Chapter 1732

Fengtian Zhangnan is awakened by his father's words.

Japan is a polarized society, some people are extremely rational, but some people are extremely irrational.

In recent years, Japanese enterprises have been trying their best to develop the local market, which has reached the acme. When the market reaches the acme, human nature will reach the acme.

For example, Japan's intellectual property enterprises will try their best to develop or even squeeze the residual value of fans. A comic book not only publishes entity comic books, but also makes animated series and animated films. Then they have to work hard to dig deep into the surrounding areas, such as the IP address, and the Handmade market has been developed to the extreme by Japanese enterprises.

If a high-end fan wants to be a qualified fan, it is not enough just to have enthusiasm, but also to have enough financial support.

Japanese enterprises keep using this method to make fans indulge, the most direct role is to spawn a large number of fans who are addicted to collecting. They will convert all their money into products, pile up comic books, handmade and game cards all over the room, and they will be addicted to the virtual world or Utopia created by these enterprises, thus spawning various kinds of fans A variety of quadratic or slightly deformed cultures.

For example, there are a large number of dead houses, waste firewood, and gnawing old people in Japan. There are hundreds of thousands of people in their forties who don't work and hide at home with comic books or animation games.

The social environment has changed young Japanese from "Showa man" to "useless wood", which has made them lose their real sense.

And this is just a kind of expression of "losing one's mind".

Another kind of performance is complete blind obedience.

Young people will be willing to follow their favorite or adored idols. If the idols let them go east, they will go east immediately.

Young people all over the country regard Li Mu as an idol. If Li Mu really plays with cars, it's hard to guarantee that these young people will not be affected by them.

In Japan, a country with a high car penetration rate, car sales are supported by young people. If this generation of young people turn around, the domestic market will be over.

Mr. Toyoda is most worried about this.

In his eyes, the local market is the base for Toyota and all Japanese car companies to fully defend.

This strong sense of territory stems from the vigorous development of Japanese cars in recent years. In the postwar decades, Japanese cars not only drove most of the imported cars out of the local market, but also achieved great success in the world. For Japanese automobile enterprises, the absolute share of the local market is like their inner Totem, which is that they enter the market outside the local market The greatest faith support of the army.

However, the only regret for Mr. Toyoda is that Japanese cars failed to defend the local market in the luxury car field.

Rolls Royce, Bentley, Ferrari or Lamborghini are still the top luxury cars in Japan. In addition, Mercedes Benz has a great influence in Japan. These brands are more recognized than Toyota's Lexus in Japan.

Fortunately, Japan's luxury car market itself is not very big, which is similar to that of China. Most of the top luxury car makers are the top rich and their children. Their market share is very small.

In addition to luxury cars, other cars in Japan are basically equivalent to insulation. The sales volume of American cars in the Japanese market may not match that of a 4S shop in Huaxia. None of the top 30 models sold in Japan is imported, but all of them are Japanese brands.

The more so, the more he feels this kind of pure precious and hard won. If an imported car can make it to the top 30 of Japan's domestic sales, it means that the local market has been opened by foreign brands.

If there is an imported car that can catch up with the top ten of the local sales volume, in the heart of Akiro Toyoda, it is almost equivalent to local failure.

At first, he never thought that any overseas auto brand could make it to the top 30 in Japan, but he didn't know why. When he heard that Li Mu was going to enter the auto industry, he suddenly had an ominous premonition. This premonition made him feel that Li Mu was likely to open the door of Japanese auto market with a car product like YY.

In his opinion, once the local market is opened by Li Mu, the confidence of Japanese automobile manufacturers will be greatly hit. Similarly, if Li Mu can sell the car to Japan, he can sell the car to any place in the world.

If he really stepped on the right road, with his funds and resources, he would become the biggest enemy of the whole traditional automobile industry.

……

When Li Mu arrived in Boston, it was morning in China.

In fact, from the early morning, the domestic media had received the news. Their office in the United States had already sent this important news back to China, and the domestic media also prepared the news materials overnight, ready to carry out a round of overwhelming propaganda offensive from the early morning news.

As soon as Li Mu landed in Boston and his cell phone signal was restored, a director in charge of news of CCTV called him. The director and Li Mu had known each other for a long time and had cooperated several times, which was considered to be some personal contacts.As soon as the phone was connected, we asked the convenience excitedly, "Mr. Li, we received a message more than an hour ago that you bought three automobile brands from Ford. Is this true?"

"It's true that Muye technology and Ford have reached an initial intention to wholly acquire the three brands of Jaguar Land Rover and Volvo under Ford," said Li

The other side said excitedly, "that's really great! This is the first time for Chinese enterprises to purchase overseas automobile brands. I would like to ask what kind of plans do you have for these three brands next? "

Li Mu has nothing to hide, so he said truthfully: "after the acquisition, we will gradually transfer part of our production capacity to China, and then set up a group specializing in automobiles to manage and operate these three brands in China. At the same time, we will also create our own automobile brand, tentatively named" Muye ", which I can guarantee to the people of the whole country In the future, Muye Automobile Group will always maintain 100% Chinese origin and aspire to be our Chinese own medium and high-end family car! "

Li Mu's ambition doesn't need any concealment. Those who believe in him will feel blood boiling, and those who don't believe in him will feel as if they have heard the Arabian Nights.

But Li Mu doesn't care about it. He always does things in a high way. It's the same with car making. There's no need to cover it up.

Li Mu's reply excited the director. He asked Li Mu in a hurry, "can we broadcast your answer in the news program?"

Li Mu said generously, "of course, as long as you don't do secondary processing, it's OK."

I have to admit what I have said, but sometimes the media will add fuel to it. In that case, I can't recognize it. For example, today I said I want to build my own high-end car of Chinese people, and later the media said I want to kill Mercedes Benz, BMW and Audi, which is embarrassing.

From more than six o'clock, CCTV and other major TV stations began to focus on the major news about Li Mu's acquisition of three Ford brands. Although these three brands are not as famous as Mercedes Benz, BMW and Audi in China, they are also regarded as the sequence of luxury cars in the public's impression. Therefore, as soon as this news came out, it immediately triggered a huge response in China!

Ordinary people are surprised, excited and proud of this. No one would have thought that Li Mu, as the founder of an Internet enterprise, would suddenly buy three famous automobile brands.

We need to know that China's autonomous cars have always been weak. Although the idea of market for technology is very good, there are some regrets in practice. As a result, for more than 20 years since the reform and opening up, China's economy has developed rapidly and all walks of life have made rapid progress. However, it has not found the opportunity to rise up only by itself.

VW runs the most in the street, followed by Suzuki, Toyota and Honda. People regard Mercedes Benz, BMW and Audi as luxury cars, and Toyota and Honda as family cars with face. But domestic cars, except for small noodles, pickups and small goods, are all cheap car series.

Charley? Cheap is really cheap, but the overall performance is the same as its price. Is it cost-effective? If it doesn't exist, it can only be said that one cent of the goods will be distributed, and half of the goods will be distributed naturally.

Gilley? Most of the model positioning is no different from Xiali, which car has become the laughingstock of car lovers;

Chery? Although QQ's sales volume is very high, it's really just the lowest entry-level model;

red flag is indeed famous, but the model of red flag is expensive, and its sales volume is very low, so it can't be regarded as a private car. Moreover, in the end, the red flag of this year is the Audi 100 with its shell changed.

In such an environment, the people have always been looking forward to the rise of domestic products. However, domestic cars have not been able to make a bright progress, which has become a great regret in people's hearts.

But as time goes on, this kind of regret will only become more and more intense.

But now, Li Mu quietly takes down three automobile brands. He not only wants to move part of the production capacity of these three brands to China, but also to create his own automobile brand in China. This is just like the feeling that a poor autonomous car suddenly becomes rich.

CCTV has always been generous in praising Li Mu. In their reports, they said: "entrepreneurs like Li Mu who are interested in China and made in China are models for all Chinese entrepreneurs to learn from."

On the Internet, under every relevant news, there are a large number of user messages. Their messages make people feel hot. Many people say that they believe that Li Mu will certainly make domestic autonomous cars bigger and stronger, and make a commitment that if Muye's own cars go on the market, they will support them unconditionally, no matter whether they are sincere or not Du, has laid a solid foundation for Li Mu's Muye car!