at Li Mu with astonishment.

This guy seems to be really

Being fooled by him, even little Bill Ford thinks that the Land Rover bird car really has no future

Li Mu then held out three fingers and said: "come on, I'll nag you about Volvo. When you talk about Volvo, you'll give your thumbs up. When you talk about safety, you'll see what the selling point of safety is. I don't comment on it. But the best selling models in the Chinese market should be Santana or Jetta. But do you know, these two models sell the best There are no airbags. The only safety device is the seat belt. So, do you think it's meaningful to tell me that there are four, six, eight or 800 airbags in Volvo cars? "