Chapter 1731

Li Mu's private plane hasn't landed in Boston yet, and the news that Muye technology and Ford have reached an acquisition intention has triggered the whole western media's competitive reports.

Although Muye technology has a wide range of businesses, from social software to portal sites to online music, online games, hardware development, data services and so on, these are all different from the automobile manufacturing industry.

Such an Internet company suddenly wants to make cars, which surprises the public. It's just like NASA suddenly decides to make real estate, because these two industries are totally different from each other.

What's more, what's more incomprehensible to the public is that Li Mu bought three brands from Ford in one breath. This battle is really amazing.

The most surprising thing is the people in the auto industry, especially the top of Japanese and German auto brands.

At this stage, no matter Li Mu enters any industry, he is enough to make the people in this industry nervous. He suddenly enters the automobile industry with such a big array, which gives the industry a feeling that he is about to face an invasion.

What Li Mu is good at is to break down and then establish, enter an industry, destroy the industry first, and then rebuild his home from the ruins.

Just like MP3 player, when mango me comes in, the whole industry has been greatly influenced. The products that are better than mango me are far cheaper than others, and the products that are cheaper than MP3 player are far better than others. The products at the same price are also much lower in cost performance.

In this way, whether it is stronger than mango me products, weaker than its products, or products with the same strength will be greatly affected.

Li Mu suddenly entered the automobile industry. No one knows if he will use mango me to make cars.

Among them, the only calm, is German Daimler.

Daimler has long known Li Mu's intention to purchase these three brands in advance through Davidson of Goldberg family. They also got Li Mu's motivation to purchase these three brands from Davidson: feelings.

Knowing that it's emotion, Daimler and its most important brand Mercedes Benz are not too worried.

But other brands are more or less worried.

BMW thinks that the three brands acquired by Li Mu can't be better than BMW even if they do well, but they are afraid of Li Mu's cost-effectiveness. If they want to get rid of those disgusting competitors like mango me, it's a headache.

The public is also a little worried about Li Mu's cost-effective way. Once Li Mu plays with the way of "my things may not be as good as yours, but they must be much cheaper than you", it's really enough to make people headache.

This is the case with cars. If Jaguar's medium-sized cars are similar to BMW's, Audi's or Mercedes Benz's medium-sized cars, the German Troika will never pay attention to them.

Of course, they are not afraid of Jaguar's price reduction. No matter how much they can reduce, there must be a cost there. If they reduce it less, it will not be enough to open the gap between themselves and the troika. If they reduce it more, it will not threaten the troika, and they will not survive.

However, once Li Mu intervened, the routine would be totally different.

Just like the people who used to play MP3, they all felt that no matter how low Li Mu's cost was, it could not be lower than the cost line. As a result, Li Mu had a way to control his own cost even lower than them.

For example, this guy has directly set up a shopping website and a logistics company. Regardless of all middlemen and channel costs and logistics costs, he sells MP3 directly to users from the Internet. Who can play with him?

However, the automobile industry is totally different from MP3. MP3 is a super lightweight product, while automobile is a heavyweight product, and it may be the heavyweight industrial product in the civil level. Most of the families who own automobiles, the most valuable one is the house, and the second one is the automobile. The complexity behind this heavy product has also increased exponentially. Li Muneng sells MP3 online, and he can sell MP3 online Do you sell cars online? Impossible

Among them, the most worried is the Japanese automobile enterprises.

The Japanese are mostly small and competitive, so Japanese entrepreneurs pay more attention to details and sense of crisis.

Knowing that Li Mu is going to be a car, the executives of Honda, Toyota and Nissan are all in a hurry.

Toyota, in particular, has the biggest stall and the most serious sense of crisis.

Regardless of the time difference, Toyota's North American executives called up the Japanese headquarters to hold a video conference in the early morning. There was almost no time difference. They told the domestic executives about Li Mu's acquisition of three Ford automobile brands.

As a senior manager in Japan, almost all of them are shocked.

Toyota is not the same as Ford. Ford's management mode is a big opening and a big closing, so success is also it, failure is also it. Toyota is steady step by step, just like Li Mu planned for himself, step by step.

Looking back at Toyota for so many years, at any time and at any stage, there are popular models of top-notch models. What they are doing is saving up the top-notch models, making a top-notch model, and then maintaining the popularity of the top-notch model while developing new ones. As a result, there are more and more top-notch models.So Toyota has a lot of competitive models at any time, or most of the models produced by this enterprise are very competitive.

Ford's approach is far less practical than Toyota's one step at a time. Their route is that the bear breaks the stick, breaks the stick, and throws away the previous achievements.

For example, Mondeo and fox, the two models once sold well all over the world, but later cooled down. Look at Toyota's corolla and Camry, the sales volume has never dropped for many years.

Yihu used to have a good view for a while, and then it slowly cooled down. But looking at RAV4, the sales volume of Yihu in one month is the highest in one year.

Because Toyota has always walked with great steadiness, it would be cold for Li Mu's sudden attack on his back.

Although the old Mr. Toyoda is gray headed, he still works hard. At 5 a.m. local time in Japan, he sat in his study, facing the computer and video call of seven or eight Toyota executives, he said with worried face: "we must be alert to every action that Mr. Li took, and we must at all costs inquire about Mr. Li's car planning, Always be ready for Li Mu's sudden attack! "

The CEO of North America nodded heavily and said solemnly, "please rest assured, I will try my best to master every action of Li Mu in the field of automobile!"

"I thought Li Mu's next goal was electronics and electronics. Last month, I reminded the presidents of Sony and Panasonic to alert them to Li Mu's actions. Unexpectedly, Li Mu suddenly bought the three Ford brands today. This guy is coming to a head!"

"Father, Li Mu is very strong, but you don't have to worry too much. If Li Mu really has a strong destructive force in the automobile field, he will be able to stand in front of us only after five passes and six cuts," said Mr. Toyoda, who has separated from Mr. Toyoda and is an executive of Toyota

Mr. Toyoda is right to say that Toyota is the most powerful and profitable auto brand in the world. If there are natural and man-made disasters in the auto industry, it is those enterprises with weak strength and low profit margin that can't bear it first.

However, Mr. Toyoda was worried. He said with serious expression: "China is one of our biggest markets, and it is too close to Japan. I am afraid that Li Mu will take these three brands back to China, occupy the Chinese market first, and then take China as the base camp to spread to the surrounding countries. At that time, we will bear the brunt."

"Father, Li Mu is very likely to occupy the Chinese market, but he should not be able to enter the local market of Japan. Over the years, apart from a small number of luxury car brands entering the Japanese market, no foreign brand has been able to threaten us at home from the middle and high-end to the low-end automobile market," said Mr. Toyoda

Mr. Toyoda shook his head and said: "Li Mu is young and subversive. No one knows whether he can subvert the automobile industry. He is also the spiritual leader of young people around the world. He is adored by young people. If he really produces cars, he will not have to sell them to Japan on his own initiative, but there will also be young people in Japan actively competing to buy them. Our young people are idols You should be very clear about the needs and obsession level of

All of a sudden, he fell silent.

It's true that the demand and obsession of Japanese young people with idols is the highest in the world.

Even if there are no idols, creating virtual idols will be crazily sought after. Once an idol successfully captures Japanese fans, no matter what he or she sells to Japanese fans, there will be a strong market.

Fans who are willing to spend no money on themselves, but are willing to spend all their money to buy all the surroundings of idols, follow idols everywhere to help, and spend money everywhere are common in Japan.

Although Li Mu is a Chinese, he is the biggest idol in the eyes of Japanese young people. The Japanese media once made an interview. Among 15 to 25-year-old Japanese young people, the most adored modern celebrity is Li Mu.

The most terrible thing is that the young people who worship Li Mu have a higher proportion of college students.

Li Mu gave a speech to Harvard and MIT students at the beginning, which inspired young people all over the world, especially college students, while Japanese college students were shocked by him.

After the war, the Japanese had a very serious mentality. On the one hand, they felt that they were the super elites in Asia, even in the whole yellow race, and they could not hold their heads up in front of the white people.

Japanese young people used to go to China, South Korea and other Asian countries with full sense of superiority, but when they came to the United States, they didn't even dare to speak loudly.

In the era when Japanese young people were most honored to be able to study in the United States, Li Mu, as a yellow race like them, was able to make the top students of Harvard and MIT worship like Caesar at Harvard, which had an incomparable impact on Japanese young people.

Under this premise, if Li Mu sells an autobiography to Japan, Japanese young people will definitely have one. If Li Mu sells a car, who can guarantee that these fans will not take money to "help"?