Chapter 1728

Li Mu likes to cheat people, and because he has the memory of later generations for more than ten years, he likes to cheat people with arguments completely contrary to the facts of later generations.

For example, he fooled Larry Page that Google could never rise or even be killed without cooperation with Makino technology. Larry Page believed that he chose to believe in the lies of Li Mu rather than believe that he could create a business empire with a market value of hundreds of billions of dollars in the future.

For example, he fooled apple, they left the profits of iPod and iTunes, the whole company will collapse, they can only use cheaper mango me and yytunes to kill them, they also chose to believe the ghost of Li Mu, they did not believe that they could become a trillion dollar super giant in the future by an iPhone.

Now, Li Mu fooled Little Bill Ford to tell him: your Jaguar and Mercedes Benz, BMW and Audi are highly overlapped, but you can never sell Mercedes Benz, BMW and Audi; Your Land Rover is a pile of garbage that Chinese, Europeans and Americans don't like, ugly, high fuel consumption and poor quality, and it may be boycotted by environmental protection organizations in the future; your Volvo is worth a lot of money Everything is hidden inside the car. What's the use of trying to install airbags in the car? Chinese consumers will not pay for what they cannot see.

Being fooled by Li Mu, Little Bill Ford's heart was completely shaken.

He suddenly felt that he was indeed a failure. Li Mu could see the lifegates of these three brands, but he could not see them.

Jaguar, damn it, it can't be sold anywhere.

Land Rover is basically the same as Jaguar.

Volvo has some markets in some senior intellectual groups in Europe and North America, but it's a small group after all.

Li Mu is right. The best model sold by Huaxia doesn't even have air bags. What can Volvo take to compete with the car without air bags?

People buy Pu sang 100000 yuan, Volvo starts with 230000 yuan, and it's the same level as Benz, Audi and BMW. How to play?

No wonder these three brands have been losing all the time. The original problem is here.

In such a comparison, the brands in my hands are really boring to death.

Once one's belief is shaken, things will change qualitatively.

Little Bill Ford began to feel a little fidgety. Jaguar, Land Rover and Volvo became hot iron in his eyes. He felt extremely hot when holding them.

He didn't think about it. He adjusted the development strategies of these three brands according to Li Mu's questions. For example, he lowered the price of Jaguar and Land Rover products, and reduced the expensive costs of Volvo hidden in the car. However, he had no energy to reorganize these three brands. For a car enterprise, bankruptcy is easier than changing the strategy More.

Once we start to change our strategy, we must re-develop new products. This is a task that requires a lot of human, material and financial resources, and can only be completed in a few years. The most terrible thing is that the success rate of grinding a sword in a few years is not high. Many car companies are ambitious to launch a model, and they will come back again. They will continue to work three times in a row, almost the same It's not far from bankruptcy.

It's better to sell it at once.

I can take the money to upgrade and improve Ford. After all, Ford is the foundation of the whole Ford family.

However, Little Bill Ford didn't give up five billion dollars to sell all the three brands to Li Mu at one go. He still hoped to continue to strive for some benefits for himself, even if it was 500 million dollars, 300 million dollars, or even just 100 million dollars.

Li Mu could see the inner shake of Little Bill Ford.

From the fact of the last world, Ford can't hold these three brands for too long, let alone be able to make these three brands revitalize. The problems he said are not nonsense. These problems are actually existing at the moment. What he really talks about is the future development of these three brands.

Among the three brands, Jaguar has not been a big success, but because of its large number of models, wide coverage, self reduced price and the gap between Mercedes Benz, BMW and Audi, the overall sales volume is also good;

Land Rover has become the exclusive pronoun of local luxury, a lot of young men dream of owning one, and a lot of young women dream of sitting on one, so it has been popular for many years ;

Volvo is even more interesting. Its positioning is actually very awkward. Its price is similar to that of Mercedes Benz, BMW and Audi, but its popularity and maintenance ratio are a big difference. However, after it was acquired by Jili, as the first well-known automobile brand acquired by Chinese Enterprises, its recognition in China soared, and the strong national pride of media people gave Jili a super gift So that Volvo suddenly became a famous brand.

If Ford keeps on biting his teeth, he will not be able to look forward to the spring of Jaguar Land Rover. However, Volvo is impossible, because Volvo's situation is quite strange. To achieve this, we must first nationalize Volvo and make it a brand of the Chinese nation.

Little Bill Ford hesitated for a moment and said, "Mr. Li, I believe there must be some truth in the questions you just mentioned, but the automobile industry is very complex, and it's not clear in three or two sentences. I think we should return the topic to the matter of acquisition. You want to buy, I want to sell, and the rest is about the price."Li Mu smiled and said to Little Bill Ford, "Mr. Ford, I just gave you my final offer about the price, so the rest of our question is whether you would like to accept this offer. If you accept it, my team will communicate with you the details of the subsequent acquisition. If you don't accept it, we can put the negotiation aside for the time being and wait for next year or the next year In the next year, you can talk to us after you have figured it out. "

said, Li Mu said with a look of Indifference: "you know, I'm busy in the future. I want to see Makino technology IPO. My Taobao technology, Taobao logistics and Alipay also have to consider the next capital operation. And I want to launch these three brands into China. So there is really no time to turn over the car at the moment. My shareholders and core team know what I want. In fact, there are some objections to playing with cars. If we can't talk about it this time, I can just focus on my business. When Taobao technology is IPO one day, I'm not so busy with my work, and it's OK to play what I want to play. "

Little Bill Ford has been bluffed by Li Mu. He thinks what Li Mu said is right. If he doesn't do the business with hundreds of billions of dollars of market value, he will play with the goods and lose his mind. If he is a shareholder or partner of Li Mu, he will definitely oppose him to do so.

Moreover, he has no doubt about Li Mu's words. He thinks that Li Mu really wants to play with cars, so he wants to buy his own brand to realize his passion and dream for cars.

In this case, if Li Mu really gives up, or shelves the acquisition plan for the time being, he will suffer.

The price of 5 billion US dollars is very poor, but it's still a good chance to get rid of it. When the stock is flowing for thousands of miles, it's generally impossible to find a trader. If you can get rid of it in time at this price, it's a good thing for you, though it's painful.

It's the same reason that a leg festers and needs amputation. Stop loss in time and have a chance to recover slowly. But if you don't realize it, you may be in the abyss.

Thinking of this, he said with a flattering face on purpose: "Mr. Li joked. In fact, with your enthusiasm and opinions on the automobile industry, I believe that great achievements can be made, which is not as simple as playing and making noise."

Li Mu laughs at himself: "I don't have confidence in myself. You big families who have been doing automobile business for nearly 100 years can't make sure. I can't make sure to a large extent."

Little Bill Ford was afraid of Li Mu's retreat, and hurried to say, "Li Zongqian, with your ability, I believe it must be much better than us."

Li Mu waved his hand and said, "I'll tell you the truth, I'm ready to buy these three brands with 5 billion dollars, throw in another 23 billion dollars, and finally sell them at a price lower than 5 billion dollars. That is to say, if I buy these three brands from you now, I'm ready to make a net loss of about 3 billion dollars in three to five years."

Little Bill Ford said with a smile, "Li is really modest. I believe that if you are ready to lose money, you will not do this business with such a smart businessman as Li."

Li Mu smiled quietly and said, "it doesn't matter to lose money. Why do I earn so much money? Isn't it just for the flowers? It's entertainment for me to spend three billion dollars on a car, and I can afford it all. "

Li Mu said with a smile, "how can I compare it with you? It's like you're going to spend two million dollars to buy a customized version of Cadillac army one. It's very expensive, but will it keep its value?"? It doesn't exist. It's estimated that after three years of driving, it's good to buy 400000 dollars at last. But it's probably a very cost-effective thing for you to spend 1.6 million dollars to use Cadillac army one, while I have more money than you. So for me, it's also a very cost-effective thing to spend 3 billion dollars to play three years of automobile manufacturing Things. "

Little Bill Ford is ashamed.

In this case, only Li Mu can have the capital to speak out.

And three billion dollars is really nothing to him.

He can only sigh: "for Li's total financial resources, this money is really nothing..."

Li Mu then looked at the time and said: "Mr. Ford, my time is still very urgent. I will go to New York soon, so today we will arrive here first. After I leave, my team will stay here for about three days. In these three days, you can slowly consider my offer."

Little Bill Ford didn't expect Li Mu to leave suddenly. Before he got back to his senses, he listened to Li Mu again: "but Mr. Ford, I'll give you a little reminder. When my team left, I didn't bring the contract to buy these three brands. In the next few years, you will witness the continuous loss and devaluation of these three brands. In a few years, the purchasing power of currency will also decline After two or three percent, the price you get may not be higher than the price I give you now. If you are still confused, it doesn't matter. We can talk about it in three years. "