Chapter 1737

Google Earth is a very interesting satellite map product. It not only provides global satellite map, but also makes it into a 3D display effect of the globe. Users can see the HD satellite images and road network of most parts of the earth on it. More importantly, based on this product, you can build your own map punctuation and share it to global users.

Li Mu doesn't know the origin and history of Google Earth, but when Larry Page said that, he understood it.

Google's map service is to acquire keyhole, integrate all the data and technology of keyhole, derive its own Google map, and then derive Google Earth, as well as the navigation service based on this whole set of ecology.

In China, Google maps has no market. Most of the users in China use Google maps, google maps and Tengxun maps. Interestingly, Google maps was originally a Chinese company listed in the United States, but it was privatized with the support of Ali around 14 years ago and became a wholly-owned subsidiary of Ali.

That is to say, the mobile navigation and map products of Huaxia in the last life, like the camp of Huaxia Internet, are also BTA's three parts of the world. Of course, Baidu has declined more and more since then, and it has dropped out of the three domestic giants.

But overseas, the market share of Google maps is the first in the world, because its map data support is all over the world. If you use Google maps, you can only use them in the Chinese territory, because there is no data support for Google Maps overseas.

It's basically impossible to map on your own in such a large world. Apart from Huaxia, if you want to support the map and navigation services in the overseas market, you have to buy the map data from the relevant local enterprises. This is a very big cost. For the domestic navigation such as golde, there is no market share in the overseas market. If you spend a lot of cost to get it There are not many users who will really use the right to use the next overseas map.

But Google has done a lot to support global map and navigation services in the middle and late period, so that Apple's map support has been Google for a long time, and then gradually has its own Apple map.

Now, the navigation industry is just beginning to sprout. No Internet company has focused on the navigation industry. Even Google just has this plan and has not started to put it into action.

In this way, it is a great opportunity for Makino technology and the future Makino automobile group to cut into navigation now.

Keyhole？

Li Mu doesn't know about the company, but Larry Page seems to know it very well.

But here comes the problem.

It's not impossible to cooperate with Google to acquire keyhole, engage in map and navigation industry, but how to operate?

If there is a problem of division of rights and interests in the future, it will be hard.

But then again, it's hard to get rid of Google's own business. First of all, keyhole is what Google has been focusing on. Since Google has been focusing on it, it has proved that it has a general idea of operation. It's unprepared and can't intercept the Hu at all.

Even if I don't want to face it, I will steal the keyhole directly from Larry Page. I don't have a set of overall business plan, no team that can absorb and transform keyhole technology, and the adaptation cycle will be very long.

If you cooperate with Google and pay for Google's contribution, it's a good choice. The key is to make clear the share proportion and the division of rights and interests.

So Li Mu asked Larry Page, "brother, to tell you the truth, I also have an idea to engage in the map and navigation business. In such a way, we have a bit of a collision on both sides!"

Larry Page nodded. When Li Mu said he wanted to buy navigation, he was a little surprised. But when he thought that Li Mu had just reached a purchase agreement with Ford, he probably understood.

So he said: "Mr. Li, why don't we do it together? Keyhole is a small company, so our two companies together pay for the acquisition of it, and then set up a joint venture of Makino technology and Google. "

Li Mu's eyes brightened. Yes, Larry Page. Last time I ran to China, I was tortured by myself and gave up resistance. After that, the whole person started to talk a lot! From the beginning of hard and rigid, to the later compromise, now there is a trend towards the direction of dog legs.

It's reasonable to say that, at least, it's also the big guy who has made hundreds of billions of market value enterprises. How can he become such a counsellor now?

However, it's easy to think about it carefully. Muye technology owns 30% of Google's shares. Muye technology controls nearly half of Google's traffic. Muye technology takes Android ahead of time and builds a global leading enterprise cloud data service. It's like a powerful dome, which covers Guge. Google's future development space has been greatly limited.

Now Larry Page's mentality has also changed a lot. He never thought that Google would have a market value of hundreds of billions of dollars before. Now, he has been given a hand by Li Mu. Although he has sacrificed a lot of shares, he has indeed gained greater recognition in the capital market. Now he has regarded himself as a member of Li Mu's ship, so it's more natural to do things.Li Mu thought for a moment and said, "Larry, it's a good idea to set up a joint venture company, which is also in line with the common interests of both sides. I have several ideas, which you can put forward if you have any opinions."

"Yes, please."

"First of all, the joint venture is controlled by Muye technology. Muye technology must hold more than 60% of the shares, so we simply hold 60% of the shares of Muye technology and 40% of the shares of Google. Since its establishment, this company will no longer accept any capital and company shares. We will always maintain this proportion and keep this company owned by both sides."

Larry Page knows that Li Mu has a strong desire to control, and the possibility of establishing a joint venture and letting him own the shares is basically zero, so he has no opinion on Li Mu's requirement, and left it to Google for 40%, which is not a little for him.

So Larry Page said, "Mr. Li, I have no opinion on this."

"Good." Li Mu nodded and continued: "in the future, we will divide the patents and technologies of this company. For example, I will give you all the rights and interests of the web end, that is to say, you can use this company's patents and technologies to set up and launch Google maps, and I will not apply this set of technologies to my web products."

Larry Page was very happy. He also worried about the line YY map on YY. In that way, if both sides use the same technology and become competitors, he would feel very embarrassed.

Now Li Mu has given the whole web to Google, and Google itself is a web product. According to Larry Page, Li Mu has taken good care of himself.

Li Mu went on to say, "however, the right to use the automobile field, as well as the mobile field, belongs to me."

Needless to say, Google never thought that it would go to the auto industry, so Larry Paige can give the business to Li Mu without blinking an eye.

But the mobile world is a bit uncomfortable.

At present, although the smart phone is not high, Larry Page also believes that in the future, the smart phone will be more and more intelligent, and the penetration rate of smart phone will be higher and higher, which is the trend of technology development, just like the private car.

If we give this business to Li Mu, will Google suffer in the future if the mobile terminal is booming?

Seeing that Larry Page hesitated a little, Li Mu smiled and said, "well, Larry, I will give you the rights and interests of the whole PC and Mac OS. Google can launch its own software applications on the PC platform or Mac OS platform based on this technology, and I only need the car end and the mobile end."

At this stage, Li Mu's product front and user volume no longer need a web online map to supplement, which is like having a strong aircraft carrier battle group. At this time, a conventional submarine with a very low displacement is dispensable for him.

As for the PC software, Li Mu is not optimistic about it. Although there are still several years to go for the vigorous development of the mobile Internet according to the historical law, but in Li Mu's view, the PC end is already a sunset industry, so it's unnecessary to pursue it all the way and give it to Google.

Larry Page thought about it carefully. Although the imagination space of the mobile terminal is very large, the map and navigation service of the mobile terminal is also a relatively small market. Since Li Mu wants it, it's meaningless to insist on not giving it to him. It's better to give it to him simply than to him. He can also change his human feelings.

At present, for Larry Page, the core of everything is also based on Google search engine, and the rest is a sideshow.

So he made a decision in his heart and said to Li Mu, "President Li, just follow what you said, I have no opinion!"

Li Mu breathed a sigh of relief.

Seems to have fooled Larry Page again.

The mobile terminal belongs to itself. In the future, there will be nothing for Google in the mobile navigation market. This thing is well done. It is universal in the world and has a wide audience. Besides, it is not only mobile navigation applications, but almost all mobile applications need the support of map products.

Social software needs maps, o2o software needs maps, and other software also needs maps. Without map service, you can't locate the location of riders and users when you build a take out software.

However, Larry Page is not a God. In this era, he is far from seeing the future mobile market.

The most satisfying thing for Li Mu is that he and Google set up a new company jointly. In the future, the company only provides technical and data support, and what the shell is installed completely depends on his own wishes.

Therefore, the future of Google maps will become wild map.

Imagine that the global smartphone and map support are all Muye maps, and the global mobile navigation users are also using Muye navigation, which has a very broad market prospect.

Moreover, with the exclusive right to use the car end, it's really difficult for auto friends to catch up with them in the future. With the car end system of Android and IOS, all auto friends in the world will be killed.

Later Mercedes Benz, BMW, Audi, Ferrari, Lamborghini or Bentley, Rolls Royce, who want to use the onboard system to adapt their Android or IOS system, they will only give them four words: "Daydream!"If you want to use your own field navigation technology and data, you will only give them three words: "rolling calf!"